COMPANY FACT SHEET

FOUNDED: Georgetown Sprinkles was founded in 2003 by Candace The Grove Nelson La Jolla Los Angeles MISSION STATEMENT: Newport Beach Freshly baked cupcakes in small batches New York throughout the day, Sprinkles Cupcakes are New York Brookfield place handcrafted from the finest ingredients and Palo Alto contain no preservatives, trans fats or artificial Scottsdale flavors that hope to find their way into its Westlake Village customer’s happiness. EMPLOYEES: COMPANY OVERVIEW: Over 600 employees in the United States Sprinkles all started when Candace Nelson left her job in finance and focused on doing what she EXECUTIVE TEAM: loved most, baking cupcakes in her own kitchen, Candace Nelson- Chief Executive Officer and and with the help of her husband they opened public face of the company Sprinkles in 2005 in Beverly Hills. On average, Charles Nelson- President a Sprinkles bakery sells about 2,000 cupcakes a Nicole Schwartz- VP of Marketing/Social Media day. It currently has 17 locations around the Vineet Chaplot- VP of International Operations world and the company recently expanded its Marissa Hanley- Director of Sales dessert brand with the opening of Sprinkles Ice Celeste Elmore- Director of Human Resources Cream. AWARDS AND RECOGNITION: PRODUCTS AND SERVICES: Best of Scottdale 2014 Cupcakes: 23 flavors Scottsdale Living Ice Cream: 20 flavors “The Best Brightest and most Beautiful things in Cookies 6 flavors Scottdale” Cupcake ATM: 8 locations Cupcake ATM 111 Must-Try Tasters Cupcakes for Delivery Jezebel Ice Cream and Cookie Dough shipping “Dishes, Drinks and Desserts” Sprinklesmobile

"The progenitor of the haute cupcake craze" ANNUAL REVENUE: $75 million Sprinkles: 2011 Best of UNITED STATES LOCATIONS: Chicago Magazine Sprinkles Cupcakes currently has 17 US locations and 3 Sprinkles Ice Cream shops. Sprinkles: Best of Orange County Glendale The Orange County Register Atlanta Beverly Hills HEADQUARTERS: Chicago 424 N La Cienega Beverly Hills, CA 90211 Dallas