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2019 Commerce and Payments Year In

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2019 Commerce and Payments Year In 2019 Commerce and Fintech Year in Review Fiserv Data & Analytics FORTUNE Magazine World's Most Admired Companies® 1 © 2019 Fiserv, Inc. or its affiliates. 2014 | 2015 | 2016 | 2017 | 2018 | 2019 Top Trends of 2019 Holiday shopping Resurrection Open banking in 01 kickoff 05 retailers 09 the US Amazon’s brand Upping the brand Banking 02 partnerships 06 experience 10 disruption Amazon Go Delivery fulfillment Neo and challenger 03 expansion 07 frenzy 11 bank lessons Walmart’s shifting Revamping the QSR Voice 04 eCommerce strategy 08 drive thru 12 banking FORTUNE Magazine World's Most Admired Companies® 2 © 2019 Fiserv, Inc. or its affiliates. 2014 | 2015 | 2016 | 2017 | 2018 | 2019 YoY Growth YoY Growth Pre-Holiday Thanksgiving + Black Friday Total 15% Spend 11.9% 11.5% 10% Through Black Friday, the 2019 holiday season looks to be off to a solid start, 7.1% and reminiscent of patterns we saw in 5.7% 2017. 5.1% 5% 2.6% 0% 2017 2018 2019 Note: Figures include Brick & Mortar and eCommerce channels. Source: Fiserv aggregated same-store consumer spending data. FORTUNE Magazine World's Most Admired Companies® 3 © 2019 Fiserv, Inc. or its affiliates. 2014 | 2015 | 2016 | 2017 | 2018 | 2019 Thanksgiving + Black Friday YoY Growth Total Retail = 7.5% 17.2% Growth by 14.4% Category 10.6% With tremendous momentum from eCommerce, Furniture, DIY, and Sporting Goods led all retail categories for growth 7.7% during Thanksgiving and Black Friday. 6.2% 5.6% 5.4% Furniture / Building Sporting General Clothing & Electronics & Specialty Furnishings Materials & Goods Merchandise Accessories Appliances Retailers DIY Note: Figures include Brick & Mortar and eCommerce channels. Source: Fiserv aggregated same-store consumer spending data. FORTUNE Magazine World's Most Admired Companies® 4 © 2019 Fiserv, Inc. or its affiliates. 2014 | 2015 | 2016 | 2017 | 2018 | 2019 On Black Friday 2019 On a “typical” Friday 49% 58% Are we of shoppers traveled 0-5 miles from of shoppers choose to stay closer home to shop on Black Friday 2019 to home on a typical Friday there yet? 1 out of 4 only 17% Across the continuum of the full shopping shoppers used a credit or debit card of shoppers will travel more than 25 public, we evaluated the percentage that at a merchant at least 25 miles from miles away from home to spend were willing to “Go The Distance” on their home zip code Black Friday FORTUNE Magazine World's Most Admired Companies® 5 © 2019 Fiserv, Inc. or its affiliates. 2014 | 2015 | 2016 | 2017 | 2018 | 2019 Amazon’s integrated business strategy drives growth and stickiness eCommerce • Growth continues to outpace market • 37.7% market share (2019 projection) 1 • Up from 36.5% (2018) 1 Amazon Prime • US subscribers top 105 million 2 • Up from 95 million last year 2 Source: 1. eMarketer, June 27, 2019. 2. Statista, September 3, 2019. FORTUNE Magazine World's Most Admired Companies® 6 © 2019 Fiserv, Inc. or its affiliates. 2014 | 2015 | 2016 | 2017 | 2018 | 2019 Some brands forgoing Amazon to go direct to consumer • Control brand image • Gain deeper access to customer purchase data • Drive deeper, more personal customer engagement • Improve margins and profitability • Unclear if other high-profile brands will follow suit Source: General industry information FORTUNE Magazine World's Most Admired Companies® 7 © 2019 Fiserv, Inc. or its affiliates. 2014 | 2015 | 2016 | 2017 | 2018 | 2019 Amazon pushes to be pack leader in online fashion Private-label fashion brands in 109 Amazon’s portfolio at start of 2019 1 Increase in Amazon’s private-label 5X brands in two years 1 Expect continued growth Source: 1. TJI Research via Reuters, April 9, 2019. FORTUNE Magazine World's Most Admired Companies® 8 © 2019 Fiserv, Inc. or its affiliates. 2014 | 2015 | 2016 | 2017 | 2018 | 2019 Amazon eyes physical retail with Amazon Go • Amazon Go operating in 21 US locations • Cashierless format planned for new spaces • Larger supermarkets and smaller pop-ups • Potential licensing of technology to rival retailers • Deals with CIBO Express and Cineworld’s Regal theaters reportedly in discussion Source: General industry information, Bloomberg, November 20, 2019, CNBC September 30, 2019. FORTUNE Magazine World's Most Admired Companies® 9 © 2019 Fiserv, Inc. or its affiliates. 2014 | 2015 | 2016 | 2017 | 2018 | 2019 Walmart’s aggressive investments in digital nativev brands 37% YTD online growth 1 Source: 1. Walmart U.S.’s total net sales growth for the nine months ended October 31, 2019, Walmart 10-Q. FORTUNE Magazine World's Most Admired Companies® 10 © 2019 Fiserv, Inc. or its affiliates. 