DETROIT BUSINESS MAIN 03-12-07 A 9 CDB 3/9/2007 11:49 AM Page 1

March 12, 2007 CRAIN’S BUSINESS Page 9 MARY KRAMER: We can wake up and answer the call

Comerica Inc.’s core customers about all the things abilities of the region. Increased global competition and Chairman Ralph Babb Jr. to level are midmarket companies with wrong. Finally, a trio of The white paper was fol- movement to Sun Belt states were with them: What can best spur in revenues of $10 million to $1 bil- entrepreneurs from a lowed by an in-depth much further down the worry list. the kind of entrepre- lion or more. California company survey of more than 100 Based on that, here’s my recom- neurial culture that has taken hold That’s the core customer of spoke. “We feel like CEOs, many of them mendation: in Texas and California? What Plante & Moran, too, especially we’ve died and gone to from Southeast Michi- Comerica’s announcement pro- kind of single-business-tax re- owner-operated, entrepreneurial heaven,” said one, who gan, who were asked to duced angry reactions from the placement does its fiscal analysts companies. Plante & Moran, based had recently relocated rank the importance of state’s political leadership, from and economists think will serve in Southfield, is No. 2 on our list of to Ann Arbor. They seven factors or obsta- Gov. Jennifer Granholm on down. Michigan best? largest accounting firms in South- touted a strong work cles to growth. State lawmakers and the gover- The Comerica move is another east Michigan. ethic and skilled work- Michigan CEOs, not nor should put aside the anger and wake-up call. Will we continue to Comerica is moving its head- ers who focused on the surprisingly, ranked do two things: Schedule a meeting hit the snooze button? quarters to Dallas in part, it says, job, not lifestyle. “What the decline of domestic with Hermann and the folks who Mary Kramer is publisher of because the growth of its core cus- we have found here is automaking and the in- put their report together and ask: Crain's Detroit Business. Her weekly tomers is accelerating there and at we don’t worry if we hear ‘Surf’s fluence of unions on wages as major What is the best tax policy to sup- take on the latest business news airs a standstill here. up!’ ” the executive said. obstacles. But the high cost of doing port the growth of privately held, at 6:50 a.m. Mondays on the Paul W. By contrast, Plante & Moran is- Hermann decided he wanted to business and the growing region- entrepreneurial companies? Smith show on WJR AM 760. E-mail sued a white paper in December ti- take a hard look at the assets and li- al/state tax burden were also high. Then they should ask Comerica her at [email protected]. tled “Great Lakes Strengths: A Time for Real Regional Growth.” You can find it on the firm’s Web site, www.plantemoran.com. The paper suggests that the Great Lakes Region, aka the Rust Belt, spends too much time focus- ing on liabilities and not enough on its strong core assets, such as brainpower and innovation. We’ve created an atmosphere of “self-in- flicted negativity.” At the same time, there are serious issues, such as “fixing legacy problems” and ad- justing the business tax structure, that will help privately owned com- panies grow and add jobs. Managing Partner Bill Her- mann ordered the report after sit- Compare slingshots ting through a conference of se- nior executives held in Ann Arbor late in 2005. Speaker after speaker talked with the other Davids.

att.com/OnwardSmallBiz LETTERS CONTINUED ■ From Page 8 Feb. 26), was spot-on about our pharma laws. You are the small business owner. Holding strong in a market full of giants. This state is one of the last places Introducing a program that’s uniquely yours. An online resource rich with biotech and pharma would want to community. Where you can flag articles with your industry peers. Compare be for so many reasons. Our state notes in weekly polls. Participate in live Q & A sessions. And get customized has a very misguided position hin- dering stem-cell research. In his information to help you do things your own way. Get ready to engage, exchange run for governor, Dick DeVos and excel. Log on, and it’s onward, business. att.com/OnwardSmallBiz made us a laughingstock in a top- tier journal for science, when the October issue of Nature reported DeVos’ support for teaching intelli- gent design as science. Other negatives: our union atti- tude and culture as well as our mis- guided tax policies (Michigan taxes are not high, in total, compared with those in California and Massa- chusetts, just very misguided). Well-spent tax dollars can be a plus in attracting businesses, as they are in California and Massachusetts. Those are just some of the rea- sons that hard-core, science-based companies do not want to be here. Much of the quality of life is good here, with the Michigan Opera The- atre, the Detroit Symphony Orches- tra and the wonderful outdoor recreational opportunities. That’s part of why I stay rather than re- turning to California. If I were, however, to start a new biotech company, versus working for my current manufac- turing employer, I would probably return to California for many of the reasons noted above. Stephen Munk, Ph.D. President and CEO Ash Stevens Inc. Detroit

© 2007 AT&T Knowledge Ventures. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Knowledge Ventures. See Letters, Page 16 DBpageAD.qxd 3/1/2007 11:26 AM Page 1

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March 12, 2007 CRAIN’S DETROIT BUSINESS Page 11

