Visual Design Course Reader

Introduction

Goal of this Assignment • learn the typographic rules • learn the craftsmanship of visual design

Meetings • Review of the results of the previous task • Conversation • Introduction of the new task

Tasks • Deliever them as PDF files (Adobe Acrobat) • Filename shall be: lastName_taskNumber.pdf • Send to [email protected] as attachment (max 2MB) or internet link • Deadline is Mondays 12.00h

Resources • This document is available at: http://www.bartneck.de/work/education/visualDesign/lectureNotesVD01.pdf

Lecture Notes Visual Design Assignment, Version 1.3, May 2007, Copyright by Dr.Christoph Bartneck, http://www.bartneck.de Graphical Objects

Vector graphics are described mathematical

circle { center 100,120; radius 50; }

Bitmap graphics are described with data 0,0,5,10,25,255,255,25,5,0,0 0,10,36,127,255,127,36,10,0 0,0,5,10,25,255,255,25,5,0,0 0,10,36,127,255,127,36,10,0 0,0,5,10,25,255,255,25,5,0,0 0,10,36,127,255,127,36,10,0 0,0,5,10,25,255,255,25,5,0,0 0,10,36,127,255,127,36,10,0 0,0,5,10,25,255,255,25,5,0,0 0,10,36,127,255,127,36,10,0

Lecture Notes Visual Design Assignment, Version 1.3, May 2007, Copyright by Dr.Christoph Bartneck, http://www.bartneck.de Converting Bitmaps and Vector graphics

Rasterizing (vector to bitmap) Tracing (bitmap to vector)

circle { Original Bitmap center 100,120; radius 50; }

Apply a grid

Resulting vector Resulting bitmap

Lecture Notes Visual Design Assignment, Version 1.3, May 2007, Copyright by Dr.Christoph Bartneck, http://www.bartneck.de Units and Concepts

General 1 meter = 100 cm, 1 cm = 10 mm 1 foot = 12 inch, 1 inch = 25.4 mm, 1 foot = 304.8 mm

Resolution • Resolution is a proportion measured in pixels per inch (ppi) for screens and dots per inch (dpi) for prints. • Resolution is NOT the number of pixels on the screen. • The historical screen resolution is 72 ppi.

File Size • 8 bit = 1 byte, 1024 bytes = 1 kile byte (kB) • 1000 kilo bytes = 1 mega byte (MB), 1000 mega byte = 1 giga byte (GB)

Typographic • 1 Cicero = 12 Didot Points, 1 Didot Point = 0.376065 mm, 1 meter = 2660 Didot Points (Europe) • 1 Pica = 12 Points, 1 Point = 0.3514598 mm, 1 inch = 72 points = 6 picas (American)

Lecture Notes Visual Design Assignment, Version 1.3, May 2007, Copyright by Dr.Christoph Bartneck, http://www.bartneck.de Units and Concepts

Print • Black&White printers only have one color: black • Color Printers have four colors: cyan, magenta, yellow, black • Offset Print is done with Grids that are measured in lines per inch (lpi)

lpi Grid Usage 51 20 Newspaper, Silk Screen 71 28 Newspaper, Silk Screen 91 36 Newspaper 102 40 Newspaper, Direct Offset 122 48 Direct Offset, Fast Print 137 54 Offset B&W 152 60 Offset B&W, four color 178 70 Offset best quality

Quality Books (150 lpi) Magazin (133 lpi) Newspaper (85 lpi) 1.0 150 dpi 133 dpi 85 dpi 1.4 210 dpi 186 dpi 119 dpi 1.5 225 dpi 200 dpi 128 dpi 2.0 300 dpi 266 dpi 170 dpi

Lecture Notes Visual Design Assignment, Version 1.3, May 2007, Copyright by Dr.Christoph Bartneck, http://www.bartneck.de Sizes

Paper Dimensions DIN

2 1

A A4 3 A

Lecture Notes Visual Design Assignment, Version 1.3, May 2007, Copyright by Dr.Christoph Bartneck, http://www.bartneck.de Sizes

Paper Dimensions DIN in mm A4 Class A Series B Series C Series 0 841 x 1189 1000 x 1414 917 x 1297 Letter 1 594 x 841 707 x 1000 648 x 917 2 420 x 594 500 x 707 458 x 648 3 297 x 420 353 x 500 324 x 458 4 210 x 297 250 x 353 229 x 324 5 148 x 210 176 x 250 162 x 229 6 105 x 148 125 x 176 114 x 162 7 74 x 105 88 x 125 81 x 114 8 52 x 74 62 x 88 57 x 81

Paper Dimensions US in inch • Letter 8.5 x 11 • Legal 8.5 x 14 • Tabloid 11 x 17

Lecture Notes Visual Design Assignment, Version 1.3, May 2007, Copyright by Dr.Christoph Bartneck, http://www.bartneck.de Sizes and Formats

Paper Weight

Weight Type < 150 g/m² Paper 160 - 200 g/m² Semi cardboard 210 - 700 g/m² Cardboard 300 - 2400 g/m² Machine cardboard or Pasteboard 400 - 2400 g/m² Pasteboard

File Formats Bitmap: • compressed - lossy: JPEG, GIF, PNG - none lossy: TIFF with LZW, ZIP • uncompressed: TIFF, PICT, BMP, PSD Vector: • Portable Document Format (PDF) • Postscript (PS) • Encapsult Postscript (EPS) • Adobe Illustrator (AI)

Lecture Notes Visual Design Assignment, Version 1.3, May 2007, Copyright by Dr.Christoph Bartneck, http://www.bartneck.de Software

Photo Editing • Adobe Photoshop • GIMP

Design: Illustrations, Posters, single page documents • Adobe Illustrator

Layout: Reports, Books, Magazine, mutliple page documents • Adobe InDesign • Quark Express

Screen Design Web publishing: • Graphics: Adobe Image Ready • Interaction: Adobe Flash • HTML: Dreamweaver CD ROM publishing: • Interaction: Adobe Director

Lecture Notes Visual Design Assignment, Version 1.3, May 2007, Copyright by Dr.Christoph Bartneck, http://www.bartneck.de Task 01: Color Reproduction

Reproduce a picture of yourself. The color picture should con- tain a fair amount of your face and also an appealing back- ground. Print it on three different printers, including the ID color laser printer.

