Minna Kanerva The New Meatways and Sustainability Political Science | Volume 105 This open access publication has been enabled by the support of POLLUX (Fach- informationsdienst Politikwissenschaft) and a collaborative network of academic libraries for the promotion of the Open Access transformation in the Social Sciences and Humanities (transcript Open Li- brary Politikwissenschaft 2020) This publication is compliant with the “Recommendations on quality standards for the open access provision of books”, Nationaler Open Access Kontaktpunkt 2018 (https://pub.uni-bielefeld.de/record/2932189) Universitätsbibliothek Bayreuth | Landesbibliothek | Universitätsbibliothek Universitätsbibliothek der Humboldt- Kassel | Universitäts- und Stadtbibliothek Universität zu Berlin | Staatsbibliothek Köln | Universität Konstanz, Kommuni- zu Berlin | Universitätsbibliothek FU kations-, Informations-, Medienzentrum Berlin | Universitätsbibliothek Bielefeld | Universitätsbibliothek Koblenz-Landau | (University of Bielefeld) | Universitäts- Universitätsbibliothek Leipzig | Zentral- u. bibliothek der Ruhr-Universität Bochum Hochschulbibliothek Luzern | Universitäts- | Universitäts- und Landesbibliothek | bibliothek Mainz | Universitätsbibliothek Sächsische Landesbibliothek - Staats- und Marburg | Ludwig-Maximilians-Universität Universitätsbibliothek Dresden | Universi- München Universitätsbibliothek | Max tätsbibliothek Duisburg-Essen | Univer- Planck Digital Library | Universitäts- und sitäts- u. Landesbibliothek Düsseldorf | Landesbibliothek Münster | Universitäts- Universitätsbibliothek Erlangen-Nürnberg bibliothek Oldenburg | Universitätsbiblio- | Universitätsbibliothek Johann Christian thek Osnabrück | Universitätsbibliothek Senckenberg | Universitätsbibliothek Passau | Universitätsbibliothek Potsdam | Gießen | Niedersächsische Staats- und Uni- Universitätsbibliothek Siegen | Universitäts- versitätsbibliothek Göttingen | Universitäts- bibliothek Vechta | Universitätsbibliothek bibliothek Graz | Universitätsbibliothek der der Bauhaus-Universität Weimar | Universi- FernUniversität in Hagen | Martin-Luther- tätsbibliothek Wien | Universitätsbibliothek Universität Halle-Wittenberg | Staats- und Wuppertal | Universitätsbibliothek Würz- Universitätsbibliothek Carl von Ossietzky, burg | Zentralbibliothek Zürich | Bundes- Hamburg | Technische Informations- ministerium der Verteidigung - Bibliothek | bibliothek Hannover | Gottfried Wilhelm Landesbibliothek Oldenburg Leibniz Bibliothek - Niedersächsische Minna Kanerva (PhD) is a senior researcher at the Sustainability Research Center (artec) at the University of Bremen in Germany. Her research focuses on sustaina- bility transformation, linking social practices with discourses, and the sociology of meat. Minna Kanerva The New Meatways and Sustainability Discourses and Social Practices Doctoral Dissertation, 2019. The publication of this book has been supported by the Sustainability Research Center (artec), University of Bremen. Bibliographic information published by the Deutsche Nationalbibliothek The Deutsche Nationalbibliothek lists this publication in the Deutsche National- bibliografie; detailed bibliographic data are available in the Internet at http:// dnb.d-nb.de This work is licensed under the Creative Commons Attribution 4.0 (BY) license, which means that the text may be be remixed, transformed and built upon and be copied and redistributed in any medium or format even commercially, provided credit is given to the author. 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No part of this book may be reprinted or reproduced or utili- zed in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publisher. Cover layout: Maria Arndt, Bielefeld Printed by Majuskel Medienproduktion GmbH, Wetzlar Print-ISBN 978-3-8376-5433-2 PDF-ISBN 978-3-8394-5433-6 EPUB-ISBN 978-3-7328-5433-2 https://doi.org/10.14361/9783839454336 Printed on permanent acid-free text paper. Contents List of tables ............................................................................. 7 List of figures ............................................................................ 9 List of boxes ............................................................................. 11 Acknowledgements ......................................................................15 Abstract.................................................................................. 17 1. Introduction ........................................................................19 1.1 Framing and objectives for the work .................................................19 1.2 Research approach ................................................................. 22 1.3 Outlineofthebook ................................................................. 23 1.4 Generalnoteonstyle ............................................................... 24 2. Oldandnewmeatways............................................................. 27 2.1 Background ........................................................................ 27 2.2 Meat related discourses ............................................................. 61 2.3 The sustainable future of protein? .................................................. 76 2.4 Conclusion and discussion .......................................................... 101 3. Conceptual structure ............................................................. 103 3.1 Social practice theories as the basis ............................................... 104 3.2 Modifications to the elements of social practices.................................... 115 3.3 Concepts linking to general understandings ....................................... 123 3.4 Linking practices to discourses .................................................... 158 3.5 Further to the side of discourses................................................... 164 3.6 Powerandagency .................................................................. 177 3.7 Conclusion and discussion ......................................................... 185 4 Dataandmethods ................................................................ 189 4.1 Introduction ...................................................................... 189 4.2 Data choice, processing and preliminary analysis................................... 192 4.3 Methods of further analysis ........................................................ 205 4.4 Quality criteria vs. methodological criticisms........................................212 4.5 Conclusion ......................................................................... 217 5 Exploring discourses on the new meatways .......................................219 5.1 Descriptions, themes and dimensions of the data .................................. 220 5.2 Framing ........................................................................... 232 5.3 Meat-eating related challenges..................................................... 256 5.4 Additional tools for change ........................................................ 272 5.5 Conclusion ........................................................................ 281 6. Conclusions and discussion....................................................... 283 6.1 Conclusions from the analyses..................................................... 284 6.2 Final words on transforming meat-eating related practices ......................... 297 6.3 Discussion ........................................................................ 301 7. References ....................................................................... 309 8. Annex1—CodingsystemusedinMAXQDA ........................................ 341 List of tables Table 2.1 Some of the main actors, developments and issues related to new meats Table 3.1 Linking discourses, frames and framing devices Table 4.1 Overview of the data from the Guardian Table 4.2 Codes used for analysis Table 4.3 Code memos from MAXQDA — Example Table 5.1 Themes and dimensions in the CM document Table 5.2 Themes and dimensions in the PBM document Table 5.3 Themes and dimensions in the INS document Table 5.4 Themes and dimensions in the FLEX document Table 5.5 Themes and dimensions regarding vegetarianism and veganism inthe data Table 5.6 Titles and leads of the articles — Framing devices Table 5.7 Typical framing devices in the data Table 5.8 Further coping strategies in the data in addition to the four Ns List of figures Figure 2.1 Total global meat supply from 1961 Figure 2.2 Impacts from systems of intensive meat production and consumption Figure 2.3 Global biomass of humans, wild terrestrial mammals and domesticated animals, 1900 and 2000 Figure 2.4 Vegetarians over time in the United Kingdom