Fossil Case Study
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FOSSIL GETS THE FLEXIBILITY TO AUTOMATE CATALOGING ACROSS CHANNELS Fossil Group is a global fashion design and manufacturing company with an extensive wholesale distribution network across 150 countries and over 600 retail locations. They leverage Vinculum's Catalog Management System (CMS) platform to manage their catalogs, easily list and sell across multiple channels including eCommerce marketplaces. www.vinculumgroup.com ABOUT FOSSIL Fossil Group, Inc. is a global design, marketing, Michele, Misfit, Relic, Skagen and Zodiac, and distribution, and innovation company specializing licensed brands, Adidas, Armani Exchange, in lifestyle accessories. Under a diverse portfolio of Burberry, Chaps, Diesel, DKNY, Emporio Armani, owned and licensed brands, their offerings Karl Lagerfeld, kate spade new york, Marc include fashion watches, jewelry, handbags, Jacobs, Michael Kors, and Tory Burch. They small leather goods, and wearables. They are bring each brand story to life through an committed to delivering the best in design and extensive wholesale distribution network across innovation across their owned brands: Fossil, 150 countries and over 600 retail locations. FOSSIL BRANDS WE ARE WORKING WITH KEY CHALLENGES They required a solution that would greatly • Difficulty in managing single repository for reduce their time to upload new styles and publishing channel-specific product data products on all eCommerce channels. The key • Category-wise mapping of product challenges included: information for each marketplace • Elimination of multiple iterations required to get • Track inventory at a Unique Serial number approval from a marketplace to upload a level and handle each item at piece level product. Thus, automating the creation of different catalog files for different marketplaces • Reducing merchandiser’s effort to validate was required catalog content • Maintaining upload-ready files in specific • Image transformation according to different templates and formats for each category for marketplaces’ specifications an eCommerce marketplace SOLUTION OFFERED Product’s Image transformation specific Information to each marketplace Catalogue files Data transformation with attributes and ready for upload value mapping specific to a particular marketplace Catalogue repository on cloud to integrate with other This includes Matadata 3rd party apps and to provide a direct access of for each Product: images to marketplaces Images Creation of upload-ready and channel-specific Videos content files Product Description, Features Attributes, Categories SEA SKUs Mens Jeans INDIA SKU 147G Colour Blue JAPAN Style 511 ANZ SKU 2 SKU N US & many more... OUTCOMES ACHIEVED Reduced manual Reduced User friendly interface to Functionality efforts time-to-market for manage product catalogs rich, multi-lingual a product for multiple channels solution ABOUT VINCULUM Vinculum is a global software company enabling the eCommerce ecosystem with SaaS-based products for Multi-Channel Order Management and Fulfillment. Our software helps Marketplaces, Sellers on marketplaces, eTailers, 3PLs, CPG companies and Retailers collaborate with one another and identify new revenue streams through multiple sales channels. VIN eRETAIL Vin eRetail is a SaaS-based retail suite for Multi-Channel fulfillment that is targeted at eCommerce and Brick 'n Mortar retailers going online. This modular suite of products covers inventory management, replenishment, warehousing, returns management, order management, supplier portal and analytics. Integration to Powerful Multi Integration with B2B Warehousing Marketplaces and Channel Order 20+ Last Mile and B2C Fulfillment Webstores for Management and Fulfillment Providers on Cloud Order Fulfillment Fulfillment Real Time Manage Customer Enable Cross Border Cloud Point of Inventory visibility and Vendor returns eCommerce and Sale for Easy Setup across Channels easily Fulfillment of Kiosks and Stores Vin eRetail (2017): Global Market Guide for DOM (Distributed Order Management) Systems Vin eRetail WMS (2017): Gartner’s 2017 Magic Quadrant Vin eRetail WMS (2016): WMS & Fulfillment Technologies Vendor Guide Vin eRetail (2016): Marketplace/Channel Integrations Providers Report (The Gartner Digital Commerce (Vendor Guide) FrontRunners for Retail Software Vin eRetail WMS (2015): The Gartner Warehousing & Fulfillment Application Vendor Guide AUSTRALIA HONGKONG SINGAPORE USA (FLORIDA) Vinculum Pty Ltd Vinculum Ltd Vinculum Pte Ltd Vinculum Limited Dymocks Building, Suite Unit 801, Prosperity Millennia 1 North Bridge Road, 101 N Colorado St, #2743, 11 & 15, Level 7, 428 George Plaza, 663 King's Road, #13-06,High Street Centre, Chandler, AZ 85244 North Point, Hong Kong Singapore 179094 Ph: (845) 823 1090 Street, Sydney NSW 2000 Ph: (+852) 2598 1014 Ph: (+65) 6493 1523-25 Ph: (+61) 4 31219719 MALAYSIA UAE PHILIPPINES INDIA Vinculum Solutions Vinculum MEA Vinculum Inc Vinculum Solutions Pvt. Limited Sdn Bhd Office 1202, Aurora Tower, Penthouse Polaris Center, Building No. 1, First Floor Address: Level 28, Dubai Internet City, 48 Polaris Street, Infospace Building Central Plaza 34, Jalan P.O. Box 5743, Dubai, Makati City, Philippines Plot No. 2B, Sector 62 Sultan Ismail United Arab Emirates Ph: (+63) 926 032 5599 Noida 201307 (U.P.) Kuala Lumpur- 50250 Ph: (+971) 4 5520341342 Ph: (+91) 120 4594900 Ph: (+603) 21490994 [email protected] www.vinculumgroup.com FOLLOW US AT:.