“World-class virtuosos listen and respond to practice videos submitted by student members, personally.”
ArtistWorks, Inc. FOR IMMEDIATE RELEASE 68 Coombs, Suite C1 MI Resellers Can Profit From Unique, High-Margin Napa, CA 94559 Music Lessons with New ArtistWorks Online 1.800.326.5596 Music Lesson Access Cards ArtistWorks.com
Innovative Retail Cards Allow Resellers to Tap Into Our World-class Instructors: Online Lesson Market with 23 Different Online Music Schools, Paul Gilbert | rock guitar from Rock Guitar to Violin Martin Taylor | fingerstyle guitar Jason Vieaux | classical guitar January 17, 2014 – NAPA, CA – ArtistWorks, the leading interactive lifestyle social learning platform, today announced the availability of a new retail program John Patitucci* | jazz bass for credit card-sized cards, which grant access to their 23 online interactive Video Nathan East* | electric bass Exchange™ music schools. With the new tangible cards, musical instrument and Andreas Oberg* | jazz guitar supply resellers can now conveniently offer every advantage of a superior online subscription-based instruction with a physical card at the checkout counter. Jeannie Deva | vocal Nathan Cole | violin Currently, tens of thousands of members in nearly 100 countries have improved Jeffrey Khaner | flute their playing within ArtistWorks’ unique online learning communities. ArtistWorks William Caballero | French horn has long been known for its innovative Video Exchange Feedback Platform, where an average music lover can submit practice videos and receive video David Bilger | trumpet feedback from world-renowned teaching artists such as Paul Gilbert, Nathan Ricardo Morales | clarinet East, Mike Marshall, Tony Trischka, John Patitucci, Howard Levy, DJ Qbert and Howard Levy* | harmonica more. DJ Qbert | skratching Many ArtistWorks instructors are already valued endorsers for name-brand Tony Trischka* | banjo manufacturers sold in many stores and online, like Ibanez, Marshall, Yamaha, Billy Cobham* jazz & fusion drums Dunlop, Hohner and more. Now music retailers can add incremental revenue to Luis Conte* | percussion their average sale by offering physical access cards for these high caliber music Christie Peery | piano lessons to their product mix. They’re perfect for a POS up sell opportunity. Just Missy Raines | double bass like traditional gift cards, resellers can merchandise ArtistWorks Access Cards online and/or in store. Bryan Sutton* | flatpick guitar Andy Hall | Dobro Top Benefits of Selling Access Cards for ArtistWorks Music Lessons: Mike Marshall | mandolin Darol Anger | fiddle ● INCREASE PROFITS: Justin Bua | art Resellers earn a 20% to 40% margin on every average sale of $90-$99. ● ADD VALUE FOR CUSTOMERS: Personalized online music lessons from a world-class artist for about a We’re Social! dollar a day! Facebook ● P.O.S. UP SELL: Twitter An ideal add-on sale for low-margin accessories and supplies, as well YouTube as major purchases like instruments, etc. for brick & mortar and online. ● EFFORTLESS INVENTORY: LinkedIn Access cards are the size of a credit card. They have a minimal footprint Google Plus and can be positioned on counters or at checkout for easy add-on sales. Instagram ● EMPLOYEE PERK: Store staff can receive complimentary access to lessons and ArtistWorks training.
Last updated 1/17/2014
“World-class virtuosos listen and respond to practice videos submitted by student members, personally.”
