week 04 / 28 January 2016

A FRESH START How radio station Mint is set to retrieve the Belgian audience

Germany Germany North America Anke Schäferkordt IP Deutschland partners BroadbandTV participates gives speech on with MediaCom to launch in the World Economic digitisation programmatic TV Forum in Davos week 04 / 28 January 2016

A FRESH START How radio station Mint is set to retrieve the Belgian audience

Germany Germany Spain Anke Schäferkordt IP Deutschland partners FremantleMedia Spain gives a speech on with MediaCom to launch launches a Spanish digitisation programmatic TV version of Web Therapy Cover Montage

Publisher RTL Group 45, Bd Pierre Frieden L-1543 Luxembourg

Editor, Design, Production RTL Group Corporate Communications & Marketing

k before y hin ou T p r in t

backstage.rtlgroup.com backstage.rtlgroup.fr backstage.rtlgroup.de QUICK VIEW

Anke Schäferkordt gives a speech on digitisation Mediengruppe RTL Deutschland p.9–10 SPICING-UP THE AIRWAVES RTL Belgium Partnership with p.4–8 MediaCom to launch programmatic TV IP Deutschland p.11

Company’s CEO Shahrzad Rafati participates in the World Economic Forum BroadbandTV p.12

Production of a Spanish-language Big Picture adaptation of Web Therapy p.14 FremantleMedia Spain p.13

SHORT NEWS p.15–16

PEOPLE

p.17 SPICING-UP THE AIRWAVES Belgium – 28 January 2016 RTL Belgium

Mint, the radio station run by RTL Belgium that aired its own distinctive mix of pop and rock music from January 2007 to September 2008, resumed broadcasting on 4 January 2016. Backstage spoke to Eric Adelbrecht, Managing Director of RTL Belgium’s radio stations, about Mint’s return. © RTL Belgium / Jean-Michel Clajot © RTL

“THE IDEA OF DRAWING ON THE MINT BRAND AND UNLEASHING ITS POTENTIAL VIA THE REGIONAL NETWORKS MAXIMUM FM AND MUST FM POPPED UP IMMEDIATELY”

Eric Adelbrecht, Managing Director of RTL Belgium’s radio stations

4 Mint’s long-awaited comeback at the start of the The aforementioned clusters of affiliated radio year brought a breath of fresh air to the Belgian radio stations broadcast Mint’s music programming sector. While the station never actually disappeared whilst retaining their own identity and regional altogether, remaining very widely available online, appeal through specific programmes, except the pop/rock station now intends to win back certain slots aired across the entire cluster. This is an audience by joining two regional networks: an innovative set-up designed to ensure the Mint Maximum FM in the province of Liège and Must FM brand’s triumphant return to the FM airwaves. The in the provinces of Namur and Luxembourg. Three regional stations in question have recently started weeks after its fresh start, Mint’s reappearance broadcasting a morning show entitled À La Fresh. seems to be most welcome, judging by the warm But this is just the beginning as Adelbrecht explains: reactions received from listeners by e-mail and on “Other formats are in the pipeline. On 1 February social networks. 2016, the partners are going to launch their own programme between 16:00 and 19:00. This will be Mint was forced to stop broadcasting on FM radio followed on 15 February 2016 by a full schedule back in September 2008 following a decision by when slots with syndicated content will be offered for the Belgian Higher Audiovisual Council (CSA), broadcasting to our partners. Ultimately, depending stating that the RTL Belgium group’s stations on the achieved ratings and the trend in generated were occupying too dominant a position within the revenues, we really intend to develop the product, French-speaking Community, where it already consolidating it by providing more and more content.” operated Bel RTL and Radio Contact. But RTL Belgium’s managers never lost their desire to resurrect a station that was both well received by audiences at the time (commanding a market share of 3.8 per cent among listeners aged between 25 and 54) and complemented other stations. Consequently, the possibility of joining the regional networks Maximum FM and Must FM, which are keen to boost their profile nationwide and therefore came knocking at the door of the advertising sales company IP Belgium, was recognised as a great opportunity for Mint. So for Eric Adelbrecht “the idea of drawing on the Mint brand and unleashing its potential via the regional networks Maximum FM and Must FM popped up immediately.”

