Formation of the Cloud: History, Metaphor, and Materiality Trevor D Croker
Formation of the Cloud: History, Metaphor, and Materiality Trevor D Croker Dissertation submitted to the faculty of the Virginia Polytechnic Institute and State University in partial fulfillment of the requirements for the degree of Doctor of Philosophy In Science and Technology Studies Janet Abbate, Chair Daniel Breslau Saul Halfon Richard Hirsh November 14, 2019 Blacksburg, Virginia Keywords: cloud computing, material culture, infrastructure, internet studies Formation of the Cloud: History, Metaphor, and Materiality Trevor D Croker Abstract In this dissertation, I look at the history of cloud computing to demonstrate the entanglement of history, metaphor, and materiality. In telling this story, I argue that metaphors play a powerful role in how we imagine, construct, and maintain our technological futures. The cloud, as a metaphor in computing, works to simplify complexities in distributed networking infrastructures. The language and imagery of the cloud has been used as a tool that helps cloud providers shift public focus away from potentially important regulatory, environmental, and social questions while constructing a new computing marketplace. To address these topics, I contextualize the history of the cloud by looking back at the stories of utility computing (1960s-70s) and ubiquitous computing (1980s-1990s). These visions provide an alternative narrative about the design and regulation of new technological systems. Drawing upon these older metaphors of computing, I describe the early history of the cloud (1990-2008) in order to explore how this new vision of computing was imagined. I suggest that the metaphor of the cloud was not a historical inevitability. Rather, I argue that the social- construction of metaphors in computing can play a significant role in how the public thinks about, develops, and uses new technologies.
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