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Liquid Lunch Liquid Lunch Trend Forecast Liquid Lunch Liquid Lunch LiQuId lUnCh The phrase “liquid lunch” has been synonymous with yuppies and city slickers, but their is a shift in culture and attitude happening. More and more people, when going out for drinks are opting for less in quantity and an increase in quality, both with product and service. Consumers are looking for something special, the theatre of drinks creation unfolding before their eyes. Made by a mixologist or bar tender who are experts in what wine, beer or cocktail will quench their thirst, and serve it in exciting and creative ways. The theatre and experience that consumers are looking for doesn’t end with drinks either, this trend is going to bring in a renaissance in the “bar snack”. This doesn’t mean a bag of peanuts and some pork crackling; the food and snack being served should be as premium and lovingly made as the drinks. Small dish dining (a previous trend forecasted by Alliance and available from your sales rep) will penetrate into this new trend. Consumers are increasingly interested in the flavour profile of various spirits, and are eagar to be more knowledgeable and informed with what they are drinking and what they want cocktails to be made with. As proven with the popularity seen over the past years with the resurgence in gin, this popularity and interest will shift to other spirits and the flavour profiles they offer. Alliance expect rum, vodka and whiskey to be the first to receive their deserved attention, followed by tequila and brandy. Because of the importance cocktails bring to the on trade industry, included in this trend brochure is a guide to 12 of the most popular cocktails in the UK, and what glass might best be used to serve these. 2 You can place an order through your local Alliance (see back cover for details) Liquid Lunch #1 sAtAn’s wHiSkErS, lOnDoN This is not your clichéd swanky London cocktail bar, but Satan’s Whiskers is full to the brim with character that oozes from its exposed bricks, taxidermy and hip-hop music. Like all good restaurants, Satan’s Whiskers cocktail menu changes daily, so you’re always in for a surprise. There is also a food menu consisting of bar snacks and veg options, if you’re feeling peckish. #4 bRaMbLe, eDiNbUrGh Bramble is a gem that is well hidden among the streets of Scotland’s capital Edinburgh and is a popular haunt for bartenders, so you know it’s going to be good. Bramble, with its understated bare brick walls, leather armchairs and menus bound in old books, came onto the scene in 2006 with a bang, showing the UK what high-end creative cocktails should look like. The brand also has three other ventures including cocktail events company Mothership, cocktail saloon the Last Word and cocktail bar Lucky Liquor. #16 mIlK ThIsTlE, bRiStOl Inside this cool Bristol prohibition-style cocktail bar, you will find art deco furnishings in a quirky and comfortable environment. Milk Thistle is set over four floors in one of Bristol’s finest historic buildings in the old city and is a delight to drink in. William Reed Business Media Ltd (2019). Top 50 cocktail bars. Retrieved from www.top50cocktailbars.com You can place an order through your local Alliance (see back cover for details) 3 Liquid Lunch #18 oRiOlE, lOnDoN Disconnect from the hustle and bustle of the outside world in London cocktail bar Oriole, which is refreshingly decorated in an old colonial style with painted murals, African artefacts and deep blue furnishings. Expect old-school hospitality on your visit, with table service and live music every evening. #19 tHe gIbSoN, lOnDoN Stylish, sophisticated, cool and unique. There’s not much more you could want from a cocktail bar other than a great atmosphere, which The Gibson in Old Street has in abundance. Expect jazz, blues and all kinds of glamour when drinking in The Gibson; perhaps you’ll also be served by an old-fashioned flapper girl. On the menu, you’re encouraged to choose a season “you feel like visiting” then select a month and a drink from the month – your option will then “set the co-ordinates of your destination” in history. There is great skill displayed in the menu, with many of the drinks containing a significant number of ingredients. William Reed Business Media Ltd (2019). Top 50 cocktail bars. Retrieved from www.top50cocktailbars.com 4 You can place an order through your local Alliance (see back cover for details) Liquid Lunch #24 oPiUm, lOnDoN This Chinatown gem is a must-visit – cocktails and dim sum, what more could you want? Opium‘s concept is beautiful, modern and fresh. Fine art is a big part of the business image and it really works. Opium’s website describes the bar as: “A Chinatown cocktail bar