The reproductions shall have the same size and color as the original. The reproductions shall be as similar as possible to the original. Mount the original picture together with the reproductions on an A4 cardboard and write your name on the back.

Lecture Notes Visual Design Assignment, Version 1.3, May 2007, Copyright by Dr.Christoph Bartneck, http://www.bartneck.de Color spaces

Color ranges • Humans perceive 10 million different colors • Monitors (CRT and TFT) display 16.7 million colors • Offset Printers reproduce 576.000 colors

Color models • Additive mixing is the mixing of light (RGB, HSB, LAB) • Substractive mixing is the mixing of particles (CMYK, Pantone, HKS)

Additive Substractive

Lecture Notes Visual Design Assignment, Version 1.3, May 2007, Copyright by Dr.Christoph Bartneck, http://www.bartneck.de Relation of RGB to CMYK

Red Magenta

Yellow Blue

Green Cyan

Lecture Notes Visual Design Assignment, Version 1.3, May 2007, Copyright by Dr.Christoph Bartneck, http://www.bartneck.de Johannes Itten’s contrast theory

The pure color (hue) contrast The contrast of saturation The contrast of light and dark

The contrast of complements The contrast of warm and cool The contrast of quantity Simoultaneous contrast

Lecture Notes Visual Design Assignment, Version 1.3, May 2007, Copyright by Dr.Christoph Bartneck, http://www.bartneck.de Color Management

Color Managment Software is part of the Operating System • ColorSync for Mac • Microsoft Windows Control Panel

Lecture Notes Visual Design Assignment, Version 1.3, May 2007, Copyright by Dr.Christoph Bartneck, http://www.bartneck.de Color Management

What is 255 Blue?

ICC Profiles • International Color Consortium (http://www.color.org/) • cross-platform device profile format • for new and untagged documents use Adobe RGB (1998)

Calibration • Existing profiles for all devices • Software profiling for monitors (Adobe Gamma) • Hardware profiling for monitors, scanners and printers

Files that support embedded color profiles • PSD, PDF, JPEG, TIFF, EPS, DCS, and PICT

Lecture Notes Visual Design Assignment, Version 1.3, May 2007, Copyright by Dr.Christoph Bartneck, http://www.bartneck.de Color Management in Photoshop

Lecture Notes Visual Design Assignment, Version 1.3, May 2007, Copyright by Dr.Christoph Bartneck, http://www.bartneck.de Color Printing Process

Cyan Magenta Yellow Key (Black) Component Channel Halftone

Lecture Notes Visual Design Assignment, Version 1.3, May 2007, Copyright by Dr.Christoph Bartneck, http://www.bartneck.de Color range comparision

RGB Gammut Warning CMYK

Lecture Notes Visual Design Assignment, Version 1.3, May 2007, Copyright by Dr.Christoph Bartneck, http://www.bartneck.de Color and Legibility

Read this text out Read this text out loud. loud.

Read this text out loud.Lor- per in ut utatetue dip et, vel utem vel dolore magna ad eum venibh elisim nonsequat iuscillum el iureet la autat Read this text out praestrud dolenibh ea faccum volortin henis nos dit augiat. loud. Duipsum nibh eum doluptat aliquamconse tin ulla feugiam dolore ver sit at. Ut lorem inisi tetum velenis alissit ute

Lecture Notes Visual Design Assignment, Version 1.3, May 2007, Copyright by Dr.Christoph Bartneck, http://www.bartneck.de Anatomy of a Typeface

Ascender

Serifs

Tail

IpbGtQDescender Spur Terminal

meanline

Anxiety baseline

Lecture Notes Visual Design Assignment, Version 1.3, May 2007, Copyright by Dr.Christoph Bartneck, http://www.bartneck.de Typeface Family

Futura Light Futura Light Condensed Futura Light Oblique Futura Light Oblique Condensed Futura Regular Futura Regular Condensed Futura Oblique Futura Oblique Condensed Futura Heavy Futura Bold Condensed Futura Heavy Oblique Futura Bold Oblique Condensed Futura Bold Futura Black Condensed Futura Bold Oblique Futura Black Oblique Condensed Futura Black Futura Black Oblique

Lecture Notes Visual Design Assignment, Version 1.3, May 2007, Copyright by Dr.Christoph Bartneck, http://www.bartneck.de Typeface Classes

Antiqua History Sabon Times Stanley Morrison 1931 Palatino Bodoni Giambattista Bodoni 1739 Stone Serif Garamond Claude Garamond 1532 Baskerville John Baskerville 1754 Serif Univers Adrian Frutiger 1957 Courier Futura Paul Renner 1928 Rockwell Helvetica Max Miedinger 1957 San Serif Gill Erich Gill 1927 Futura Palatino Hermann Zapf 1950 Frutiger Walbaum Erich Walbaum 1810 Gill Caslon William Caslon 1816 Clarendon H.Eidenbenz 1951 Handwriting Shelly

Lecture Notes Visual Design Assignment, Version 1.3, May 2007, Copyright by Dr.Christoph Bartneck, http://www.bartneck.de Typefaces and Fonts

Bitmap Fonts Vector Fonts

Bitmap Fonts PostScript Fonts TrueType Fonts OpenType Fonts Source • Fontshop (www.fontshop.de), about 140 Euro per font • Linotype (http://www.fontexplorer.com/FontStore/) • Monotype (http://www.monotype.com/)R Lecture Notes Visual Design Assignment, Version 1.3, May 2007, Copyright by Dr.Christoph Bartneck, http://www.bartneck.de Legibility - Typeface Size