REPORTER’S NOTEBOOK Health info on demand Andrew Dietderich writes about health The state aims to connect all care, transportation, hospitals in the state with an international electronic network — one business and biotech. Call (313) region at a time. Page 12. 446-0315 or write adietderich Health Care @crain.com Andrew Dietderich Don’t forget about privacy A plan to link all hospitals into one Health coverage network to share patient information appears to be on the horizon, with an eventual goal of connecting with a national network. But it will all be for naught if privacy of patients doesn’t remain the top concern. The Michigan Health Information faces hurdles Network aims to link hospitals in nine IMAGES.COM regions into one big one so that consenting patients’ medical records could be accessed anywhere in the state. Granholm pushes plan to cover uninsured, It’s designed to cut costs and reduce medical error, among other things. while others take different paths to tackle problem But patient privacy remains a concern. BY ANDREW DIETDERICH James McCurtis, assistant to Janet A package of bills introduced by MICHIGAN: NEXT UP FOR UNIVERSAL CARE? CRAIN’S DETROIT BUSINESS Olszewski, director of Michigan Depart- Sen. Gilda Jacobs, D-Huntington ment of Community Health, the depart- Health care leaders have talked about Michigan as Woods, was signed by Gov. Jennifer ov. Jennifer Granholm is Granholm in December that tightens ment that would oversee Michigan perfect ground to develop a better health care system. working to push her Michi- access to medical records and places First, along with the state Office of Fi- The state’s system of nonprofit health care, large restrictions on their disposal. G gan First Health Care Plan nancial and Insurance Services. insurers and large employers bring enough leverage to over legislative and funding hurdles The plan would offer primary, hos- The bills require health care the table to develop a plan for universal health care and providers to have a mechanism for to see it happen in the near future. pital, emergency room care, and men- disposing records older than seven But in the meantime, Republican tal health services along with pre- make it stick, they say. years, for licensure applicants to sign legislators and other groups are work- scription drugs. And would direct Massachusetts found its political solution in a bipartisan an affidavit of written policy for ing on their own plans to help solve a low-income people toward preventive bill passed last year that requires every state resident to maintenance and disposal of records, growing problem: how to provide af- care instead of expensive emergency- and for health care providers to notify have health insurance and offers government dollars to fordable health care room care, saving the patients when they go out of coverage for more of help subsidize it. But what plan would work for Michigan? business. state money in the the state’s uninsured. OVERING THE UNINSURED long run. And what would have to happen to make it a reality? Jacobs told Crain’s that she The problem is C introduced the bills because of an April 1 was the tar- We asked 7 Michigan health care and business leaders daunting. Gov. Jennifer Granholm has geted launch date of incident a few years ago when a presented her plan to cover the their opinions. This is what they said: The state Depart- the program, and Mc- closed radiology clinic left behind state’s uninsured. But who else boxes of mammogram records. ment of Health and Hu- Curtis said that re- is working on a plan? Peter Pratt, senior vice president for health policy, “In the process of trying to deliver a man Services esti- mains. better health product, we need to mates that 1.1 Ⅲ The Michigan State Medical But the program Public Sector Consultants Inc., Lansing: make sure patient privacy is kept at million Michigan Society advocacy group for must receive legisla- physicians has formed the olitics must change before there will be universal the core of what we do,” Jacobs said. residents are unin- tive approval from Essential Benefits Work Group to health coverage in Michigan. In fact, politics must About 65 percent of U.S. sured or underin- the state House of sured. come up with the best insurance P change before there will be serious discussion of consumers want personal electronic Representatives and health records but 80 percent of The cost of provid- plan construction to cover the universal coverage in Michigan. highest number of people with Senate as well as $700 those have concerns about misuse ing care to the unin- million in funding Massachusetts found a solution and security of their information, limited resources. sured was estimated from the U.S. Depart- because the governor, the according to a December survey Ⅲ State Senate Majority Leader to add as much as 8.5 ment of Health and Hu- Legislature, and key business and commissioned by the Markle percent to cost of pre- Mike Bishop, R-Rochester, and Foundation. The nationwide survey man Services and ap- health care interests all concluded miums nationwide, Sen. Tom George, R-Kalamazoo, consisted of responses from 1,003 are pushing legislation that aims proval from the feds that working together was better than according to a June U.S. residents. to give uninsured residents a to redirect Medicaid jousting for elusive higher esteem in 2005 Families USA money into Michigan Of the respondents, 80 percent choice of insurance plans for the public’s eyes. said they were very concerned about study. Families USA basic health care coverage. The First, McCurtis said. identity theft and fraud related to is an advocacy group subsidized plans would be That money is in There is not much evidence today that this is possible in electronic personal medical data and for health care con- offered on a sliding premium addition to the $300 Michigan. It is said that politics makes strange 77 percent were very concerned about sumers. scale. million the state of bedfellows — and most major policy changes prove this medical data being used for marketing “One way or an- Ⅲ The newly created Michigan Michigan needs to — but, in our state right now, a lot of people are sleeping purposes. other we all pay for Health Insurance Access shift from its mental alone. Also, 75 percent said they think the the uninsured or the Advisory Council has gathered health budget toward government should have a role in underinsured be- health care providers, Michigan First. Ac- establishing rules to protect privacy cause health care businesses, insurers, unions cording to a Gongwer Gail Warden, president emeritus and confidentiality of online health providers and physi- and others to find a way to data. And 56 percent said they are News Service report, Henry Ford Health System, Detroit: cians can’t absorb all achieve affordable health Granholm met with concerned about employers getting insurance coverage for all state the costs,” said Ed federal officials last y sense is that the (governor) is very committed access to personal health data. residents. Individuals need to know their Wolking, vice presi- week to continue ne- to doing something. health information and data will be dent of strategic di- gotiations and re- M (But) compare Michigan to Massachusetts and secure on the Internet and how an e- rections at the Detroit Regional Cham- ceive feedback on what the state the ingredients that made the thing work (there). They had ber. Wolking called the Michigan health system will incorporate and needs to do to get the waiver. … a governor that wanted to work with enforce protections. First plan a “step in the right direc- Meanwhile, other groups and it, a big insurer in Blue Cross Blue The Michigan Health Information tion.” politicians are talking about alterna- Shield of Massachussets and they Network has a provision called That plan aims to expand health tives should Michigan First not hap- “Empowering Michigan Citizens.” It care coverage for about 550,000 unin- pen. were willing to put some money in it. gives patients the choice to maintain sured Michigan residents by offering The Michigan State Medical Society We’d have to test that here. I don’t and manage health information health insurance with minimal out- advocacy group for physicians has know how far the Blues would want to through a private, secure and of-pocket costs through a variety of confidential environment. formed the Essential Benefits Work go. … It’s difficult to read so far where yet-to-be-selected insurers, such as Group, a group that has studied sever- the small employers are. … And major employers on one However, this is the last phase of Medicaid HMOs. the network’s development. al methods to provide the best cover- side of their mouth talk about universal coverage and on The goal is to at least level the trend Maybe it shouldn’t be. of growing health care costs, said See Coverage, Page 13 the other side say that health care costs are killing them. They’re going to have to share some of that burden. DETROIT BUSINESS MAIN 03-12-07 A 12,13 CDB 3/9/2007 11:27 AM Page 1

Page 12 CRAIN’S DETROIT BUSINESS March 12, 2007

FOCUS:HEALTH CARE State pushes health info network to save lives, cash

BY ANDREW DIETDERICH Summer at Sacred Heart CRAIN’S DETROIT BUSINESS Imagine you’re traveling Day Camps • Extended Care • Enrichment Classes through the Upper Peninsula. You get into a car accident near Mar- AGES 18 MONTHS THROUGH HIGH SCHOOL quette, hundreds of miles from your doctor or hospital. JUNE 25 – AUGUST 3, 2007 You’re transported to Marquette General Hospital, where the hospital can instantly pull up your health records.

With the Michigan Health Infor- TONY SIMLER mation Network such a scenario Physician Carol King discusses could take place within the next prescription needs with patient Timmy several years. Summerfield of Canton Township That network aims to cut health using Oakwood’s ePrescribe system. care costs and save lives by giving each year in the U.S. because of health care providers access to medical error. electronic medical records from health sys- consenting patients statewide. tems are spending more than $700 The Michigan Department of Com- million between 2005 and 2010 on munity Health plans to spend $5 mil- upgrading their health care infor- lion to fund projects during fiscal mation-technology systems. year 2007 that would eventually Still, less than one-third of the link patient information from nine state’s acute-care hospitals have regions to one statewide network. comprehensive systems, accord- “We want physicians and other ing to a March 2006 report commis- Enroll today! Call 248-646-8900 ext. 871 or visit www.ashmi.org for more information. medical providers to gain access to sioned by Blue Cross Blue Shield of health care information through Michigan and the Partnership for The Academy of the Sacred Heart, a member of the Network of Sacred Heart Schools, was founded in 1851 and is Michigan’s the network wherever they go,” said James McCurtis, assistant to Michigan’s Health. The partnership oldest independent school. Located at 1250 Kensington Road in Bloomfield Hills, it is a Catholic, college-preparatory school for is comprised of the Michigan Health girls (Age 3-Grade 12) and boys (Age 3-Grade 8) of many cultures and faiths. Janet Olszewski, director of the Department of Community Health. and Hospitals Association, the Michi- If successful, the returns from gan State Medical Society and the the network could amount to much Michigan Osteopathic Association. more. If all goes as planned, informa- Studies on a national effort to tion from individual health system wire all hospitals by 2014 pegged networks, such as those at Trinity potential health care savings at $80 Health and Oakwood, could be billion to $140 billion a year. Amer- shared over the statewide network. icans spent $2 trillion on health McCurtis said the state’s net- care in 2005, according to the most work will integrate with existing recent numbers available from the technologies. Centers for Medicare and Medicaid Eventually, he said, the goal is Services. to link Michigan’s health network Combined health care expendi- with one that would link providers tures by the Big Three and the state and patients nationwide. of Michigan in 2004 exceeded $15 But, he said, “Michigan isn’t billion, or about one-quarter of waiting for some kind of federal Michigan’s total expense for health system.” care goods and services, according “We have solutions in place to to a December 2006 report commis- be in a position to be able to share 7ORLDCLASS#ARDIAC#ARE sioned by the state, “Conduit to initiatives,” Oakwood’s Smith Care: Michigan’s e-Health Initia- said. “There’s a race to get infor- tive.” mation gathered electronically Exactly how much the state could and shared.” IS*USTA(EARTBEAT!WAY save with the electronic network is- Smith, who helped develop the n’t known, but anecdotal evidence Michigan Health Information Net- drawn from Southeast Michigan work, said her organization sup- hospital systems is promising. ports connecting with other hospi- Novi-based Trinity Health’s elec- tals, though many issues still need tronic prescription system flagged to be ironed out. more than 25,000 potential drug in- Jack Weiner, president and CEO teractions from 2001 to 2006, which of St. Joseph Mercy Oakland in Ponti- Trinity estimates saved between ac, said he supports the network. $1,200 and $6,000 for each incident, Like Oakwood, St. Joseph Mercy based on recent medical literature. Oakland has plans to go live with The system is part of a $285 million electronic records. The $12.5 mil- technology overhaul called Project lion system, part of Trinity’s Pro- Genesis, which will make the en- ject Genesis, goes live March 16. tire hospital system’s records elec- Weiner said that linking with tronic by next year. other hospitals makes sense. Paula Smith, chief information “We don’t know where our pa- officer of Dearborn-based Oakwood tients are going to end up,” he said. Healthcare System, said a pilot e- “We could have a local Oakland prescribing program the health County resident who gets in a car 7ORLDCLASS(EALTHCARE#LOSETO(OME system ran last year cut the time it accident in Washtenaw County. took to fill prescriptions by half. The ability to access vital informa- (248) 652-5418 www.crittenton.com The health system is spending tion avoids duplication of testing, $12.5 million this year on projects avoidance of medication that such as making patient records might cause problems and a major electronic and e-prescribing. cost impact by avoiding overall du- More importantly, doctors say, plication.” the new technology could help Andrew Dietderich: (313) 446- save lives. About 98,000 people die 0315, [email protected] DETROIT BUSINESS MAIN 03-12-07 A 12,13 CDB 3/9/2007 11:48 AM Page 2

