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Home , Anpanman, Bakugan Battle Brawlers, Puyo Puyo, Sonic Colors

Core Businesses A Message from Management To All Places, On Earning Amu seme Could you give us an overview of the Group’s earnings in the fiscal year under review? sales b nt m usin ach ess ine To All People, seg me We achieved a large profit increase from the previous year. nt t AMUSEMENT en In the year under review, consolidated net sales were JPY396.7 billion (up 3.1% from the previous year), operating income was JPY68.7 billion (up Bringing Dreams m eg 87.3% from the previous year), and ordinary income was JPY68.1 billion (up 89.6% from the previous year). Thus, we achieved increases both in s s A Q s m sales and profits. This was mainly because results in our high-margin Pachislot and Pachinko Machines Business segment remained strong. e op u in e s and Inspiration. s ra e u t m b io e s n n e s t n s c i e e h Sammy Corporation CORPORATION n g t Net Sales Operating Income (Loss) Net Income (Loss) c m e a r A e m • Development, production n 600 (JPY billion) 160 (JPY billion) 80 (JPY billion) • Development, production and t o and sales of amusement k sales of pachislot and n machines 528.2 i h pachinko machines 120 c • Development and operation of 458.9 43.4 41.5 TSA-NTR-XXXJ-JPN 450 40 a 429.1 p amusement centers 396.7 384.6 20.2 d 80 n • Development and sales of 76.5 68.7 a videogame software 300 0 t

o l 40 s 36.7 i

h c 150 8.3 (40) (22.8)

a 0 P Group Management Philosophy (5.8) (52.4) (40) (80) By providing entertainment filled 0 2007 2008 2009 2010 2011 Years ended 2007 2008 2009 2010 2011Years ended 2007 2008 2009 2010 2011 Years ended with dreams and excitement to March 31 March 31 March 31 people throughout the world, TAIYO ELEC Co., Ltd. we will strive to enrich CO., LTD. • Development, production and our society and culture. sales of pachislot and • Planning, production pachinko machines and sales of toys We seek to create synergies as a comprehensive entertainment. t Sammy NetWorks Co., Ltd. n TMS ENTERTAINMENT, LTD. e • Planning and production of m Hajime Satomi game related content offered • Planning, production, distribution g se through mobile telephones, and export of animation s Chairman of the Board and Chief Executive Officer, INC. es the Internet, etc. in Chairman, Representative Director and Chief Executive Officer, Sammy Corporation us b Chairman, Representative Director and Chief Executive Officer, SEGA CORPORATION er m su on Pachislot SOUTEN-NO-KEN © 2001 Tetsuo Hara & Buronson, Approved No. SAH-310 © Sammy C Pachinko CR Hokuto No Ken Kenshiro © Buronson & Tetsuo Hara / NSP 1983, © NSP 2007, Approved No. YKN-101 © Sammy Pachislot Shin Onimusha © CAPCOM CO., LTD. ALL RIGHTS RESERVED. © Sammy © RODEO What is your evaluation of the Group’s earnings Shin Onimusha is a registered trademark of Capcom Co., Ltd. © SEGA during the fiscal year under review? SEGA, the SEGA logo and Sonic Colors are either registered trademarks or trademarks of SEGA Corporation. and DS are trademarks of Nintendo. © 2006 Nintendo © SEGA This was a year in which we were able to perceive the !! © SEGA Operating income SENGOKU TAISEN © SEGA Lil’Pri-Yubi Puru Hime Chen! © SEGA JINNA MAI results of the profit improvement measures that we had OSHABERIIPPAI IMAKARAHAJIMERU SEIKATSU CARD © Takashi Yanase / Froebel-kan · TMS · NTV was JPY68.7 billion. Bakugan -Battle Brawlers- © SEGA TOYS / / BAKUGAN 2 PROJECT・TV TOKYO undertaken from the fiscal year ending in March 2009. ANPANMAN © Takashi Yanase / Froebel-kan · TMS · NTV © Takashi Yanase / ANPANMAN Project Q We achieved a In order to establish an organization to ensure stable earnings, from the fiscal year ending in March 2009, profit increase of we had undertaken profit-improvement measures in all business segments. We believe that the results showed up as an increase in net sales and a dramatic improvement in operating income in the fiscal year 87.3% from the under review. Nevertheless, we still have to meet many challenges such as profit improvement in the AConsumer Business segment. previous year.

SEGA SAMMY HOLDINGS INC. SEGASAMMY REPORT 2