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Onebox Modules for Enterprise Data Sources • Sdks Free to Write a Onebox Module Universal Search Latin America & Caribbean Partner Conference Clifton Ashley Commercial Director, Latin America July 24, 2008 Google Confidential and Proprietary 2 Agenda Overview Search Challenges within the Enterprise The Google Approach: Universal Search The Google Search Appliance Partnering with Google Q & A 3 Google Confidential Our Mission Web Video Books News Enterprise Content Organize allall the world ' s information and make it universally accessible and useful 4 Google Confidential The speed of innovation is dominated by the consumer and new technologies . 5 Google Confidential Innovation: Creating a very cool user experience Innovation is our #1 ppyriority! New capacities around search exppgerience are released from Google every couple of weeks. Dozens more are being tested currently by Google engineering 6 Google Confidential Google Inc. Actual Rate: The #1 Search Engine in the world Employees: ~20,000 2008. Principally engineers & technicians Market share: More than 69% of the res ults of searches world wide 1 90+ including Mountain View, Nueva York, Boston, Londres, Offices: Buenos Aires, Tokio, São Paulo, México, Sidnei, Paris, Milán & others International: Interface available in 117 languages on 157 domains Customers: Maior de 10.000 clientes corporativos das Search Appliances 1 comScore qSearch (May 2005) 7 Google Confidential Google Enterprise Dedicated division: more than 600 people • More than 10, 000 active customers • Backed by Google’s core research and development • Provides Google-qqyuality search across all Enterprise Content • Annual Sales Growth of 100% from 2006 to 2007 • Google Acquired Postini in 2007 for US $625M Search Geospatial Google Apps 8 Google Confidential Search Challenges in the Enterprise Google Confidential and Proprietary 9 The Corporate Search landscape is changing . • 200220062008 • • Autonomy/ Verity ••Fast Æ • Verity• Endeca • Convera •IBM • • Autonomy • Siderean • Vivisimo • xecucion EE • Coveo • • dtSearch• Inxight • • Coveo ••ZyLAB Siderean • Endeca • XI Technologies • Convera • Grokker • • Grokker • FtFast • Recommind 10 GoogleVision Confidential Æ Customers of Google Enterprise (10. 000+) Large Educational Small & Enterprises - Institutions and Medium Fortune 500 & Non-Profit Businesses Public Sector 11 Google Confidential Search is the starting point to the world’ s information 12 Google Confidential 13 Google Confidential 14 Google Confidential 030643210038749 15 Google Confidential 16 Google Confidential 17 Google Confidential 18 Google Confidential Purchase Invoices Orders Sales Documents And corporate information? Clients Coleagues Orders Providers 19 Google Confidential Yet, in the Enterprise , information access is a big issue Workers spend ¼ of their time Too many information looking for information silos: ½ of knowledge workers search 5 or more repositories VlVolume exp ldiloding: Enterprise documents double every 12-18 months IT spends too much time & money managing search If search doesn’t deliver results, usage plummets Traditional approaches to search are not working 20 Google Confidential The Impact on Business • Loss of ppyroductivity • Frustrated employees • Decrease in product quality • Compliance risks Not utilizing your intellectual property imppyacts your top and bottom lines 21 Google Confidential The Google Approach Google Confidential and Proprietary 22 Product Innovations User experience Reach Security Scale 23 Google Confidential Search is Google’ sskeyfocusarea key focus area 24 Google Confidential Enterprise Search has two flavors … Site Search Intranet Search 25 Google Confidential But the majority of public sites depend on site map navigation (lacking Search) 26 Google Confidential Universal Search - All queries, all corpora, all the time Introduced to consumers in May 2007 News results Web results Video results Blog results IltImage results 27 Google Confidential Universal Search for Enterprise Even more important in the business environment Business Applications Intranet GlGoogle Apps Directory News 28 Google Confidential Google’ s Enterprise Search Philosophy • Intuitive and fast User • Unified • Highly relevant • All in forma tion Reach • ‘Real-time’ data • Effortless access • Highly secure Security • Standards-based • LitiLeverage existing Increase simplicity and scale while decreasing cost and complexity 29 Google Confidential Delivering on End-user Needs Google Confidential and Proprietary 30 Google is the leader in site Search but customers continue asking … “ Why can ’ ttwejust we just use Google inside?”inside? 