March 12, 2007 CRAIN’S DETROIT BUSINESS Page 13

FOCUS:HEALTH CARE Coverage: MICHIGAN: NEXT UP FOR UNIVERSAL CARE? Approach varies Daniel Loepp, president and CEO, Blue Sister Mary Ellen Howard, executive director, St. Francis Cabrini Clinic of Most Holy Trinity, Detroit: ■ From Page 11 Cross Blue Shield of Michigan, Detroit: age to the highest number of uninsured the Michigan Helping Ensure Afford- e are interested in approaches strongly favor a single-payer approach which partners W that fit our company’s mission with the USA’s private health care system. people. The group will make recom- able and Reliable Treatment plan I mendations to state officials. wouldn’t be limited to those at or below of promoting access for all residents, Beyond children, the uninsured population is 19 to 64. I Jack Billi, associate vice president for 200 percent of the federal poverty level. and like the aspect of using the would favor taking the Medicare program medical affairs at the University of Michi- “Clearly, there are a lot of Michigan private marketplace. and extending it downward, if gan Health System, said the group is com- residents without health insurance but We also recognize incrementally. I recommend that we cover plementary to Michigan First. Billi, who they all don’t fit into the poverty catego- that Massachusetts is the population aged 50 to 64 first, since chairs the group, said it continues to de- ry,” Ladd said. “This opens it up to different from our these are at highest risk for chronic velop its guiding principles and that the those who might be in a pinch, don’t state, and therefore disease. This is the population sitting in level of funding Michigan First receives have enough coverage or are working Michigan will need it the Cabrini Clinic waiting room, with some exceptions. will affect its recommended plan of at- independently and want an affordable tack. craft its own approach. option.” Fran Parker, president and CEO, Health Alliance Plan, “If we want to cover the uninsured The proposed plan is in the state Sen- Detroit: we would not design a standard insur- ate health policy committee. Sandy Hudson, COO, Detroit Wayne o one-size-fits-all solution can meet the needs of ance package for them,” Billi told Business and labor groups are work- County Health Authority Crain’s. “Our principle has been if you Michigan’s diverse population and workforce. We should ing on the issue as well. The newly N only have a limited amount of money roviding universal access to formed Michigan Health Insurance Access focus on building upon the strengths of the and you want to cover the most people, P health care is a different issue Advisory Council gathered business lead- system that already is in place. you think quite differently about which than just giving everyone an ers, health care providers, insurers, la- The challenge is for federal and state services you cover.” insurance card. This requires that bor unions and others together with the governments and the private sector to work Michigan State Senate Majority there be the right mix of primary-care goal of finding a way to achieve afford- together in a spirit of collaboration and Leader Mike Bishop, R-Rochester, and providers in order to adequately meet able, health coverage for all. compromise. Sen. Tom George, R-Kalamazoo, intro- the needs of this duced the Michigan Helping Ensure Af- The group had its first board meeting Michigan can’t do this alone. I would like to see the federal Jan. 18. ‘covered’ population, fordable and Reliable Treatment plan government provide additional incentives for states to Robert Fowler, president and CEO of which is where we are Feb. 20. develop strategies that would expand health coverage to the Small Business Association of Michigan, in trouble in Wayne The framework of the plan provides a more citizens, particularly children. sliding premium scale that would re- is chairing the group. “Our goal is to County and Detroit provide coverage for all citizens of the quire participants to contribute up to 5 especially. Vernice Davis Anthony, president and CEO, Greater state of Michigan,” said Fowler. “We’ve percent of their gross family income to Bottom line: Just providing universal Detroit Area Health Council: health care. Components include a well- all come to the realization that the issue health coverage as a state is niversal access would not be ness program, outpatient services and of the uninsured is our issue. ... It’s a los- unaffordable if the cost delivery of preventive care, emergency and pre- ing game to continue to shift costs.” U possible without some focus on scription coverage along with mental McCurtis said the department is con- the health care and our current reducing costs. We simply cannot health and substance abuse services. fident Michigan First will happen. system, weighted heavily on continue to maintain the upward cost Kristyn Ladd, associate director of Andrew Dietderich: (313) 446-0315, expensive, hospital-based, acute-care spiral of 7 to 9 percent annually and plan Senate Majority communications, said [email protected] services, remains as is. to cover everyone.

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Page 14 CRAIN’S DETROIT BUSINESS March 12, 2007

CRAIN'S LIST: PHYSICIAN ORGANIZATIONS Ranked by number of physicians

Number of Company Number of hospital Number of Number of Address Number of board-certified inpatient managed-care managed-care Physician Rank Phone, Web site Top executive physicians physicians admissions Outpatient visits covered lives contracts hospital affiliations St. John HealthPartners William Isenstein 2,167 2,012 9,448 NA 129,087 7 St. John Health 28000 Dequindre, Warren 48092 executive director 1. (586) 753-0654

United Physicians P.C. Steven Grant 1,900 1,862 NA NA 95,000 4 Crittenton, Detroit Medical Center, Henry 30800 Telegraph Road, Suite 2800, Bingham Farms CEO and president Ford Health System, Providence, St. Joseph 2. 48025; (248) 593-0100; www.updoctors.com Mercy-Oakland, St. John Health System, William Beaumont Hospitals

University of Michigan David Spahlinger 1,423 1,241 44,500 1,600,000 115,000 36 University of Michigan System Faculty Group Practice executive medical 3. 4101 Medical Science Building I, Ann Arbor director and senior ■ Most managed-care contracts. 48109-0624; (800) 211-8181 associate dean for www2.med.umich.edu/pcdv2 clinical affairs United Oakwood Providers L.L.C. Y.T. Hammoud 976 950 NA NA 162,000 15 Oakwood Healthcare Inc. 330 Town Center Drive, Suite 900, Dearborn 48126 CEO and medical 4. (313) 240-9867; www.uopdocs.com director

Henry Ford Medical Group Mark Kelley 900 900 40,752 1,871,930 170,201 NA Henry Ford Hospital and Health Network 1 Ford Place, Detroit 48202 CEO 5. (800) 436-7936; www.henryford.com ■ Most covered lives.

Huron Valley Physicians Association P.C. Paul Harkaway 776 NA NA NA 50,000 4 St. Joseph Mercy Health System 2000 Hogback Road, Suite 4, Ann Arbor 48105 chairman, president 6. (734) 973-0137; www.hvpa.com and CEO

Wayne State University Physician Group Robert Mentzer Jr. 756 660 37,000 265,000 16,809 33 Detroit Medical Center, Karmanos Cancer 550 E.Canfield, Suite 320, Detroit 48201 chairman and CEO Center, Oakwood Health System, Crittenton 7. (313) 577-2957; www.med.wayne.edu/wsupg Hospital The high-profile tussle between the WSU gotiations with DMC. physicians and The Detroit Medical Center — This July the WSU physicians group will be- which ended with a $78 million agreement that gin jointly operating a Troy ambulatory surgery took effect Jan. 1 — wasn’t the only news the center and orthopedics residency program with physician organization made in the past year. Oakwood. The group last July announced an affiliation The deal helps give Oakwood a bigger foot- with Oakwood Healthcare Inc., providing it print in Southeast Michigan without building Mentzer with flexibility — and a sticking point — in ne- new hospitals.

