Consumer Trends Wine, Beer and Spirits in Canada
MARKET INDICATOR REPORT | SEPTEMBER 2013 Consumer Trends Wine, Beer and Spirits in Canada Source: Planet Retail, 2012. Consumer Trends Wine, Beer and Spirits in Canada EXECUTIVE SUMMARY INSIDE THIS ISSUE Canada’s population, estimated at nearly 34.9 million in 2012, Executive Summary 2 has been gradually increasing and is expected to continue doing so in the near-term. Statistics Canada’s medium-growth estimate for Canada’s population in 2016 is nearly 36.5 million, Market Trends 3 with a medium-growth estimate for 2031 of almost 42.1 million. The number of households is also forecast to grow, while the Wine 4 unemployment rate will decrease. These factors are expected to boost the Canadian economy and benefit the C$36.8 billion alcoholic drink market. From 2011 to 2016, Canada’s economy Beer 8 is expected to continue growing with a compound annual growth rate (CAGR) between 2% and 3% (Euromonitor, 2012). Spirits 11 Canada’s provinces and territories vary significantly in geographic size and population, with Ontario being the largest 15 alcoholic beverages market in Canada. Provincial governments Distribution Channels determine the legal drinking age, which varies from 18 to 19 years of age, depending on the province or territory. Alcoholic New Product Launch 16 beverages must be distributed and sold through provincial liquor Analysis control boards, with some exceptions, such as in British Columbia (B.C.), Alberta and Quebec (AAFC, 2012). New Product Examples 17 Nationally, value sales of alcoholic drinks did well in 2011, with by Trend 4% growth, due to price increases and premium products such as wine, craft beer and certain types of spirits.
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