A Time Series Analysis of Chinese Outbound Tourism to Australia 1Lim, C. and 2Y. Wang 1University of Waikato, New Zealand, 2Griffith University, Australia, E-Mail:
[email protected] Keywords: Chinese outbound tourism; ADS system; Business travel; Holiday destination; Time series modelling EXTENDED ABSTRACT 25,000 200 Economic development and improvement in 180 living standards, as well as political liberation in 20,000 160 China have contributed to the growth in Chinese tourist arrivals 140 to Australia international travel demand. Additionally, the 15,000 120 supportive role of the Chinese government in 100 outbound tourism development and China’s 10,000 80 (in thousands) (in thousands) Chinese out bound inclusion in the World Trade Organisation have tourists 60 and will ensure a continuing ease on travel 5,000 40 restrictions, and enhance the opportunities for Number of Chinese outbound tourists 20 Number of Chinese tourists to Australia Chinese citizens to travel overseas. Since the 0 0 implementation of the open door policy in 1982, 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 tourism development in China has experienced Year rapid growth, making the country the fifth largest international tourism destination in terms of both Sources: ABS (1993-2003) and CNTO (2004) tourist arrivals and tourism receipt in 2003 (WTO, 2004). In the meantime, China has also become an important international tourism Figure 1: Total Chinese outbound tourists and source market, especially for countries in the Chinese tourists to Australia, 1993-2003. Asia Pacific region. In 2002, China was ranked 7th in the world’s top Chinese outbound tourism has been managed and spenders on international tourism.