Medical Network One P.C. Al Juocys 742 695 NA NA 85,000 4 William Beaumont Hospitals; Bon Secours, 4986 Adams Rd. Suite D, Rochester 48306-1416 general manager, Cottage; Crittenton Hospital and Medical (248) 475-4701; www.mednetone.net president and chief Center; Detroit Medical Center; Mercy 8. medical officer Memorial, Monroe; North Oakland Medical Center; Oakwood Healthcare Inc.; POH Medical Center; St. John Health System; St. Joseph, Pontiac; St. Joseph, Macomb; St. Vincent, Toledo; Toledo Hospital Olympia Medical Services P.L.L.C. B Randall Bickle, 632 NA NA NA NA 7 Botsford Hospital and Garden City Hospital 28801 Plymouth Road, Livonia 48150 president and medical 9. (734) 367-9086 director Norman Teer, associate medical director Oakland Southfield Physicians P.C. Jerome Frankel 325 320 NA NA 125,000 6 Botsford General, Detroit Medical Center, 20300 W. 12 Mile Road, Suite 200, Southfield 48076 medical director Providence, St. John Hospitals, St. Joseph 10. (248) 357-4048; www.aniosp.com Mercy-Oakland, St. Mary's, Oakwood Hospitals, William Beaumont Hospitals, Henry Ford Wyandotte Physician Hospital Organization Dirk DeLange 277 230 NA NA 14,000 8 St. Joseph's Healthcare of Mercy-Macomb; 43421 Garfield, Suite 8 executive director, 11. Clinton Township 48038; (586) 263-2620 acting

Mt. Clemens General Hospital Physician Donna Kopinski 259 259 NA NA NA NA Mt. Clemens Regional Medical Center Hospital Organization L.L.C. executive director 12. P.O. Box 326, Mt. Clemens 48046-0326 (586) 741-4158; www.mcrmc.org

North Oakland Physician Yash Lakra 258 231 NA NA NA 9 North Oakland Medical Centers Hospital Organization medical director 13. 461 W. Huron, Suite 308, Pontiac 48341 (248) 857-6954; www.nomc.org

St. Mary Mercy Independent Sean Coyle 224 213 NA NA NA 2 St. Mary Mercy Hospital Physicians Association president 14. 36475 Five Mile Road, Livonia 48154 (517) 336-1400

Wyandotte Independent Thomas Wolff, 197 NA NA NA NA 2 Henry Ford Hospital Wyandotte Physician Association administrator 15. 1305 Abbott Road, E. Lansing 48823 Robert Jackson, (517) 336-1400 medical director

Physician Organized Healthcare System Gary Wentzloff 195 195 NA NA 32,000 22 POH Medical Center 50 N. Perry, Pontiac 48342 CEO 16. (248) 338-5353; pohs.org

Oakwood Primary Care Physician Group Thomas Wolff, 59 NA NA NA NA 1 Oakwood Hospital 7445 Allen Road, Suite 250, Allen Park 48101 administrator 17. (517) 336-1400 Robert Jackson, medical director

This list of physician organizations encompasses physician hospital organizations and independent practice associations and is an approximate compilation of the largest such groups in Wayne, Oakland, Macomb, Washtenaw and Livingston counties. It is not a complete listing but the most comprehensive available. NA = not available. NC = no change. NR = not relevant. B Botsford Medical Group and Garden City Professional Staff merged in September 2003 to form Olympia Medical Services P.L.L.C. LIST RESEARCHED BY ANNE MARKS AND JOANNE SCHARICH DBpageAD.qxd 3/2/2007 9:04 AM Page 1

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Page 16 CRAIN’S DETROIT BUSINESS March 12, 2007

lion of trade between Michigan and LETTERS CONTINUED Canada is more than twice the en- ■ From Page 9 tire nation’s trade with Japan, it is long overdue that Michigan develop Knollenberg voted wrong a coordinated strategy to ensure that our borders are safe and effi- Editor: cient, as well as to attract additional I agree with Mary Kramer’s gen- jobs and development related to this eral premise (“Are we really seri- expanding area of our economy. My ous about biotech?” Feb. 26). She legislation is designed to help fulfill failed to mention, however, that one of the six pillars of Detroit Re- U.S. Rep. Joe Knollenberg voted no naissance’s “Road to Renaissance” on federal research dollars for report, making the Detroit region stem-cell research. into a global logistics hub. Most of those who voted no are I look forward to transforming Republicans. It sure would be great Michigan’s public policy-making to foster biotech with research dol- structures and aligning them with The Second Annual lars that create jobs and better the challenges and opportunities ® communities, don’t you think? of a global economy and America’s Microsoft Small Business Summit I guess Knollenberg thinks war on terror. biotech is not good for Michigan. I A FREE online and in-person event, March 19–23 Steve Tobocman guess he’d rather see the continua- Majority floor leader Join us in-person for the kick-off of the largest small business event in the U.S. tion of our flat economy. State representative, 12th District Daniel Politi Detroit • Be part of the live audience for the Summit’s keynote presentations Corporate real estate adviser Property Services Group Inc. Rethink state spending • Meet small business specialists and gain strategic insights Troy Editor: • Learn about the latest technology for small business with live demos Improve border security In the past, all of America subsi- • Network with peers and forge new contacts dized the state of Michigan’s oper- Editor: ations. Congratulations to the Canadian Manufacturers built the single- Seating is limited; register now at: 1PXFSZPVSTNBMM government for passing the Inter- business tax and personal-proper- national Bridges and Tunnels Act ty taxes into the prices of their www.sbsummit.com/event CVTJOFTTQPUFOUJBM (Bill C-3), a law that will greatly en- products, which were then sold to hance the security of the Detroit- the rest of the country, so some March 19th Windsor border, as well as other amount of each American car sold The Microsoft Small Business Summit is sponsored by crossings between our two nations in California, New York, or Texas Commerce Township (“Border tension,” Feb. 12). made its way into the state’s cof- Stadium 14, Walled Lake, MI Unfortunately, there remains fers, making Michigan-made prod- much to do on the federal and state ucts less competitive. level to ensure American security, Today, with the Big Three’s as well as to take advantage of shrinking market share and the © 2007 Microsoft Corporation. All rights reserved. Michigan’s strategic location in manufacturing of automobiles go- the global trade environment. It ing south and overseas, we have to was heartening to hear the Ambas- realize that Michigan residents sador Bridge, Tun- are going to have to carry a greater nel Partnership and Detroit-Wind- share of our own tax burden. sor Tunnel each embrace This is going to happen either “oversight” (Dan Stamper’s quote) through increasing sales or real- and additional security measures. property taxes, and adding ser- In the coming weeks, I will rein- vices taxes, or by structuring busi- troduce HB 4867 to create the ness taxes for our new service-based economy where Michigan Border Development companies can only pass the cost and Protection Authority to help on to the residents of Michigan. Michigan coordinate its efforts to It’s time to take a good look at provide safe and efficient borders. what we spend our money on in re- The bill would coordinate state gard to Medicaid, welfare, educa- policy-making currently divided tion, business development, infra- among at least five state depart- structure, services and recreation ments, and would include repre- and determine what is necessary sentatives of private industry as and what adds value to living in well as local residents on a new Michigan and eliminate the rest. statewide commission. Eric Esau Given that the estimated $160 bil- Allen Park

American images captured by an American master.

For tickets visit dia.org or the DIA Box Office. Members receive FREE tickets. Join today! 313.833.7971

This exhibition was organized by the Museum of Fine Arts, Boston. In Detroit, the exhibition is sponsored by DTE Energy Foundation. Additional support has been provided by the Michigan Council for Arts and Cultural Affairs and the City of Detroit.

