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Sponsorship Appeal Letter MY 'HUAY' LADY: the MUSICAL

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Sponsorship Appeal Letter MY 'HUAY' LADY: the MUSICAL Sponsorship Appeal Letter Date : 28th October 2004 [sample only] Name : Ms. Cassandra Lee [sample only] Designation : Assistant Manager, Marketing /Franchise Development [sample only] Company Name : PSC Corporation Ltd [sample only] Address : 348 Jalan Boon Lay 619529 [sample only] Dear Cassandra, [sample only] MY ‘HUAY’ LADY: THE MUSICAL Embodiment of a Dream becoming Reality Overview: My ‘Huay’ Lady: The Musical is the brainchild and lifelong dream of Cassandra Lee, who is also the creator and lead actress of the Musical. Cassandra aims to inspire those around her, especially those who are less fortunate, to pursue and realize their dreams. Gathering her group of friends from all walks of life, Cassandra and the Team choose to embark on this journey of exploration, passion and making a dream into reality. Story: Based on George Bernard Shaw’s 1913 play Pygmalion, My Fair Lady has since become one of the most popular musicals of all times. Renamed My ‘Huay’ Lady to add a touch of local flavour, the Musical presents a light hearted comedy, with burst of songs and dances. My ‘Huay’ Lady: The Musical aims to inspire the audience, through its humor and music, to pursue and realize their dreams by overcoming challenges along the way. A perfect example of life imitating arts, creating My ‘Huay’ Lady: The Musical is also the realization of Cassandra personal dream of creating and performing in a Musical. Through the Musical, the Team also aims to inspire children of the selected beneficiary to dare to dream, and go make their dreams a reality. Talents: My ‘Huay’ Lady: The Musical brings together a creative, passionate and youthful cast, backed by experienced Stage & Music Directors, Zul and Kah Keh. Zulkifli (Zul): A graduate from the prestigious New York Film Academy, Zul has so far produced successful Sell-out Musicals, “Wizard of Oz” & “Tunnel Through Time”. In addition to that, Zul also directs Music Videos (currently screening on MTV Asia) & served as Associate Producer of independent movie “Blunt” film fully in Brooklyn, USA. Zul’s experience will no doubt serve to make My ‘Huay’ Lady: The Musical another Sell-out. www.MyHuayLady.com Page 1 of 4 Sponsorship Appeal Letter Kah Keh: As 1/5 of the local acapella group Budak Pantai, Kah Keh serves as the Music Director for My ‘Huay’ Lady: The Musical. Celebrating their 10th Anniversary recently with a concert at The Esplanade in Nov. 04, Kah Keh is no stranger to the local music scene (Budak Pantai has produce 2 Sell-out albums). Widely respected and celebrated for their creative talents in Music, Kah Keh and his group have performed with the likes of International Stars including David Tao, Jeff Chang, Sky Wu and many more. Kah Keh’s involvement lends creative assurance to the quality of the production. Our Appeal: Your contributions will make THE DIFFERENCE! As a Not-For-Profit production, we would like to appeal for your kind sponsorship of: Ten Thousand ($10,000.00) Dollars [sample only] Your contribution will go towards the children at Canossaville to support their growth and development and to support them to pursue their dreams. Acknowledging You: Here is how we would like to acknowledge you with your contributions: 1. Highlighting of you company logo and name in our Program Booklet (800 pcs will be printed) which will be given to all audiences attending the Musical. 2. Acknowledgement of your company over the Public Announcement System in SRT, before and after the Musical, reading out your company’s name and services you provide. 3. Display of your marketing materials during the Musical; we’ll allocate spaces within SRT to have you display your marketing materials eg. (Brochures, Flyers, etc – limited to A4 size max.). 4. Email Newsletter – we’ll provide you with a customized design email newsletter featuring your products/services as we promote the Musical. You can also send this email out to your own database. You will receive an estimated 3,000 or more exposures across various mediums (read and/or heard) before and during the Musical. About Beneficiary: Proceeds from the musical will benefit Canossaville Children’s Home. Thirty residents of the Home will also be invited to enjoy the musical production. The funds raised will go to support Canossaville to create: - Adventure Camps, - Life Skills Workshops, - Family Workshops, - EQ/AQ Workshops, amongst many other activities. [Please find in Appendix A, an introduction on Canossaville Children’s Home] www.MyHuayLady.com Page 2 of 4 Sponsorship Appeal Letter Contact: Should you require more information, please do not hesitate to contact: [pls also add your own name] Ms. Cassandra Lee (9749 3991) for Beneficiary, Mr. Dennis Lim (9769 1662) for Marketing You can also visit: www.MyHuayLady.com The Event: My ‘Huay’ Lady: The Musical will take place at: DBS Arts Centre, 20 Merbau Road Day / Date: Sunday, 16th January 2005, Show Time: 7.00pm – 9.00pm 2.00pm – 4.00pm (extra show) Tickets: Tickets are sold at $28.00 and $38.00 ea. To book tickets for My ‘Huay’ Lady: The Musical Please call: Ms. Vivien Lim (9692 7623) Ms. Cassandra Lee (9749 3991) OR email: [email protected] Thank you for your attention and we look forward to your favourable reply. www.MyHuayLady.com Page 3 of 4 Sponsorship Appeal Letter APPENDIX A ABOUT CANOSSAVILLE CHILDREN’S HOME Canossaville was first established as an orphanage in 1941 with the aim of providing care and attention to male and female orphans. In later years, it became a home for girls from single-parent families and troubled homes. The mission of the Canossian Sisters is to reach out to the poorest and least endowed within our society. Care and services are extended to children who lack adequate parental support. Programmes managed by Canossaville include: D Residential Services The home can accommodate up to 30 residents, which is normally open to girls only. Residents are taught basic self-help and housekeeping skills to prepare them for re- integration with the family or independent living D Before and After School Care Services (BASC) Applicable to children from single-parent low income families, residents from the Children’s Home and pupils from schools in the vicinity. Lunch is provided for children before and after school. The rest of the time is spent on completing school work under the supervision of qualified staff. D Learning Support and Homework Supervision Main activity of the children in the daytime is to complete the homework set by their school teachers and to work towards progressively improved work. Children are encouraged to be independent learners, and coached to develop habits of a healthy work ethic. D Total Learning for Children (TLC) This is a support service for children who are facing specific or general learning difficulties in school and are unable to progress without individualized help. Pre- schoolers and early school-aged children are also helped to develop a love for reading and familiarity with the printed word through half-hourly sessions of shared reading with a reading buddy. Canossaville is affiliated to the Catholic Welfare Services and the National Council of Social Service. It was registered as a Charity under the Charities Act in June 1987. From 1997, it is authorized to receive tax-exempt donations as a member of the NCSS Central Fund. www.MyHuayLady.com Page 4 of 4 .
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