Thomas Simonis, Station Manager at Mint

Mint’s programming will remain true to the kind of timeless pop and rock music it broadcast in the past, which goes down particularly well with thirty-somethings. According to Thomas Simonis, Station Manager at Mint, the station has a nonconformist slant, designed to be refreshing, yet also have a slight kick to it, combined with real proximity to its listeners, who are asked for their views on its programming. Simonis will also be presenting the show Le Pop-Rock Café, which will focus on cultural, community-related and environmental issues. The range of music played by the station is a carefully concocted mix covering decades of pop and rock music, from the 1970s right up to the present day.

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The range of music played by the station is a carefully concocted mix covering decades of pop and rock music, from the 1970s right up to the present day

Apart from its presence on FM radio, the Mint to a player so that they can tune in to its broadcasts brand can also take advantage of a strong online live (MaRadio.be), access a list of FM frequencies, presence, having its own fully responsive website a calendar of the hottest pop and rock music dates (www.mint.be), where the watchwords are in Belgium and news about the station and the pop/ simplicity and clarity, delivered by an audaciously rock scene in general. uncluttered design. Mint.be gives Web users access Next >

Screenshot of Mint.be website

6 Interactivity is key to the brand, which is also and Radio Contact, and to conquer it we are relying represented on social media (Twitter, Facebook and on an aspect that is very dear to listeners, namely Instagram) as well as on Deezer, in a selection of proximity, which we achieve primarily through our the best pop/rock songs. Between 1 December 2015 regional partners. This element was missing from and 4 January 2016, the date of Mint’s (re)launch, Mint’s first incarnation and is something we’ve the number of Mint’s fans on its Facebook page rose developed within this partnership. So there are from 1,650 to 2,600, an increase of 58 per cent. The ultimately two more reasons to be a player in this recently launched Twitter and Instagram accounts market: our regional footing and our reaching out also share news about the station and offer users a to a target audience that complements those of Bel peek behind the scenes at Mint. RTL and Radio Contact. So there is still plenty of leeway to make progress.”

The station’s launch was preceded by an innovative The stated objective is to spread the Mint brand campaign run over social networks, where the focus and make it more attractive in order to seek other was on viral marketing and teasing. “We sought to potential partners, both in Belgium and abroad. “Our start a rumour and then confirm it bit by bit, then aim is to attain a market share of 2 per cent fairly follow up by offering teasers in the form of posted rapidly and establish Mint as a brand of choice. The video content, interviews, and small interactive search for partners for FM broadcasts is continuing. features that could be shared At the same time, we want to by Web users. The second “THE PROJECT underscore our vast potential phase of the campaign, WE’RE INVOLVED IN for digital distribution. As planned for 15 February 2016, you may recall, Mint is will be more conventional, HERE IS GEARED TO available to all digital homes taking the form of a TV ad A SEGMENT THAT in packages offered by cable aired mainly on RTL-TVI,” COMPLEMENTS THOSE operators. This represents a Adelbrecht explains. SERVED BY BEL RTL huge potential of 1.5 million AND RADIO CONTACT” French-speaking connected The Managing Director of Eric Adelbrecht households to tap into. And RTL Belgium’s radio stations that’s leaving aside the fact is upbeat about Mint’s prospects and development that Mint is also available over WiFi, primarily via potential within the context of the Belgian radio streaming. Moreover, by 2017 we are hoping to be sector today, saying: “There’s huge potential. able to offer Mint with video streams too, provided We saw this back then and still see it today. that all our commercial targets are reached.” We’re still offering a product that exists nowhere Next > else on a market which, unlike before 2008, is currently dominated by public-sector broadcasts. So the project we’re involved in here is geared to a segment that complements those served by Bel RTL

7 Sébastien Van Mulders, one of the main presenters

So, resting on the laurels of the positive results frequency plan, which ultimately forced Mint off the achieved by Bel RTL and Radio Contact and then FM airwaves. Adelbrecht hopes that the frequency bank only on them is definitely not an option for plan scheduled for 2017 will take this context into Eric Adelbrecht, who quickly rattles off a number of account and not seek to clip the wings of projects as reasons why: the ever fiercer competition, mainly dynamic as Mint, which undeniably contribute added from content aggregators; the drop in listening value by enriching the pluralism of the Belgian radio duration among young people in particular, who sector. prefer to consume radio in a different manner; the need to invest more in the digital sector; and Meanwhile, thanks to RTL Belgium’s know-how and the constant downward pressure on advertising expertise and the support provided by Mint’s partners revenue in the Belgian radio sector. Given this and affiliated stations, the station is continuing to challenging context, having an additional string to subtly spice-up the range of music on offer, generate one’s bow may prove highly beneficial, above all a few surprises, arouse people’s curiosity, in short, because the private radio sector has been under make daily life taste just that little bit better. intense pressure since the adoption of the 2008