ArtistWorks, Inc. How ArtistWorks Online Music Access Cards Work for Your Customers:
68 Coombs, Suite C1 1. Customers redeem the code on their Access Card for three months of Napa, CA 94559 online lessons at the ArtistWorks instructor/instrument website of their 1.800.326.5596 choice. ArtistWorks.com 2. The enrolled member has unlimited, 24/7 access to a comprehensive library of hundreds of pre-recorded video lessons, from beginner to advanced. Our World-class Instructors: 3. For personal guidance, they can submit practice videos to their teacher Paul Gilbert | rock guitar through the ArtistWorks Video Exchange Feedback Platform using their Martin Taylor | fingerstyle guitar webcam, Smartphone, iPad or traditional video camera. Jason Vieaux | classical guitar 4. Their world-class instructor views their video and responds with a feedback video prescribing additional exercises, techniques or songs to John Patitucci* | jazz bass help them improve. Nathan East* | electric bass 5. Each student submission and teacher response Video Exchange is Andreas Oberg* | jazz guitar paired together to form a new lesson from which all the members of the Jeannie Deva | vocal school learn. Nathan Cole | violin 6. Whether customers submit practice videos or not, they get invaluable education from the interactions their master teacher has with other Jeffrey Khaner | flute members William Caballero | French horn David Bilger | trumpet ArtistWorks will be showing the online schools and the access cards at the NAMM show at Ricardo Morales | clarinet booth #1054 in Hall E. Howard Levy* | harmonica Qualified resellers who visit the booth to check out the new offering may DJ Qbert | skratching receive VIP membership access cards while supplies last.
Tony Trischka* | banjo For more information, or to schedule an interview with one of ArtistWorks all-star Billy Cobham* jazz & fusion drums teachers attending NAMM, visit ArtistWorks.com, and contact Tanya Weliky at Luis Conte* | percussion tanya (at) ArtistWorks.com.
Christie Peery | piano About ArtistWorks, Inc. Missy Raines | double bass In 2008, former AOL executive David Butler set out to finally master jazz guitar. Bryan Sutton* | flatpick guitar With no acceptable teachers in his area, he and co-Founder Patricia Butler built a revolutionary online system to enable anyone to get direct feedback from a Andy Hall | Dobro master teacher anywhere in the world. Today, ArtistWorks, Inc. is the leader in a Mike Marshall | mandolin new generation of online learning platforms. This “next generation” Video Darol Anger | fiddle Exchange™ Feedback Platform enables world renowned artists and musicians to "teach the world" by presenting their artistic legacy in the form of HD video Justin Bua | art lessons and direct feedback to subscribing students. Utilizing simple web cams, Smartphones, tablets or video cameras, students are able to submit practice videos and get individualized video feedback and guidance from their teaching We’re Social! artists - creating a constantly evolving two-way, online learning experience. Facebook Twitter ArtistWorks currently offers schools from such world-class artists as: Paul Gilbert (rock guitar lessons), Martin Taylor (fingerstyle guitar lessons), Jason Vieaux YouTube (classical guitar lessons), Andreas Oberg (jazz guitar lessons), Jeannie Deva LinkedIn (singing lessons), Nathan Cole (violin lessons), Jeffrey Khaner (flute lessons), Google Plus William Caballero (French horn lessons), David Bilger (trumpet lessons), Ricardo Morales (clarinet lessons), Nathan East (electric bass lessons), John Patitucci Instagram (jazz bass lessons), Howard Levy (harmonica lessons), DJ Qbert (DJ lessons), Christie Peery (piano lessons), Billy Cobham (jazz and fusion drum lessons), Luis Conte (percussion lessons), as well as the ArtistWorks Academy of Bluegrass with Tony Trischka (banjo lessons), Missy Raines (double bass lessons), Bryan Sutton (flatpick guitar lessons), Andy Hall (Dobro lessons), Mike Marshall (mandolin lessons), Darol Anger (fiddle lessons), and Justin BUA (art lessons). For more information, visit ArtistWorks.com
Last updated 1/17/2014
“World-class virtuosos listen and respond to practice videos submitted by student members, personally.”
ArtistWorks, Inc. About ArtistWorks, Inc.
