Global Media Forum 2012
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CULTURE SHAPING EDUCATION A SUSTAINABLE MEDIA WORLD Documentation 2012 » It was such a pleasure to be part of the forum for this year. I found it very interesting and beneficial to exchange ideas and experiences with other media experts from around the world. I went back with a lot to tell my staff, media col- leagues, and Iraqi people about the difference made in many places in the world because of committed media workers. Being the only participant from Iraq, I was very happy to have the responsibility of telling the world about my country and the role of media in the remaking of the Iraqi society. « Bushra Al-Ameen, Executive Director, Al-Mahaba Radio Station, Iraq » It has always been my position that in the ab- sence of training opportunities for media practitioners in developing countries like the Philippines, international conferences such as the 2012 Global Media Forum truly serve as a very significant venue to reassess, relearn and learn new insights and better practices in journalism … « Iris Cecilia Gonzales, Journalist/Blogger, Philippines » I wish to express my delight over the just concluded Global Media Forum. 2025 DELEGATES FROM It was a wonderful experience to be a part of such international conference where I had the opportunity of meeting people from all over the world. I have learnt which 116 COUNTRIES REPRESENTING I intend to put into practice and impact in my media organization in Nigeria. « Lizzy Unekwuojo Agbaji, Journalist, The Nigerian Observer, Nigeria 590 INSTITUTIONS » I‘ve witnessed that the Global Media Forum is a AFGHANISTAN ALBANIA ALGERIA ANGOLA ARGENTINA ARMENIA AUSTRALIA AUSTRIA must for not only journalists but also for the public, who BAHRAIN BANGLADESH BELARUS BELGIUM BENIN BOSNIA AND HERZEGOVINA BRAZIL BULGARIA BURKINA FASO BURUNDI CAMBODIA CAMEROON CANADA CHAD CHILE is interested in developing civil societies. I‘ve also wit- CHINA COLOMBIA COSTA RICA CÔTE D‘IVOIRE CROATIA CUBA CZEC REPUBLIC nessed the perfect arrangements for holding the forum. DEMOCRATIC REPUBLIC OF CONGO DJIBOUTI DOMINICAN REPUBLIC EGYPT ESTONIA Everything was fine and we felt comfortable because of ETHIOPIA FRANCE GAMBIA GEORGIA GERMANY GHANA GREECE HAITI HUNGARY your hospitality and the well experienced, kind-hearted INDIA INDONESIA IRAN IRAQ IRELAND ISRAEL ITALY JORDAN KAZAKHSTAN KENYA LEBANON LIBERIA LITHUANIA LUXEMBOURG MACEDONIA MALAWI MALAYSIA MALI staff from DW. « MAURITANIA MEXICO MOLDOVA MONTENEGRO MOROCCO MYANMAR NAMIBIA NEPAL NETHERLANDS NEW ZEALAND NICARAGUA NIGER NIGERIA NORWAY OMAN Win Kyi, Director, MRTV 3, Myanmar PAKISTAN PALESTINE PANAMA PARAGUAY PHILIPPINES PORTUGAL QATAR ROMANIA RUSSIA RWANDA SENEGAL SERBIA SIERRA LEONE SINGAPORE SLOVENIA SOMALIA SOUTH AFRICA SOUTH KOREA SPAIN SRI LANKA SWITZERLAND TAIWAN TANZANIA » Thank you so much for the wonderful experience of the GMF. Brilliant THAILAND TOGO TUNISIA TURKEY UGANDA UKRAINE UNITED ARAB EMIRATES knowledge, great network and fantastic emotions were to be brought back to Uk- UNITED KINGDOM URUGUAY USA UZBEKISTAN VENEZUELA VIETNAM YEMEN ZAMBIA raine!!! « ZIMBABWE Andriy Shevchenko, Member of Parliament of Ukraine, Journalist DEUTSCHE WELLE GLOBAL MEDIA FORUM 2012 DEUTSCHE WELLE GLOBAL MEDIA FORUM 2012 CULTURE. EDUCATION. MEDIA – SHAPING A SUSTAINABLE WORLD CONFERENCE DOCUMENTATION IMPRINT Published by Deutsche Welle 53110 Bonn/Germany T +49 228.429-2142 Editors Miriam Bock (responsible), Susanne Nickel, Ralf Nolting Book Layout Melanie Grob Photos DW/Kornelia Danetzki, DW/Matthias Müller, Cover: gettyimages/Terry Vine Proof Reading Deborah Friedman, Diet Simon Printed by Deutsche Welle Copyright © 2012 Deutsche Welle All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording or any information storage and retrieval system, without prior written permission from the publisher co-host and supporting organizations patronage co-hosted by supported by CONTENTS THE OPENING, KEYNOTE AND CLOSING SPEECHES APPEAR HERE IN THE ORDER THEY WERE GIVEN. MONDAY, 25 JUNE 2012 Opening Speech Dr. Reinhard Hartstein 12 Plenary Session 1 Ratings Versus Quality: Media Caught Between Market Pressure and the Mission to Educate 14 Workshop Sessions Failing Institutions or Backbone of Professionalism? The Quality of Academic Journalism Education in Developing Countries 20 Is Green Development a Contradiction or an Opportunity? The Skills Perspective 22 An Algorithmic View of the World: How Google and Others Shape Awareness and Education 25 Beyond Education: What is Required to Ensure Young People’s Employability? 27 Can You Teach People Peace? Is Peace Education Indispensable or Merely an Illusion? 