Casting for new presenters, click to watch the relevant video

8 SEIZE THE OPPORTUNITIES OFFERED BY DIGITISATION Mediengruppe RTL Deutschland

On 21 January 2016, Anke Schäferkordt, CEO of Mediengruppe RTL Deutschland and Co-CEO of RTL Group, gave a speech on how the advent of digital technology is changing the media industry around the world at a reception hosted by the Wolfsburg International Friends Association (IFK). Germany – 26 January 2016

Anke Schäferkordt, IFK provides citizens with a regular forum for exchanging views about CEO of Mediengruppe RTL Deutschland international and socially relevant issues, and to this end each year and Co-CEO of RTL Group it invites senior corporate speakers to the city Volkswagen has made its home. This year’s invitation sent out by IFK President Elisabeth Pötsch also included some top executives from Volkswagen, including the Chairman of the Supervisory Board Hans Dieter Pötsch and the carmaker’s new CEO Matthias Müller.

Anke Schäferkordt’s speech covered a wide array of topics, ranging from digital technology’s impact on society in general to the media industry and Mediengruppe RTL Deutschland in particular. Starting out from a much-cited quotation from 1993 attributed to Bill Gates, wrongly predicting that “the internet is just a passing fad,” Schäferkordt showed how within just a few years the Internet has come to completely dominate our lives and alter all aspects of it. In addition to current trends like the ‘Internet of Things’ (IoT), she explained how the manner in which we communicate with one another has changed forever, social networking constituting one example of this.

Schäferkordt then went on to explain how the spread of digital technology has also turned the media industry upside down. While content remains the key selling point for any medium, she pointed out the increasingly important role played by technology. Citing some examples from the print sector, she mentioned that although only 5 per cent of the German book market is currently digital, in the USA the success of digital books and e-readers is significantly higher, with a company like Amazon commanding a dominating market share. She added that the increasing fragmentation of the market in the printing industry is helping specialist magazines like Landlust to achieve success, whereas the print runs of supraregional dailies and major news magazines are declining. At the same time, there are marked discrepancies between different target groups, with ‘digital natives’ – ie people who have grown up with the Internet and digital products and services – consuming media in a completely different way today.

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9 From left to right: IFK Board Member Manfred Hüller; IFK Vice-President Rita Werneyer; Autostadt Spokesman of the CEOs Otto Ferdinand Wachs; IFK Board Member and Young Friends Spokesperson Marius Dehm; Anke Schäferkordt; Autostadt Creative Director Dr Maria Schneider; Volkswagen Supervisory Board Chairman Hans Dieter Pötsch; IFK President Elisabeth Pötsch; Volkswagen Board Member for Integrity and Legal Affairs Dr Christine Hohmann-Dennhardt; Mayor of the City of Wolfsburg and Chairman of the IFK Board of Trustees Klaus Mohrs

Where television is concerned, Schäferkordt said that for Mediengruppe RTL Deutschland the spread of digital technology has been more a case of evolution than of revolution. As content providers, the group had learnt from what happened in the music industry how radically the digitisation and the rise of the Internet could transform an entire industry. Fortunately, another prediction attributed to Bill Gates, this time in 2007, had failed to come true, namely that the Internet was set to revolutionise television and that five years from now, people would laugh at what they had had. In fact, Schäferkordt went on, the average From left to right: Mayor of the City of Wolfsburg German viewer now watches 220 minutes of television a day, though and Chairman of the IFK Board of Trustees younger viewers have changed how they consume TV, with people Klaus Mohrs, Anke Schäferkordt and Volkswagen CEO Matthias Müller aged under 25 regarding the smartphone as their most important terminal. Naturally, this has affected their media usage habits, so the consumption of non-linear and shorter video content has increased. At the same time, the sale of 49 million video-enabled devices in 2014 has been a good basis for our business, Schäferkordt added.