68 Coombs, Suite C1 ArtistWorks offers a one-of-a-kind twist on online music lessons Napa, CA 94559 that combines high-end personal instruction with the convenience 1.800.326.5596 of online video lessons. ArtistWorks.com We are an innovative subscription-based online music school where world-class virtuosos watch, and personally respond to, Our World-class Instructors: practice videos submitted by student members. Once the Paul Gilbert | rock guitar teacher’s response is posted, it is paired with the corresponding Martin Taylor | fingerstyle guitar student submission (this is called a Video Exchange™) and both Jason Vieaux | classical guitar sides of the interaction are available to all members. This learning John Patitucci* | jazz bass model creates a constantly growing and evolving library of invaluable knowledge, an enthusiastic and interactive global Nathan East* | electric bass community and an unrivaled, online learning experience. Andreas Oberg* | jazz guitar Jeannie Deva | vocal ArtistWorks is designed to show progress for first timers as well as Nathan Cole | violin for seasoned vets who desire an inspiring place and a convenient Jeffrey Khaner | flute and effective method to pursue their passion toward becoming a better musician. William Caballero | French horn David Bilger | trumpet Ricardo Morales | clarinet ArtistWorks Founding Story Howard Levy* | harmonica After retiring as an early stage AOL executive, David Butler DJ Qbert | skratching rediscovered his beloved jazz guitar and was determined to Tony Trischka* | banjo become the best player he could be. However, even with all Billy Cobham* jazz & fusion drums available resources at his disposal, he was still unable to find a convenient way to learn from an expert effectively. In 2008, he Luis Conte* | percussion collaborated with his wife, former Merrill Lynch financial executive Christie Peery | piano Patricia Butler to form ArtistWorks, Inc., the only way to receive Missy Raines | double bass personal, constructive feedback from a world-renowned teaching Bryan Sutton* | flatpick guitar artist online. Andy Hall | Dobro Today, this next generation online learning platform hosts a Mike Marshall | mandolin constantly growing library of over 35,000 video lessons and Darol Anger | fiddle student/teacher Video Exchanges™ used by an enthusiastic Justin Bua | art community of many thousands of students worldwide.
We’re Social! Facebook ArtistWorks Demographic Our members are typically adults who want to improve their Twitter playing conveniently and affordably while not sacrificing quality YouTube instruction. We cater to all levels from complete novice to LinkedIn professional musicians and music teachers. Often students are the Google Plus fans of our celebrity teachers who are excited about receiving Instagram personalized feedback from an artist they already admire.
Last updated 1/17/2014
“World-class virtuosos listen and respond to practice videos submitted by student members, personally.”
ArtistWorks, Inc. ArtistWorks’ Patent-Pending Video Exchange™ Model 68 Coombs, Suite C1 ArtistWorks is one of the most comprehensive educational websites in the world. We start by recording hundreds of music Napa, CA 94559 lessons in HD video with multiple angles from each artist - 1.800.326.5596 beginner to advanced. Each teaching artist is then outfitted with a ArtistWorks.com portable video studio for his or her home, studio or tour location. As subscribing students submit videos of themselves practicing, Our World-class Instructors: the teacher uses the Video Exchange platform to easily work through their queueof videos and respond to each submission. Paul Gilbert | rock guitar Whether students submit videos, or not, all students benefit from Martin Taylor | fingerstyle guitar watching the interactions between teacher and other students. In Jason Vieaux | classical guitar this way, Video Exchange mimics an actual classroom or master John Patitucci* | jazz bass class. Nathan East* | electric bass Andreas Oberg* | jazz guitar Jeannie Deva | vocal Nathan Cole | violin Jeffrey Khaner | flute William Caballero | French horn David Bilger | trumpet Ricardo Morales | clarinet Howard Levy* | harmonica DJ Qbert | skratching Tony Trischka* | banjo Billy Cobham* jazz & fusion drums Luis Conte* | percussion Christie Peery | piano Missy Raines | double bass Bryan Sutton* | flatpick guitar Andy Hall | Dobro Mike Marshall | mandolin Darol Anger | fiddle Justin Bua | art
We’re Social! Facebook Twitter ArtistWorks Subscribing Members YouTube LinkedIn • CHOOSE from hundreds of pre-recorded streaming lessons Google Plus • VIEW the Video Exchanges that other students have already submitted and learn from their interactions Instagram • SUBMIT a practice video to ask questions or get feedback on their progress directly from their master teacher • LEARN from their teaching artist’s video response and incorporate their feedback into practice
Last updated 1/17/2014
“World-class virtuosos listen and respond to practice videos submitted by student members, personally.”