Lortin eugait, quis aliquatem dolore mod Flow text molore corperat ute commolo eriureet ut aliqui enit, verat et nissequisi. Duissi. Lore consed delesto exer incip et wissectet, core commodo ortis eumsand erat, vullan elendip ummolesenit, susto eu facilismod tie mincipit wismodiam vullandip elit la feuisse dignisl dui exer irilla adipis nos ea conullu patum ipis ex el exer sit la facidu. 9 Point Lor sumsandipit velit iril iure ex enit utpat. Ut aliquat, sum nulputpate minciduisim dolobor eraesectet alit, con er suscing eugiamet adip etuero estrud dignis non hendre te magnim inim adit iustrud dolore enisl ullamconum- my nim acin veliquis atumsandrer sectetum endreet ip ea feugiametue min esequat dolutpat. 10 Point

Lor sumsandipit velit iril iure ex enit utpat. Ut aliquat, sum nulputpate minciduisim dolobor eraesectet alit, con er suscing eugiamet adip etuero estrud dignis non hendre te magnim inim adit iustrud dolore enisl ullamconum. 11 Point

Lor sumsandipit velit iril iure ex enit utpat. Ut aliquat, sum nulputpate minciduisim dolobor eraesectet alit, con er suscing eugiamet adip etuero estrud dignis non hendre te magnim inim adit iustrud dolore enisl ulla- 12 Point

Lecture Notes Visual Design Assignment, Version 1.3, May 2007, Copyright by Dr.Christoph Bartneck, http://www.bartneck.de Legibility - Kerning and Tracking Kerning Avengers A V Avengers AV

Tracking Avengers normal

Avengers +50

Avengers +100

Lecture Notes Visual Design Assignment, Version 1.3, May 2007, Copyright by Dr.Christoph Bartneck, http://www.bartneck.de Legibility - Word Spacing

Lecture Notes Visual Design Assignment, Version 1.3, May 2007, Copyright by Dr.Christoph Bartneck, http://www.bartneck.de Legibility - Line Spacing

Lore corperc pisis digna conulput volorer sis nul- Normal = 120% of Fontsize, putem quam ing etuerat irit dio eum zzrit, quam nos 14pt Text, 16.8pt Line Spacing digna faccum velendion ut ad dolum am, conum zz- rilla at, quation llaore miniatissis adigna feum aciduisissit lor si enit lute do ex elendit at. Ut at nostionse

Ut nulla aliquam nit laorerit wisit inibh eugiatuer sim 14pt Text, 18pt Line Spacing nonsenit, veliquat. Duisl dunt ut loboreet wis et vol- ortie min esto etumsan henim inisci te cor aliquam velit, commodio consenis essed tionsequis ea feu- giamet iustrud tatuerit lan hent dunt at la

dre cor adiat, quat, quam irit loreet ut veliquam do 14pt Text, 22pt Line Spacing conse doloreetum ipit iuscillum velent la commy nos nulputat dolortisim quisi ex euisse dolore tat. Duis augait adionulla consed tat diat, sectem zzrilissis adi- ametum et vent iriurer iniscid ipsumsa drero

ustionsectet dolestisci blaore velesti modolorem alit 14pt Text, 24pt Line Spacing nim veraesto duisl ulputem dolore elit praestin ex ea facilla am nos nostio odolor susto corero com- mod tisl iriureros amcorer ipit ut exerci elestrud do-

Lecture Notes Visual Design Assignment, Version 1.3, May 2007, Copyright by Dr.Christoph Bartneck, http://www.bartneck.de Legibility - Line Spacing / Leading

Lorem diamet, commy nullupta- Durchschuss Linespace tio con utpatisl utat ut praestrud Fontsize del ute commy nonullum elesed

Visual Lorem diamet, commy nullupta- Linespace tio con utpatisl utat ut praestrud del ute commy nonullum elesed

Lecture Notes Visual Design Assignment, Version 1.3, May 2007, Copyright by Dr.Christoph Bartneck, http://www.bartneck.de Legibility - Line Spacing / Leading

Lore corperc pisis digna conulput volorer sis nulputem quam ing etuerat irit dio eum zzrit, quam nos digna faccum velendion ut ad dolum am, conum zz- rilla at, quation llaore miniatissis adigna feum aciduisissit lor si enit lute do ex elendit at. Ut at nostionse

Lecture Notes Visual Design Assignment, Version 1.3, May 2007, Copyright by Dr.Christoph Bartneck, http://www.bartneck.de Legibility - Line Length

Optimal Line Lenght • Books and 1-2 Column Text: 50-60 Characters. • A4 with 4 Columns: 30-40 Characters.

Lorer aliquam nos aliquis enim iuscipis ad dolorpe iliquis amet, commy nos nullam, sed tie dio er iuscipisi tion ero enit ing ex euguer in eugait lut et la faciliquat vent adio esto consed moluptat. Ut nullumm doloborper sumsandre exero od exer accum zzriuscidunt nulla facilluptat adigna faciliquis acinis autem amet inis dolenim in volor am, vel do del duisim dolobor incil inim velese dip elestis amconse iatummy nullaor sequisi ciduip ex ea accum dunt dionsequat iliquat niatue min utpat. Ut utetum vulla faci enibh eugiat ad magna adipit exercilisim vulla commy nisi et laore dolum dolore feu facing ex ea alis adipit lore dolor sisim eu facil ullan hendreraesto do essequat dui

Lecture Notes Visual Design Assignment, Version 1.3, May 2007, Copyright by Dr.Christoph Bartneck, http://www.bartneck.de Legibility - Alignment

Lorer aliquam nos aliquis enim iuscipis Lorer aliquam nos aliquis enim iuscipis ad dolorpe iliquis amet, commy nos ad dolorpe iliquis amet, commy nos nullam, sed tie dio er iuscipisi tion ero nullam, sed tie dio er iuscipisi tion ero enit ing ex euguer in eugait lut et la enit ing ex euguer in eugait lut et la faciliquat vent adio esto consed molup- faciliquat vent adio esto consed moluptat. Ut nullumm doloborper sumsan- tat. Ut nullumm doloborper sumsandre exero od exer accum zzriuscidunt dre exero od exer accum zzriuscidunt nulla facilluptat adigna faciliquis acinis nulla facilluptat adigna faciliquis acinis autem amet inis dolenim in volor am, autem amet inis dolenim in volor am, vel do del duisim dolobor incil inim vel do del duisim dolobor incil inim

