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A Caption of an Environmental Friendly Plant in Brazil 4, 2014 A caption of an environmental friendly plant in Brazil. 1 INTRODUCTION This is a quarterly publication by the Embassy of Brazil in Nairobi which aims at creating awareness on the existing trade and investment opportunities between Brazil and Kenya, Uganda, Rwanda and Burundi. This fourth quarter edition is the last for 2014 and it will focus on trade and investment opportunities for Brazilian companies in the area of medical supplies and equipment, heavy industrial machinery and equipment, food processing machinery and technology and modern cattle and poultry farming techniques. These sectors have contributed immensely in spurring trade and investment between Brazil and its trading partners across the globe. In retrospect, the first edition published in March captured how to do business and invest in Brazil and how to import from Brazil. The second edition published in May focused on Brazil’s investments in infrastructure and tourism in readiness for the FIFA World Cup tournament that was held in Brazil from 12th June to 13th July. The third edition that was published in July focused on Brazil’s investments in the agricultural sector that propelled her to global economic status. BRAZIL’S TRADE AND INVESTMENT PROMOTION SYSTEM The Department of Trade and Investment Promotion (DPR) is the unit of the Ministry of External Relations (MRE) responsible for developing and implementing Brazilian exports, foreign investment promotion policies and dissemination of national tourism products. In working with other organizations of the Federal Public Administration, DPR is responsible for matching up Brazilian exports to external demand and stimulating foreign investments. DPR also participates in the discussion and development of proposals for government policies to facilitate the entry and operations of Brazilian companies in external markets, with a view to transforming business opportunities into effective benefits for the country. Through the extensive knowledge and experience of its staff in the field of international trade diplomacy, the department also organizes events to create awareness and promote production of technological capacities abroad. To this end, it works in close partnership with representative entities of the private sector and companies engaged in the external market. The DPR operates five specialized units in Brasilia: Investment Division (DINV), Trade Intelligence Division (DIC), Trade Promotion Operations Division (DOC), Trade Promotion Programs Division (DPG), Financial Management Coordination (CGF) and Information Technology and Communication Centre (CTIC). DPR is responsible for over 100 Trade Promotion Sections (SECOMs) in over 78 countries operating in strategic posts in five continents located in 102 embassies and consulates around the world. SECOMs provide assistance to companies wishing to invest in Brazil or import Brazilian products and services. They are also responsible for gathering and disseminating information about local business and investment opportunities for Brazilian companies. 1 BRAZIL’S TRADE PORTAL The trade portal was launched in June this year as a Trade and Investment Guide. Brazil Export (www.brasilexport.gov.br) website is a unique initiative of the Federal Government of Brazil, which brings together, on a single platform, information from various Brazilian agencies dedicated to trade promotion and investment attraction. Replacing the current platform “BrasilGlobalNet”, the Brazil Export is an efficient, coordinated government website highlighting Brazil’s business and investment opportunities, promoting foreign trade and attracting international investors to the country’s dynamic domestic economy. This informative website is a joint effort of Brazil’s Ministries of External Relations (MRE), Development, Industry and Foreign Trade (MDIC) and Agriculture, Livestock and Food Supply (MAPA) and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil). The new platform brings together information on investment and business opportunities, presenting, in a structured and thematic manner, Brazil’s major industries and the institutions supporting them. The Trade and Investment Guide follows the international trend towards cooperating organizations sharing products and services in a single, standardized electronic environment. The innovative web interface enhances the user experience, optimizing access to information, quickly answering key questions and offering services that simplify import, export and investment activities. For more details visit: www.brasilexport.gov.br Crupe Brazil demonstrates its new multiprofile MP 150 hybrid machines. 