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The Development and Validation of the Game User Experience Satisfaction Scale (Guess)
THE DEVELOPMENT AND VALIDATION OF THE GAME USER EXPERIENCE SATISFACTION SCALE (GUESS) A Dissertation by Mikki Hoang Phan Master of Arts, Wichita State University, 2012 Bachelor of Arts, Wichita State University, 2008 Submitted to the Department of Psychology and the faculty of the Graduate School of Wichita State University in partial fulfillment of the requirements for the degree of Doctor of Philosophy May 2015 © Copyright 2015 by Mikki Phan All Rights Reserved THE DEVELOPMENT AND VALIDATION OF THE GAME USER EXPERIENCE SATISFACTION SCALE (GUESS) The following faculty members have examined the final copy of this dissertation for form and content, and recommend that it be accepted in partial fulfillment of the requirements for the degree of Doctor of Philosophy with a major in Psychology. _____________________________________ Barbara S. Chaparro, Committee Chair _____________________________________ Joseph Keebler, Committee Member _____________________________________ Jibo He, Committee Member _____________________________________ Darwin Dorr, Committee Member _____________________________________ Jodie Hertzog, Committee Member Accepted for the College of Liberal Arts and Sciences _____________________________________ Ronald Matson, Dean Accepted for the Graduate School _____________________________________ Abu S. Masud, Interim Dean iii DEDICATION To my parents for their love and support, and all that they have sacrificed so that my siblings and I can have a better future iv Video games open worlds. — Jon-Paul Dyson v ACKNOWLEDGEMENTS Althea Gibson once said, “No matter what accomplishments you make, somebody helped you.” Thus, completing this long and winding Ph.D. journey would not have been possible without a village of support and help. While words could not adequately sum up how thankful I am, I would like to start off by thanking my dissertation chair and advisor, Dr. -
Doom: Gráficos Avançados E Atmosfera Sombria
PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO GRANDE DO SUL PROGRAMA DE PÓS-GRADUAÇÃO EM COMUNICAÇÃO SOCIAL TECNOLOGIAS DE CONTATO: OS IMPACTOS DAS PLATAFORMAS DOS JOGOS DIGITAIS NA JOGABILIDADE SOCIAL CHRISTOPHER ROBERT KASTENSMIDT Professora Orientadora: Dra. Magda Rodrigues da Cunha Porto Alegre Dezembro/2011 CHRISTOPHER ROBERT KASTENSMIDT TECNOLOGIAS DE CONTATO: OS IMPACTOS DAS PLATAFORMAS DOS JOGOS DIGITAIS NA JOGABILIDADE SOCIAL Dissertação apresentada como requisito parcial para obtenção do grau de Mestre pelo Programa de Pós-Graduação em Comunicação Social da Pontifícia Universidade Católica do Rio Grande do Sul. Orientadora: Dra. Magda Rodrigues da Cunha PORTO ALEGRE 2011 CHRISTOPHER ROBERT KASTENSMIDT Dados Internacionais de Catalogação na Publicação (CIP) K19t Kastensmidt, Christopher Robert Tecnologias de contato: os impactos das plataformas dos jogos digitais na jogabilidade social. / Christopher Robert Kastensmidt. – Porto Alegre, 2011. 172 p. Dissertação (Mestrado) Programa de Pós-Graduação em Comunicação Social – Faculdade de Comunicação Social, PUCRS. Orientadora: Profa. Dra. Magda Rodrigues da Cunha 1. Comunicação Social. 2. Jogos Digitais. 3. Jogabilidade Social. 4. Jogos Eletrônicos. I. Cunha, Magda Rodrigues da. II. Título. CDD 794.8 Ficha elaborada pela bibliotecária Anamaria Ferreira CRB 10/1494 TECNOLOGIAS DE CONTATO: OS IMPACTOS DAS PLATAFORMAS DOS JOGOS DIGITAIS NA JOGABILIDADE SOCIAL Dissertação apresentada como requisito parcial para obtenção do grau de Mestre pelo Programa de Pós-Graduação em Comunicação Social -
Download Case Study Zynga Inc