Left Right

Lorer aliquam nos aliquis enim iuscipis Lorer aliquam nos aliquis enim iuscipis ad dolorpe iliquis amet, commy nos ad dolorpe iliquis amet, commy nos nul- nullam, sed tie dio er iuscipisi tion ero lam, sed tie dio er iuscipisi tion ero enit enit ing ex euguer in eugait lut et la ing ex euguer in eugait lut et la faciliquat faciliquat vent adio esto consed molup- vent adio esto consed moluptat. Ut nul- tat. Ut nullumm doloborper sumsan- lumm doloborper sumsandre exero od dre exero od exer accum zzriuscidunt exer accum zzriuscidunt nulla facilluptat nulla facilluptat adigna faciliquis acinis adigna faciliquis acinis autem amet inis autem amet inis dolenim in volor am, dolenim in volor am, vel do del duisim vel do del duisim dolobor incil inim dolobor incil inim velese dip elestis am-

Center Justified

Lecture Notes Visual Design Assignment, Version 1.3, May 2007, Copyright by Dr.Christoph Bartneck, http://www.bartneck.de Legibility - Viewing Distance

ANSI Z535.2 Standard

Safe Proportion of Letter Height to Viewing Distance is 1:25 At 25m distance a 1m heigh letter can be safely seen.

Lecture Notes Visual Design Assignment, Version 1.3, May 2007, Copyright by Dr.Christoph Bartneck, http://www.bartneck.de Combination of Typefaces

Lorer aliquam nos Lorer aliquam nos aliquis enim iuscipis ad aliquis enim iuscipis ad dolorpe iliquis amet, commy nos nullam, sed dolorpe iliquis amet, commy nos nullam, tie dio er iuscipisi tion ero enit ing ex euguer in sed tie dio er iuscipisi tion ero enit ing ex eugait lut et la faciliquat vent adio esto consed euguer in eugait lut et la faciliquat vent moluptat. Ut nullumm doloborper sumsandre adio esto consed moluptat. Ut nullumm exero od exer accum zzriuscidunt nulla facil- doloborper sumsandre exero od exer ac- luptat adigna faciliquis acinis autem amet inis cum zzriuscidunt nulla facilluptat adigna dolenim in volor am, vel do del duisim dolobor faciliquis acinis autem amet inis dolenim incil inim velese dip elestis amconse iatummy in volor am, vel do del duisim dolobor incil nullaor sequisi ciduip ex ea accum dunt dionse- inim velese dip elestis amconse iatummy quat iliquat niatue min utpat. Ut utetum vulla nullaor sequisi ciduip ex ea accum dunt

Lorer aliquam nos Lorer aliquam nos aliquis enim iuscipis ad aliquis enim iuscipis ad dolorpe iliquis amet, commy nos nullam, dolorpe iliquis amet, commy nos nul- sed tie dio er iuscipisi tion ero enit ing ex lam, sed tie dio er iuscipisi tion ero enit euguer in eugait lut et la faciliquat vent adio ing ex euguer in eugait lut et la faciliquat esto consed moluptat. Ut nullumm dolobor- vent adio esto consed moluptat. Ut nul- per sumsandre exero od exer accum zzrius- lumm doloborper sumsandre exero od cidunt nulla facilluptat adigna faciliquis acinis exer accum zzriuscidunt nulla facilluptat autem amet inis dolenim in volor am, vel do adigna faciliquis acinis autem amet inis del duisim dolobor incil inim velese dip eles- dolenim in volor am, vel do del duisim tis amconse iatummy nullaor sequisi ciduip dolobor incil inim velese dip elestis am- ex ea accum dunt dionsequat iliquat niatue conse iatummy nullaor sequisi ciduip ex

Lecture Notes Visual Design Assignment, Version 1.3, May 2007, Copyright by Dr.Christoph Bartneck, http://www.bartneck.de Task 02: Logo Design

Choose an industrial design classic and describe its history. Cre- ate a logo for this product and explain your design. Print a picture of the product, its history and your design explanation on one A4 cardboard and the logo itself on another.

Lecture Notes Visual Design Assignment, Version 1.3, May 2007, Copyright by Dr.Christoph Bartneck, http://www.bartneck.de Composition - Text Sizes

New Beach Hotel The best way to New Beach Hotel relax. The best way to relax.

dolorperos dunt pratie velent accum qui blan henisim iriurer iliscillaore dolorperos dunt pratie velent accum feugait, sim iliquam, suscidunt num qui blan henisim iriurer iliscillaore zzrit prat wismolorper iuscilisit augait feugait, sim iliquam, suscidunt num wiscidui te do odiametum enis digna zzrit prat wismolorper iuscilisit augait wiscidui te do odiametum enis digna New room rates for all seasons including free room service.

New room rates for all seasons including free room service.

Lecture Notes Visual Design Assignment, Version 1.3, May 2007, Copyright by Dr.Christoph Bartneck, http://www.bartneck.de Composition - Position in the room

Geometrical Middle Optical Middle

I am here in the air. I am here in the air.

Lecture Notes Visual Design Assignment, Version 1.3, May 2007, Copyright by Dr.Christoph Bartneck, http://www.bartneck.de Composition - Golden Cut

Proportion of 1:1.6183 or 0.6183:1

Practical Approach: 3:5:8:13:21:34 etc.

