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The Scandinavian High-Speed Rail

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The Scandinavian High-Speed Rail THE SCANDINAVIAN HIGH-SPEED RAIL INDUSTRIAL DESIGN DIPLOMA BY THOMAS LARSEN RØED INDUSTRIAL DESIGN DIPLOMA BY THOMAS LARSEN RØED THE SCANDINAVIAN HIGH-SPEED RAIL SuperVisors: NINA BJØRNSTAD SVEIN GUNNAR KJØDE Floire Nathanael Daub Oslo 2012 6 DEPARTURE INTRO PreFace 7 PREFACE IMAGINE GETTING ON THE These parts represents the phases of TRAIN IN OSLO AT 8 IN THE the project. In Departure you find this MORNING. YOU GET SOME preface, the scope of the project and WORK DONE, RELAX AND background information. In Journey, HAVE A SNACK. AT 11 YOU’RE the research is presented, while Arrival IN COPENHAGEN ARRIVING AT shows results. The Notes part has a YOUR MEETING. summary of the project, a glossary and the appendix. This is a possibility. The terminology used is generally Linjen is an industrial design explained in the text, but should you diploma written at The Oslo School encounter problems understanding a of Architecture and Design in 2012, word or abbreviation, it might be useful between August 13th and December to look in the glossary. 20th. This report consist of four parts: Departure, Journey, Arrival and Notes. 8 DEPARTURE INTRO COntent 9 Intro Preface 6 Brand strategy Content 8 DEPARTURE Scope 10 74 Clarifying strategy 90 Brand brief Background 92 Visual identity preview High-speed rail 12 Partners 14 Concept ARRIVAL 98 Initial sketch process 104 Specifications 106 Directions 143 Concept development Research 158 Results Reality check: Field study 20 The Green Train 26 The Scandinavian 8 Million City 30 JOURNEY Product Analysis 34 Recap Identity 176 Summary Identity Research 46 180 Glossary NOTES Workshop 60 182 Appendix Interviews 64 The products role in a brand 70 10 DEPARTURE INTRO SCOpe 11 The aim is to create a high- speed rail concept on Scandinavian values I BELIEVE WE NEED A HIGH- of a Scandinavian HSR more tangible SPEED RAIL NETWORK IN and realistic, which hopefully would SCANDINAVIA. make them express their support – something that is essential when trying The distances between the major cities to realize a big project like this. in our region are perfect for choosing high-speed rail (HSR). This would make By exploring Scandinavian values and travel not only quicker and greener, but identity, I want to create a concept with it would also help create the foundation a distinct form and expression where of a mega-region. This would strengthen technical aspects and requirements of Scandinavia’s competitive edge and the design meet Scandinavian culture decrease its economic vulnerability, and identity. making it more attractive and significant to the rest of the world. Just to create and/or contribute to the debate of future mobility would be a I want to contribute to the HSR vision valuable end result – and for this reason, SCopE through industrial design and this the concept might benefit from being diploma project. The aim is to create a somewhat provocative rather than a HSR concept based on Scandinavian generic high-speed train. values. This includes a focus on exterior design and building a brand identity foundation. By materializing all the ideas and reports that already exist, I believe people will find the whole vision 12 DEPARTURE BACKGROUND HIGH-SPEED RAIL 13 HIGH-spEED RAil HiGH-SPEED RAIL (HSR) IS A is 600. Over this distance, HSR is focusing on highways. Today, traveling in and lead from Oslo, and is planned to TYPE OF PASSENGER RAIL also often preferred by customers for from Oslo to Copenhagen will take run until the autumn of 2014. TRANSPORT THAT ALLOWS allowing them to work or sleep during ALSTOM’s AGV is one at least eight hours. For comparison, MUCH GREATER SPEED THAN the whole journey, and for being more of the most techinally Madrid-Barcelona takes two hours and The fastest train in Scandinavia today TRADITIONAL RAIL TRAFFIC. environmentally friendly. advanced trains available. 38 minutes – and that’s 21 kilometers is Flytoget – The Airport Express Train PHOTO: ALSTOM longer. between Oslo and Gardemoen – with a Because of its high speed, HSR is a The first modern HSR saw the light of top speed of 210 km/h. serious competitor to air travel up to day between Tokyo and Osaka in 1964 As for energy efficiency, HSR is nine distances of 700 kilometers. This is and had a top speed of 210 km/h. Today, times more efficient than traveling by because they typically connect to the top speeds range from 300 to 431 km/h. airplane and four times more efficient city center directly, whereas by plane, Europe’s first HSR was Paris-Lyon than by car2. To reach climate goals, one will usually have to travel longer which opened in 1981, and three years the European Union (EU) is investing to get to the