2014 | 2015 | 2016 | 2017 | 2018 | 2019 Post investment, course corrections underway to boost ROI Consolidate investments in-house Offload less profitable brands Limit new acquisitions Source: General industry information. FORTUNE Magazine World's Most Admired Companies® 11 © 2019 Fiserv, Inc. or its affiliates. 2014 | 2015 | 2016 | 2017 | 2018 | 2019 Evolving strategy with grocery expansion and private-label brands Expansion of Delivery Unlimited and grocery pickup services across the US More cost-effective Ability to sell across all channels Allswell mattress brand launched in February 2019, with physical and digital store fronts Source: General industry information. FORTUNE Magazine World's Most Admired Companies® 12 © 2019 Fiserv, Inc. or its affiliates. 2014 | 2015 | 2016 | 2017 | 2018 | 2019 Retail’s evolution has claimed numerous casualties over the years. Resurrection Retailers Retail comes back to life. Source: General industry information. FORTUNE Magazine World's Most Admired Companies® 13 © 2019 Fiserv, Inc. or its affiliates. 2014 | 2015 | 2016 | 2017 | 2018 | 2019 Now some brands are rising from the dead… … and relaunching with new strategies Refreshed 01 Omnichannel or online 04 Leaner inventory carry Rearchitected only Reenergized 02 Smaller store footprints 05 Updated consumer experience 03 Employing new 06 Testing and learning technologies (e.g. using data Retail-as-a-Service) Source: General industry information. FORTUNE Magazine World's Most Admired Companies® 14 © 2019 Fiserv, Inc. or its affiliates. 2014 | 2015 | 2016 | 2017 | 2018 | 2019 They’re not dying, They’re evolving. Then Now Source: USA Today, ABC News. FORTUNE Magazine World's Most Admired Companies® 15 © 2019 Fiserv, Inc. or its affiliates. 2014 | 2015 | 2016 | 2017 | 2018 | 2019 They’re not dying, They’re evolving. Then Now Source: Houston Chronicle, USA Today / NorthJersey.com. FORTUNE Magazine World's Most Admired Companies® 16 © 2019 Fiserv, Inc. or its affiliates. 2014 | 2015 | 2016 | 2017 | 2018 | 2019 Upping the Brand Brands are finding unique and unusual ways for consumers to connect and Experience interact with them. “Hotella Nutella reimagines the joy of the hotel stay with a “This KFC fire log smells amazing and adds a little extra special breakfast experience that allows fans to enjoy Nutella holiday cheer to the home! As a lover of KFC, this log is the in new and different ways” gift of the season!!!...” FORTUNE Magazine World's Most Admired Companies® 17 © 2019 Fiserv, Inc. or its affiliates. 2014 | 2015 | 2016 | 2017 | 2018 | 2019 Upping the Brand Experience “We have created the ultimate immersive experience around "The Bell stands to be the biggest expression of the Taco Bell all-things-coffee in spectacular Starbucks Reserve Roasteries lifestyle to date. It will be fun, colorful, flavorful and filled with in flagship cities around the world.” more than what our fans might expect." FORTUNE Magazine World's Most Admired Companies® 18 © 2019 Fiserv, Inc. or its affiliates. 2014 | 2015 | 2016 | 2017 | 2018 | 2019 “Interactions, I believe, are the leading indicator for the future of every industry.” – Derek White, Chief Digital Officer, U.S. Bancorp FORTUNE Magazine World's Most Admired Companies® 19 © 2019 Fiserv, Inc. or its affiliates. 2014 | 2015 | 2016 | 2017 | 2018 | 2019 of consumers view companies less favorably if a package isn’t Delivery Fulfillment 74% delivered when expected We want it all. of consumers say on-demand And we want it now. delivery apps re-shape their 71% expectations for all online Delivery economy purchase deliveries under pressure to of supply chain go faster. professionals experience 73% pressure to improve and expand delivery capabilities Source: project44, November 12, 2019, August 6, 2019. FORTUNE Magazine World's Most Admired Companies® 20 © 2019 Fiserv, Inc. or its affiliates. 2014 | 2015 | 2016 | 2017 | 2018 | 2019 Bigger freight fleets Robotics Delivery Fulfillment Next-day delivery is More warehouses Drone delivery so yesterday. From 1- day to same-day, the race is on. Investments in tech and processes slash Multi-story Partnering for delivery time, from warehouses to the last warehouses the last mile mile Source: General industry information. FORTUNE Magazine World's Most Admired Companies® 21 © 2019 Fiserv, Inc. or its affiliates. 2014 | 2015 | 2016 | 2017 | 2018 | 2019 Consumers love “to-go” options… of consumers used drive-thrus 39% more often than last year 1 Revamping QSR Drive-Thrus of consumers used take out more 29% often than last year 1 Fast food, not so of QSR sales come from drive-thrus 2 fast. QSRs struggle 70% to meet demand. …yet, drive-thru service is slowing 20 SEC slower in 2019 3 09 SEC slower in 2018 2 Source: 1. 2019 National Restaurant Association and Technomic. 2. 2018 QSR Drive-Thru Performance Study. 3. 2019 QSR Drive-Thru Performance Study. FORTUNE Magazine World's Most Admired Companies® 22 © 2019 Fiserv, Inc. or its affiliates. 2014 | 2015 |
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