Ansel Adams, American; From Hurricane Hill, Olympic National Park, Washington, 1948; gelatin silver print. The Lane Collection. © 2007 The Ansel Adams Publishing Rights Trust. GREAT ART 5200 Woodward Ave. Detroit dia.org NEW START DETROIT BUSINESS MAIN 03-12-07 A 17 CDB 3/9/2007 10:41 AM Page 1

March 12, 2007 CRAIN’S DETROIT BUSINESS Page 17 CALENDAR ern Michigan University College of Crisis in Michigan Series: What’s the opment. 11:30 a.m. March 20. Macomb Courage: Having the Heart of a Lion. THURSDAY Business Ethos Week. Randy Cohen, Future for Detroit’s Auto Industry? 5:30 Chamber and McLeod USA. Featuring Also features the release of the 57th MARCH 15 New York Times “Ethicist,” author and p.m. The Strategy Forum. David Cole, a panel presentation on the “One D” annual Salary Survey for Southeast- Emmy-winner. Eastern Michigan Uni- chairman, Center for Automotive Re- initiative and Macomb County’s role, ern Michigan. Rock Financial Show- “Funny Business,” a Conversation with versity, Ypsilanti. $5 for EMU students, search, Embassy Suites Hotel, Troy. with: Dick Blouse, president and CEO, place, Novi. $225 members, $265 oth- Editors of The New Yorker. Noon-1:30 $35 for others. Contact: (734) 482-2282. $25 members, $35 others. Reservations Detroit Regional Chamber; Michael ers. Contact: (248) 353-4500 or p.m. Adcraft Club of Detroit. David required. Contact: (248) 559-1144 or Brennan, president, United Way for www.aseonline.org. Remnick, editor, and Bob Mankoff, [email protected]. Southeastern Michigan; Bill Crouch- cartoon editor, The New Yorker. San MONDAY man, chair, Macomb Board of Commis- Marino Club, Troy. $32 members, $27 Investing in Economic Wealth and Pro- sioners; and Doug Rothwell, president, CALENDAR GUIDELINES junior members, $37 others. Contact: MARCH 19 ductive Capacity by Investing in Em- Detroit Renaissance. Macomb Cultural (313) 872-7850 or www.adcraft.org. ployee Health. Noon- 1:30 p.m. Detroit More Calendar items can be found Eye of the Tiger-An Inside Look at the Center at Macomb Community College, Economic Club. Michael Critelli, chair- Clinton Township. $25 members, $35 on the Web at www.crainsdetroit. Top 10 Michigan Business Women Marketing and Branding Initiatives of man and CEO, Pitney Bowes Inc. Troy others. RSVP by March 16. (586) 268- com. Please send news releases Awards Luncheon. 10 a.m. National As- the Detroit Tigers Baseball Team. 6-8:30 Marriott. $35 members, $40 guests of 6430 or www.macombchamber.com. for Calendar to Joanne Scharich, sociation of Women Business Owners p.m. The American Marketing Associ- members, $50 others. Contact: (313) Crain’s Detroit Business, 1155 Greater Detroit Chapter, National City ation Detroit chapter. Ellen Hill- 963-8547 or www.econclub.org. People, Profit, Progress: Human Re- Gratiot Ave., Detroit, MI 48207- Bank, and Corp! Petruzzello’s Banquet Zeringue, director of marketing, De- source Conference. 8:30 a.m.-4:30 p.m. 2997, or e-mail jscharich@ and Conference Center, Troy. $50 mem- troit Tigers. Also includes tour of March 22. American Society of Em- bers, $60 others. Contact: (313) 961-4748. crain.com. You also may submit Comerica Park. Comerica Park, De- COMING EVENTS ployers and Crain’s Detroit Business. Calendar items in the Calendar The Latest Homeland Security Initia- troit. $50 members, $25 student mem- Macomb Chamber Annual Meeting: Ma- Margaret Morford, president of The section of crainsdetroit.com. tives. 4:30 p.m. Southeastern Michigan bers, $55 others. Contact: (248) 622-8247. comb County’s Role in Regional Devel- HR Edge, and author of Management Chapter of the International Facility Management Association. Brenda Ice, deputy director, and Susan Sanderson, emergency management specialist, De- troit Office of Homeland Security and Emergency Management. AAA Michi- gan, Dearborn. $25 members, $35 oth- ers. Contact: (810) 229-8973 or www. Give your retirees the ifmasemichigan.org. FRIDAY Medicare Advantage MARCH 16 How to be Good. 12:30 p.m.-2 p.m. East- plan they want — BCN AdvantageSM FOUR TO BE HONORED AT POWER BREAKFAST You can cover your Medicare-eligible employees and retirees with outstanding Honors, fundraising and networking will be on the menu as benefits — and save money. BCN Advantage women leaders gather in Detroit combines Medicare with Blue Care Network for March 14 for the 14th a health plan that offers: annual Women’s Choices Power Breakfast. • Choose from two plan options (small groups only) The annual event benefits • Customize — select copayments and Gleaners coinsurance levels (large groups only) Community Food Bank of • Add a BCN comprehensive drug plan (all Southeastern groups) that qualifies as Medicare Part D Josaitis Michigan. Four women and eliminate the hassle of filing for the retiree will be honored drug subsidy for their work with Gleaners: Access Eleanor Josaitis, co- • Thousands of physicians in the BCN Advantage founder of network Focus: Hope; Elizabeth • Emergency and urgent care coverage Lowery, vice president, anywhere Lowery environment Quality and energy, General Motors Corp.; Jane • Dedicated BCN Advantage customer service Marshall, department executive director, Food • Award-winning disease management programs Bank Council of Michigan; and Sandra Pierce, president and CEO, Charter Marshall One Bank, Michigan and ACT NOW! Indiana. The breakfast Call your Blues-contracted agent or is 7:30-9:30 a.m. at the sales representative to see how Mexicantown BCN Advantage can save you money. International Welcome Center and MiBCN.com/medicare Mercado, 2835 Bagley Pierce Ave., Detroit. Tickets range from $100 to $1,000. Blue Care Network is a nonprofit corporation and independent licensee of the Blue Cross and Blue Shield Association. For tickets and more information, Blue Care Network contracts with the federal government. BCN Advantage is a Medicare-approved HMO. visit www.gcfb.org or call Bridgett It’s the coverage your Medicare-eligible employees and retirees want from the health care company they trust. Lomax at (866) GLEANER, Ext. 249. — Joanne Scharich 071078ADMC Page 18 CRAIN’S DETROIT BUSINESS March 12, 2007

Confidential Reply Boxes Available Call Us For Personalized Service: See Crainsdetroit.com/Classifieds (313) 446-6068 CRAIN’S CLASSIFIED for more classified advertisements See our Classified ads on www.crainsdetroit.com FAX: (313) 446-1757 MAIL: Classified Advertising, Crain’s Detroit Business, CLOSING TIMES: Monday 3 p.m., PAYMENT: All classified ads must be prepaid. E-MAIL: [email protected] 1155 Gratiot Ave., Detroit, MI 48207-2997. one week prior to publication date. Checks, money order or Crain’s credit approval INTERNET: www.crainsdetroit.com/classifieds Include name, company, address and phone number. Please call us for holiday closing times. accepted. Credit cards accepted.

ANNOUNCEMENTS & BUSINESS OPPORTUNITIES BUSINESSES WANTED OFFICE FURNITURE SERVICES LOOKING TO BUY: Residential and/or Commer- 100’S OF CHAIRS, FILES, DESKS, cial Plumbing Service & Drain Cleaning Cubicles & More. Priced to Sell! APPAREL/CORPORATE & CASUAL Companies; Southeast Michigan Preferred; 5 Trucks 15431 W. 11 Mile, Oak Park or more; Fast close with substantial CASH DOWN (248) 521-1122 or (734) 546-7229 BANGKOK CUSTOM TAILORS payment. Confidentiality assured. Fax information Large Office Closing For Good. Super 120’s Wool Suits from $395. Custom made Toll Free to 866-402-5260 or email to: Must sell all cubicles, desks, files, chairs, & copiers. shirts from $55, custom clothing at ready made [email protected] Everything must go immediately. Delivery & set up prices. For Appt. at your office Call (248) 789-5815 availible Call (734) 890 - 1601 for appointment. INVESTMENT OPPORTUNITIES CONSULTANTS PHYSICIAN INVESTORS / OCCUPANTS AVIATION New Medical Office Building Development P & C Broker and Insurer 61,000 s.f. in Genoa Twp (Brighton - Howell) EXECUTIVE HANGER SPACE AVAILABLE. Performance Reviews & RFP’s Across from St. Joseph Mercy Woodland Center Willow Run Airport (WIP). Executive Lobby. Equity Ownership Opportunity - 248-745-3530 Maintenance available, aircraft management, 135 Clients include Public Entities, Public & Private Cor- operator and so on. Save fuel, low traffic environ - porations, Large Non-Profits, and HC Providers. Also Experienced Developer Looking for capital for exciting new project. ment. Prefer Citation II or III or equivalent size. expert testimony, alternative risk evals, professional Call 734-485-9181 liability product development, & policy drafting for in- Earn 15% or more, surers of all sizes. Joseph M. Inwald, JD, CPCU Call Doug (248) 761-0689 or Randy (810) 599-6214 [email protected] or 248-406-5038. BUSINESS & BUSINESSES FOR SALE EQUIPMENT & TELECOMMUNICATIONS INVESTMENTS ESTABLISHED SPECIALTY RETAIL FRANCHISE MERCHANDISE LUCENT . . . AVAYA. . . PARTNER. . . Advertise your FOR SALE. Great 5,000 sf location north of Brighton MAGIX. . . VOIP. . .LEGEND . . . on US23 corridor. National franchise system with BUSINESSES FOR SALE OFFICE FURNITURE MERLIN. . .SPIRIT Systems/Parts New/refurbished. goods and services in 500K+ annual sales. Serious inquiries only please Omnicall Equipment Corp. (248) 848-9282 LANDMARK BIRMINGHAM GROCERY FOR SALE email to: [email protected]. MUST SELL, OFFICE CLOSED WE HAVE USED PHONES Crain’s Detroit Business Owner retiring after 50 years. Nortel, Lucent, phone systems. Almost any new or 248-672-3662 Crain’s Classifieds Gets Results Desks $99, Chairs $39, Files $49, Partitions $50, Lateral Files $99, Cubicles, Office Phone Systems used phone available. Expert installation available. CRAIN’S REAL ESTATE Call (248) 548-6404 or (248) 474-3375. Call (248)548-6404 CRAIN’S EXECUTIVE RECRUITER COMMERCIAL PROPERTIES INDUSTRIAL PROPERTY

