4G-World-Show-Daily

OCT 29 • NOV 1 • MCCORMICK PLACE • CHICAGO THE LARGEST GLOBAL EVENT FOR 4G INNOVATION 2012 OFFICIAL SHOW DAILY DAY2 T-Mobile Sets the Record Straight on Merger Prusch Pitches BY MAISIE RAMSAY Value of Clearwire’s -Mobile USA CTO Neville Ray joined Spectrum T4G World by video BY ANDREW BERG link on Wednesday to f success in wireless comes set the record straight on down to who has the most his company’s pending I spectrum, then Clearwire just merger with MetroPCS. might have a bright future ahead “Technology is not an of it. obstacle,” Ray said. That was the argument made Ray’s presentation by Eric Prusch during a Monday covered a number of afternoon keynote here at 4G key points about the World, a pitch made less than transaction, which T-Mobile USA’s Neville Ray joined 4G World on Wednesday via video link. a week after the company an- will make T-Mobile a nounced a 60 percent reduction stronger fourth-place competitor with a combined trying to integrate MetroPCS’ legacy CDMA network in its TDD-LTE rollout next customer base of 42.5 million and substantially with T-Mobile’s GSM service, the operator is going summer. increase the amount of spectrum it has for LTE. to simply migrate MetroPCS customers. Prusch said the company’s T-Mobile and MetroPCS’ disparate technologies The task will be made easier because 60 percent of massive spectrum reserves in the were one of the issues Ray addressed. Instead of T-Mobile continued on page 6 2.5 GHz band (Band 41) are only increasing in value, as massive players like China Mobile in China and Bharti Airtel in India AT&T Network Exec Dishes on Small Cells, SON, DAS adopt the frequency for their BY MAISIE RAMSAY technologies at AT&T Labs, in California and Georgia TDD-LTE deployments. T&T network technology said self-organizing network have resulted in a 10 percent Clearwire not only has more executive Kris Rinne told (SON) technology has been an improvement in call “retainability” spectrum than any other carrier A a packed crowd yesterday “important tool” to maximize the and throughput. in the United States, but it’s also that the operator’s early small cell benefits of femtocells, picocells Wi-Fi hotspots are another contiguous, Prush said, which deployments showed promise, but and metrocells. AT&T finished its part of AT&T’s plan to address only adds to the company’s value some hurdles still remain. nationwide SON rollout earlier continual increases in data traffic, proposition. “There’s still a lot of this year using technology from which it reports has risen 20,000 According to a report from optimization that needs to Intucell, a company it began percent between the time it got the IDC, Clearwire is able to oper- be done,” Rinne said, citing working with in 2011 at its Silicon iPhone in 2007 and last year. The ate on a single bandwidth in ex- interference management, backhaul Valley development center. operator has a network of more cess of 130 MHz on average, in- and issues related to local zoning “SON is used to improve than 30,000 Wi-Fi hotspots that it cluding approximately 160 MHz and regulations. AT&T has begun network quality by detecting is leveraging to move data off its on average in top 100 markets its initial deployment of small cells when we have cell sites that are cellular network. where capacity constraints are in “several venues” and is still overloaded, and working with When asked whether AT&T the most likely to emerge. doing final field testing. neighboring cell sites to offload would be able to extend its SON Prusch said Clearwire intends Rinne, who serves as senior that tower,” Rinne said, adding platform past its cellular network to capitalize on that advantage vice president of network that initial SON deployments AT&T continued on page 10 Prusch continued on page 10 WORLD Wireless Week’s Show Daily • October|31|2012 3 CCC Keeps Safety Top of Mind for Connected Cars BY MAISIE RAMSAY to do, but do so in a safe driving is,” he says. For instance, the issue before legislators get espite scores way.” some may ban voice calls while involved.” of legislation MirrorLink works driving, while other jurisdictions Since its launch in 2011, the to stop driv- by connecting drivers’ may limit the restriction to texting. CCC has launched its MirrorLink D ers from using smartphones into the The consortium is aiming to standard and grown its member their cell phones behind video display found on get standards in place before the base to more than 75. The group the wheel, distracted newer model vehicles. government decides more heavy- is backed by major car manufac- driving remains a huge Once connected by USB, handed involvement is