motion N O K I A N T Y R E S P L C | A N N U A L R E P O R T 2 0 0 0
1 N O K I A N T Y R E S 2 0 0 0 analysis, innovation
N O K I A N T Y R E S I N 2 0 0 0
P R O F I T B E F O R E E X T R A O R D I N A R Y I T E M S A N D T A X E S E U R 2 7 . 2 M I L L I O N (35.9 in 1999) N E T S A L E S E U R 3 9 8 . 5 M I L L I O N (322.6) E A R N I N G S P E R S H A R E E U R 1 . 8 8 (2.51) P E R S O N N E L A T T H E E N D O F T H E Y E A R 2 5 1 9 (2226)
2 N O K I A N T Y R E S 2 0 0 0 Development at Nokian Tyres is dynamic. It is steered by unbiased perception and careful analysis of the business environment. The analysis enables us to create solutions that provide added value for our customers and increase our potential for profitable growth. Our success stems from innovation based on serious knowledge of northern conditions. novation, growth
3 N O K I A N T Y R E S 2 0 0 0 F O C U S O N Nokian Tyres plc is the largest tyre manufacturer in the Nordic countries and the only tyre N O R T H E R N manufacturer in the world to focus on northern conditions. The company manufactures car, C O N D I T I O N S van and bicycle summer and winter tyres and various tyres for heavy machinery. In addition, the product range includes retreading materials. Nokian Tyres’ own tyre chain is the largest in the Nordic countries – the Vianor network comprises 151 outlets in Finland, Sweden, Norway, Estonia and Latvia. In 2000, the net sales of the Nokian Tyres Group amounted to EUR 398.5 million and the company employed 2,519 people at the end of the year. Product Development, Administration and Marketing as well as the majority of production are located in Nokia, Finland. Bicycle tyres are manufactured at the Lieksa factory. Additionally, the company has off-take manufacturing in Germany, Poland, the United States and Indonesia. Own sales companies are located in Sweden, Norway, Germany, Switzerland and in the United States. In Moscow, Russia, the company has a representative office. Nokian Tyres was founded in 1988 and was listed on the Helsinki Stock Exchange in 1995. The company’s roots go all the way back to 1898, when Suomen Gummitehdas Oy (Finnish Rubber Works) was founded. The company started manufacturing bicycle tyres in 1925 and passenger car tyres in 1932. Production of the company’s best known brand, the Nokian Hakka- peliitta, started in 1936.
C O N T E N T S 4 I N T R O D U C T I O N N E T S A L E S Net sales 6 S T R A T E G Y A N D V A L U E S Foreign invoicing Million EUR 8 R E V I E W B Y T H E P R E S I D E N T 400 350 10 H O M E M A R K E T 300 14 G L O B A L M A R K E T 250 200 18 I N N O V A T I V E P R O D U C T S 150 22 P R O C E S S E S 100
26 P E R S O N N E L A N D E N V I R O N M E N T 50 0 30 M E M B E R S O F T H E M A N A G E M E N T M E E T I N G 1996 1997 1998 1999 2000
31 S H A R E S A N D S H A R E H O L D E R S P R O F I T B E F O R E E X T R A O R D I N A R Y 34 C O R P O R A T E G O V E R N A N C E I T E M S A N D T A X Million EUR 36 N O K I A N T Y R E S , 1 9 9 1 - 2 0 0 0 40
37 F I N A N C I A L S T A T E M E N T S 35 30 Contents of financial statements can be found on page 37 25 38 B O A R D O F D I R E C T O R S 20
57 C O N T A C T I N F O R M A T I O N 15
58 I N V E S T O R I N F O R M A T I O N 10 0 1996 1997 1998 1999 2000
4 N O K I A N T Y R E S 2 0 0 0 O P E R A T I O N S Car and Van tyres
C O M P R I S E F I V E 44% of net sales products: passenger car and delivery van summer and winter tyres, a total
P R O D U C T A R E A S of approximately 300 different tyres new products1) amount to 40% of net sales main markets: home market, i.e., Finland, Sweden, Norway, Russia and the Baltic States, and the
Alpine region, the United States and Canada. exports amount to 75% Heavy tyres