airport. In addition, one later, Pehr Gustaf Gyllenhammar, in HSR, and are co-funding an will need to check in and go through launched the idea of “The Scandinavian investigation called The Scandinavian security routines. link” – a Scandinavian HSR network 8 Million City through the “Interreg linking us to Europe. While Europe IV A Öresund - Kattegat - Skagerak” Optimal distance for HSR is 250-900 progressed on the subject, Sweden and program. The other half is funded by 14 kilometers1 and Oslo-Copenhagen Norway stood almost at a standstill, additional partners. The project is based 14 DEPARTURE BACKGROUND Partners 15 PARTNERS THE SCAndinAviAN 8 Million City BombARdiER THE SCANDINAVIAN 8 MiLLION TS8MC consists of 14 partners made BOMBARDIER IS A CANADIAN employees. They claim to be the global CiTY IS AN INVESTIGATION TO up by local and regional authorities as AEROSPACE AND TRANSPORTA- leader in the rail industry4. BUILD A SCANDINAVIAN HiGH- well as the governments of Denmark, A full size mockup of TION COMPANY SPECIALIZED SPEED RAIL NETWORK. Bombardiers latest train, IN AIRCRAFTS, TRAINS AND Bombardier’s role in this diploma is Norway and Sweden. The project is the Zefiro 380. divided in three work packages (WP), PHOTO: BOMBARDIER TRAMS. THEY HAVE OVER technical guidance by inviting me for a In 2005, a joint collaboration between where WP1 focuses on short-term 70.000 EMPLOYEES AND ARE two day visit at their site in Hennigsdorf the GO-region (Gothenburg – Oslo) milestones regarding the Inter City THE ONLY MANUFACTURER OF outside Berlin. and the Øresund Region founded the networks. WP2 is the HSR project with BOTH PLANES AND TRAINS. Corridor of Innovation and Cooperation a goal of a travel time from Oslo to (COINCO), aimed at creating a shared Copenhagen at 140 minutes. The WP3 The company is divided in two: corridor between Oslo and Berlin, via is dedicated to external communication aerospace and transportation. In Gothenburg, Malmö and Copenhagen. and lobbying activities3. 2001 when Bombardier acquired Adtranz (that built Flytoget), the The COINCO North is behind The COINCO North/TS8MC is contributing company emerged as one of the largest Scandinavian 8 Million City (TS8MC) to this diploma through supervision and manufacturers of railway rolling stock. with a vision of a high-speed rail (HSR) funding of print and model costs. Bombardier transportation has 62 link between Oslo and Copenhagen be production and engineering sites in 25 the year 2025. countries providing jobs for 36,200 DEPARtuRE JOURNEY ARRivAL NOTES 18 JOURNEY RESEARCH 19 RESEARCH 20 JOURNEY RESEARCH FIELD STUDY: REALITY CHECK 21 REAlity CHECK: FIELD study TAKING THE TRAIN FROM off the train in Copenhagen to be met OSLO TO COPENHAGEN TODAY at the station by a friend. All great IS MORE EXPENSIVe – aND feelings. The rest of the ride was not SLOWEr – tHAN TRAVELING by that great. 8,5 hours is a lot. I felt I was PLANE. I TRIED BOTH WITHIN being ripped off for paying more than 24 HOURS. the plane ticket and I had to transfer in Gothenburg. The NSB type 73, designed The 8.5 hour train ride (including one by Terje Meyer, that would take me from Oslo to transfer in Gothenburg) is not really The flight home was maybe more Gothenburg. a common trip – unless they are on relevant as this is the real competitor an inter rail ticket. People use the to HSR. Although the plane only takes route for shorter trips. The people I 1 hour and 10 minutes, I measured talked to preferred it for being on time the time from Copenhagen Central and reliable, and liked it for arriving Station (08.17) to Oslo Central Station closer to their final destination. In this (11.58). That’s a total of 3 hours and 46 segment, the train competes with bus minutes – and actual travel time is only and the car, not the plane. People didn’t 1 hour and 57 minutes, the rest is made seem to think that a high speed rail up of walking, checking in, getting (HSR) was realistic. It sounds like a through security, more walking, waiting, I felt I was being utopian dream. picking up luggage, even more walking, waiting. It is not a bold statement to From the train ride to Copenhagen, I say that people generally dislike this ripped off could see three similarities between part of the travel. If you cut away all of the current train ride and the proposed this, cut an hour on the total travel time HSR: 1) Walking to Oslo Central and still keep prices the same, people Station. 2) Looking out the window at will definitely use it – as reports have the landscape passing by. 3) Jumping concluded5. 22 JOURNEY RESEARCH FIELD STUDY: REALITY CHECK 23 Swedish Jonas (26) uses NSB every week to get home from Oslo to Trollättan. The Bombardier X 31 – in this case known as The Öresund Train – took me from Gothenburg to Copenhagen.
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