necessary. turers such as General Motors, problem. Bluetooth, Wi-Fi or “By looking at it from the Ford, Volkswagen, Toyota and An estimated 3,092 Ewing other technology, the in- view of how to address regulatory Honda, manufacturers of in-car people died in car crashes caused car display presents a set of apps concerns, we can deliver on the displays like Sony and Panasonic, by distracted driving in 2010, from the phone that are deemed promise of keeping distracted driv- and smartphone makers LG, HTC, according to the most recent sta- safe for use while driving, such as ing from becoming a more serious Nokia and Samsung. tistics available from the National navigation, calls and music. Apps problem than it is,” Ewing says. The MirrorLink standard is Highway Transportation Safety that aren’t appropriate for use “We’re not trying to unnecessar- currently only available to CCC Administration. while driving, like Angry Birds ily burden anyone, but address members. ● The Car Connectivity and texting, cannot be accessed Consortium is tackling this prob- through the display. lem with its MirrorLink stan- “It’s not just a connectivity dard, which it will discuss at the environment, it’s a way to control Connecting With A Smarter Car what apps can be run,” Ewing panel on Wednesday afternoon. says. “We’re trying to make sure Alan Ewing, executive director people don’t do things that are ob- of the CCC, says technology must viously taking away from driving, be part of the solution because like typing out text messages or laws alone have failed to change playing games.” consumer behavior. The CCC is in the process of “You can’t just tell people not developing industry-wide guide- to do it. If that were the case, this lines on which apps are appropri- wouldn’t be a problem,” he says. ate for in-car use. “We’re trying to create an environ- “It’s a very challenging thing, ment where you can do the things because globally there are very This prototype uses the Car Connectivity Consortium’s MirrorLink standard to make the in-car you need to do and arguably need different views on what distracted use of cell phones safer. Sequans Chip Aims at M2M, Connected Devices BY MAISIE RAMSAY line is the SQN3101 Firefly, an LTE ated a new family of products, it’s value-driven equans is showing off a new LTE baseband chip that offers up to 50 LTE,” Karam says. chipset aimed at M2M and con- Mbps of throughput with low power The SQN3101 Firefly chip is available now, Snected devices. consumption. The chip is designed to and Sequans plans to release additional chips The company already had a line of provide device makers everything they in the streamliteLTE line. “The target is fur- LTE chips for devices like smartphones, need – and nothing they don’t – for ther optimization of the solution to bring costs USB modems and mobile hotspots, but LTE-enabled M2M products and con- down,” Karam says. “We want it to be very the chips’ price tag made them impracti- nected devices. close to what you get with Wi-Fi.” cal for the cost-conscious M2M market. Karam Throughput capacity in the new Karam pictures the Firefly chip embedded So Sequans developed a new, less chip is lower than the 150 Mbps deliv- in a variety of devices, a lower priced chip that costly family of chips more practical for M2M ered by chips in Sequans’ smartphone-focused will help enable the “Internet of things” which applications. streamrichLTE product family, but will be suffi- many envision as the future of wireless technol- “We’re delivering the right price for what’s cient for connected devices like cameras, eRead- ogy. Making that future a reality will require required for features and performance,” says ers and gaming devices. LTE chips to become so cheap they become Sequans CEO Georges Karam. Development of the streamrichLTE line was as ubiquitous as Wi-Fi is today, a goal that The first chip in Sequans’ new streamliteLTE “driven by performance first. Now we’ve cre- Sequans is working toward. ● 4 Wireless Week’s Show Daily • October|31|2012 WORLD After LTE: Shifting to Monetization BY MAISIE RAMSAY operators, both reducing operators’ costs for ow that operators’ LTE deployments providing voice service and providing them with are underway, it’s time to shift the an opportunity to charge for premium services. N focus to monetization. Mavenir executives are That’s the view of Cisco executive Kelly attending the show to Ahuja, who oversees the company’s service pro- meet customers about vider mobility business. Ahuja spoke Tuesday its VoLTE, RCS, mes- morning about how saging and mobile operators can enter cloud solutions.

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