FOR LEASE - GENERAL Colliers International 3,500 SQ.FT. - 300,000 SQ. FT . $1.60 S.F. 1.866.540.0310 (313) 963-8790 Brokers Protected GREAT LOCATION! , zoned light industri- al. 1 Main, 2 out buildings. High traffic. Class A road. No lifts or docks. Approx. 1-2 acres. Under ap- RETAIL FOR LEASE RETAIL FOR SALE OR LEASE praised value. $1,400,000.00. Call (734) 231-3346. 4889-4895 Dixie, Waterford: RIchardson & Union Lake Rd, Commerce Twp: 15,000 SF available with frontage on Dixie & 15.68 acres (land) available for sale. OFFICE SPACE Williams Lake Rd. Excellent showroom Excellent visibility from local roads. Easy space. Parking for up to 150 vehicles available. access to I-96, I-275 and I-696. STERLING HEIGHTS / LAKESIDE - Office Suite Contact: Larry Balone Contact: Randy Thomas 1135 sq.ft. Beautiful new building, including a private entrance and confrence room. $1750 monthly 33816 S. Gratiot, Clinton Township: Carpenter & Arkona Rd at US-23, Milan: (gross) rent. Call John: (586) 323 1800 1,500 SF to 19,175 SF available in this Target 21.57 acres approved for commercial PUD. anchored center. Great co-tenancy and high 5,500 residential units planned or under AFFORDABLE VIRTUAL & EXEC OFFICE SPACE. visibility on one of the busiest corridors in MI. construction in the immediate area. Answering Service, Conference Room. T-1 Internet NEW CLASS "A" BLDG. I96 & Beck, Novi/Wixom. Contact: Jim Cockels Contact: Randy Thomas or Larry Balone From $195. Virtual, $595. Exec. Hurry! 248.869.4060. West Chicago Rd & Wyoming, Detroit: 16555 Telegraph Rd, Taylor- Land for Sale: 3400 Sq. Ft. of Office Space for Lease in Fenton, MI. 16,000 SF turnkey daycare facility for 28.99 acres just one mile south of major Located just off US-23 between Owen Rd. & lease. 1/2 acre play area, commercial retail developments in Taylor. 994’ of Silverlake Rd. with visibility from Expressway. Fully Executive Director, Southern Region kitchen setup. furnished, excellent location for sales office. frontage on Telegraph Rd. Call Smith Peabody Stiles at 810-629-1566 Saint Joseph Mercy Health System • Saline, Michigan Contact: Dave Shanaman Contact: Justin Dunaskiss BeckVillage Plaza in Novi: Orchard Lake Rd & Ten Mile Rd, Farmington: 30700 Beck Rd, just south of Pontiac Trail. 2,500 SF available for lease in this high MADISON HEIGHTS - OFFICE SPACE 1,200 - 1,400 SF of in-line space available. traffic area grocery anchored center. FOR LEASE Perfect for service-oriented business. Great restaurant, salon or service spot. 1,000 - 4,000 sq. ft. @ $11.00/sf. Excellent Contact: Layth Barash or Larry Balone Contact: Tjader Gerdom location with main road exposure, private en- Saint Joseph Mercy Health System (SJMHS), a member of Trinity Health with three hospitals, trances to each suite, 18 parking spaces, corner DETROIT ANN ARBOR homecare and hospice services, 19 outpatient facilities, and more than 6,000 employees, 2 Corporate Drive, Suite 300 617 Detroit Street, Suite 100 lot, courtyard, skylights, basement storage, serves the growing areas of Washtenaw and Livingston Counties in Michigan. We invite you Southfield, MI 48076 Ann Arbor, MI 48104 will build to suit. Call Tom 248-640-0400 to explore the remarkable spirit of care and innovation here while taking the reins of this Tel: 1.866.540.0310 Tel: 734.994.3100 Fax: 248.540.1038 Fax: 734.222.9045 strategic leadership role. SJMHS Southern Region, which includes our growing Saint Joseph www.colliers.com/detroit www.colliers.com/annarbor Our Knowledge is your Property Mercy Saline Hospital, is proud of its close community ties, an award winning 24-hour Emergency Department, newly expanded Imaging Center, with 64-slice CT and renovated COMMERCIAL PROPERTIES INDUSTRIAL PROPERTY Nuclear Medicine Suite, Clinical Laboratory, and Inpatient/Outpatient Surgery suites. In addition, the hospital has recently launched a program which specializes in Acute Care for WE BUY SHOPPING CENTERS the Elderly (ACE), promoting individualized care for all patients, with special expertise to We are principals who can close quickly. FOR LEASE address the needs of older adults. Call David at Next Realty 847-881-2007 DEARBORN, MICHIGAN or email: [email protected] Working in close collaboration with System service line leaders you'll be responsible for the Brokers Protected 60,000 sq. ft. Building, 4,000 sq. ft. Office following: FRASER 14 Mile & Utica Road. 8,100 sq. ft. free standing Sprinklered / 6 Truck Docks • Developing programs that support focused growth plans. corner building for sale or lease. • Communicating and ensuring support for strategic goals among key stakeholders. LaHood Realty 313-885-5950 313-506-0534 • Developing strategic marketing plans to foster brand awareness. Clinton Twp. - office condos sale or lease • Leading quality improvement, financial performance and staff development to achieve Milford - downtown retail or office corner strategic, financial and operational goals of the system. St. Clair Shores - new medical offices AVAILABLE NOW • Develop programs, which may include the recruitment of appropriate Medical Staff, that Troy - fully leased office investment DAKALE GROUP 586.228.8800 4,000 to 100,000 sq. ft. support focused growth plans. Gratiot/12 Mile - 1360 - 7800 SF Comm, Lease/Sale Also 10,000 & 25,000 sq. ft. The ideal candidate will have experience with developing and implementing growth Harper/11 Mile - 10,700 SF Comm - Must Sell strategies, strong knowledge of healthcare service lines and program development as well Harper/11 Mile - 3,400 SF, Office, Great Parking Free Standing Bldgs w/truckwells. Mack/9 Mile - 9,400 SF, Office/Comm Reduced 1 Mile from Metro Airport the ability to implement strategic marketing, promotion and fund-raising plans. An under- St. Clair Shores - 3 great development sites standing of health system operations and finance are required. This includes 7-10 years of J.E. DeWald & Assoc (313) 884-2200 REA CONSTRUCTION experience in leadership roles, and preferably a Master’s degree in Hospital Administration, RETAIL SPACE (734) 946-8730 Business, Nursing or other closely related field or equivalent in experience. INDUSTRIAL PROPERTY NEW HAVEN - GRATIOT @ 27 MILE ROAD. Brand Also Heavy Industrial new state of the art shopping center w/new 14,500 For consideration, please email [email protected] Land Available sq. ft. prototype Rite Aid Drug store. 20,000 sq. ft. of or apply online at: www.sjmercyhealth.org/careers. FOR LEASE www.reaconstruction.net retail space & 1 Acre + out lot available. DEARBORN, MICHIGAN LaHood Realty 313-885-5950 7,500 sq. ft. Repair Facility REMARKABLE MEDICINE. VACANT LAND REMARKABLE CARE. With large fenced yard Advertise your goods and services in PRIME NOVI CORNER 2.3 ACRES 313-506-0534 Crain’s Detroit Business Lighted intersection. B-2 Zoning, $950,000. Equal Opportunity Employer Frank Rakipi 313-478-5400 DETROIT BUSINESS MAIN 03-12-07 A 19 CDB 3/9/2007 11:02 AM Page 1