31 Google Confidential Google benefits the end-user Relevance Ease • Accurate, ranked • Intuitive Google results interface • Self-learning • Alternate search spell c hec ker stitring sugges tions • Intelligent query • Advanced search expansion options available = Speed Integration • Sub-second search • Unified access to all results enterprise content • Real-time content • Search via mobile search devices • Fast indexing of • Integrates with new content desktop search 32 Google Confidential Relevance: industry leading • Google’s R&D and search experience – Millions o f searc hes per day – 1000’s of engineers working on search • Enterprise relevancy ranking algorithms – Over 100 factors to determine relevancy – More than just PageRank on the web • Keys to Google Relevancy – Automation – Objectivity – Sustained improvement (driven by real-life data) The vast majority of Google customers surveyed switched to Google due to poor relevancy from their prior search provider 33 Google Confidential All the information of your office SecureDocumentsThe content Web ContentWebNews pages mgmt. FileIM ResearchsharesChats CRMPresentationsImages IntranetSpreadsheetsBlogs DatabasesReProductsports EnterpriseEmailPrint content app. InformaciónLa RedEl “Mundo” Corporativa Personal 34 Google Confidential Our philosophy: Universal Search The Desktop The Corporate Network The Web 35 Google Confidential Ease: simple , familiar search results Sort by Collection Custom Secure Branding Content Search Dynamic Snippets Sort by Date Cached Version Group Similar File Type RltResults Display 36 Google Confidential Conveniences users have come to expect If the query is misspelled, does the user get any results? The most comprehensive spell checker in the world Learns from the web Understands context Self-learning system corrects company and corpus-specific missppgellings “The built-in spell checker is self-learning and does not have to be configured in any way. Very nice.” Chad Dickerson, InfoWorld 37 Google Confidential Access to real -time business data with OneBox Secure, real-time access to business ifinforma tion Leverages a thoroughly proven UI design and experience 38 Google Confidential Google financial applications Google Search Appliance File Aplicaciones ECM ItIntranet s Bases de Datos shares Empresariales Documentum (EMC) FileNet (IBM) OpenText LiveLink SharePoint (Microsoft) • InformationOther ECM in real time • Moresolutions than only a data catalog 39 Google Confidential Google OneBox for Enterprise Access to applications of businesses in a secure form and in real-time from the Google search box. c Access to structured and semi- g d e structured content without having https://prov ider… to index the application XML f Provider To liberate the company Server repositories A few partners: 40 Google Confidential Reach – No document left behind! Access without limits to all the sources of content. GoogleGoogleCtfGlConnec Connector Connectortors from Framework GFrameworkoogle PtPartner Connec tors Google Connector Framework 41 Google Confidential Googgpple Search Appliance solution Detailed corporate search in less than 1 second Portal Intranet Explorer.ico 42 Google Confidential IT Perspective: Simpp,le, Yet Sop histicated Google Confidential and Proprietary 43 IT Perspective: simple, yet sophisticated We offer a complete search solution – not a “toolkit” that you piece together on your own SfSoftware does the heavy li fting Quality results without requiring meta-tags, customization and algorithm re-writing A plug-and-play appliance Fast to deploy, automatic indexing Platform built to scale with you Support your growing information needs globally High level of security Users only view what they are entitled to Flat pricing Simple contract 44 Google Confidential All your enterprise content Google Search Appliance File Enterprise ECM ItIntranet s DtbDatabases shares applications systems Documentum FileNet (IBM) OpenText Oracle LiveLink SQL Server At least 220 Portals MS SharePoint MySQL XML Feed API file formats Web Servers DB2 OneBox API Other ECM solutions Sybase 45 Google Confidential Keeping all your content secure Users can only access every single piece of information that they are entitled to view Users cannot see anything that they are nottitldtit entitled to view Leverages your existing security systems – NTLM – Basic Authentication – Single Sign-on Systems – Native LDAP Authentication – X.509 client certificates – Other systems SAML-based Authentication and Authorization API connects directly to other access control systems 46 Google Confidential Intelligent continuous crawler Content is automatically updated based on frequency of change Full override control over the frequency which pages, sections, or sites are updated in the index 47 Google Confidential Meta data indexing and searching • Automatically indexes meta- data in documents • Indexes externally-stored meta-data in databases or other systems - Document and Content management
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