However, being conspicuous in the digital domain will become increasingly important. Whereas back in the days of analogue technology German viewers normally had around 30 channels to choose from, today that figure has climbed to an average of 80 and rising. Offerings of channels are becoming more and more sharply positioned and competition is becoming tougher. The importance of open Internet streaming (OTT services) has skyrocketed, and technological advances have completely altered our business, Schäferkordt emphasised. Nowadays, all viewers have a different relevant set of channels that they regularly watch. This is making it ever harder to create successful programmes for a really broad target group. At the same time, traditional TV channels are competing with other brands on smart TVs. Against this backdrop, it is essential for regulation to create a level playing field characterised by faire rules applying to all providers.

To stay successful in an ever more rapidly changing market context, companies have to create a climate that enables change, Schäferkordt added, before concluding: “For us TV is total video: we want our content to find its way onto all screens and devices that use it.” Mediengruppe RTL Deutschland creates content for all terminals, taking account of users’ needs. And in so doing, it has seized the opportunities presented by the digitisation.

Anke Schäferkordt on the impact of digitisation

10 INNOVATING WITH PROGRAMMATIC TV IP Deutschland

Mediengruppe RTL Deutschland’s advertising sales house IP Deutschland and the media agency MediaCom are starting down the path of programmatic TV, making them the first two companies in Germany to make use of this leading-edge ad marketing solution. Germany – 22 January 2016

IP Deutschland and MediaCom have jointly developed a system for the dynamic purchase of TV inventory. As from now, MediaCom can buy, book and optimise advertising time for its customers in real time on all TV channels run

© Stefan Gregorowius by Mediengruppe RTL Deutschland.

Matthias Dang, Managing Director of IP Deutschland, says: “This makes us and MediaCom pioneers in a segment that constitutes totally uncharted territory for linear TV. The one thing that remains unchanged in spite of all this innovation is that we are marketing premium inventory. It’s just that we’re now doing so programmatically. So it’s a case of evolution, not revolution.”

Claus Bröckers, Chief Investment Officer at MediaCom, adds: “Real-time purchases of Matthias Dang, Managing Director of IP Deutschland programmatic TV give our customers optimal slots for their TV ads, so they can count on reaching their targets in the best possible way. This tool makes our booking process more efficient, which gives us far more time to advise our customers, analyse their advertising situation and optimise our booking of ads.”

For linear TV, the vast majority of processes for buying, selling, booking and executing have already been automated for years, making them programmatic. What’s new about this particular automated process is the linkage of the systems of IP Deutschland and MediaCom via an interface.

A single mouse click is all it takes to import requests for the slot availability, bookings, cancellations or re-bookings directly from the agency booking system into the marketer’s system. As a result, booking data no longer have to be entered manually.

11 “PUTTING THE INDIVIDUAL CONTENT CREATOR ON A GLOBAL PLAYING FIELD” BroadbandTV

During the World Economic Forum Annual Meeting in Davos, BroadbandTV CEO Shahrzad Rafati joined Salesforce CEO Marc Benioff, U2 Lead Singer Bono, The Huffington Post President and Editor-in-Chief Arianna Huffington, Rapper William James Adams (Will.i.am) and Bank of America Chairman and CEO Brian Moynihan on a panel discussion about the evolution of business. North America – 28 January 2016

The event took place on 22 January 2016 and was attended by around 300 high-profile guests, including world leaders from a wide range of backgrounds. Under the title ‘Moving Beyond Shareholder Activism: Building a Multi-stakeholder Organisation’, the panellists shared their thoughts on the importance of companies, not only considering profits, but moving beyond this approach to adopt a Quadruple Bottom Line approach, i.e. a sustainable prosperity strategy, which takes people, profit, the environment and its development into account. The panellists also discussed From left to right: Shahrzad Rafati, Will.i.am, Arianna Huffington, Brian Moynihan, Bono, and Marc Benioff what to expect in the next few years as businesses increasingly focus on this Quadruple Bottom Line rather than solely delivering impressive revenues.

Shahrzad Rafati said: “One of my personal drivers is global job creation, and providing individuals around the world with the tools and solutions they need to be a success. It’s ultimately about empowering entrepreneurism.” She then went on to explain BroadbandTV’s business model: “BroadbandTV works with creators spanning 174 countries, and provides them with the tools and services they need to create great content, monetise it and either supplement their existing income, or make it a lucrative enterprise.” She concluded by highlighting: “The BroadbandTV business truly breaks the traditional financial model when it comes to territories and local financial barriers. It helps to break economic disparity and it does this by putting the individual content creator on a global playing field.”