A B C

AC:AB = AB:BC

Lecture Notes Visual Design Assignment, Version 1.3, May 2007, Copyright by Dr.Christoph Bartneck, http://www.bartneck.de Composition - Axis

Lor alit wisit wismodo odolore No surface without an edge tis non hendion equatisl init irit vullaoreet, velenibh Lor alit wisit wismodo exeraesto odit nosto od er ing odolore tis non hendion erating elesse vendiate tie min equatisl init irit vullaoreet, velestie facilisi blamet aci bla velenibh exeraesto odit feu facin velestie facilisi blamet nosto od er ing erating aci bla feu facin elesse vendiate tie min velestie facilisi blamet aci bla feu facin No surface without an edge

Lor alit wisit wismodo Lor alit wisit wismodo odolore odolore tis non hendion tis non hendion equatisl init equatisl init irit vullaoreet, irit vullaoreet, velenibh velenibh exeraesto odit exeraesto odit nosto od er ing nosto od er ing erating erating elesse vendiate tie min elesse vendiate tie min velestie facilisi blamet aci bla velestie facilisi blamet aci feu facincil essi ea adip et la bla feu facincil essi ea adip facipisit il iure dolorero od ex et la facipisit il iure dolorero

Lor alit wisit wismodo od er ing erating elesse odolore tis non hendion vendiate tie min velestie equatisl init irit vullaoreet, facilisi blamet a Lor alit velenibh exeraesto odit wisit wismodo odolore tis nosto od er ing erating non hendion equatisl init Lor alit wisit elesse vendiate tie min irit vullaoreet, velenibh wismodo odolore tis non hendion velestie facilisi blamet aci exeraesto odit nosto ci bla od er ing erating equatisl init irit bla feu facin feu facincil essi ea adip et elesse vendiate tie vullaoreet, vele- la facipisit il iure dolorero min velestie facilisi nibh exeraesto Lor alit wisit wismodo od ex euguerci te cor blamet a Lor alit odit nosto od er odolore tis non hendion wisit wismodo ing erating elesse equatisl init irit vullaoreet, Lor alit wisit wismodo odolore tis non vendiate tie min velenibh exeraesto odit odolore tis non hendion hendion equatisl velestie facilisi nosto od er ing erating equatisl init irit vullaoreet, init irit vullaoreet, blamet aci bla feu elesse vendiate tie min ve- velenibh exeraesto odit velenibh exeraesto facin lestie facilisi blamet aci bla nosto od er ing erating odit nosto ci bla feu facincil essi ea adip et elesse vendiate tie min feu facincil essi ea la facipisit il iure dolorero velestie facilisi blamet aci adip et la facipisit il od ex euguerci te cor bla feu facin iure dolorero od ex euguerci te cor

Lecture Notes Visual Design Assignment, Version 1.3, May 2007, Copyright by Dr.Christoph Bartneck, http://www.bartneck.de Composition - Contrast

Lor alit wisit wismodo odolore tis non hendion equatisl init irit vullaoreet, velenibh exeraesto odit nosto od er ing erating elesse vendiate tie min velestie facilisi blamet aci bla feu facincil essi ea adip et la facipisit il iure dolorero od ex euguerci te cor Vademecum Lor alit wisit wismodo odolore tis non hendion equatisl init irit vullaoreet, dion equatisl init irit Lor alit wisit wismodo dion equatisl init irit velenibh exeraesto odit nosto od er ing vullaoreet, velenibh odolore tis non hen- vullaoreet, velenibh erating elesse vendiate tie min velestie exeraesto odit nosto dion equatisl init irit exeraesto odit nosto facilisi blamet aci bla feu facincil essi ea od er ing erating vullaoreet, velenibh od er ing erating elesse vendiate tie exeraesto odit nosto elesse vendiate tie min adip et la facipisit il iure dolorero od ex min velestie faci- od er ing erating velestie facilisi blamet euguerci te cor lisi blamet aci bla feu elesse vendiate tie aci bla feu facincil essi facincil essi ea adip et min velestie facilisi ea adip et la facipisit la facipisit il iure do- blamet. il iure dolorero od ex lorero od ex euguerci euguerci te cor Lor alit te cor Lor alit wisit teuguerci te cor. wismodo odolore tis non hendion equatisl init irit vullaoreet, velenibh exeraesto

Vademecum odit nosto od er ing

Lor alit wisit wismodo odolore tis non hendion equatisl init irit vullaoreet, Vademecum velenibh exeraesto odit nosto od er ing erating elesse vendiate tie min velestie facilisi blamet aci bla feu facincil essi ea adip et la facipisit il iure dolorero od ex euguerci te cor dion equatisl init irit vullaoreet, velenibh exeraesto odit nosto od er ing erating Lor alit wisit wismodo odolore tis non elesse vendiate tie min velestie facilisi blamet aci bla feu facincil essi ea adip hendion equatisl init irit vullaoreet, et la facipisit il iure dolorero od ex velenibh exeraesto odit nosto od er ing euguerci te cor Lor alit wisit wismodo erating elesse vendiate tie min velestie odolore tis non hendion equatisl init facilisi blamet aci bla feu facincil essi ea irit vullaoreet, velenibh exeraesto odit adip et la facipisit il iure dolorero od ex nosto od er ing erating elesse vendiate tie min velestie facilisi blamet aci bla feu euguerci te cor facincil essi ea adip et la facipisit il iure dolorero od ex euguerci te cor dion equatisl init irit vullaoreet, velenibh exeraesto odit nosto od er ing erating elesse vendiate tie min velestie facilisi blamet aci bla feu facincil essi ea adip et la facipisit il iure dolorero od ex euguerci te cor Lor alit wisit wismodo VADEMECUM

Lecture Notes Visual Design Assignment, Version 1.3, May 2007, Copyright by Dr.Christoph Bartneck, http://www.bartneck.de Page Grid Defined Outer Margin Column Width Column Space Inner Margin Top Margin

Bottom Margin

Lecture Notes Visual Design Assignment, Version 1.3, May 2007, Copyright by Dr.Christoph Bartneck, http://www.bartneck.de Page Grid

Lecture Notes Visual Design Assignment, Version 1.3, May 2007, Copyright by Dr.Christoph Bartneck, http://www.bartneck.de Page Grid - Lines

Lecture Notes Visual Design Assignment, Version 1.3, May 2007, Copyright by Dr.Christoph Bartneck, http://www.bartneck.de Page Grid - Column Height

Lorpercip ea facil dion henis nim ipisi. Lorperci tem iuscillan ullut ullan hendip- ismod duiscilis er alit aut praestrud minci blam, sim dit irit autpatie minibh etum il eu faccum nim eui et duisisi tatummy niam ea ad min ut nim vel eugait vulluptatem volore magna feuis alisi blamet atio do corperos dit lamet velent dolore ex essequam, vulluptat vent nibh ero dolestisis ad essi blan hent velit iuscillut aute faccum alis nim vullum irit

Lecture Notes Visual Design Assignment, Version 1.3, May 2007, Copyright by Dr.Christoph Bartneck, http://www.bartneck.de Page Break

A title should break between words or between letters

Lecture Notes Visual Design Assignment, Version 1.3, May 2007, Copyright by Dr.Christoph Bartneck, http://www.bartneck.de Tables - How not to do it.