ArtistWorks, Inc. ArtistWorks Product 68 Coombs, Suite C1 Three membership plans are available as recurring subscriptions: $90 for 3 months ($30 per month), $150 for 6 months ($25 per Napa, CA 94559 month) or $240 for 12 months ($20 per month). Gift certificates 1.800.326.5596 and physical gift cards are also available online from Amazon.com ArtistWorks.com and at a growing number of music retailers nationwide.
Our World-class Instructors: The ArtistWorks’ Offer and Guarantee: Paul Gilbert | rock guitar This is the most effective way to become the artist or musician you always wanted to be. You can watch free sample lessons to Martin Taylor | fingerstyle guitar any school before becoming a member and we will refund your Jason Vieaux | classical guitar money within the first 14 days if you do not believe it is the most John Patitucci* | jazz bass effective way to learn online. Nathan East* | electric bass Andreas Oberg* | jazz guitar The ArtistWorks’ Difference: Jeannie Deva | vocal ArtistWorks is the most convenient, efficient, effective and Nathan Cole | violin enjoyable approach toward becoming a better musician available today. Our classes cost less than local lessons and provide one-of- Jeffrey Khaner | flute a-kind access to some of the most talented teachers in the world: William Caballero | French horn David Bilger | trumpet • PATENT-PENDING TECHNOLOGY Ricardo Morales | clarinet o A next generation, patent-pending Video Howard Levy* | harmonica Exchange™ learning platform enables anyone to build their music and/or art skills online leveraging DJ Qbert | skratching interactions between master teacher and all Tony Trischka* | banjo members of the community. Billy Cobham* jazz & fusion drums Luis Conte* | percussion • SUPERIOR FACULTY Christie Peery | piano o The only place you can get individualized attention from legendary, world-renowned teaching artists Missy Raines | double bass who are the best at what they do. Bryan Sutton* | flatpick guitar Andy Hall | Dobro • PERSONALIZATION Mike Marshall | mandolin o ArtistWorks is the ONLY video instruction where Darol Anger | fiddle the teacher responds directly to your individual questions, and provides personalized feedback on Justin Bua | art progress, unlike other video lessons or DVDs.
We’re Social! • MASTER CLASS Facebook o ArtistWorks has a constantly growing and evolving Twitter library of exclusive knowledge that emerges not only from original lessons from our legendary YouTube teaching artists, but also from their Video LinkedIn Exchanges with students. Google Plus Instagram • COMMUNITY o Our vibrant community is full of supportive, like- minded music enthusiasts who truly support each other in their progress. Social tools like shouts, chat rooms and forums encourage positive interaction.
Last updated 1/17/2014
“World-class virtuosos listen and respond to practice videos submitted by student members, personally.”
ArtistWorks, Inc. Quick Facts 68 Coombs, Suite C1 • Founded: 2008 Website: ArtistWorks.com Napa, CA 94559 • • Headquarters: Napa, CA 94559 1.800.326.5596 • Type: Privately Held ArtistWorks.com • Key Executives: David Butler, Founder Patricia Butler, President & CEO Our World-class Instructors: Ian Alexander, VP Marketing Lessons: Over 35,00 Paul Gilbert | rock guitar • • Students: Thousands of students from nearly Martin Taylor | fingerstyle guitar 100 countries at every level, from Jason Vieaux | classical guitar beginner to professional musician John Patitucci* | jazz bass • Teaching Artists: 24 teachers, 7 are Grammy™ Nathan East* | electric bass winners, all are world-class Required technology: Any video capable device, Internet Andreas Oberg* | jazz guitar • • Costs: All memberships are $1/day or less Jeannie Deva | vocal • Key differentiator: Personalized answers and feedback Nathan Cole | violin from world-renowned teaching artists Jeffrey Khaner | flute William Caballero | French horn David Bilger | trumpet The ArtistWorks Member Experience:
Ricardo Morales | clarinet Banjo School with Tony Trischka Howard Levy* | harmonica "I can't say enough good things about the School of Banjo. The DJ Qbert | skratching banjo lessons already up on the site take you from raw beginner up through some advanced concepts. Then there are the special Tony Trischka* | banjo guest interviews/lessons with people like Noam Pikelny and Billy Cobham* jazz & fusion drums Steve Martin teaching you. But the icing on the cake is the video Luis Conte* | percussion exchanges. If you're a student you submit whatever you're working on - whether it is one of the banjo lessons from the site Christie Peery | piano or just a tune you like. Tony checks out your version, makes Missy Raines | double bass technique suggestions, and generally offers a couple of Bryan Sutton* | flatpick guitar variations for you to try.Oh, and Tony can direct you towards individual player's styles if that's what you're looking for. Want Andy Hall | Dobro to do it like Earl? He'll go totally Scruggs on you. Or Don Reno? Mike Marshall | mandolin Or Bill Keith? It's all there." Darol Anger | fiddle Chris Ragaisis Justin Bua | art Rock Guitar School with Paul Gilbert “This is hands-down my favorite website and the best We’re Social! educational experience I've ever had. Paul is, as far as I'm Facebook concerned, the best guitar teacher in the world and you guys have an awesome design and implementation. I've never felt so Twitter satisfied and learned so much from being subscribed to ANY YouTube other paid website. I'd seriously lose my Costco membership LinkedIn before I'd lose this one. As long as Paul's here, I'm here. Paul Gilbert through ArtistWorks has transformed both my playing Google Plus and my enhanced my overall enjoyment and love of music.” Instagram Todd Cullum
Last updated 1/17/2014
“World-class virtuosos listen and respond to practice videos submitted by student members, personally.”
ArtistWorks, Inc. ArtistWorks features world-class teaching artists: 68 Coombs, Suite C1 • Paul Gilbert (rock guitar – Mr. Big, Racer X) • Martin Taylor (fingerstyle guitar – Stephane Grappelli, Bill Napa, CA 94559 Wyman) 1.800.326.5596 • Jason Vieaux (classical guitar – Solo performer, Chair of ArtistWorks.com the Guitar Department at the Curtis Institute) • Andreas Oberg (jazz guitar – Les Paul, John Patitucci) Our World-class Instructors: • Jeannie Deva (singing lessons – Vocal coach, J. Geils Band, Foghat, The Voice/American Idol contestants) Paul Gilbert | rock guitar • Nathan Cole (violin – First Associate Concert Master, LA Martin Taylor | fingerstyle guitar Philharmonic) Jason Vieaux | classical guitar • Jeffrey Khaner (flute – Principal Flute Philadelphia John Patitucci* | jazz bass Orchestra, Professor at Juilliard and The Curtis Institute) Nathan East* | electric bass • William Caballero (French horn – Principal Horn Pittsburgh Orchestra, Professor Carnegie Mellon) Andreas Oberg* | jazz guitar • David Bilger (trumpet - Principal Trumpet Philadelphia Jeannie Deva | vocal Orchestra, Professor at The Curtis Institute) Nathan Cole | violin • Ricardo Morales (clarinet - Principal Clarinet Philadelphia Jeffrey Khaner | flute Orchestra, Professor at The Curtis Institute) William Caballero | French horn • Nathan East (electric bass– Michael Jackson, Daft Punk, Eric Clapton, Phil Collins) David Bilger | trumpet • John Patitucci (jazz bass – Sting, Carol King, Chick Corea, Ricardo Morales | clarinet Herbie Hancock, Wayne Shorter) Howard Levy* | harmonica • Howard Levy (harmonica – Bela Fleck and the Flecktones, DJ Qbert | skratching Steely Dan) Tony Trischka* | banjo • DJ Qbert (DJ ¬– Skratch Pioneer, Multiple DMC World Champion Winner) Billy Cobham* jazz & fusion drums • Christie Peery (piano – Carnegie Mellon) Luis Conte* | percussion • Billy Cobham (jazz and fusion drums – Mahavishnu Christie Peery | piano Orchestra) Missy Raines | double bass • Luis Conte (percussion – Jackson Browne, Madonna) Bryan Sutton* | flatpick guitar • Justin BUA (art – Best Selling Poster Artist, Author, Former USC Art Instructor) Andy Hall | Dobro Mike Marshall | mandolin ArtistWorks Academy of Bluegrass Darol Anger | fiddle • Tony Trischka (banjo – Steve Martin, Bela Fleck) Justin Bua | art • Missy Raines (double bass – Peter Rowan, Missy Raines and the New Hip) We’re Social! • Bryan Sutton (flatpick guitar – Doc Watson, Keith Urban, Ricky Skaggs, Taylor Swift) Facebook • Andy Hall (Dobro – Infamous Stringdusters, Zack Brown, Twitter Charlie Daniels) YouTube • Mike Marshall (mandolin – David Grisman Quintet, LinkedIn Stephane Grappelli) Google Plus • Darol Anger (fiddle – Montreaux, David Grisman Quintet, Stephane Grappelli). Instagram
Last updated 1/17/2014
“World-class virtuosos listen and respond to practice videos submitted by student members, personally.”