2 APEX-BRASIL’S SERVICES TO HELP YOU DO BUSINESS WITH BRAZIL Apex-Brasil promotes investment opportunities to attract foreign direct investors to Brazil. The Agency focuses on companies and projects that offer technological innovations and new business models, strengthen industrial supply chains, have a direct impact on national job creation and improve the volume and diversity of Brazilian exports. The Agency is prepared to assist in all steps of the investor’s decision-making process. Apex-Brasil’s service portfolio ranges from identifying and contacting potential investors for a particular industry segment to supporting a future investor understand Brazil. It prepares analyses covering industry sectors and markets, economic trends, and general guidelines on legal and fiscal matters, and provides information on input costs,suitable locations and talent pool availability. Using an extensive network of companies, associations and authorities, Apex-Brasil also acts as liaison between potential partners, key suppliers and regulatory and local authorities. The Agency also supports foreign investors willing to identify local companies, universities and research centers to establish partnerships, joint-ventures or other types of collaboration. Moreover, Apex-Brasil can help capital investors in the process of identifying opportunities, projects and companies for venture capital and private equity investments in the country. Apex-Brasil has helped investors and industries from numerous countries in setting up new facilities and has played a key role in directing investments to Brazil, contributing to an economic development strategy by stimulating the highest quality companies to invest in priority industries. For more details visit: www.apexbrasil.com.br BRAZIL’S ECONOMIC STATISTICS Population: 201,032,714. Exchange Rates: Size: 8,460,307 Sq. Km US Dollar - 06/October/2014 GDP (PPP): USD 2.422 trillion Buy: BRL 2.4152 Income per capita: USD 12,600 (Source: World Factbook, 2013 est.) Sell: BRL 2.4158 Inflation Rate (IPCA): Euro - 06/October/2014 September 2014: 0.51%. Buy: BRL 3.0357 Accumulated 2014: 6.51 % Sell: BRL 3.0367 Foreign Direct Investments: (Source: Central Bank of Brazil) August 2014: USD 6.84 billion (Source: Portal Brasil) IBovespa (IBOV) - São Paulo Stock International Reserves: Market Index: 57.355 Points Trading Volume October 2014: USD 376.589 billion (October 2014) 3 Buying from Brazilian exporters (Source: www.brasilexport.gov.br) Brazil Export is a Federal Government initiative to promote Brazilian companies on the Internet and its products in international markets. The creation of a new version of Brazil Export is intended to provide not only a powerful communication tool, but also look for synergies between the various measures taken by government agencies in this area in order to strengthen and unite efforts to achieve greater Consignment of Brazilian exports destined for the international market. visibility to Brazilian exporters. The project is supported by the Department for Trade Promotion (DPR), Ministry of Foreign Affairs, the Brazilian Trade and Investment Promotion Agency (Apex-Brasil), Secretariat of International Affairs of Ministry of Agriculture, Brazilian Foreign Trade Association (AEB), the Brazilian Foreign Trade Companies Association (ABEC), and professional associations such as the Brazilian Association of Textile and Apparel Industry (ABIT) and the National Union of Auto Parts Manufacturers Industry (Sindipeças). Other partnerships are being configured with the purpose of promoting the product in international business sites. About 18,000 exporters are included in “Brazilian Exporters”, whose database is updated monthly through automatic inclusion of new exporters operating in the Integrated Foreign Trade System (Siscomex) or through Simplified Export Declaration (DSE). The operations of companies that are already members are also updated monthly by the addition of new products and markets. In order to give impetus to the showroom, “Brazilian Exporters” maintain the registry of companies that have exported in the past two years - and the current year. With elegant design and easy to search, the new version also offers the service of “Virtual Showroom” which allows companies to customize their participation websites, in Portuguese, English and Spanish, by the insertion of text presentation, business information, images, video and geolocation. Foreign importers interested in doing business can access Virtual Showroom and send their proposals directly to the participating companies through the form available at the store. Companies that have not exported yet, but have the exporting potential may apply for admission to “Brazilian Exports”. It is sufficient to access the website and submit the form on the “Request for Accession” which is located on the main page. Companies that do not wish to participate
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