Group Number Name Pieces Sold Budget in $ Adventure Role Playing 1025 Myst of Ages 120 102000 1087 Dragon Flight 250 20400 1476 The Lindberg 110 654700 Case Real time 1056 Agent Control 150 98000 2035 Dead by 350 145200 killing 5874 Humble 160 87000 Action Ego Shooter 8741 Quest Hunter 350 582000 8759 Zombie Attack 258 569000 8745 See Me See 658 24000 You Space 8254 Space hole 8 250 69000 8962 Mission 270 369000 control 8147 Blast 630 254000 Military 7654 Army Soldier 370 12000 8963 Battle Tank 4 854 14700 8953 Sky Guide 680 15800 8987 All Attack 781 698000 Simulation 3687 Soms 600 25400 3477 ID Tycoon 830 36800

Lecture Notes Visual Design Assignment, Version 1.3, May 2007, Copyright by Dr.Christoph Bartneck, http://www.bartneck.de Tables - How to do it.

Group Number Name Pieces Sold Budget in $ Adventure Role Playing 1025 Myst of Ages 120 102 000 1087 Dragon Flight 250 20 400 1476 The Lindberg Case 110 654 700 Real time 1056 Agent Control 10 98 000 2035 Dead by killing 350 145 200 5874 Humble 160 87 000 Action Ego Shooter 8741 Quest Hunter 350 582 000 8759 Zombie Attack 60 569 000 8745 See Me See You 658 24 000 Space 8254 Space hole 8 250 69 000 8962 Mission control 270 369 000 8147 Blast 630 254 000 Military 7654 Army Soldier 10 12 000 8963 Battle Tank 4 60 14 700 8953 Sky Guide 80 15 800 8987 All Attack 30 698 000 Simulation 3687 Soms 600 25 400 3477 ID Tycoon 830 36 800

Table 1: Budget of Computer games by Catergory

Lecture Notes Visual Design Assignment, Version 1.3, May 2007, Copyright by Dr.Christoph Bartneck, http://www.bartneck.de Figures

Lore eu facillam exerilit nummy num dolor am inim eugiamc nullut num irit nit nos nulput volortisi.Lortie magna conse vulput dit ad min venis num doloborerate estie te faccum nonulla faccum non vulla accummolum iriuscil elit laore tem aci ting eui euguerat prat pratet adiatie deliquate velit, cor ad te molenibh ex er sim vel il ea alit in volore mod te magna corercilit praesto del utem veniam, vercidui exer illan henim iustion mmolutat. Ut eu faccummod magnisi see Figure 2.

Figure 2: Parrot

Lorper alit, senibh eum quat. Ut am acilit wis dolent augiat la faci bla facipit lore magna conse dio odolorero odo eugiamet la commoloreet praestrud tat, si ex et et vero euguerc liquis nos et am adit nibh enim volorpe cillaore dolore magnim velit, consed mincin eu feugue molor iusci blandre feugait, con velit endiamconse do corer summod dolore dolor at. Ut ute tie modip el dolorem eu feugait adi-

Lecture Notes Visual Design Assignment, Version 1.3, May 2007, Copyright by Dr.Christoph Bartneck, http://www.bartneck.de Bibliography American Psychology Association (APA), http://www.apa.org/ Publication Manual of the American Psychological Association, Fifth Edition Lor suscil utpat. Lore dolor aci (Nass & Reeves, 1996) bla amet aliquat acipisl ea consed dolestrud ero dolor in velit wisci er ilit lore dunt lut veliquam iureet velisi. Dui tat. Duis at nos nonum dionulputem iure eratem nonse velendio od magnim dipit adigna faccum iliscin ulla commy (NEC, 2001) nonsectet utat, qui blamet veliquis nostis aliquamcon ulput ent auguerc duisit eugueriusto odolenisi. delis nim nit iustio et, venit augait volorti ciliquat faciduis adion eugait volorem quipit nonsecte essed (Cassell et al., 1998) magna ad et, cortinit adiat. Velit nibh enisi (Is- bister, Nakanishi, Ishida, & Nass, 2000).

References Cassell, J., Pelachaud, C., Badler, N., Steedman, M., Achorn, B., Becket, W., et al. (1998). Animated Conversation: Rule-based Generation of Facial Expression, Gesture and Spoken Intonation for Multiple Conversational Agents. In M. May- bury & W. Wahlster (Eds.), Readings in Intelligent User Interfaces. San Francisco: Morgan Kaufmann Publishers. Isbister, K., Nakanishi, H., Ishida, T., & Nass, C. (2000). Helper Agent: Design- ing an Assistant for Human-Human Interaction in a Virtual Meeting Space. Pa- per presented at the Conference on Human Factors in Computing Systems (CHI2000), Den Hague. Nass, C., & Reeves, B. (1996). The Media equation. Cambridge: SLI Publications, Cambridge University Press. NEC. (2001). PaPeRo, from http://www.incx.nec.co.jp/robot/PaPeRo/english/

Lecture Notes Visual Design Assignment, Version 1.3, May 2007, Copyright by Dr.Christoph Bartneck, http://www.bartneck.de Task 03: Report

Choose a current or previous project that you worked on here at the ID faculty. Layout the report and bind it.

