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ETV Annual Report 1977-1978.Pdf

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ETV Annual Report 1977-1978.Pdf ANNUAL REPORT of the SOUTH CAROLINA EDUCATIONAL TELEVISION . COMMISSION For The Fiscal Year From July 1, 1977 to June 30, 1978 TABLE OF CONTENTS PAGE I. HISTORY ........................................... 5 II. UTILIZATION AND SERVICES PROVIDED .............. 14 A. Summary of ETV's Purposes and Services .......... 14 B. Public School Utilization .......................... 15 1. Instructional Television ........................ 15 2. Instructional Radio ............................ 15 3. lTV Course Enrollment Chart ................... 16 4. lTV Student Enrollment Chart .................. 17 C. Course Enrollment Summary ...................... 18 1. Instructional Television ........................ 18 2. Instructional Radio ............................ 18 D. Utilization of Individual Courses .................. 18 1. Instructional Television ........................ 18 2. Instructional Radio ............................ 22 E. Courses by Grade Level .......................... 23 1. Instructional Television ........................ 23 2. Instructional Radio ............................ 25 F. Staff Development Education for Teachers ......... 26 1. Certification Credit ........................... 27 2. Adult Education .............................. 27 3. Curriculum Areas ............................. 28 4. Custodial Training ............................ 29 5. Early Childhood Education .................... 29 6. Educational Products Center .................. 29 7. Guidance .................................... 29 8. Handicapped ................................. 30 9. Individually Guided Education ................. 30 10. lTV Utilization ................................ 31 11. Paraprofessionals ............................. 32 12. School Bus Safety ............................ 32 13. School Management .......................... 32 14. Series Utilization ............................. 32 15. Talkback Conference ......................... 33 G. Higher Education ................................ 33 1. Summary ..................................... 33 2. College Credit at Home ........................ 33 3. Closed Circuit College Credit .................. 34 4. Additional Higher Education Involvement ....... 36 H. Medical Education Activities ...................... 37 I. Technical Education Activities ..................... 37 J. State Agencies Served ............................ 38 2 TABLE OF CONTENTS - Continued K. Service to Business and Industry .. .... .. .. .. ... 38 L. Law Enforcement Training . ..... ...... .. .. ... .. 39 M . Adult and Continuing Professional Education ....... 40 N. Regional Production Facilities .... ... ..... ... .. 41 Ill. SOUTH CAROLINA'S EDUCATIONAL COMMUNICATIONS SYSTEM ... ........ .. ... .. .... 44 A. The Closed Circuit Network . ... .............. 44 1. Summary .................... ... .. ... .. .. 44 2. ETV Closed Circuit Outlets ... .. .. .. .. .. .. .. .. 46 3. The Impact of Equipment on Utilization . ....... 52 B. Broadcast Television Stations . ... .. .... .. .. ... ... 52 C. Public Television Programming .. ... .. .. ... ... 53 D. Television Programming Summary .... .. .. .. .. .. 56 E. Educational Radio ..................... .. .... .. 57 1. Summary . ... ........ ... .. .. .. .. ....... 5'7 2. Instructional Radio for the Public Schools ... ... 59 3. Educational Radio for the Blind . .. .... ... .. .. .. 60 F. Satellite Communications ..... ... .... .. .. ... ... 61 G. Statewide Weather Service ....... ....... ... .. ... 63 H. ETV Commission Objectives ... ............. .... 63 IV. EVALUATIONS OF ETV ......... ............ ..... .. 65 A. South Carolina System Praised ..... .... .... ... 65 B. Studies Commend South Carolina Achievement .... 65 1. Carnegie Commission Study .............. .. .. 65 2. Cresap, McCormick & Padget Report . ...... 66 3. Joint Legislative Study Committee's Report . 66 4. Moody Report ....................... ....... 66 5. S. C. Education Association Survey ............ 66 6. Teacher Attitude Survey ............. .. .. ... 66 7. Medical College of South Carolina Survey ...... 67 8. Law Enforcement Survey ........ ............. 67 9. ETV Audience Surveys . .... .. .... .. .. ........ 67 10. The Governor's Management Review Commission Report .. .. ......... .. ... ... 67 11. The New York Times ......... ........ .. .. .. 68 12. State PTA Resolution .. .. .. .. .. .. .............. 68 13 . Governor's Proclamation ... .. ... ............. 69 C. Reports by ETV to the Public ........... .. .. .... ... 69 V. ETV AWARDS ..... .... .. ... .. .... ................. 71 VI. ETV ORGANIZATIONAL STRUCTURE .. .. .. .. ........ 74 A. Administrative Support .... .. ... .. .. ....... 74 3 TABLE OF CONTENTS - Continued B. Division of Administrative Services . ... ......... 