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Your Independent Music Source WSGE 91.7 FM WSGE 91.7 FM is the best-kept marketing secret in the region. Our listeners are your clients, customers, patrons and employees. About the Station WSGE’s mission is to provide distinctive WSGE’s eclectic music programming music and information programming appeals to a growing audience of more designed to stimulate, educate and than 31,000 listeners per week. Many tune entertain. WSGE will serve in the public’s in for our award-winning Carolina Beach/ interest, advancing the educational goals Shag music, while others enjoy our Rock, of Gaston College by providing a unique Rhythm & Blues, Highway 321 Blues, Jazz alternative to commercial broadcasting or Gospel. in Gaston, Mecklenburg and surrounding counties. WSGE is a noncommercial public radio station that gives back to the community WSGE has stayed consistent with its roots by supporting organizations such as the dating back to 1980. It’s an independent United Way of Gaston County, The House voice that doesn’t shy away from taking of Mercy, The Community Foundation of creative risks. Whether digging deep into Gaston County, Gastonia Downtown a music genre, breaking the latest songs, Development Association and others. Also, or making local and regional music the station annually coordinates Socks for accessible with friendly commentary, it’s Seniors, which collects socks, gloves and definitely the station for curious minds. toiletries for people in need during the Central to this dynamic mix is music and holiday season. news programming from National Public Radio. More information is available at 704.922.2251 Benefits of Corporate Support Strategic Marketing Partnership Underwriting FAQ Focused on Your Goals Q. What is the length of an underwriting spot? Underwriting on public radio delivers dual A. We produce 30 second spots written and marketing benefits to your organization: recorded by our on-air talent. You may Your message reaches an exceptionally submit copy suggestions and ideas and we devoted audience that is hard to capture will put it together for you as part of the underwriting package. through traditional media, and your support Q. What kind of language can we use in our of a respected, nonprofit public service announcement? generates goodwill. A. You can include: ▪ Your business name, street address, The Public Radio Difference and city Underwriting is an effective alternative to ▪ Your telephone number commercial advertising and can help your ▪ Value-neutral descriptions of your business gain name recognition with our loyal products and services audience by supporting the programs they ▪ Brand or trade names you carry enjoy. ▪ Historical information, such as length of time in business Reach your Target Q. What kind of language is not allowed? Target the influential people in the community: A. You may not include: opinion leaders, decision makers, and business ▪ Comparative or superlative language leaders. WSGE’s program schedule can also (no “largest”, ”best”, ”oldest”, etc.) help you place messages to reach a more ▪ Qualitative language (e.g., award- specific audience. winning, leading, etc.) ▪ Mention of price - no interest rates, discounts, sales or savings ▪ Promotions or calls to action (“call”, “come by”, “be sure to”, etc) All underwriting messages must comply with regulations established by the Federal Communications Commission (FCC) for noncommercial public broadcasting. More information is available at 704.922.2251 A Dynamic Audience WSGE attracts loyal listeners and supporters from all walks of life. They are educated, influential, culturally passionate and concerned about the issues facing their community and the world at large. RESIDENCE 13.1% 17.3% York Co., SC Other 12.6% Iredell Co., NC 13.8% GENDER Lincoln Co., NC 33% 25.5% 17.7% Men Mecklenburg Co., NC Gaston Co., NC 66% Women INCOME 7.4% 19.8% <$25K $75K+ 22.7% $25-$50K EDUCATION 50% $50-$75K 49% College Graduate 51% Non-College Graduate AGE 9.3% Age 18-54 59.6% Age 65+ 30.4% Age 55-64 More information is available at 704.922.2251 Coverage Area More information is available at 704.922.2251 Business Supporters A-1 Auto Insurance Hickory Family Pharmacy AC Entertainment Horatio B. Ebert Charitable Foundation Advantage Enterprises Integrity Door Services Alan E. Barrington J&G Fence Company Alan Gordon Immigration Law JLE & B&W Entertainment All In Entertainment Jazz Diva Events and Entertainment Alligator Records Judie’s Patio Parties ALTA Land of the Sky Gun Show Amos’ Southend Little Pigs BBQ & Catering Beckman Renovation Group Lynn’s Dance Club Benefit Concerts Michael L. Kitchen & Associates Big Daddy’s Restaurant and Oyster Bar Mt. Holly Gun and Pawn Big Tire Service Pack Brothers Collision Center Bojangles’ Pharr Yarns Brinkley Financial Group River City Bar & Grill Brown’s Heating and Plumbing Rynnse Hair Designs Carillon Assisted Living Outback Concerts of Tennessee, Inc. Carolina Pottery Festival Ovens Auditorium Carolina Smooth Jazz Friends Sake Express, Inc. Celia Hunter - Allen Tate Realty Secure Data Systems Charlotte Firefighter’s Association Serenity Family Care Home Charlotte Symphony Smog Veil Records Cherryville Country Club Snug Harbor Choice USA/Sundrop Sound Vision Don Gibson Theatre Southern Christmas Show Don Stephens - Lake Wylie Waterfront Sylvia Theater Edible Arrangements Tega Cay Marina Embassy Suites Concord The Amy Broome Band Executive Concerts The Country & Western Bill Show Gaston County Recreation & Parks The Cutting Edge Lawn Care Gaston Digestive Disease Clinic The Landing Restaurant & Tiki Bar Graystone Eye The Tams Greater Gaston Endoscopy Center The Thermatones Health & Homes Services Thoroughbred Lounge Time Car Transportation Timm’s Furniture Travis Pointe Waterfront Events Twister’s Shag Club UPS Store Uptown Charlotte Jazz Festival Vemma - JD & Ronni Phillips Vision One Entertainment Group Wall to Wall by Sisters Western Carolina - Charlotte Golf Classic Your Song More information is available at 704.922.2251 Programming Monday Tuesday Wednesday Thursday Friday Saturday Sunday 5 am AMERICANA 5 am NPR MORNING EDITION 6 am BLUEGRASS 6 am GOSPEL HOUR 7 am 7 am GOSPEL 8 am BLEND 8 am 9 am 9 am ROCK, RHYTHM & BLUES 10 am BEACH/SHAG STEVE POMERANZ 10 am (includes hourly NPR newscasts) SHOW (Rhythm & Blues) 11 am THE ROUNDTABLE 11 am SUNDAY EDITION 12 noon 12 noon 1 pm 1 pm 2 pm WORLD CAFÉ 2 pm 3 pm BEACH/SHAG 3 pm ROCK, RHYTHM & BLUES (Rhythm & Blues) 4 pm 4 pm (includes hourly NPR newscasts) 5 pm 5 pm 6 pm 6 pm 7 pm HIGHWAY 321 BLUES 7 pm R&B HOUSE PARTY 8 pm 8 pm 9 pm AMERICAN 9 pm ROUTES 10 pm WORLD CAFÉ 10 pm (Americana) THE JAZZ SPOT 11 pm BEACH/SHAG INTERNATIONAL 11 pm (Rhythm & Blues) AMERICANA MUSIC SHOW 12 mid MOUNTAIN 12 mid STAGE 1 am 1 am (Americana) UNDERCURRENTS UNDER- 2 am (Rock, Rhythm & Blues) CURRENTS 2 am AMERICANA 3 am (Rock, Rhythm & 3 am Blues) 4 am 4 am More information is available at 704.922.2251 201 Highway 321 South Dallas, North Carolina 28034 704.922.2251 www.wsge.org Rev. 1116.
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