29 The Media's Role in Shaping Political Culture in the Middle East and North Africa 31 Universities as Agents of Change? A Close Look at Recent Developments in Egypt and Tunisia 34 A Fun Way to Learn: Learning by Ear - Deutsche Welle's Innovative Educational Programming for Africa and Afghanistan 36 Intercultural Dialogue on the Challenges of Global Governance 38 The Rights to Education and Sexual Self-Determination 40 Not Just Another School in Africa: Education Exchange Between Zambia and Germany 42 Through a Child's Eyes: Creating Images with the Next Generation 44 Kids Online Worldwide? The Digital Divide of Children’s Access to Media in Developing and Developed Countries 46 Human Rights Education - The Scientific and Cultural Potential for Transforming the Middle East 49 Learning Is a Two-Way Street: Participation in Communication and Education 51 6 DEUTSCHE WELLE GLOBAL MEDIA FORUM 2012 TUESDAY, 26 JUNE 2012 Plenary Session 2 Globalization - Friend or Foe of Cultural Diversity and Intercultural Dialogue? 56 Keynote Speech Dr. Guido Westerwelle 58 Workshop Sessions Sustainable Capacity Development in Africa: Selected Case Studies from the United Nations 62 Strengthening the Media by Building Community Reporting Capacity 65 Vocational Education and Training - Germany's Dual System as a Role Model? 67 School Is Out, Facebook Is In: How Do Media Impact the Education and Career Paths of Youngsters in Developing Countries? 69 Cultural Diversity as Driving Force for Sustainable Development - Perspectives from the Arab Region 72 One Story, Many Media: Transmedia Storytelling 75 An Inevitable “Clash of Civilizations”? – Three Approaches to Cultural Diversity 77 Sustainable Lifestyles: Communication and Journalism Skills for the Future 79 Intercultural Exchange and Disabilities - How Do They Fit Together? 81 New Approaches to Education for Sustainable Development (ESD) 83 New Professions for New Media? The Challenge of Digital Media for Professional Journalism Education 85 Tourism in the News: Mirroring Globalization and Going Beyond the Evident 87 Military and the Media – How Information Works in Conflict Environments 89 Education is Life - The OECD Skills Strategy for the Developing World 92 Preserving Cultural Diversity by Protecting the World's Endangered Languages 94 Innovative Methods of Political Education in Transformation Countries 97 Clicking Facts — How to Get Reliable Data on War and Peace for Media, Civic Education, and Peace and Conflict Research 99 Meeting Challenges and Providing Opportunities Towards Inclusive Education 102 New Trainers for New Media? Challenges for Human Resources Development in Media Support in a Fast-Changing Media Landscape 104 Information, Communication and Culture of Peace - Keys to Sustainability Education 106 Academic Teaching for Sustainability - Cooperative Studies for Industry and Development at Bonn-Rhein-Sieg University 108 7 Education – Civil Rights – Participation: Preconditions for Human Rights and Self- Determination? 110 Human Rights Education and Racism – The Role of the Media 112 WEDNESDAY, 27 JUNE 2012 Plenary Session 3 Education and Sustainable Development – Two Sides of the Same Coin? 116 Workshop Sessions Overturning Cultural Imperialism - The Asian Wave 122 Fair Trade Fashion: Education for Sustainable Consumption 124 Education for Principles of Diversity Reporting 126 Gender in Journalism Education and Training 129 Reading and Learning Rooms - Easy Access to Education 132 Digital Literacy and Social Activism 135 Cyber-Religion: The Spread of Extremism and of Peace Through the Internet and Social Media 138 Radijojo and the World Children's Media Foundation: Giving Children a Voice – Worldwide 140 Plenary Session 4 The Fight for Knowledge - Opportunities and Risks of Educational Work in Conflict and Crisis Zones 142 Closing Speech Erik Bettermann 146 8 DEUTSCHE WELLE GLOBAL MEDIA FORUM 2012 9 25 june 2012 OPENING SPEECH DR. REINHARD HARTSTEIN, DEPUTY DIRECTOR GENERAL OF DEUTSCHE WELLE Ladies and Gentlemen, the three elements of this year's conference - culture, education and media - reflect an especially important challenge of globalization. Article 26 of the United Nations' Universal Declaration of Human Rights states that everyone has the right to education. It was not for nothing that at the World Education Forum in Dakar, Senegal, in 2000, 164 nations committed to achieving six education goals by 2015. A few days ago it was reported from the UN Conference on Sustainable Development in Rio de Janeiro that the proportion of young people aged 15 to 24 who can read and write had risen from 83% of the world population in 1990 to 89% in 2009. But even if that figure is correct, there is still much to do. According to UNICEF, in the Internet age 101 million children don't even get the chance to learn to read and