Vassar College Digital Window @ Vassar Senior Capstone Projects 2020 The marvel media method: negotiations in transmedia franchise structure and fan participation Jonathan Hazin Follow this and additional works at: https://digitalwindow.vassar.edu/senior_capstone Recommended Citation Hazin, Jonathan, "The marvel media method: negotiations in transmedia franchise structure and fan participation" (2020). Senior Capstone Projects. 969. https://digitalwindow.vassar.edu/senior_capstone/969 This Open Access is brought to you for free and open access by Digital Window @ Vassar. It has been accepted for inclusion in Senior Capstone Projects by an authorized administrator of Digital Window @ Vassar. For more information, please contact
[email protected]. Vassar College The Marvel Media Method: Negotiations in Transmedia Franchise Structure and Fan Participation A research thesis submitted to The Department of Film Jonathan Hazin Fall 2019 Table of Contents Introduction ……….. 2 Chapter 1 – Cinematic Primacy in Marvel’s Transmedia Universe ……… 11 Chapter 2 – Marvel Television Before Disney+ ……… 26 Chapter 3 – Credibility in Creator Cameos ……… 40 Chapter 4 – Producers ! Content ! Fandom ! Producers ……… 52 Conclusion ……… 66 Appendix ……… 70 Citations and Bibliography ……… 73 Acknowledgements Every step of this thesis—brainstorming, planning, writing and editing—would not have been possible without the guidance and generosity of the following people. To Mom and Dad, thank you for your constant support. I feel very proud to have shared Vassar with you two, despite our different experiences and interests while studying here. In no small part thanks to your love and encouragement, coming back to campus in the future will always feel like a homecoming. To my readers: Allegra DeNooyer, Olivia Guarnieri, Jaewon Kang, Joseph LaCascia, Zoya Qureshi, Sonali Shah and Medha Venkat-Ramani.