ArtistWorks, Inc. 68 Coombs, Suite C1 Napa, CA 94559 1.800.326.5596 ArtistWorks.com
Our World-class Instructors: Paul Gilbert | rock guitar Martin Taylor | fingerstyle guitar Jason Vieaux | classical guitar John Patitucci* | jazz bass Nathan East* | electric bass Andreas Oberg* | jazz guitar Jeannie Deva | vocal Nathan Cole | violin Jeffrey Khaner | flute William Caballero | French horn David Bilger | trumpet Ricardo Morales | clarinet Howard Levy* | harmonica DJ Qbert | skratching Tony Trischka* | banjo Billy Cobham* jazz & fusion drums Luis Conte* | percussion Christie Peery | piano Missy Raines | double bass Bryan Sutton* | flatpick guitar Andy Hall | Dobro Mike Marshall | mandolin Darol Anger | fiddle Justin Bua | art
We’re Social! Facebook Twitter YouTube LinkedIn Google Plus
Last updated 1/17/2014
“World-class virtuosos listen and respond to practice videos submitted by student members, personally.”
ArtistWorks, Inc. 68 Coombs, Suite C1 Napa, CA 94559 1.800.326.5596 ArtistWorks.com
Our World-class Instructors: Paul Gilbert | rock guitar Martin Taylor | fingerstyle guitar Jason Vieaux | classical guitar John Patitucci* | jazz bass Nathan East* | electric bass Andreas Oberg* | jazz guitar Jeannie Deva | vocal Nathan Cole | violin Jeffrey Khaner | flute William Caballero | French horn David Bilger | trumpet Ricardo Morales | clarinet Howard Levy* | harmonica DJ Qbert | skratching Tony Trischka* | banjo Billy Cobham* jazz & fusion drums Luis Conte* | percussion Christie Peery | piano Missy Raines | double bass Bryan Sutton* | flatpick guitar Andy Hall | Dobro Mike Marshall | mandolin Darol Anger | fiddle Justin Bua | art
We’re Social! Facebook Twitter YouTube LinkedIn Google Plus Instagram
Last updated 1/17/2014
“World-class virtuosos listen and respond to practice videos submitted by student members, personally.”
ArtistWorks, Inc. 68 Coombs, Suite C1 Napa, CA 94559 1.800.326.5596 ArtistWorks.com
Our World-class Instructors: Paul Gilbert | rock guitar Martin Taylor | fingerstyle guitar Jason Vieaux | classical guitar John Patitucci* | jazz bass Nathan East* | electric bass Andreas Oberg* | jazz guitar Jeannie Deva | vocal Nathan Cole | violin Jeffrey Khaner | flute William Caballero | French horn David Bilger | trumpet Ricardo Morales | clarinet Howard Levy* | harmonica DJ Qbert | skratching Tony Trischka* | banjo Billy Cobham* jazz & fusion drums Luis Conte* | percussion Christie Peery | piano Missy Raines | double bass Bryan Sutton* | flatpick guitar Andy Hall | Dobro Mike Marshall | mandolin Darol Anger | fiddle Justin Bua | art
We’re Social! Facebook Twitter YouTube LinkedIn Google Plus Instagram
Last updated 1/17/2014