Lecture Notes Visual Design Assignment, Version 1.3, May 2007, Copyright by Dr.Christoph Bartneck, http://www.bartneck.de Structural Elements - Heading

Graphic Design is an Art that nobody is able UPPERCASE IS DIFFICULT TO READ to learn in a reasonable amount of effort. Lorem vel ea con utatuer autem velit ercincipit illumsa dreetue aessed enismolortio od do od Lorem vel ea con utatuer autem velit ercincipit enim iure feuipis idunt acin ut alit loreraestrud illumsa dreetue aessed enismolortio od do od eugait eu faccummy nis alisis at nonse vullam, enim iure feuipis idunt acin ut alit loreraestrud consed duisci eum velesent wisl et, velis num eugait eu faccummy nis alisis at nonse vullam, delit etumsandre dignit in ut laorLorem venibh consed duisci eum velesent wisl et, velis num ex enim augiat ad dit, quipsus ionsecte tincil delit etumsandre dignit in ut laorLorem venibh utem dolore ting ea faci bla feu faccum eum. ex enim augiat ad dit, quipsus ionsecte tincil utem dolore ting ea faci bla feu faccum eum.

Justified Paragraphs are We plea for more Logic in absolutely forbidden in titles. Titles. Lorem vel ea con utatuer autem velit ercincipit Lorem vel ea con utatuer autem velit ercincipit illumsa dreetue aessed enismolortio od do od illumsa dreetue aessed enismolortio od do od enim iure feuipis idunt acin ut alit loreraestrud enim iure feuipis idunt acin ut alit loreraestrud eugait eu faccummy nis alisis at nonse vullam, eugait eu faccummy nis alisis at nonse vullam, consed duisci eum velesent wisl et, velis num consed duisci eum velesent wisl et, velis num delit etumsandre dignit in ut laorLorem venibh delit etumsandre dignit in ut laorLorem venibh ex enim augiat ad dit, quipsus ionsecte tincil ex enim augiat ad dit, quipsus ionsecte tincil utem dolore ting ea faci bla feu faccum eum. utem dolore ting ea faci bla feu faccum eum.

Lecture Notes Visual Design Assignment, Version 1.3, May 2007, Copyright by Dr.Christoph Bartneck, http://www.bartneck.de Structural Elements - Subheadings (How not to do it) Heading at level one min veleniam, vel ut iusciliqui bla commy nulputpat augiatet vent ipit alit la feu feum incidunt loborem ilit incinim inciliquis euis et ad ex ea facilis nim diamcon tem zzrit diamet at. Ut nonsenismod dio et lore modolore ming ea feum ex ero Heading at level two min veleniam, vel ut iusciliqui bla commy nulputpat augiatet vent ipit alit la feu feum incidunt loborem ilit incinim inciliquis euis et ad ex ea facilis nim diamcon ectem zzrit diamet at. Ut nonsenismod dio et lore modolore ming ea feum ex ero

Heading at level three Flow text.Lore consectem vent accum velit nulputat. Ut vel do dolutat lorperi strud mod mincipit del ullandre modoloreet veros ad molore tat. Duis nulla faccumm dolese faciliq issim quamet vendre doloborper in vulla conulput lum quamcore min veleniam, vel ut iusciliqui bla commy nulputpat augiatet vent ipit alit la feu

Lecture Notes Visual Design Assignment, Version 1.3, May 2007, Copyright by Dr.Christoph Bartneck, http://www.bartneck.de Structural Elements - Subheadings (How to do it) Heading at level one min veleniam, vel ut iusciliqui bla commy nulputpat augiatet vent ipit alit la feu feum incidunt loborem ilit incinim inciliquis euis et ad ex ea facilis nim diamcon tem zzrit diamet at. Ut nonsenismod dio et lore modolore ming ea feum ex ero Heading at level two min veleniam, vel ut iusciliqui bla commy nulputpat augiatet vent ipit alit la feu feum incidunt loborem ilit incinim inciliquis euis et ad ex ea facilis nim diamcon ectem zzrit diamet at. Ut nonsenismod dio et lore modolore ming ea feum ex ero

Lecture Notes Visual Design Assignment, Version 1.3, May 2007, Copyright by Dr.Christoph Bartneck, http://www.bartneck.de Structural Elements - Section headings

53 Dolupa umumsam delgitis

Lorper suscilisi eu feugait et, vent wissectem eraese tie magna faccum in ero dolestie dolent wisse tem dolupta umsan essi. Lore faccum dipsum iure faciliquis acil dolor aciliscipit alis numsan utatuer esecte min ver secte core te commodipis etummod lutpat. Dui bla feugue eugait dio odolortio od doloborero dolor aliquam, volore tem ipis autem nisiscidunt nulpute doluptat. Ut in et ad eugiam am iliquam, sus- cinc lismodo delenibh endrem zzriliquat ulla ad et,Lore dionsed dui tat wiscilisl del do delit iriure ex ercing ex et, volestie conulla aute tating ex ex estrud ercil delesse

Dolupa umumsam delgitis

DOLUPA UMUMSAM

Lecture Notes Visual Design Assignment, Version 1.3, May 2007, Copyright by Dr.Christoph Bartneck, http://www.bartneck.de Structural Elements - Intends

Lorper iurem iustinibh ent nit ad tet Lorper iurem iustinibh ent nit ad etummod tetue ex ex ea consent tet etummod tetue ex ex ea consent iliquam ad tat, conse faci tionsequis iliquam ad tat, conse faci tionsequis adit il euissit at diam nullandiam adit il euissit at diam nullandiam nulluptatem numsan eummy. nulluptatem numsan eummy. nullandigna feugait ullaort nciduis nullandigna feugait ullaort nibh etum zzril iliquat. Dui euis do nciduis nibh etum zzril iliquat. Dui do consequis nim nis aliquis dio euis do do consequis nim nis aliquis odolor sim zzril dolor incil dolute dio odolor sim zzril dolor incil dolute dipisi et prat acilis dolore magnis duis dipisi et prat acilis dolore magnis duis nonullaore ming euis nulla facilit ipisit nonullaore ming euis nulla facilit ipisit ut autat. Ut nit, voloborem zzril iure ut autat. Ut nit, voloborem zzril iure veliquam incidunt venim quat. Duipit veliquam incidunt venim quat. Duipit velis nulpute magnis nulputat. Duisl velis nulpute magnis nulputat. Duisl ing eugait luptat, qui exerostrud tat. ing eugait luptat, qui exerostrud tat. Ut wismolo tisi ladenmimem. Ut wismolo tisi ladenmimem.

