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Judy Robertson, Cultural Grants Metro Vancouver 4330 Kingsway Burnaby, BC V5H 4G8
28 August 2008
Enclosed is our application for the Metro Cultural Grant. Please note the company s change of address from our application last season. In addition please note that the application is signed by the Treasurer of the Board as the remainder of our executive is and has been away on holiday for most of August.
If you have any questions please feel free to contact me. Thank you for your consideration.
Sincerely,
Ivan Habel - Green Thumb Theatre
RD-379 RCU-189 Metro Vancouver Cultural Grants 2008 Application for Region-Serving Arts and Cultural Organizations
Applicant Information
Name of organization (legally registered name): Green Thumb Players Society (o/a Green Thumb Theatre)
Address: Suite 320 - 309 W. Cordova Vancouver BC V6B 1 ES
Mailing address if different:
Telephone: (604) 254-4055
Fax: (604) 251-7002
Email: [email protected]
Website: www.greenthumb.bc.ca
Contact person, and title, regarding information contained in the grant application: Ivan Habel, General Manager
BC Society Act Number: 5-0011832
Date Registered: 03-September-1975
Federal Registered Charity #: 11894 7662 RR0001
Fiscal year end: June 30
Grant Request for 2008 fiscal year $ 10,000
Professional Status and Membership
Staff on payroll for Artistic personnel (directors, Administrative, production, previous fiscal year curators, performers, etc.) technical personnel
Full time 1 5
Seasonal full time
Permanent part time 1
Seasonal part time
Contract 35 13
RD-380 RCU-190 Number of society members Voting members (excluding Board) 28
Number of Board members Number of non-Board volunteers 6 / 9 Has your organization prepared a business plan? Yes No q
If yes, in what year was that plan created and last revised? Created 2006 - 2008/09 is renewal year for strat. plan
Please indicate the levels of financial support your organization receives from government:
funding by fiscal year type of 2006 - 2007 2007 - 2008 Comments financial support Home grants 57,800 45,800 Municipality directly.paid staff salaries or benefits other 5,000 Metro Vancouver (GVRD) grant
Provincial grants 94,000 95,000 gaming revenues (lottery, casino, 46,500 46,500
Federal Canada Council 213,000 213,000
Other CC supplemental plus touring 30,000 37,000 grants
Region-wide Leadership and Services Please limit your response to a maximum of 250 words (half a page) per question
1. Describe how your organization provides regional leadership related to its mandate or mission, including what makes your organization unique in the region.
Green Thumb Theatre continues its long history of provincial school touring. Originally focusing on elementary school programming we have expanded to include High School programming as a regular part of our season planning and have also expanded our programming model to include mainstage productions for teens and young adults. Our program models make us one of very few companies in the country with a professional touring programming focus on teens. Green Thumb has consistently invested in direct marketing of all of its programming choices each year to every community in Metro. Green Thumb s mission is to create and produce plays that explore social issues relevant to the lives of children, youth and young adults. We provide theatre that celebrates the language and stories of today s generation and culture to stimulate empathy, debate and critical thinking. Green Thumb services this mandate and each of the communities in which we perform by remaining committed to the process of developing new scripts and writers. In our 34 year history the company has been responsible through commissions, development and /or original productions for over 70 new scripts for children, youths and adults. Many of these new scripts are by BC writers from the GVRD. As can be seen by the statistics later in this document, Green Thumb focuses a great deal on energy to performing in the Metro area. We continue to be focused on producing and touring work that confronts current social issues in a manner that encourages youth to examine these issues within the context of their own lives and community. Many school boards and districts are tentative about.this type of programming as it is not soft, however teachers throughout Metro continue to be very loyal to the important original programming we produce. Green Thumb s productions are largely original scripts not based on existing literature requiring further discussion and conversation with schools and audiences to encourage attendance. We continue to build partnerships throughout the Metro region with organizations such as SFU, Kwantlen University College (for mainstage student sales) and we have recently been part of the Annual Youth. Health Inservice for Vancouver and Lower Mainland Youth Clinics conference.
