Universal Search
Latin America & Caribbean Partner Conference
Clifton Ashley Commercial Director, Latin America July 24, 2008
Google Confidential and Proprietary 2 Agenda
Overview Search Challenges within the Enterprise The Google Approach: Universal Search The Google Search Appliance Partnering with Google Q & A
3 Google Confidential Our Mission
Web Video Books News Enterprise Content
Organize allall the world ' s information and make it universally accessible and useful
4 Google Confidential The speed of innovation is dominated by the consumer and new technologies .
5 Google Confidential Innovation: Creating a very cool user experience
Innovation is our #1 ppyriority!
New capacities around search exppgerience are released from Google every couple of weeks.
Dozens more are being tested currently by Google engineering
6 Google Confidential Google Inc.
Actual Rate: The #1 Search Engine in the world
Employees: ~20,000 2008. Principally engineers & technicians
Market share : More than 69% of the res ults of searches world wide 1
90+ including Mountain View, Nueva York, Boston, Londres, Offices: Buenos Aires, Tokio, São Paulo, México, Sidnei, Paris, Milán & others International: Interface available in 117 languages on 157 domains
Customers: Maior de 10.000 clientes corporativos das Search Appliances
1 comScore qSearch (May 2005) 7 Google Confidential Google Enterprise Dedicated division: more than 600 people • More than 10, 000 active customers • Backed by Google’s core research and development • Provides Google-qqyuality search across all Enterprise Content • Annual Sales Growth of 100% from 2006 to 2007 • Google Acquired Postini in 2007 for US $625M Search Geospatial Google Apps
8 Google Confidential Search Challenges in the Enterprise
Google Confidential and Proprietary 9 The Corporate Search landscape is changing . . .
• 200220062008 • • Autonomy/ Verity ••Fast
Æ • Verity• Endeca • Convera •IBM • • Autonomy • Siderean • Vivisimo • xecucion EE • Coveo • • dtSearch• Inxight • • Coveo ••ZyLAB Siderean • Endeca • XI Technologies • Convera • Grokker • • Grokker • FtFast • Recommind
10 GoogleVision Confidential Æ Customers of Google Enterprise (10. 000+)
Large Educational Small & Enterprises - Institutions and Medium Fortune 500 & Non-Profit Businesses Public Sector
11 Google Confidential Search is the starting point to the world’ s information
12 Google Confidential 13 Google Confidential 14 Google Confidential 030643210038749
15 Google Confidential 16 Google Confidential 17 Google Confidential 18 Google Confidential Purchase Invoices Orders Sales Documents And corporate information?
Clients Coleagues Orders Providers
19 Google Confidential Yet, in the Enterprise , information access is a big issue
Workers spend ¼ of their time Too many information looking for information silos: ½ of knowledge workers search 5 or more repositories VlVolume exp ldiloding: Enterprise documents double every 12-18 months
IT spends too much time & money managing search If search doesn’t deliver results, usage plummets Traditional approaches to search are not working
20 Google Confidential The Impact on Business
• Loss of ppyroductivity • Frustrated employees • Decrease in product quality • Compliance risks
Not utilizing your intellectual property imppyacts your to p and bottom lines
21 Google Confidential The Google Approach
Google Confidential and Proprietary 22 Product Innovations
User experience
Reach
Security
Scale
23 Google Confidential Search is Google’ sskeyfocusarea key focus area
24 Google Confidential Enterprise Search has two flavors …
Site Search
Intranet Search
25 Google Confidential But the majority of public sites depend on site map navigation (lacking Search)
26 Google Confidential Universal Search - All queries, all corpora, all the time Introduced to consumers in May 2007
News results
Web results
Video results
Blog results
IltImage results
27 Google Confidential Universal Search for Enterprise Even more important in the business environment
Business Applications
Intranet
GlGoogle Apps
Directory
News
28 Google Confidential Google’ s Enterprise Search Philosophy
• Intuitive and fast User • Unified • Highly relevant
• All in forma tion Reach • ‘Real-time’ data • Effortless access
• Highly secure Security • Standards-based • LitiLeverage existing
Increase simplicity and scale while decreasing cost and complexity
29 Google Confidential Delivering on End-user Needs
Google Confidential and Proprietary 30 Google is the leader in site Search but customers continue asking …
“ Why can ’ ttwejust we just use Google inside?”inside?
31 Google Confidential Google benefits the end-user
Relevance Ease • Accurate, ranked • Intuitive Google results interface • Self-learning • Alternate search spell c hec ker stitring suggesti ons • Intelligent query • Advanced search expansion options available = Speed Integration • Sub-second search • Unified access to all results enterprise content • Real-time content • Search via mobile search devices • Fast indexing of • Integrates with new content desktop search
32 Google Confidential Relevance: industry leading
• Google’s R&D and search experience – Millions o f searc hes per day – 1000’s of engineers working on search • Enterprise relevancy ranking algorithms – Over 100 factors to determine relevancy – More than just PageRank on the web • Keys to Google Relevancy – Automation – Objectivity – Sustained improvement (driven by real-life data)
The vast majority of Google customers surveyed switched to Google due to poor relevancy from their prior search provider
33 Google Confidential All the information of your office
SecureDocumentsThe content Web
ContentWebNews pages mgmt.
