EA and Popcap Further Extend Bejeweled Agreement

EA and PopCap Further Extend Bejeweled Agreement

EA Mobile Retains Exclusive Mobile Distribution Rights for Perennial Favorite Mobile Game

LOS ANGELES & SEATTLE, Sep 04, 2008 (BUSINESS WIRE) -- Electronic Arts Inc. (NASDAQ:ERTS) and PopCap Games(R), Inc today announced that they have extended the licensing agreement for Bejeweled(R) which grants EA Mobile(TM) the exclusive worldwide mobile publishing rights to Bejeweled and Bejeweled 2 through 2010.

According to data from Nielsen Mobile, Bejeweled was the second best selling mobile game in North America in 2007, a position the game has held since 2003. Last year, EA Mobile and PopCap Games introduced a new version of Bejeweled, on select carriers in North America, which features rich graphics and multiplayer(1) capabilities. PopCap originally developed Bejeweled for Web and PC gameplay, but the title has since expanded to videogame consoles, mobile phones, PDAs, portable music players, in-flight entertainment systems, and other electronic formats.

"PopCap's Bejeweled has remained a consistent top seller on mobile phones for the past seven years," said Barry Cottle, Senior Vice President and General Manager of EA Mobile. "The game has millions of fans and a consistently successful track record, and EA Mobile remains committed to continuing to provide the best mobile experience for this favorite gem-swapping game."

"The mobile phone continues to be an excellent platform for Bejeweled," said David Roberts, CEO of PopCap. "EA Mobile fuels popularity for the game on the mobile phone by offering great advancements like the multiplayer features introduced last year. We look forward to working with the company in the future."

Bejeweled is currently available on wireless carriers in North America, Europe and Asia. For more information on carrier availability and pricing, visit www.eamobile.com.

(1) Multiplayer functionality in North America only, on select carriers.

About PopCap

PopCap Games (www.popcap.com) is the leading multi-platform provider of "casual games" -- fun, easy-to-learn, captivating computer games that appeal to everyone from age 6 to 106. Based in Seattle, Washington, PopCap was founded in 2000 and has a worldwide staff of over 200 people in Seattle, San Francisco, Chicago, Vancouver, B.C., Dublin, Ireland and Shanghai. Its games have been downloaded more than 1 billion times by consumers worldwide, and its flagship title, Bejeweled(R), has sold more than 25 million units across all platforms -- making it the most popular casual game of the 21st century. Constantly acclaimed by consumers and critics, PopCap's games are played on the Web, desktop computers, myriad mobile devices (cell phones, smartphones, PDAs, Pocket PCs, iPod, iPhone and more), popular game consoles (such as Xbox), and in-flight entertainment systems. PopCap is the only casual games developer with leading market share across all major sales channels, including Web portals, retail stores, consoles, mobile phones and MP3 players.

About EA Mobile

EA Mobile(TM), a division of EA's Casual Entertainment Label, is the world's leading wireless entertainment publisher with award-winning games such as Tetris(R), Bejeweled(R), The Sims(TM), and Need For Speed(TM). The EA Mobile portfolio also includes casual games based on the company's partnership with Hasbro, Inc. including MONOPOLY, YAHTZEE and SCRABBLE(in the U.S. and Canada) as well as sports blockbusters from the EA SPORTS(TM) brand, including Madden NFL Football, FIFA Soccer and NASCAR(R). EA Mobile develops games for multiple mobile platforms including mobile phones, smartphones, the iPhone(TM) and iPod(R). For more information about EA Mobile, please visit www.eamobile.com.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS(TM), EA(TM), EA SPORTS Freestyle(TM) and POGO(TM). In fiscal 2008, EA posted GAAP net revenue of $3.67 billion and had 27 titles that sold more than one million copies.EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

EA, EA SPORTS, EA SPORTS Freestyle, POGO, EA Mobile, Need for Speed and The Sims are trademarks or registered trademarks of Electronic Arts Inc. in the U.S and/or other countries. John Madden, NFL, FIFA and NASCAR are the property of their respective owners and used with permission. Tetris is a registered trademark of Tetris Holding, LLC. Bejeweled is a registered trademark of PopCap Games, Inc. MONOPOLY, YAHTZEE and SCRABBLE (in the U.S. and Canada) are trademarks of Hasbro and are used with permission. iPhone and iPod are registered trademarks of Apple Computer, Inc. All other trademarks are the property of their respective owners.

SOURCE: Electronic Arts Inc.

Sparkpr for EA Mobile Matt Marquess, 415-321-1874 [email protected] or EA Casual Entertainment Trudy Muller, 650-628-2926 [email protected]

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