Case Study: For academic or private use only; all rights reserved May 2014 Supplement to the Treatise WOLFGANG RUNGE: TECHNOLOGY ENTREPRENEURSHIP How to access the treatise is given at the end of this document. Reference to this treatise will be made in the following form: [Runge:page number(s), chapters (A.1.1) or other chunks, such as tables or figures]. To compare the games business in the US and Germany to a certain degree references often ad- dress the case of the German firm Gameforge AG. For foundations of both the startups serial entrepreneurs played a key role. Wolfgang Runge Zynga, Inc. Table of Content Remarks Concerning the Market and Industry Environments ....................................................... 2 The Entrepreneur(s) .................................................................................................................... 3 The Business Idea, Opportunity and Foundation Process ............................................................ 5 Corporate Culture.................................................................................................................... 7 Market Entry, Expansion and Diversification ................................................................................ 9 Vision/Mission, Risks and Business Model ................................................................................ 11 Intellectual Property ................................................................................................................... 15 Key Metrics .............................................................................................................................. -
Hold Onto Your Horns: Zynga Launches Running with Friends for Worldwide Audiences
May 9, 2013 Hold Onto Your Horns: Zynga Launches Running With Friends for Worldwide Audiences Players to Show-Off Their Bullish Bravado as They Challenge Opponents in the Newest 'With Friends' Game Available Today Exclusively on iPhone, iPad, and iPod touch SAN FRANCISCO, May 9, 2013 (GLOBE NEWSWIRE) -- Zynga, (Nasdaq:ZNGA), the world's leading provider of social game services, today launched Running With Friends to global audiences on iPhone, iPad, and iPod touch. Running With Friends is a high-speed, 3D action-arcade game and the first truly social endless runner game. Players around the world can now stampede their way through the cobblestone streets of Pamplona, Spain, home to the annual Running of the Bulls Festival, as they try to outmaneuver, outrun, and outscore their friends. As the seventh title in the globally popular 'With Friends' franchise and Zynga's entrant to the runner category, Running With Friends brings a new level of social interaction and fun to the genre. The game includes beloved social elements such as turn- based competition with real-life friends and a chance to bullishly climb the leaderboards by jumping, bumping, and sliding through challenging game-play. Easy to play but tough to master, players compete with friends in three rounds to outrun their opponents by swiping their screen vertically and horizontally to dodge charging bulls and speeding cars, or even ride a bucking bull for bonuses. Players select their own in-game character and can choose to run as a ninja, ballerina, or a zombie. "We are committed to expanding Zynga's mobile portfolio to bring players the most fun, social, and accessible games to play with their friends," said Travis Boatman, Senior Vice President of Mobile at Zynga. -
Disruptive Innovation and Internationalization Strategies: the Case of the Videogame Industry Par Shoma Patnaik
HEC MONTRÉAL Disruptive Innovation and Internationalization Strategies: The Case of the Videogame Industry par Shoma Patnaik Sciences de la gestion (Option International Business) Mémoire présenté en vue de l’obtention du grade de maîtrise ès sciences en gestion (M. Sc.) Décembre 2017 © Shoma Patnaik, 2017 Résumé Ce mémoire a pour objectif une analyse des deux tendances très pertinentes dans le milieu du commerce d'aujourd'hui – l'innovation de rupture et l'internationalisation. L'innovation de rupture (en anglais, « disruptive innovation ») est particulièrement devenue un mot à la mode. Cependant, cela n'est pas assez étudié dans la recherche académique, surtout dans le contexte des affaires internationales. De plus, la théorie de l'innovation de rupture est fréquemment incomprise et mal-appliquée. Ce mémoire vise donc à combler ces lacunes, non seulement en examinant en détail la théorie de l'innovation de rupture, ses antécédents théoriques et ses liens avec l'internationalisation, mais en outre, en situant l'étude dans l'industrie des jeux vidéo, il découvre de nouvelles tendances industrielles et pratiques en examinant le mouvement ascendant des jeux mobiles et jeux en lignes. Le mémoire commence par un dessein des liens entre l'innovation de rupture et l'internationalisation, sur le fondement que la recherche de nouveaux débouchés est un élément critique dans la théorie de l'innovation de rupture. En formulant des propositions tirées de la littérature académique, je postule que les entreprises « disruptives » auront une vitesse d'internationalisation plus élevée que celle des entreprises traditionnelles. De plus, elles auront plus de facilité à franchir l'obstacle de la distance entre des marchés et pénétreront dans des domaines inconnus et inexploités. -