74 C. Division of Continuing Education . .. ......... .. .. 74 D. Division of Engineering ........... .. ...... .... 74 E. Division of Programming Operations .. .. ... 75 F. Division of Production .. ... ........ .............. 75 G. Division of Radio . .. ....... .... .. ....... ... .. 75 H. Division of Special Services .......... .. ... .. 75 I. Organizational Chart .. ... .... .. ... .. ... 77 J. ETV Staff . ... .. .. ........... ............ 78 K. ETV Commission Members ....................... 78 VII. SOUTH CAROLINA ETV COMMISSION BUDGET ....... 79 VIII. NETWORK MAPS . .... ... .. .. ...... ... ... .. .. 81 IX. SUMMARY, 1977-78 ... ........... .................. 83 4 I. HISTORY The following brief outline of the development and ac­ complishments of South Carolina's educational television system is included for reference purposes and as a basis of comparison for future developments. 1. 1957-58: The General Assembly passed a concurrent resolu­ tion which called for a study of the use of television in the public schools. R. M. Jefferies Jr. was chairman of the sub­ committee that carried out that study. On March 11, 1958, the committee recommended that a pilot project be set up in one Columbia school. 2. 1958-59: In the summer of 1958, a studio was built at Dreher High School and equipment installed under the direction of Henry J. Cauthen, technical director. During the school year, French and geometry were offered and the project was evaluated by R. Lynn Kalmbach of the Columbia City Schools. Public school ETV course enrollment: 300. 3. 1959-60: Educational television services were extended to five Columbia area schools and algebra was added to the programming originating from Dreher. Public school ETV course enrollment: 1,561. 4. 1960-61: The General Assembly created the South Carolina Educational Television Commission with R. M. Jefferies Jr. serving as chairman. The Commission selected R. Lynn Kalmbach as general manager. Four courses were offered on video tape to 31 schools in 11 counties. To provide for this closed circuit expansion, the first reduced tariff rate for educational television in the nation was negotiated. Public school ETV course enrollment: 3,297. 5. 1961-62: ETV course offerings were increased to seven. State agencies began utilizing ETV for continuing professional education with a pioneering program in post-graduate med­ ical education. For the first time, continuing professional education for South Carolina teachers was available through the ETV system. The closed circuit network was extended to include 50 schools in 26 counties. Public school ETV course enrollment: 14,397. 6. 1962-63: ETV course offerings increased to eleven. The closed circuit network was extended to all counties, reach­ ing 155 public high schools, 36 elementary schools, most state colleges, all university extension centers, five private colleges, two private high schools and ten hospitals. Public school ETV course enrollment: 18,463. 5 7. 1963-64: In September, the ETV Network signed on its first open circuit station, WNTV in Greenville, with WITV in Charleston signing on a few months later. ETV course offer­ ings continued to expand. Public school ETV course enroll­ ment: 47,203. 8. 1964-65: With the state in the midst of a dramatic business and industrial expansion, specialized training for personnel in these fields was offered. The closed circuit network con­ tinued to expand and funds were appropriated for the third open circuit station to be located in Columbia. In june, General Manager R. Lynn Kalmbach passed away. Public school ETV course enrollment: 88,704. 9. 1965-66: Henry J. Cauthen was named Executive Director of the ETV Network. ETV services expanded and diversified, offering elementary school series, programs for the general public, and increased series for continuing professional education with special emphasis on teacher education. The nation's first statewide program for training of law enforce­ ment officers was begun. Public school ETV course enroll­ ment: 90 ,308. 10. 1966-67: The Columbia open circuit station, WRLK-TV, signed on and was named in honor of the late R. Lynn Kalmbach. Extensive programming for elementary schools was offered for the first time through the three broadcast stations. ETV offerings for the public schools reached a total of 32 courses. Construction was begun on the next two stations of the state's open circuit network. Public school ETV course enrollment: 172,858. 11. 1967-68: WJPM-TV, Florence, signed on September 3 and was named for the Honorable James Pierce Mozingo Ill of Darlington. On September 5, WEBA-TV, Barnwell, signedon and was named for the Honorable Edgar Allen Brown of Barnwell. A demonstration project of multi-channel closed circuit transmission was initiated in 46 secondary
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