March 12, 2007 CRAIN’S DETROIT BUSINESS Page 19 CRAIN’S CRAIN’S EXECUTIVE RECRUITER PEOPLE RESIDENTIAL ARCHITECTURE McAuliffe Sales, Hazel Park, remain- ing vice president of sales. FINANCE MANAGEMENT David Mefford to associate, JPRA Ar- PROPERTIES chitects, Farmington Hills, remaining REAL ESTATE as planner, planning department. Pre-MBA Associate EXECUTIVE VICE PRESIDENT Joseph Rosenberg Private Equity TheraMatrix Physical Therapy is now LUXURY PROPERTY EDUCATION to senior vice accepting resumes from candidates that president, office Laura McCloskey to director, Merrill The Anderson Group LLC, an are interested in joining our dynamic Ex- NORTHVILLE CONDO ON GOLF COURSE brokerage client Palmer Skillman Institute, Wayne operationally-oriented private equity firm, ecutive Leadership Team. Successful In prestigious Villas of Northville Hills Golf Club. services, CB Large 3 bed, plus loft unit with spectacular view. State University, Detroit, from associ- is seeking a self-motivated individual with candidates must possess the leadership Richard Ellis, and decision-making abilities necessary Below market pricing at $493,900. Will consider ate professor, the University of Penn- experience in finance/ accounting to aid in Southfield, from to oversee clinical operations, sales and lease. Immediate occupancy. Contact Richard or sylvania School of Social Policy & the identification/closing of potential Kay L. at 248-350-9090. senior vice presi- transactions as well as in portfolio marketing for its outpatient physical Practice, Philadelphia. dent, Equis Corp., maintenance. therapy division. Preferred candidates will be a physical therapist and have a Southfield. Interested parties should contact Cory full understanding of physical therapy ENGINEERING Gaffney at [email protected] practice management. Only serious Chris Patselas to SUPPLIERS www.andersongroup.biz candidates need apply for this high-level project manager, Rosenberg Thomas Talboys to Executive position. We offer an attrac- Black & Veatch tive compensation and comprehensive vice president of business develop- Energy, Ann Ar- benefits package. ment, Noble International Ltd., War- GENERAL bor, from engi- ren, from president, Pullman Indus- For immediate consideration fax your neering manager. tries Inc., Troy. Also, Larry Garretson THE UNIVERSITY OF MICHIGAN'S cover letter, resume and salary expect - ations to (248) 745-2867, email to to vice president of operations from MEMORIAL PHOENIX ENERGY IN- [email protected], or mail: FINANCE COO, Pullman Industries Inc. STITUTE (MMPEI) is seeking an Asso- FOR LEASE - MAGNIFICENT Attn: Bob Read Narine Kchikian to Dan Wohletz to vice president, auto- ciate Director for Outreach and Devel- 900 Auburn Ave. Pontiac, MI 48342 BLOOMFIELD HILLS ESTATE opment to develop relationships be- curator, Commu- motive North America, Henkel, Madi- tween faculty engaged in research and Birmingham Schools. Over one acre nity Arts @ Para- son Heights, from strategic solutions mount Gallery, group business director. Also, Scot teaching in energy science, technology SALES on private pond. 10,000 plus sq. ft. Patselas Paramount Bank, Miller to vice president, automotive and policy and to develop relationships featuring all amenities and finest with industry, government organiza- Account Executive/Ann Arbor, MI Ferndale, from curator, Michigan In- key account management, from auto- tions, other institutes and universities in quality finishes. 5 bedrooms, 3 full stitute for the Arts, Detroit, and Muse- motive group director. Horiba Instruments, Inc., a manufactur- the energy arena. For more information um of New Art, Pontiac. er of advanced tech systems is currently baths, 2 lavs. for lease with possible on MMPEI, visit www.mmpei.umich.edu. seeking an Account Executive to work option. Possible seller financing. Will Thomas Greene Jr. to senior vice presi- TRANSPORTATION To review the entire position description dent of CoverX, First Mercury Finan- with our Asian customers. The quali- consider trade. Joy Morse Green with applicant qualifications and to apply, fied candidate will access account op- Serious inquiries only. cial Corp., Southfield, from senior vice visit http://www.umich.edu/~jobs/ portunities, develop account strategy, president, casualty treaty underwrit- to vice president and refer to job posting ID #7005. develop and maintain business & sales Call 248-208-0600 ing, Alea North American Co., Wilton, of sales, Morse The University of Michigan is an equal plans, and build relationships with new Conn. Moving & Storage, opportunity/affirmative action employer. & existing clients. Must have a Bache- Belleville, from lor’s degree in Mechanical, Electrical RECREATIONAL PROPERTY HEALTH CARE vice president of Engineering or related field. Must have sales and opera- 5+ years of sales experience in the auto- Kedrick Adkins Jr. MANAGEMENT CLARE COUNTY: 320 acres w/duck marsh & stream, tions. Also, Chad motive industry (Powertrain and turn-key furnished modern lodge, 5 bed, 4 1/2 bath, to president of in- Faurote to direc- Drivetrain development preferred), ex- 2 suites, food plots, tower blinds, superb hunting, tegrated services, Executive cellent communication, interpersonal tor of operations excellent genetics, $1.6M 1031 INC. 616-774-1031 Trinity Health, skills, and negotiation skills. Visit our Director Novi, from senior from long-dis- website at www.Horiba.com. Horiba Green tance dispatcher. The Southeast Michigan Communi- offers a full benefits package which in- WATERFRONT PROPERTY partner, U.S. ty Alliance (SEMCA) is seeking qualified candidates for cludes medical, dental, vision, vacation country manag- the position of executive director. SEMCA is a non-profit pay and 401k. EOE WATERFRONT LOTS - NORTHVILLE TWP. ing director and organization that administers human services for Wayne In prestigious Mystic Cove at Stonewater. Unbelievably priced at $139,900 each. chief diversity of- and Monroe counties. Contact Shirley at 734-306-7066 ficer, Accenture, PEOPLE GUIDELINES The successful candidate must be an excellent communica- CROOKED LAKE FRONTAGE Southfield. Announcements are limited to tor, have proven leadership skills and experience in a Near Nub’s Nob, ski and fish off the dock Adkins management positions. Nonprofit multi-faceted government or non-profit environment. 5 bedroom party house. MANUFACTURING Call Linda (231) 548 - 9336 and industry group board For more information on the application process, visit Lisa Payne, vice chairman and CFO, appointments can be found at www.semca.org/edsearch.html. Health Alliance Plan (HAP), NOW TAKING RESERVATIONS! Taubman Centers Inc., Bloomfield www.crainsdetroit.com. Send Southeastern Michigan’s premier health Beautiful waterfront 1 acre estate lots Hills, to the board of directors, Masco submissions for People to Joanne care provider, servicing approximately in Brighton. New exclusive 10 lot com- Corp., Taylor. 3,000 employer groups and over Scharich, Crain’s Detroit Business, Position Available for a: munity on large all sports Woodland 1155 Gratiot Ave., Detroit, MI 560,000 members, has an immediate Lake! Each lot has appx. 160’ of front- MARKETING Trust Administrator/New Business Officer opening for a Director of Medicare Ad- age on paved road. Brighton Schools. 48207-2997, or send e-mail to vantage Programs Sales and an Account Easy X-way access. Have "up north" Lynn Siluk to research director, ana- [email protected]. Releases A growth oriented independent trust bank is seeking Exec-Agent Sales. To apply and/or lakefront living minutes from work! lytics, Gongos Research, Auburn must contain the person’s name, a Personal Trust Administrator with both Trust Ad- view requirements, visit our website at Call Vantage Construction Hills, from advanced product research new title, company, city in which ministration and New Business Development. Pri- www.hap.org. Company For More Details manager, global consumer insights di- the person will work, former title, mary responsibilities include administration of signif- Health Alliance Plan is an Equal 810-220-8060 vision, Ford Motor Co., Dearborn. former company (if not promoted icant personal trusts and implementing a dynamic Opportunity Employer. Also, Brent Gruber to senior project di- new business acquisition program. The candidate from within) and former city in LAKE MICHIGAN FRONTAGE (FSBO) rector, automotive/powersports, from should also have knowledge of Estate Planning and 180 Degree lake view on low bluff which the person worked. Photos Business Development Manager senior satisfaction research analyst, Trust Investment management. This position will ex- www.8475surfsidedrive.com are welcome, but we cannot ForeSee Results, Ann Arbor. pand to include senior level responsibilities in the fu- We are seeking a successful sales leader. 708-202-6804 (Daytime) guarantee they will be used. ture. The successful candidate must have a minimum Accountants Inc. provides staffing solu- Traverse City Lodge Matt McAuliffe to partner, Mike tions for accounting and finance depart- Private, waterfront estate with stunning views. of five years of experience in Trust Administration 7500 sq. ft. custom lodge. with a college degree. ments with our client companies. A suc- WWW.HILLTOPLOGLODGE.COM cessful candidate will aggressively gener- We offer a very competitive salary and benefits pack- ate revenue by developing market poten- age commensurate with the experience and qualifica- tial through marketing, lead generation, Entrepreneurial Initiative tions of the successful of the successful candidate. Please send resumes to: qualification, and closing sales. Must have Human Resource Officer min.: 3 yrs of exp. in sales, strong verbal of Southeast Michigan P.O. Box 80883 Rochester, MI 48308-5016 skills, desire to succeed, BA/BS degree. Good base, benefits, commission. Submit resume to: CRAIN’S EXECUTIVE Joins Automation Alley in presenting [email protected] RECRUITER WORKS! “Emerging New Marketing Strategies: ‘'Googling’' Your Way to Bigger Business” Featuring Grady Burnett of