Zynga Acquires "Words with Friends" Developer NEWTOY
Zynga acquires "words with friends" developer NEWTOY Social Game Leader Bolsters World Class Mobile Games Group With "The Zynga With Friends Studio" SAN FRANCISCO – December 2, 2010 - Zynga Inc. today announced it has acquired Texas-based mobile game development company Newtoy, Inc., makers of the popular Games With Friends franchise that includes mobile games such as Words With Friends and Chess With Friends. The Newtoy headquarters in McKinney, Texas will become The Zynga With Friends Studio, a new game studio that leverages the popular franchise and builds new games for the Zynga network. Terms of the acquisition were not disclosed. "The Games With Friends franchise is the best social game experience available on mobile today and we are excited to welcome the Newtoy team to the Zynga family," said Mark Pincus, founder and CEO of Zynga. "The Zynga With Friends Studio will continue to invent great mobile social game experiences for Zynga users everywhere." Newtoy CEO and co-founder Paul Bettner immediately assumes the role of VP and GM of The Zynga With Friends Studio, reporting to David Ko, senior vice president of mobile at Zynga. Bettner will lead the team to develop new mobile social games for the Zynga network that leverage the company’s rich experience and creative game development environment. "We're reinventing the way people are social on their mobile devices," said Paul Bettner, VP and GM of The Zynga With Friends Studio. "The Zynga With Friends Studio will build on the Newtoy legacy of creating approachable, highly social games that are accessible to anyone from anywhere." This acquisition continues to extend Zynga’s global footprint, creating more opportunities for Zynga to connect the world through games. -
Copyrighted Material
INDEX successful, 41–55 A support options, 251 AAck mnemonic, 141 trend, downloaded v. available, 5 a/b testing, 220–221 unsuccessful, 55–59 achievements, 218–219 app analytics, 262 action games subcategory, 74–75 app development. See development actionables, feedback and, 247–250 App Gamer, 270 “Actraiser,” 66 App of the Week, 6, 30, 125–126, 271 Add This, 273 app rankings, 57, 261 AdMarvel, 165 app revenue models, 127–132 AdMeld, 165 business-motivated reasons, 150–155, AdMob, 36, 128, 166, 211, 270, 271 178–183 Adobe Flash Professional CS5, 222, 254, 268 risk/rewards, 124–127, 155–157, 183–184 ads, 165–168 terminology, 146–150 advertising costs, 30–31 app revenue rollercoaster, 126–127 network resources, 270–271 App Store “NinJump HD,” 189–191 crowded zoo, 31–32 placement, 160 demographics, 64–68 unpredictable, 155 evolution, 1–11 Madventure games subcategory, 75–76 keywords, 44–45 Adwhirl, 166, 167, 271 metrics resources, 261–262 affiliates resources, 270–271 search bar, 44 Agile Manifesto, 101–102 App Storm, 270 agile software development, 101–104 app usage, 165–168, 262 Agile Software Development with Scrum App2Market, 272 (Keith), 101, 257 AppAdvice, 270 aisles metaphor, 137 AppAnnie, 46, 47, 57, 58, 74, 76, 261 All Things D, 270 AppData, 221 alpha test stage, 118 Appency, 272 analyzing apps, 41–59 AppFigures, 261 Anderson, Chris, 150 Apple, 195–209 “Angry Birds” apps adapted to iPad, 204–206 ad placement, 165 care, 196–204 “Archetype” v., 107 customer service, 203–204 comparing, 41–43 Design Awards, 271 copycats, 51, 52 Hall of Fame, 4, 50, 51, 107 Hero Inventor Syndrome, 14 little things matter, 200–201 physical forces, 143 review process, 119 physical metaphors, 136 Tapbots case study, 206–209 physics engine, 19, 43, 60, 74, 81, 83, 143 user experience (UX) and, 197–199 popular features,COPYRIGHTED 48–49 value-added MATERIAL benefits, 202–203 reward system, 162 APPLE acronym, 203–204 top game, 36 Applyzer, 46, 47, 261 user engagement, 158 Appolicious, 270 Apalon, 272 Appscout, 270 apps. -