FileIM ResearchsharesChats
CRMPresentationsImages
IntranetSpreadsheetsBlogs
DatabasesReProductsports
EnterpriseEmailPrint content app.
InformaciónLa RedEl “Mundo” Corporativa Personal
34 Google Confidential Our philosophy: Universal Search
The Desktop
The Corporate Network The Web
35 Google Confidential Ease: simple , familiar search results
Sort by Collection
Custom Secure Branding Content Search Dynamic Snippets
Sort by Date Cached Version
Group Similar File Type RltResults Display
36 Google Confidential Conveniences users have come to expect
If the query is misspelled, does the user get any results? The most comprehensive spell checker in the world
Learns from the web
Understands context
Self-learning system corrects company and corpus-specific missppgellings
“The built-in spell checker is self-learning and does not have to be configured in any way. Very nice.” Chad Dickerson, InfoWorld
37 Google Confidential Access to real -time business data with OneBox
Secure, real-time access to business ifinforma tion
Leverages a thoroughly proven UI design and experience
38 Google Confidential Google financial applications
Google Search Appliance
File Aplicaciones ECM ItIntranet s Bases de Datos shares Empresariales Documentum (EMC)
FileNet (IBM)
OpenText LiveLink
SharePoint (Microsoft)
• InformationOther ECM in real time • Moresolutions than only a data catalog
39 Google Confidential Google OneBox for Enterprise
Access to applications of businesses in a secure form and in real-time from the Google search box. c Access to structured and semi- g d e structured content without having https://prov ider… to index the application XML
f Provider To liberate the company Server repositories A few partners:
40 Google Confidential Reach – No document left behind!
Access without limits to all the sources of content.
GoogleGoogleCtfGlConnec Connector Connectortors from Framework GFrameworkoogle PtPartner C onnect ors
Google Connector Framework
41 Google Confidential Googgpple Search Appliance solution
Detailed corporate search in less than 1 second
Portal Intranet
Explorer.ico
42 Google Confidential IT Perspective: Simpp,le, Yet Sop histicated
Google Confidential and Proprietary 43 IT Perspective: simple, yet sophisticated
We offer a complete search solution – not a “toolkit” that you piece together on your own
SfSoftware does the heavy lif ting Quality results without requiring meta-tags, customization and algorithm re-writing
A plug-and-play appliance Fast to deploy, automatic indexing
Platform built to scale with you Support your growing information needs globally
High level of security Users only view what they are entitled to
Flat pricing Simple contract
44 Google Confidential All your enterprise content
Google Search Appliance
File Enterprise ECM ItIntranet s DtbDatabases shares applications systems
Documentum FileNet (IBM) OpenText Oracle LiveLink SQL Server At least 220 Portals MS SharePoint MySQL XML Feed API file formats Web Servers DB2 OneBox API Other ECM solutions Sybase
45 Google Confidential Keeping all your content secure
Users can only access every single piece of information that they are entitled to view
Users cannot see anything that they are nottitldtit entitled to view
Leverages your existing security systems – NTLM – Basic Authentication – Single Sign-on Systems – Native LDAP Authentication – X.509 client certificates – Other systems
SAML-based Authentication and Authorization API connects directly to other access control systems 46 Google Confidential Intelligent continuous crawler
Content is automatically updated based on frequency of change
Full override control over the frequency which pages, sections, or sites are updated in the index
47 Google Confidential Meta data indexing and searching
• Automatically indexes meta- data in documents • Indexes externally-stored meta-data in databases or other systems - Document and Content management systems store metadata external to the documents - Meta-data generated from entity extraction or taxonomical classification
48 Google Confidential Robust reporting of crawl and serve behavior
Query Reporting ThiTop search queries Total query volume Zero results queries Export to a log server or as a CSV file ClDitiCrawl Diagnostics View into upcoming crawl queue Status of every URL crawled Broken links Total number of pages crawled 49 Google Confidential Enterprise Search Product Line
Google Mini Google Search Google Search Google Desktop for Google Toolbar for Appliance 1001 Appliance Enterprise Enterprise 5005/8008
• Small and • Departments or • Large companies • Enable • Powerful productivity medium mid-sized or global employees to find features businesses companies deployment email, files, media, web • Easy access to • 50,000 to 300,000 • RAID disk drives • Automatic built-in history, and chats Google, customized documents redundancy instantly search buttons, • 500,000 to 3MM instant search documents • 4MM to 30MM suggestions and a documents; pop-up blocker unlimited option
50 Google Confidential Algunos clientes alrededor del mundo Manufactura Educación Servicios Financieros • BiBoeing • Boston University • Bank One • Cannon Communications • Columbia University • Chicago Board of Trade • Fujitsu • Duke University • First Franklin Financial New York University Corporation • Hitachi Data Systems • Stanf ord U ni versit y • Morgan Stanley • NEC • Pennsylvania State University • Royal Bank of Canada • Sony • University of Florida • UBS • Xerox • • World Bank • Yamaha Motor Corporation Gobierno • Deutsche Bank Medios • Department of Education • BBVA • Canadian Broadcast • Department of Energy Corporation Department of the Treasury Farma / Salud • • Discovery Communications NASA • ActivBiotics • • National Geographic National Parks Service • American Diabetes • Association • PBS • Social Security Administration • Blue Cross of Rhode Island • The Nation • U.S. Coast Guard • CdCedars-Sinai H ealth Sys tem High Tech • USU.S. Army • Children's Hospital Boston Advent Software • States of Arkansas, Hawaii, Indiana, • Kansas, Kentucky, Tennessee, • Children's Medical Center of Georgia, Virginia y California Dallas • Apple Computer • Cisco Systems • Los Angeles County Metropolitan • Eli Lilly & Company TttiAthitTransportation Authority • Kaiser Permanente • Microchip Technology • Medtronic • National Semiconductor Telecomunicaciones • Roche Pharmaceuticals • Sun Microsystems • AT&T • Nextel Overview of Google Partner Strategy
Google Confidential and Proprietary 52 Googgple Wins Enterprise Search Award
2/26/2008
This year's product of the year winner in the EtEnterpri se Searc h ca tegory is GlGoogle Enterprise, a repeat winner in the category. In addition to Google, the nominees for Enterprise Search included: ISYS, X1, Microsoft Sharepoint Server 2007, Coveo, and Fast.
