Presented to City of Spruce Grove
October 20, 2014 1 2013 FACTS & FIGURES
Economic Impact Digital Media Total Estimated $24 million economic impact 1.4 million website views from Spectators April to September 2013
172 person years of 23+ million Facebook Edmonton Prologue employment (full time Impressions equivalent jobs) generated province wide. 60+ million Twitter impressions
Strathcona to Camrose 65 countries talking about the 3509 Hotel Room Nights – race Race Operations Only
Devon to Red Deer
Television
Strathmore to Drumheller 41 million international television viewers
Black Diamond 180 million households reached per day in 162 countries
Okotoks to Calgary
2 2014 ECONOMIC IMPACT
REPUCOM is in the final stages of preparing the economic impact study for the 2014 Tour of Alberta.
3 2014 HOST COMMUNITIES
On Site Spectators 189,900 Total Attendance
Subway Calgary Prologue 15,000 ATB Financial Stage 1 Lethbridge 24,000 Edmonton International Airport Stage 2 Innisfail to Red Deer 38,000 Simson Maxwell Stage 3 Wetaskiwin to Edmonton Garrison 17,900 Go Auto Stage 4 Edmonton Northlands to Strathcona County 43,000 Pomeroy Inn & Suites Stage 5 Edmonton 52,000
4 2014 HOST COMMUNITIES
Race Operations
730 kilometres of road closures
130 vehicles in the caravan
300 local and provincial police
20 motor marshals
9 host venues
3,000 volunteers
120 world-class athletes from
19 countries
20 hotels
5 FESTIVAL
6 2014 BROADCAST
International viewership is still being finalized with IMG Media 161 countries
180,175,340 household reach 7 2014 MEDIA & COMMUNICATIONS
Over 1.5 million Over 60 million website views Twitter impressions Over 15,000 news articles from media Over 23 million Over 16 million outlets in 172 Facebook online media countries impressions impressions
8 2014 MARKETING COLLATERAL
9 2014 PARTNERS
10 KEY STAKEHOLDERS
Alberta Communities & Municipalities
Corporate Partners
11 2014 TEAMS
12 2014 RESULTS
13 2014 RESULTS
14 RYAN ANDERSON
Canadian cyclist, Ryan Anderson, was born and raised in Spruce Grove. He currently races for the professional cycling team, OPTUM presented by Kelly Benefit Strategies. Ryan grew up cycling in Spruce Grove with his Dad. At the 2014 Tour of Alberta he finished second in the final stage, fifth overall and is the two-time Best Canadian jersey winner!
15 2015 PROPOSED HOST COMMUNITIES
Date Stage Start Finish Status
Wednesday, Prologue or Grande Prairie Grande Prairie Confirmed September 2 Team Time Trial Thursday, Stage 1 County of County of Confirmed September 3 Grande Prairie Grande Prairie
Friday, Stage 2 Grande Cache Jasper September 4 Saturday, Stage 3 Edson Spruce Grove September 5 Sunday, Stage 4 Strathcona Strathcona Confirmed September 6 County County - Finish Monday, Stage 5 Edmonton Edmonton Confirmed September 7
16 Duane Vienneau, Executive Director [email protected] 587-523-0285
17