RD-381 RCU-191 2. Briefly describe how your organization provides region-wide services in the context of the following objectives a. cultural tourism b. regional touring c. strengthened information and awareness services throughout the region
a.Green Thumb Theatre has developed an extensive touring market in North America and beyond over our history, having toured to every Province and Territory, 38 of the United States, Europe, and Asia. We are cultural ambassadors for Vancouver and the GVRD each time we perform outside BC. We are recognized and identified as a "Vancouver based" company and are proud to represent ourselves as proud citizens of our region. Our strong presence in the National and international touring market will continue to promote not just Vancouver but the entire GVRD and its excellence and leadership in the arts. b. Our core activity is touring. GT will continue to aggressively look to the GVRD as our primary performance location. As the region expands we continue to increase marketing attention within it. We continue to communicate and market directly with PAC s from the area in order to increase knowledge of the work we do. We have already established a solid basis of communication with area arts coordinators, principals and teachers. We regularly communicate with local area teachers about our tour schedule and availabilities. We also offer special rates to schools who traditionally have smaller arts resources where we, can fit them into an existing tour schedule including free performances to some institutions. Last season (2006/07) we reached over 36,000 youth, and adults in the GVRD with one or more of our productions. c.Green Thumb Theatre creates and produces plays that explore social issues relevant to the lives of children, youth, and young adults. In keeping with this core principal we develop and produce new plays that speak to the core values and concerns of our communities. Our demonstrated ability to produce work that confronts the contemporary issues in our communities, in a language that appeals to youth remains our cornerstone. Our productions are produced with the intention of fostering discussion, debate and understanding among the diverse demographics present in the GVRD. We continue to seek out partnerships such as our recent one with Fraser Health to broaden our reach, increase public awareness encourage discussion and foster a love of the arts among the • region s youth.
In which other Metro Vancouver municipalities do these activities take place if offered outside your home municipality?
In addition to performances in the City of Vancouver, Green Thumb performed in the following Metro municipalities.
Bowen Island Langley Richmond Burnaby New Westminster Surrey Coquitlam North Vancouver Delta Pitt Meadows West Vancouver District North Vancouver Port Coquitlam Abbotsford
Abbotsford is counted here as a community but is excluded from Metro audience totals. Abbotsford is normally accounted for in our provincial statistics.
Performances were also given in Fort Langely and Anmore
RD-382 RCU-192 3. What proportion of your annual budget is, or will be allocated to, your organization s region-wide services or programs?
For the 2008-09 season approximately 70-80% of our overall budget will be allocated to Metro performances.
• This percentage represents overall cost of operations including administration, tour support and artists and creative costs. Overall touring represents 85% of our programming activity and of that about 70% this season will occur in Metro. Play development, rehearsal main stage productions and support all take place in the City of Vancouver (a minor proportion of rehearsal will likely take place in Richmond Burnaby for some of our tours this season).
4. What was your total audience or patronage over the past year? What proportion is from outside your home municipality but within Metro Vancouver? Briefly explain how you track this information.
Seasonal Performance Statistics Performances Attendance Perf. % Attend % Metro Vancouver Totals 98 32,927 26% 32% City of Vancouver Totals 72 16,575 19% 16% Other BC 102 22,790 27% 22% Other CDN 96 25,181 25% 24% US 16 5,978 4% 6% TOTAL for Season 384 104,151
Metro Vancouver Statistics Total Metro Performances 170 49,502 City of Vancouver 72 16,575 42% 33% Remainder of Metro 98 32,927 58% 67%
Each performance report includes audience counts provided by the school in which we perform, or in the case of community performances or mainstage productions through our box office reports on single sold, groups and comps per performance. In addition to the statistics provided by the school administration or teacher, our Stage Manager is asked to provide an estimate of the house count for comparative purposes to the school reports.
RD-383 RCU-193 5. What are your organization s objectives for audience development in the region? How does your existing or proposed program advance those objectives?
Green Thumb is continuing to build a stronger presence in both mainstage and high school programming. Increased commission work for both of these core audiences will remain a prime focus for the next 3 years. In addition to our established program of developing work for children (currently with 2 commissions underway or in discussion) we have embarked on several commissions with BC writers (North Van, Van, Victoria and an ex pat from the interior). While more difficult to market than existing scripts, GT has established areputation for producing high quality productions which touch on very current themes. This reputation has built a trust among many schools to rely on us to both inspire discussion about current affairs and to do so in an entertaining and professional manner. Our development program is an extension of that trust by ensuring that productions are in the works for all our audience ages. We will continue to build our mainstage presence through the presentation of Hana s Suitcase, a family oriented production telling the heartwarming tale of a search for a child of the holocaust by interested Japanese youth. Hana s is being marketed to general audiences as well as school groups (Schools in the Theatre program) to build on our reputation of addressing topical and difficult themes through theatre. We will follow this presentation with our own production of a much more adult oriented nature, Steel Kiss, which explores hatred and prejudice through the eyes of the attacker and attacked in an incident of a beating death of a young homosexual male. Our mainstage objective is to continue to build audiences ( we saw a small but significant increase in our year over year audiences for mainstage) and to establish a regular and dependable presence on the stages within the region. Our school touring objective remains consistent as well, in seeking to build further and more concentrated audiences with the GVRD we continue to build relationships with schools, coordinators PACS and school boards as well as seeking new partnerships with other regional non-profit or corporate organizations.