Thursday, April 5 SPONSORED BY: 5:30 p.m. – 7 p.m. Registration & Networking begin at 5 p.m. Automation Alley Headquarters 2675 Bellingham, Troy

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Page 20 CRAIN’S DETROIT BUSINESS March 12, 2007

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the why and how of here and now My brain on car commercials Exploring the gray matter of auto marketing

BY MARY CONNELLY CRAIN NEWS SERVICE WHAT’S ON YOUR MIND? rap your brain around this Here are brain researcher Steve Sands’ term: neurological market- comments on car company TV spots ing. watched by Mary Connelly and a dozen W Auto marketers study other viewers while their brain responses consumers’ brain waves so as to make were monitored. TV commercials more effective. It’s not ■ Ford Shelby GT500: “Does a good job science fiction. It’s here. of providing sensory stimulation. Notice Steve Sands, the brain researcher the sustained parietal activation that who developed the technique, says his begins with the unveiling of the GT500. company has analyzed TV spots for sev- There is also significant frontal-lobe eral automakers, trying to get their activation during the autobahn business. He won’t identify them. sequence, suggesting that people are But the methodology is the same: evaluating the car’s performance.’’ Hook electrodes over the skulls of view- ■ Range Rover: “Well-balanced in terms ers and monitor their brain-wave re- of brain area activation. ... sponses — emotional or intellectual — The early frontal activation to car commercials. I had to try it. shows that the ad has the ‘Dr. Z’ ad attention of the viewer. In Show Mary a Volkswagen Passat spot addition, the temporal that includes a sudden, violent crash. ‘produces activation could suggest an Look at her occipital lobe shift into emotional response to the little brain overdrive (see box). scenario.’’ Show Mary patriotic vignettes joined ■ Volkswagen Passat: to the voice of John Mellencamp in a activation.’ “The crash, not surprisingly, Chevrolet Silverado “This is Our Coun- is the most significant try” commercial. Did you see her frontal activation. Anticipation of cortex heat up? the impending crash (is) Show Mary DaimlerChrysler CEO Di- revealed by an increase in eter Zetsche lecturing a faux reporter in frontal activation that starts a “Dr. Z” spot. Can a brain yawn? as the other car Sands, whose career until now has approaches and continues been in neurological medical research, after the ad is complete. ... visited Automotive News with two col- The Passat ad ranks leagues, a table full of laptop computers number one in total brain and a nest of electrical cords. The hard- activation.’’ ware connected to the impulses emanat- ■ Chevrolet Silverado: ing from my gray matter. “Low on sensory GLENN TRIEST stimulation. However, it Mary Connelly, a reporter with Crain’s sister publication Automotive News, has her brain does invoke frontal activation throughout Target: Frontal lobe responses measured while watching automotive television commercials, along with the ad. Transient activation occurs to the co-worker David Kushma, pictured at upper left. If this is the next big thing in con- imagery at the picture of the Boy Scout.’’ sumer research — and Sands says Coors before me, the computers record every a grocery chain. Fast-moving images of ■ Chrysler Group, “Dr. Z’’: “Does not and Burger King already are clients of his cranial fluctuation — logical, emotional, produce department employees training invoke much significant brain responses. company, Sands Research, of El Paso, auditory, visual. Another device can fol- a new co-worker held viewers’ attention. The activation that is there suggests a Texas — then get ready for commercials low a viewer’s eye movements. Then a frame hit the screen, and at- more sensory activation rather than an crafted to light up your frontal lobe. When the skullcap comes off, I ask tention dropped precipitously. The emotional or ‘thinking’ activation.’’ In Brain 101-speak, that’s the cranial Sands how a marketer would use this turnoff? A price message with a static ■ Chrysler Group, “Dr. Z’’ and children: neighborhood that handles decision- type of research. His answer: to shape a image of a cake and a can of Reddi-wip. “Produces little brain activation and making and problem-solving. commercial that creates the “No frontal activation” could become ranks last.” Activity there tells a marketer desired response in con- the words marketers most dread hearing. that a viewer has engaged with a It is a lesson sumers. That includes atten- It’s all about catering to the frontal lobe. your brain at work. But in a tell-all and commercial. tion level, visual focus, un- Sands has designed cognitive neuro- show-all age, it seems that some things Sands’ computers translate in the derstanding, and short- and science equipment and software used in should remain private and — dare I say each movement, image and long-term retention. more than 3,000 labs around the world, — sacred. My brain thinks there already sound in a commercial into con- miracle of his company says. His venture into mar- is a surplus of marketing, automotive tinuous brain waves. In other Crash may not last keting emerged from interest the Dis- and otherwise. words, this is my brain on com- life to see covery Channel, a cable TV network, The relentless hawking seeps into mercials. The VW crash commer- showed in his medical research. every nook and cranny of daily life. It’s eerie stuff. My head is en- your brain cial stimulates the senses, A film producer asked whether Sands Need it enter my brain cells, too? cased in a skullcap bored with 64 Sands says. But such spots ever had considered applying his tech- In the end, tapping into my cranium holes. Sands adopts a calming, at work. often don’t light up the part nology to marketing. He now promotes felt intrusive. I don’t need marketers ex- professorial voice as he injects a of the brain that processes his company’s “neuromarketing and ploring the recesses of my gray matter. saline solution into tiny sponges and integrates information neuromedia analysis.” There’s enough electronic peeping into that encase the electrodes. From deep for later reference, he notes. private lives. I prefer to keep my brain within my brain, my neurons fire, creat- Dealers often want automakers’ TV waves to myself. ing an electrical charge that migrates to commercials to emphasize price infor- Second thoughts Mary Connelly is a reporter for Auto- my skull and to the sensors. mation. But Sands cites cautionary re- I confess those words give me pause. motive News, a sister publication to As the commercials appear on a screen sults from a commercial he analyzed for It is a lesson in the miracle of life to see Crain’s Detroit Business.