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Wsge 91.7 Fm Your Independent Music Source WSGE 91.7 FM WSGE 91.7 FM is the best-kept marketing secret in the region. Our listeners are your clients, customers, patrons and employees. About the Station WSGE’s mission is to provide distinctive WSGE’s WSGE is “Your Independent Music music and information programming Source.” Our programming appeals designed to stimulate, educate and to a growing audience of more than 20,000 entertain. WSGE will serve in the public’s listeners per week. Many tune in for our interest, advancing the educational goals Carolina Beach/Shag music, which has gar- of Gaston College by providing a unique nered significant listener and industry sup- alternative to commercial broadcasting port. WSGE was named “FM Beach Music in Gaston, Mecklenburg and surrounding Station of the Year” for 2015 – 2018. Others counties. enjoy our Rock, Rhythm and Blues, Gospel and Highway 321 Blues shows because of WSGE has stayed consistent with its roots our commitment to recognizing and pro- dating back to 1980. It’s an independent moting Carolina musicians. voice that doesn’t shy away from taking creative risks. Whether digging deep into WSGE is a noncommercial public radio a music genre, breaking the latest songs, station that gives back to the community or making local and regional music by supporting organizations such as the accessible with friendly commentary, it’s United Way of Gaston County, The House definitely the station for curious minds. of Mercy, The Community Foundation of Central to this dynamic mix is music and Gaston County, Gastonia Downtown news programming from National Public Development Association and others. Also, Radio. the station annually coordinates Socks for Seniors, which collects socks, gloves and toiletries for people in need during the holiday season. More information is available at 704.922.2251 Benefits of Corporate Support Strategic Marketing Partnership Underwriting FAQ Focused on Your Goals Q. What is the length of an underwriting spot? Underwriting on public radio delivers dual A. We produce 30 second spots written and marketing benefits to your organization: recorded by our on-air talent. You may Your message reaches an exceptionally submit copy suggestions and ideas and we devoted audience that is hard to capture will put it together for you as part of the underwriting package. through traditional media, and your support Q. What kind of language can we use in our of a respected, nonprofit public service announcement? generates goodwill. A. You can include: ▪ Your business name, street address, The Public Radio Difference and city Underwriting is an effective alternative to ▪ Your telephone number commercial advertising and can help your ▪ Value-neutral descriptions of your business gain name recognition with our loyal products and services audience by supporting the programs they ▪ Brand or trade names you carry enjoy. ▪ Historical information, such as length of time in business Reach your Target Q. What kind of language is not allowed? Target the influential people in the community: A. You may not include: opinion leaders, decision makers, and business ▪ Comparative or superlative language leaders. WSGE’s program schedule can also (no “largest”, ”best”, ”oldest”, etc.) help you place messages to reach a more ▪ Qualitative language (e.g., award- specific audience. winning, leading, etc.) ▪ Mention of price - no interest rates, discounts, sales or savings ▪ Promotions or calls to action (“call”, “come by”, “be sure to”, etc) All underwriting messages must comply with regulations established by the Federal Communications Commission (FCC) for noncommercial public broadcasting. More information is available at 704.922.2251 A Dynamic Audience WSGE attracts loyal listeners and supporters from all walks of life. They are educated, influential, culturally passionate and concerned about the issues facing their community and the world at large. RESIDENCE 8.5% 4.5% York Co., Other 10% SC Lincoln Co., NC 15.3% GENDER Iredell Co., NC 44.1% Gaston Co., NC 17.6% Mecklenburg Co., NC 38% Women 62% Men INCOME 18.3% 26% <$25K $75K+ 11.2% $25-$50K EDUCATION 45% 41% $50-$75K College Graduate 59% Non-College Graduate AGE 12.2% Age 6-17 10.9% Age 18-34 43.7% Age 55+ 33.2% Age 35-54 Charlotte-Gastonia-Rock Hill Metro, Weekly Cume Persons 6+, Mon-Sun, 6AM-Midnight, May 2018 – May 2019, Prepared with Tapscan Web ©2019 Nielsen, Inc. More information is available at 704.922.2251 Coverage Area More information is available at 704.922.2251 Business Supporters AC Entertainment Gaston Low-Cost Spay/Neuter Clinic Alligator Records Hickory Downtown Development Assoc Amos Southend Hickory Music Factory Blumenthal Performing Arts Center Historic Morganton Festival, Inc Brinkley Financial InSouth Insurance Services Brown & Walker Co Integrity Financial Services, Inc. C & B Distributors J & G Fencing Company Carolina Pottery Festival Jazz Diva Events and Entertainment Carolina Trust Bank Judie’s Patio Parties Charlotte Regional Visitors Authority King’s Mountain Beach Blast Coyote Joe’s Lake Forest Church The Crossing at Hollar Mill Live Nation Cultural & Heritage Museums of York County Metal Recycling Services of Gastonia D Troutman Inc MerleFest Daniel Stowe Botanical Gardens National Shows 2 Elements of Empowerment Oktoberfest Ellis Group Realty On Board Boat Doc GN Music Productions Ovens Auditorium Gaston County Department of Travel Pack Brothers Collision Center and Tourism Queen’s Landing Town of North Wilkesboro Webb Custom Kitchen More information is available at 704.922.2251 Programming Monday Tuesday Wednesday Thursday Friday Saturday Sunday 5 am RHYTHM & 5 am NPR MORNING EDITION BLUES MUSIC MIX 6 am 6 am 7 am 7 am 8 am GOSPEL 8 am BLEND 9 am 9 am 10 am ROCK, RHYTHM & BLUES 10 am (includes hourly NPR newscasts) 11 am CONSIDER THIS 11 am BEACH/SHAG & WITH GOOD (Rhythm & Blues) REASON 12 noon 12 noon 1 pm 1 pm 2 pm WORLD CAFÉ 2 pm 3 pm 3 pm ROCK, RHYTHM & BLUES 4 pm 4 pm (includes hourly NPR newscasts) BEACH/SHAG 5 pm (Rhythm & Blues) 5 pm 6 pm 6 pm 7 pm HIGHWAY 321 BLUES 7 pm R&B 8 pm HOUSE PARTY 8 pm 9 pm 9 pm SOUL MUSIC 10 pm WORLD CAFÉ EXPRESS 10 pm 11 pm BEACH/SHAG 11 pm (Rhythm & Blues) 12 mid 12 mid 1 am 1 am UNDERCURRENTS RHYTHM & UNDER- 2 am 2 am (Rock, Rhythm & Blues) BLUES MUSIC CURRENTS 3 am MIX (Rock, Rhythm & 3 am Blues) 4 am 4 am More information is available at 704.922.2251 201 Highway 321 South Dallas, North Carolina 28034 704.922.2251 www.wsge.org Rev. 07/19.
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