May the Best Friend Win! Zynga Launches Words with Friends 2 to Global Audiences
Zynga Logo May the Best Friend Win! Zynga Launches Words With Friends 2 to Global Audiences November 8, 2017 New game features more ways to play the world’s most popular mobile word game than ever before with Solo Challenge, Lightning Round, Social Dictionary and Boosts SAN FRANCISCO, Nov. 08, 2017 (GLOBE NEWSWIRE) -- Today, Zynga (Nasdaq:ZNGA), a leading social game developer, announced the launch of Words With Friends 2, a next-generation take on the world’s most popular mobile word game. With innovative, engaging new features inspired by eight years of Words With Friends gameplay, Words With Friends 2 is available today on the App Store for iPhone and iPad and on Google Play for Android devices. Since launching in 2009, Words With Friends has been installed more than 250 million times and is one of the App Store's Top 10 free games of all time, with an Words With Friends 2 estimated 57 million active Words With Friends matches being played around the world at any given moment. Words With Friends 2 pairs the classic gameplay of Words With Friends with the top features requested from the Words With Friends player community, including an AI bot-powered Solo Challenge, team versus team Lightning Round and enhanced Social Dictionary. “As one of Zynga’s most popular and iconic forever franchises, Words With Friends continues to connect millions of people around the world every day through a shared love of social wordplay,” said Bernard Kim, President of Publishing, Zynga. “Words With Friends 2 honors the rich, pop-culture legacy and beloved social gameplay of Words With Friends, while introducing innovative features in the largest refresh in the game’s eight-year history. -
Free Games to Play Online – with Friends There Are Many Hundreds of Games You Can Play and Connect with Friends, Via App, Browser Or Facebook
Free games to play online – with friends There are many hundreds of games you can play and connect with friends, via app, browser or Facebook. (As with much free content, there are often pop up ads in between rounds which can get in the way: it’s possible to pay a fee to remove these if you really want). It’s worth noting that the speed of your home broadband may affect the gameplay. Here is a selection of some of the most popular. APPS Apps are downloaded to your phone or tablet, and you can connect to others or invite friends in different ways – via the Apple game centre, Google play games, Facebook etc. Be wary of in-app purchases which may be on offer, to add extra lives, features etc. Uno The popular card game where the first one to give away all their cards wins. Practice playing as a guest to hone your skills, then connect with others or invite friends to play against them. There is a chat function which can be muted. Scattergories Think fast – and come up with words beginning with a letter that fits into the given category. The rarer the word, the more points to win. Play by inviting friends or play a random opponent. Libraries NI is not endorsing or promoting any product, service or company mentioned in this document and other products are available Who Wants to Be a Millionaire The popular game show, you can play against a bot or connect via Facebook – all the features of the show are included. -
P-L-A-Y Your Way to Victory in Words with Friends on Messenger
May 2, 2017 P-L-A-Y Your Way to Victory in Words With Friends on Messenger Challenge and Chat with Friends in New Instant Games Experience SAN FRANCISCO, May 02, 2017 (GLOBE NEWSWIRE) -- Zynga (Nasdaq:ZNGA), a leading social game developer, today announced the launch of Words With Friends for Instant Games. Developed using Facebook's newly announced rich gameplay features for Instant Games, Words With Friends pairs the beloved gameplay of one of the world's most popular word games with the global, social connection on Messenger and Facebook. "We're proud to be one of the first gaming companies innovating on the Instant Games platform, delivering an immersive Words With Friends experience on Messenger to word fans everywhere," said Vaibhav Sahgal, Vice President of Games for Zynga. "As one of the most popular word games in the world, Words With Friends is a daily ritual in millions of people's lives, connecting