Shahrzad Rafati 12 THERAPIES ARE NOW AVAILABLE IN SPAIN FremantleMedia Spain

FremantleMedia Spain and Movistar plus are producing a Spanish-language adaptation of Lisa Kudrow’s award-winning, Emmy® ESPAÑA nominated improvised comedy series Web Therapy. Spain – 27 January 2016

The series is set to premiere on Movistar plus’s new channel #0 in February 2016 and will be distributed globally by FremantleMedia International (FMI). The Spanish version of the show boasts an acclaimed comedic cast which includes popular actress, stand-up comedian and TV host, Eva Hache (Got Talent España) who plays narcissistic therapist Rebeca Miller. Her husband of dubious ethics, Federico Pinto, is played by Gonzalo de Castro (ByB, Doctor Mateo), while, as with the US original, viewers can also expect to see a host of prestigious Spanish stars making cameo appearances.

Nathalie Garcia, CEO, FremantleMedia Spain, says: “Web Therapy is a truly hilarious, engaging yet relatable series with a spectrum of characters. We are enjoying working with Movistar plus to adapt this series for the Spanish audiences and looking forward to the premiere in February. We’re also delighted that FMI will distribute the finished Eva Hache plays narcissistic therapist Rebeca Miller tape worldwide and is bringing the show to Natpe.”

Spain is the second territory to produce a local version of Web Therapy following FremantleMedia Poland’s adaptation earlier this year for TVN. Web Therapy was originally produced by Is or Isn’t Entertainment and co-created by the Emmy® Award-winning Lisa Kudrow (Friends, The Comeback), along with her partner, Emmy® Award-winning Dan Bucatinsky (Scandal, The Comeback). The series debuted online at LStudio.com, in 2008 before transferring to Showtime in 2011 where it ran for four seasons. StyleHaul YouTube portal became the digital home of the sixth season of webisodes debuted in September 2014 with YouTube superstar and StyleHaul partner Caspar Lee guest- starring alongside Project Runway judge and Marie Claire Creative Director Nina Garcia.

Web Therapy centres around Rebeca Miller, a therapist of unspecified credentials with limited patience for others’ problems, as she develops a new brand of therapy for the internet, discarding the traditional 50 minute in-person session for a three minute online session via a webcam on the internet. Despite her belief that this new treatment will deliver faster results, her clients soon come to realise she is neither a brilliant therapist nor a particularly caring human being, not least because of her uncanny ability to turn almost every session into an opportunity to talk about herself.

13 Funny and

CLICK TO WATCH CELEBRITIES’ fast-pasted HIGHLIGHTS

Celebrity Name Game, a co-production by FremantleMedia North America and Debmar-Mercury, has been renewed for a third season. The game show is distributed in the US by Debmar-Mercury and internationally by FremantleMedia.

Hosted by Daytime Emmy®-winning game show presenter Craig Ferguson and executive produced by Courteney Cox and David Arquette, Celebrity Name Game pairs celebrities with contestants as they improvise clues to identify as many correct answers as possible in a given time period. SHORT NEWS 1/2 Playful partnership SpotX

Gameloft Advertising Solutions has partnered with video inventory management platform SpotX to serve targeted video ads to gamers programmatically. Read more here. North America – 22 January 2016

Time capsule reaches more households FremantleMedia North America

Six months since its launch, Buzzr, FremantleMedia North America’s retro game show network, has experienced exceptional growth more than doubling its market reach. Buzzr is already available to 60 per cent of US households. Learn more about Buzzr here. North America – 22 January 2016

France is having fun Fun Radio

For the first time, Fun Radio is ranked France’s second music radio of 2015 in terms of cumulated audience and of audience shares. The radio has around 3.9 million daily listeners and 5.5 per cent of total audience shares. Find out more here. France – 25 January 2016

Looking back at 2015 Divimove

FremantleMedia’s multi-channel network Divimove has recently released an intelligence report, where it analyses 1.5 million YouTube channels and unveils which countries generated the most-strongest growth in 2015. Read more here. Germany – 26 January 2016

RTL Group companies among the nominees Mediengruppe RTL Deutschland / UFA Fiction

