SCOTT COOK 621 Watkins Rd.
[email protected] Horseheads, NY 14845 Linkedin.com/pub/scott-cook/a/218/955 (607) 378-7275 PROFILE Experienced manager and banking professional with extensive experience in digital and social marketing. Well connected with local media, business, government and community leaders. Strong leader with years of experience managing and coaching diverse groups of people, holding them to high expectations while keeping morale high. Excellent written and verbal communication skills. Customer-centric approach with exceptional interpersonal skills and ability to communicate effectively with diverse groups. Adept at prioritizing and keeping calm and order in high stress, deadline driven atmospheres. SKILLS • Media Relations • Public Speaking • Writing • Community Relations • Research Promotional • Interpersonal Relationships • Microsoft Office Web Content • Staff Management • Adobe CS5 Social Media Speeches • Project Management Photoshop Press Releases • Time Management Premiere PROFESSIONAL EXPERIENCE MANAGEMENT AND MARKETING News Director, Executive Producer, News Anchor; WENY-TV Horseheads, NY (2007-2014) - Managed, trained, inspired and guided a staff of young professionals and seasoned workers in high-stress, deadline driven atmosphere leading to increased ratings and numerous awards from peers and community. - Wrote, edited and proofread news, commercial and promotional copy for broadcast, web and social media. - Developed, maintained, edited and analyzed performance of station website, Facebook page, Twitter feed and YouTube account. - Initiated and maintained relationships with media partners in print and radio. - Established, maintained and cultivated relationships with coworkers, customers, sources, community and business leaders. - Researched, wrote and reported news stories and longer form special reports to appeal to diverse groups of viewers and consumers. - Anchored two nightly newscasts.