The Learning Edge for Healthcare Strategists BRIDGING WORLDS THE FUTURE ROLE OF THE HEALTHCARE STRATEGIST SECOND EDITION Dear Colleague: I am pleased to share with you the second edition of Bridging Worlds, just released by The Society for Healthcare Strategy & Market Development (SHSMD), a professional membership group of the American Hospital Association. This report includes fresh input from recent leadership interviews, updates to the evolving healthcare landscape, new strategic opportunities, case examples, and refinements to the strategic implications, skills, and attributes for strategy professionals. SHSMD first released Bridging Worlds: The Future Role of the Healthcare Strategist in 2014 to help strategy professionals and other healthcare leaders navigate their organizations through radical transformation. Bridging Worlds identified the attributes and skills needed for future success, and was distributed to thousands of healthcare strategy leaders across the country, including CEOs, strategic planners, business developers, marketers, communicators, and physician strategists. It received wide acclaim and served as the genesis for SHSMD ADVANCE™, a comprehensive roadmap for skill development. Since its inception in 2016, SHSMD ADVANCE has resulted in hundreds of self- assessments and targeted educational activities to grow individual and team skill sets, helping to shape our future workforce. This latest edition is a valuable tool for any healthcare strategy leader serving as a change agent or leading innovative organizational transformation. Please share this resource with your colleagues. The electronic version is available at no cost at shsmd.org/BridgingWorlds. To purchase print copies, or for information on SHSMD ADVANCE or other related resources, please contact SHSMD at
[email protected]. SHSMD invites your questions, comments, and ideas as you begin to read and use this document to drive change in your organization.