hidden above Gerrard Street. If you can still find the Jade Door when the hinges are open and find your way up the red stairs, let us transport you back to 1920s Shanghai with a twist of modern indulgence.” Opium also present an excellent dim sum menu to enjoy alongside your cocktails. #50 bEnEaTh, bAtH Powered by the Botanist, Beneath bar in Bath is the new kid on the block. With a different image and a different menu to the Botanist, Beneath is big, edgy and inspired by the darker side of botany – dead plants? Perhaps this information on the bar’s website explains it a little more clearly: “Inspired by the rise of apothecary and the darker side of botany”. #36 tHe nUtHaTcH, mIdDlEsBrOuGh The Nuthatch is bringing to the masses of Middlesbrough what should have been brought a long time ago – sophisticated cocktails that have been well thought out and designed for discerning drinkers. Each spirits category is well represented on the cocktail bar’s list, with a variety of classic-inspired and new inventions spread throughout the menu. William Reed Business Media Ltd (2019). Top 50 cocktail bars. Retrieved from www.top50cocktailbars.com You can place an order through your local Alliance (see back cover for details) 5 Liquid Lunch Shape, texture and colour are all importantfactors when considering the best glassware not just for your venue, but to also complement your drink offering. Alliance have an extensive selection available to you, from elegant subtle curves, to contemporary sharp angles. 6 You can place an order through your local Alliance (see back cover for details) Liquid Lunch You can place an order through your local Alliance (see back cover for details) 7 Liquid Lunch 8 You can place an order through your local Alliance (see back cover for details) Liquid Lunch Don’t underestimate the power of glassware. Stylish and matching glassware adds subtle, but noticeable style that makes any restaurant and bar stand out above competitions. A key factor to keep in mind is to ensure that your glassware complements the theme of your venue and more importantly, your crockery. For example, be careful pairing premium crisp lined crystalware with rustic tableware. You can place an order through your local Alliance (see back cover for details) 9 Liquid Lunch The Dusk collection adds stunning hints of colour and charm to your beverage service. 10 You can place an order through your local Alliance (see back cover for details) Liquid Lunch Don’t be afraid to make strong choices with shapes and styles. Cut glass is a beautiful classical choice when it comes to presenting vintage inspired drinks, while having a dedicated selection of balloon goblets for gin cocktails is a sure way to peak. You can place an order through your local Alliance (see back cover for details) 11 Liquid Lunch When used with a metal ramekin, terracotta presentation pots make an excellent vessel for serving drinks, adding a rustic and whimsical twist to standard drink service. 12 You can place an order through your local Alliance (see back cover for details) Liquid Lunch Glasses and drinkware have moved past needing to be served in conventional vessels . Let the narrative of your drinks dictate what it’s served in; a summery glass of pimms in a wellington boot, or a tropical Mai Tai in a tiki head. You can place an order through your local Alliance (see back cover for details) 13 Liquid Lunch 14 You can place an order through your local Alliance (see back cover for details) Liquid Lunch Metallic lipped glasses are a fantastic way to add a feeling of opulence and luxury to drink service. You can place an order through your local Alliance (see back cover for details) 15 Liquid Lunch The theatre and experience of this trend also opens up great opportunities to serve snacks and small dishes of food while patrons enjoy their chosen tipple. The key to this is a menu complementing the drinks available (you could pair drinks and snacks on your menu), served in a way befitting the venue and glassware style, and in small, “bar snack” sized portions. 16 You can place an order through your local Alliance (see back cover for details) Liquid Lunch Enamel mugs aren’t just for serving drinks. They are excellent for presenting portions of snacks. You can place an order through your local Alliance (see back cover for details) 17 Liquid Lunch 18 You can place an order through your local Alliance (see back cover for details) Liquid Lunch You can place an order through your local Alliance (see back cover for details) 19 Liquid Lunch Edge Fantasy Edge is made in an especially thin execution pioneered by Rona, known as Nude is built on a firm belief that design is not about embellishment or style, “muslin quality”.
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