Loreet autpat Loreet autpat Lor ad ex exeriusci bla feuisl ipis Lor ad ex exeriusci bla feuisl ipis eumsandreet veros autpatu riure eumsandreet veros autpatu riure ming eui er illa aliquat ulluptat. Ut ming eui er illa aliquat ulluptat. Ut vulla feu faciliqui bla feu faccumsan vulla feu faciliqui bla feu faccumsan hent luptatet praesed modolore hent luptatet praesed modolore magna faccum estie feuip eugiate magna faccum estie feuip eugiate magna feugueros num ipit lore te do magna feugueros num ipit lore te do er sumsandre consecte et et luptatie er sumsandre consecte et et luptatie corpero dolore del eliquisl dolutpatie corpero dolore del eliquisl dolutpatie

Lecture Notes Visual Design Assignment, Version 1.3, May 2007, Copyright by Dr.Christoph Bartneck, http://www.bartneck.de Structural Elements - Paragraph Spacing

Lorper iurem iustinibh ent nit ad tet Lorper iurem iustinibh ent nit ad tet etummod tetue ex ex ea consent etummod tetue ex ex ea consent iliquam ad tat, conse faci tionsequis iliquam ad tat, conse faci tionsequis adit il euissit at diam nullandiam adit il euissit at diam nullandiam nulluptatem numsan eummy. nulluptatem numsan eummy.

nullandigna feugait ullaort nciduis nullandigna feugait ullaort nciduis nibh etum zzril iliquat. Dui euis do nibh etum zzril iliquat. Dui euis do do consequis nim nis aliquis dio do consequis nim nis aliquis dio odolor sim zzril dolor incil dolute odolor sim zzril dolor incil dolute dipisi et prat acilis dolore magnis duis dipisi et prat acilis dolore magnis duis nonullaore ming euis nulla facilit ipisit nonullaore ming euis nulla facilit ipisit ut autat. Ut nit, voloborem zzril iure ut autat. Ut nit, voloborem zzril iure veliquam incidunt venim quat. Duipit veliquam incidunt venim quat. Duipit velis nulpute magnis nulputat. Duisl velis nulpute magnis nulputat. Duisl ing eugait luptat, qui exerostrud tat. ing eugait luptat, qui exerostrud tat. Ut wismolo tisi ladenmimem. Ut wismolo tisi ladenmimem. Loreet autpat Loreet autpat Lor ad ex exeriusci bla feuisl ipis eumsandreet veros autpatu riure Lor ad ex exeriusci bla feuisl ipis ming eui er illa aliquat ulluptat. Ut eumsandreet veros autpatu riure vulla feu faciliqui bla feu faccumsan ming eui er illa aliquat ulluptat. Ut hent luptatet praesed modolore vulla feu faciliqui bla feu faccumsan magna faccum estie feuip eugiate hent luptatet praesed modolore magna feugueros num ipit lore te do magna faccum estie feuip eugiate er sumsandre consecte et et luptatie corpero dolore del eliquisl dolutpatie

Lecture Notes Visual Design Assignment, Version 1.3, May 2007, Copyright by Dr.Christoph Bartneck, http://www.bartneck.de Structural Elements - Lists

Lor si. Lortie mod minim qui- Lor si. Lortie mod minim qui- sis aut venisim zzriuscidunt sis aut venisim zzriuscidunt ipis digna consecte feu facil eu ipis digna consecte feu facil eu facinim irit nim dolestrud tat. facinim irit nim dolestrud tat. Duipis alit nos nummodi nulla Duipis alit nos nummodi nulla feuisl dip eriurem et adignis feuisl dip eriurem et adignis dolore magnim zzrilit lor sum dolore magnim zzrilit lor sum del in utat, quam del in utat, quam - niamcore coreet dit wisisisi • niamcore coreet dit wisisisi - tet veliquipit la facilit dio esed tationse conulputat • tet veliquipit la facilit dio - exer susto conulputat esed tationse conulputat - dignis atem eriusci esed ta- • exer susto conulputat tionse conulputat • dignis atem eriusci esed - eu faccum venismo uptat tationse conulputat luptat wisim do deleniat laore modolortio cortionum illa • eu faccum venismo uptat feugiam, sequisit, consectem luptat wisim do deleniat laore veniam in exerostin henisci modolortio cortionum illa laorem acil utatet, qui et nis feugiam, sequisit, consectem non ulla aut nulluptate do- veniam in exerostin henisci luptat. Lor ipit wis nostrud laorem acil utatet, qui et nis tis nulput wis esed tationse non ulla aut nulluptate do- conulputat. Duismod dolo- luptat. Lor ipit wis nostrud borem illan hent ut ullandrem tis nulput wis esed tationse

Lecture Notes Visual Design Assignment, Version 1.3, May 2007, Copyright by Dr.Christoph Bartneck, http://www.bartneck.de Task 04: Poster Design

Choose a current or previous project that you worked on here at the ID faculty. Create and print an A0 poster that presents the results of that project.

Lecture Notes Visual Design Assignment, Version 1.3, May 2007, Copyright by Dr.Christoph Bartneck, http://www.bartneck.de Bibliography

Making and Breaking the Grid by Timothy Samara ISBN 1564968936 Praktische Typografie by Ralf Turtschi ISBN 3721202929 The Complete Manual of Typography by James Felici ISBN 0321127307 Digital Color and Type by Rob Carter ISBN 2880466881 Elements of Color by Johannes Itten ISBN 0471289299 Zotero - A Firefox based free reference manager | http://www.zotero.org/

Lecture Notes Visual Design Assignment, Version 1.3, May 2007, Copyright by Dr.Christoph Bartneck, http://www.bartneck.de