them with their friends and family around the globe. We're excited to partner with Facebook in reimagining Words With Friends for Instant Games on Messenger - bringing its iconic gameplay and rich social experience directly to the places that people are communicating." As the first-ever turn-based game on Messenger, players can now have all the fun Words With Friends offers, right where they are already connecting with friends from around the world. Now players can make moves directly on Messenger and Facebook, invite connections from their friends list and play faster than ever before with a compact game board and fewer tiles. Exclusive to Words With Friends for Instant Games on Messenger is a convenient Games List that allows players to track all of their games in one place, a first for any Words With Friends experience on a messaging platform. -
Play Free Online Farmville 2 Game
1 / 5 Play Free Online Farmville 2 Game You can play FarmVille anytime, anywhere… even when not connected to the internet. Best of all, the world's most popular farming game is free .... ... is now available! It's FarmVille tailored for you and the way you want to play. Best of all, it's free! ... FOLLOW FARMVILLE 2: COUNTRY ESCAPE ON SOCIAL MEDIA. PLAYER SUPPORT: ... Featured Game FarmVille 2: Country Escape .... FarmVille 2 Wiki is a free online database for the FarmVille 2 social game, that ... You can play FarmVille anytime, anywhere… even when not connected to the .... The "Invite Friends to be your Farmhands!" page will only show Facebook friends playing FarmVille 2. There are other areas in the game where you will be able .... Price: Free to play. FarmVille 2: Country Escape is the closest you can get to reliving the classic FarmVille on Facebook days. The game takes a .... FarmVille 2 is the best free online social game that allows you to become immersed in a ... FarmVille 2 is a free to play mobile farming simulation, and delivers a .... I actually won the event but I can't even play the game anymore, it just gets stuck for me ... Open FarmVille2: Country Escape on your mobile device ... I get that its free and all but you expect people to buy **** to play a game that doesn't work! 2. FarmVille 2: Country Escape, a popular kids game from Zynga ... Best of all, the world's most popular farming game is free to play! ... Visit the Farmville 2 Country Escape Online Cheat by clicking on “ Visit Online Generator ”. -
The Business and Dynamics of Free-To-Play Social-Casual Game Apps by Thomas Hughes Speller, III
The Business and Dynamics of Free-To-Play Social-Casual Game Apps by Thomas Hughes Speller, III B.A. Film Studies University of California, Santa Barbara, 2005 Submitted to the System Design and Management Program ARCHIVES in Partial Fulfillment of the Requirements for the Degree of Master of Science in Engineering and Management at the Massachusetts Institute of Technology February 2012 0 2012 Thomas Hughes Speller, IlIl All rights reserved The author hereby grants to MIT permission to reproduce and to distribute publicly Paper and electronic copies of this thesis document in whole or in part Author Thomas Hughes Speller, IlIl System Design & Management Program February 2012 Certified by (9 Michael Cusumano Sloan Managemen Review Distinguished Professor, MIT Sloan School of Management -/"' I- rCn Accepted by_ Patrick Hale Director System Design & Management Program This page has been intentionally left blank. The Business and Dynamics of Free-To-Play Social-Casual Game Apps by Thomas Hughes Speller, Ill Submitted to the System Design and Management Program on January 20, 2012 in Partial Fulfillment of the Requirements for the Degree of Master of Science in Engineering and Management Abstract The rapid growth of social media platforms, specifically Facebook, has caused startup firms to develop new business models based on social technologies. By leveraging the Facebook platform, new entertainment companies making free-to-play social-casual games have created a multi-billion dollar market for virtual goods, a revenue model in which the core product is given away for free and ancillary goods are sold on top of it. Zynga, the most successful firm in this space, held the largest initial public offering for an Internet-based company since Google in 2004.