53 Google Confidential Why is This So Exciting for Google and Its Partners…
- Brand Recognition and Awareness
- Tested and True Search Algorithms
- Product that has been available for 5 years
- $2 Billion Market Opportunity AND GROWING…
- Opportunity to cultivate Larger Channel Contribution
- Search Value Proposition
- First to Market in regions for Partners
- OCObtain Critical Mass o f Market f or regions f or partners
54 - Search is a Critical CorporateGoogle ConfidentialIT Application What’s In It For You?
n Intangibles: oo -Selling with the Google brand -Get on board ntiati es nn
ee early cc -Diversification Margi Servi Differ
Typical deal -Config + -Intranet/Portals size range: Maintenance -Web $35k to $1M+ -Security -CMS/ECM -Front End -ERP/BI/CRM -Reach -Storage -etc
55 Google Confidential Examples of Service Offerings for Partners…
Content Repository (ECM) Connectors • SDKs Free from code/google.com/enterprise/
OneBox Modules for Enterprise Data Sources • SDKs Free to write a OneBox Module
Enterprise-Wide Search Implementation Best Practices • Architecture Consultation
Google Labs Enterprise www.google.com/enterprise/labs/index.html
ROI Evaluation for Search • Data Discovery Programs
• Secure Partner Portal
• Paid Pilots or Proofs of Concept
• License Upgrades & Renewals What Investment is Google Making in its Partners?
Technical Intensive product training Training
Sales Sales training: identify opportunities, benefits, Training capabilities, overcome objections
Marketing/Sales Develop initial marketing/sales Commitment plan.
57 Google Confidential Google Partner Program
Google Confidential and Proprietary 58 Google Partner Program…
Google Partner Program
Solution Providers Distributor System Integrators ISVs (VARs)
59 Google Confidential Googggle Partner Program
Requirements: • Sales of Search: Mini, GSA • Sales Certification: 2+ • ThilCtifitiTechnical Certification: 1 - 2 • Training Fee: No Charge for 2 persons • NFR: GSA 2M Docs – covers 2 yrs • Build Google Enterprise Demo environment at Partner Site • Partner will accept quarterly and annual quota • Part ner rolli ng 6 mon th MktiPlMarketing Plan • Sign Google Reseller Agreement with Distributor
60 Google Confidential Google Partner Program
Benefits: • Access to Co-Marketing Activities: – Initial Partner Marketing demand generation activity to drive sales – Google will contribute to pre-approved demand generation activities – Marketing Plans need to be submitted on 6 month intervals to qualify – Joint co-marketing events include: seminars, webinars, customer events, email and telemarketing campaigns, installed base marketing, PR, case studies • Access to Resources – Qualifi e d Lea ds from Goog le En terpr ise – Co-selling – Google office conf rooms for pre-approved & scheduled customer meetings – Listing on Google.com website + link to reseller Google Search page – Access to Google.com partner support portal – Branding association with Google – Access to Google Field Marketing and pre-Sales assistance
61 Google Confidential Google Latin America - Enterprise Channel Ecosystem
PRODUCT BRAZILARGENTINA MEXICO CHILEA PERU COLOMBI CENTRAL
SEARCH COMPUSOLUCIONESAmerica LICENCIAS
SEARCH
APPS SPREAD KIO NETWORKS iPLAN TIGABYTES TBD Direct Direct POSTINI APPS
GEO MAPLINK MAPDATA TBD TBD Direct Direct Direct GEE Nottingham TBD TBD TBD TBD TBD TBD
GEO Partner Focus
Partners are the Key to our Success!
63 Google Confidential Questions?
64 Google Confidential Thank You! Gracias! Obrigado!
cashley@ googl e.com
Google Confidential and Proprietary 65