Presented to City of Spruce Grove

October 20, 2014 1 2013 FACTS & FIGURES

Economic Impact Digital Media Total Estimated $24 million economic impact 1.4 million website views from Spectators April to September 2013

172 person years of 23+ million Facebook Prologue employment (full time Impressions equivalent jobs) generated province wide. 60+ million Twitter impressions

Strathcona to Camrose 65 countries talking about the 3509 Hotel Room Nights – race Race Operations Only

Devon to Red Deer

Television

Strathmore to Drumheller 41 million international television viewers

Black Diamond 180 million households reached per day in 162 countries

Okotoks to

2 2014 ECONOMIC IMPACT

REPUCOM is in the final stages of preparing the economic impact study for the 2014 Tour of .

3 2014 HOST COMMUNITIES

On Site Spectators 189,900 Total Attendance

Subway Calgary Prologue 15,000 ATB Financial Stage 1 Lethbridge 24,000 Edmonton International Airport Stage 2 Innisfail to Red Deer 38,000 Simson Maxwell Stage 3 Wetaskiwin to Edmonton Garrison 17,900 Go Auto Stage 4 Edmonton Northlands to 43,000 Pomeroy Inn & Suites Stage 5 Edmonton 52,000

4 2014 HOST COMMUNITIES

Race Operations

730 kilometres of road closures

130 vehicles in the caravan

300 local and provincial police

20 motor marshals

9 host venues

3,000 volunteers

120 world-class athletes from

19 countries

20 hotels

5 FESTIVAL

6 2014 BROADCAST

International viewership is still being finalized with IMG Media 161 countries

180,175,340 household reach 7 2014 MEDIA & COMMUNICATIONS

Over 1.5 million Over 60 million website views Twitter impressions Over 15,000 news articles from media Over 23 million Over 16 million outlets in 172 Facebook online media countries impressions impressions

8 2014 MARKETING COLLATERAL

9 2014 PARTNERS

10 KEY STAKEHOLDERS

Alberta Communities & Municipalities

Corporate Partners

11 2014 TEAMS

12 2014 RESULTS

13 2014 RESULTS

14 RYAN ANDERSON

Canadian cyclist, Ryan Anderson, was born and raised in Spruce Grove. He currently races for the professional cycling team, OPTUM presented by Kelly Benefit Strategies. Ryan grew up cycling in Spruce Grove with his Dad. At the 2014 he finished second in the final stage, fifth overall and is the two-time Best Canadian jersey winner!

15 2015 PROPOSED HOST COMMUNITIES

Date Stage Start Finish Status

Wednesday, Prologue or Grande Prairie Grande Prairie Confirmed September 2 Team Time Trial Thursday, Stage 1 County of County of Confirmed September 3 Grande Prairie Grande Prairie

Friday, Stage 2 Grande Cache Jasper September 4 Saturday, Stage 3 Edson Spruce Grove September 5 Sunday, Stage 4 Strathcona Strathcona Confirmed September 6 County County - Finish Monday, Stage 5 Edmonton Edmonton Confirmed September 7

16 Duane Vienneau, Executive Director [email protected] 587-523-0285

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