The nominations announced for the 52nd Grimme Awards include an impressive number of RTL Television, Vox, N-TV and UFA Fiction formats. Read more here. Germany – 26 January 2016

15 SHORT NEWS 2/2

The battle for the roses is opened RTL Television

On 27 January 2016 at 20:15, RTL Television once again said © RTL Television © RTL

Stefan Gregorowius “Now he has the roses in his hand.” Der Bachelor kicked off its sixth season and fans can look forward to eight exciting weeks full of adventures, action and romance. Germany – 27 January 2016

Top video Groupe M6

Two videos by M6 Unlimited and Golden Moustache were among the 2015 YouTube Ads Leaderboard Top 10, the ranking of the most popular ads on YouTube in France: the spots for Vivelle Dop and and the ‘Break the Internet’ campaign for the Fondation Nicolas Hulot. France – 28 January 2016

All about kids RTL 8

As of 1 February 2016, RTL Telekids will enhance its programming window on RTL 8 (from 6:30 to 17:00) with numerous Studio 100 productions. Additionally, a larger quantity from Studio 100’s catalogue will become available on Videoland in April 2016. The Netherlands – 28 January 2016

16 PEOPLE

SENIOR MANAGEMENT ANNOUNCEMENTS AT BERTELSMANN Bertelsmann

Germany – 27 January 2016

At its meeting on 26 January 2016, Bertelsmann’s education group on Supervisory Board and the company’s CEO Thomas Rabe 1 April 2016. He will take agreed to renew his contract for another five years. The over responsibility as Bertelsmann Supervisory Board also appointed Bernd CFO from Thomas Rabe, Hirsch as the company’s new Chief Financial Officer who had taken on the role (CFO). on a transitional basis in addition to his duties as Regarding the renewal of Thomas Rabe’s contract, Chief Executive Officer. Christoph Mohn, Chairman of the Supervisory Board At the same time, Hirsch of Bertelsmann, says: “The Board is delighted about will become a member of the extension of the contract with Thomas Rabe. Since the Bertelsmann Group taking office a good four years ago, he has strategically Management Committee realigned the group to become faster growing, more digital (GMC). and more international in the long term. The progress Thomas Rabe made on this path under Thomas Rabe’s leadership has Commenting on the appointment of Bernd Hirsch been enormous, just consider the digital investments of Christoph Mohn says: “Bernd Hirsch is an excellent RTL Group including in companies such as BroadbandTV, choice for Bertelsmann’s Finance department. He has StyleHaul and SpotX, the merger resulting in the world’s proven his great expertise in all traditional functions of largest trade book publisher Penguin Random House, the Finance department, as well as handling numerous the re-entry into the music business with the new BMG, M&A transactions and acquisition financing with a volume and the founding of the Bertelsmann Education Group. in the billions. He is also well versed in the practices of At the same time, Bertelsmann saw a strengthening of its the international capital markets. The entire Supervisory profitability; most recently a record nine-months operating Board is delighted that Bernd Hirsch will enrich the result was achieved in 2015. On behalf of the entire Executive Board with his knowledge and that he will play Supervisory Board, I would like to sincerely thank Thomas a decisive role in further expanding Bertelsmann’s good Rabe for his excellent work during his first term of office. financial position.” We look forward to our cooperation in the years ahead, and wish him continued success.” Bernd Hirsch most recently served as CFO at the global supplier of Thomas Rabe, Chairman and CEO of Bertelsmann, fragrances and flavorings Symrise says: “I am very grateful for the confidence placed in me AG. Since December 2009, his by the Supervisory Board, and look forward to continuing responsibilities at the MDAX- along our chosen path with my fellow Board members. listed company included the In a changing market environment, we will work to align accounting, controlling, finance, Bertelsmann to its three pillars of media, services and treasury, investor relations and risk education with a view to high growth and profitability, management departments. Prior to in order to ensure the long-term independence of this joining the Symrise Management fascinating company. We will continue to devote all our Board, Hirsch worked for seven Bernd Hirsch strength towards this goal in the years ahead.” years at the Carl Zeiss Group. A business graduate, he began his career at the auditing Moreover, the Bertelsmann Supervisory Board appointed firm Arthur Andersen in Stuttgart. Hirsch is married and Bernd Hirsch (45) as the company’s new Chief Financial has three children. Officer (CFO). Hirsch is scheduled to take up his new position as CFO of the international media, services and

17 More about Backstage

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