6. How do you plan to use the Metro Vancouver Cultural Grant in the current fiscal year?
Support on-going school touring operations including the development of new scripts, continued marketing initiatives to increase audiences in the lower mainland. The GVRD Grant assists us with expenses related to script development, and rehearsal costs as well as making an overall contribution to maintaining some of the lowest per school performance fees in the area. Our ability to internally manage our tours reduces non-performance costs such as agent or booking fees. All sources of funding provide crucial support in allowing us to continue bringing the highest standards of production possible directly into the schools.
For the 2008 -09 Season the following productions will be on tour in Metro Vancouver and beyond: New Canadian Kid by Dennis Foon; touring elementary schools with a large (over 70%) of this tour is in Metro Blindspot by Meghan Gardiner; touring high schools (again a majority of performances in Metro) Cranked by Michael P. Northey; this tour for teens is mainly outside BC this season including tours to NYC and Australia Wired by Betty Quan; for elementary schools this production will tour throughout BC with a substantial portion in Metro. In addition to the touring productions mentioned above, we are producing two plays for young adults and general Audiences for performance in Vancouver and marketed throughout Metro: The December Man, winner of the Governor General s Award for drama to be performed at Performance Works on Granville Island; and Tough! to be performed at the Firehall Arts Centre in Vancouver
RD-384 RCU-194 Conditions and Signature
1. Grant recipients must acknowledge the support of Metro Vancouver on all promotional materials related to the funded program.
2. Grant funds must be spent in the organization s fiscal year for which the application is made.
3. Organizations making significant changes to the information provided in this application must discuss such changes with Metro Vancouver staff prior to implementation.
4. If the program(s) proposed in the organization s application is/are not commenced or completed, and there remains regional funds on hand; or if the program is completed without requiring the full use of regional funds, the Board directs that the outstanding funds be returned to Metro Vancouver through the Finance Department.
5. Information provided in the operating grant application may be subject to disclosure under the BC Freedom of information and Protection of Privacy Act.
Signature of senior staff person authorized to prepare form:
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Signature of Chair/President of the Board of Directors; Candrina Bailey/ Treasurer L Name Title
By signing this form, we do solemnly declare that, to the best of our knowledge, the information give our application is complete and true in every respect.
DEADLINEFORSUBMISSION Mail or deliver two completed copies of the application form to the following location by Friday, August 29, 2008, 4:00 pm Metro Vancouver, Cultural Grants, Corporate Relations Department, 4330 Kingsway, Burnaby, BC V5H 4G8
004650889
RD-385 RCU-195 Metro Vancouver Cultural Grant - Green Thumb Theatre Regional Diversity of Audience
Green Thumb Theatre s audiences are largely composed (over 95%) of school aged children and adolescents. As our performances are mainly in school events in BC, we perform to one of the highest concentrations of visible minorities and immigrant populations in the country according to the 2006 census reports.
We do not track diversity data as part of the information we keep on our performances, and a limited or varied amount of data is available from districts. Census Metropolitan area of Vancouver is composed of approximately 18% school aged children and the total population is identified as being 42% as a visible minority. In approximating our audience s diversity we are confident that over 40% is composed of visible minorities plus a substantive aboriginal component.
Of significant note is the attention placed by GT on ensuring that economically challenged areas have an opportunity to receive a performance. We have for 4 years offered a free performance of each of our touring productions to a school who may otherwise not afford to bring this programming in. These performances are offered in Metro only. In addition to this we also have given schools through out the province, including Metro, who are financially stretched discounts where possible within our schedule.
Metro Vancouver General Statistics Population Diversity
Total Population 2,116,581 loo..:0 • Aboiloinal Population 40,216 1:9 Visible Minority Population 875,300 41,4
Per Cent Foreign Born Population in Selecte.d B. sties- 2006
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RD-386 RCU-196 The Green Thumb Players Society Operating as Green Thumb Theatre Board of Directors 2007-2008
Victoria Henderson President Occupation: Product Manger, Vevex Corp. Home Address: 1241 East 14th Ave. Vancouver, B.C. V5T 2P2 Home Telephone: 604.879.6360 Mobile: 604.649.6600
Home e-mail Kzkiiret (hard copy info only when possible) First Elected to Board: 1994
"iiiiMIWaNiatiaditilillMBOWaftiMOW611 Maureen McEvoy Past President Occupation: Therapist Maureen McEvoy Counselling Services Home Address: 2510 West 21 St Ave. Vancouver, B.C. V6L 1K1 Home Telephone: 604.733.3959 Work Telephone: 604.873.3278 (preferred) Fax: 604.733.3959 Home e-mail [email protected] First Elected to Board: 1993