Middle and Highend Mpvs Emerging As Choice for Families
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CHINA DAILY | HONG KONG EDITION Monday, April 20, 2020 MOTORING | 17 Hongqi looks to keep Short Torque Virus tanks auto sales momentum market in Europe European car sales tanked last month amid strict lockdown meas- with smart vehicles ures to contain the coronavirus that shut down dealerships for at least half of March and dried up con- By CAO YINGYING sumer spending. ACEA, the Euro- [email protected] 7.6 pean carmaker’s association, said billion yuan Friday that new car registrations Hongqi, the premium brand of “recorded a dramatic drop’’ of 55 investment for Hongqi’s new percent to 567,308 units. The drop FAW Group, broke ground on a plant in Changchun, is worse even than during the new energy vehicle factory on Jilin province Wednesday in Changchun, capital 2008-9 global financial crisis, which of Northeast China’s Jilin prov- triggered a six-year slump in car ince. purchases. The steepest losses dur- With a total investment of 7.6 200,000 ing that financial crisis occurred in billion yuan ($1.07 billion), the vehicles January 2009, when sales fell 27 new plant is expected to finish percent. Auto industry production are expected to be produced shutdowns have affected 1.1 million construction in 2022 and produce annually at the new plant 200,000 vehicles annually, includ- jobs and reduced production by at ing new energy vehicles and intel- least 1.2 million vehicles through ligent connected vehicles. the end of last month, according to Xu Liuping, chairman of FAW 21 ACEA statistics. Group, said that the move shows models FAW’s ambition of independent will be launched by Hongqi Tesla opens first innovation, strong ability and con- in the next five years flagship store on Tmall fidence to invest amid a depressed Buick's new SUV GL8 of GM is displayed during the media day for the Shanghai auto show last year. auto industry worldwide. ALY SONG / REUTERS United States electric car com- Last month, FAW completed an design, new energy, new materials pany Tesla announced Thurs- expansion of its Hongqi plant in and processes, smart manufactur- day it opened its first online Changchun, raising annual pro- ing, as well as artificial intelli- flagship store on China’s lead- duction capacity to 150,000 from gence and 5G application, Xu said ing e-commerce platform 100,000. at the conference. Tmall.com. This came about In the first quarter of 2020, The brand will mass-produce Middle and high-end one week after the company Hongqi produced 21,300 vehicles, vehicles with Level 3, or hands-off announced plans to introduce a 74 percent increase year-on-year. technology, and achieve Level 4, or another version of Model 3 to Its sales reached 25,000 units, eyes-off-road autonomous driving the Chinese market. Consumers an 88 percent increase compared technology by 2021, according to can purchase auto parts and MPVs emerging as charging services as well as with same period in 2019. Hongqi. The expanded product lineup Its new Hongqi H9 model, make test drive reservations at will enable Hongqi to maintain its which made its world debut in the online store. Tesla said it sales growth. Beijing in January, is equipped hopes to better serve the young- In 2019, Hongqi’s sales hit with self-developed intelligent choice for families er generation of consumers in 100,000, double its target number connectivity technology and Level China by expanding into a for that year. This led to ambitious 2.5 autonomous driving technolo- third-party platform. goals being set. gy. Lower value cars in segment see drop-off Hongqi will strive to reach The brand also has the Hongqi South Korea’s auto annual sales of 200,000 units in HS5 and Hongqi HS7 SUV; the By ZHANG DANDAN market is being reshaped, especially exports see growth 2020; 400,000 units by 2022; and Hongqi E-HS3 electric compact [email protected] by the middle and affluent classes South Korea’s automotive exports exceed 600,000 units by 2025. utility vehicle; the Hongqi H7 and China has entered a with strong purchasing power. At the brand’s conference held Hongqi H5 sedans; as well as the The increasing demand for family “It has been proven by the devel- rose last month thanks to the roll- in January, Hongqi said it plans to Hongqi L5 limousine on the mar- cars, especially in the wake of the new era of opment of China’s luxury car market out of new models, a government launch 21 models in next five ket. novel coronavirus outbreak, is consumption. in recent years,” said Gu Yebin, head report showed last Monday. Car years. Hongqi, established in 1958, expected to stimulate the market of Buick marketing with SAIC-GM. exports reached 210,900 vehicles This includes 18 new energy once made limousines for top Chi- demand development for multi-pur- Chinese consumer Gu’s words were echoed by Cui in March, up 1.3 percent from a models and the mass production nese leaders. pose vehicles, according to insiders. market is being Dongshu, secretary-general of the year earlier, according to the Min- of vehicles equipped with autono- The group started a campaign The MPV, which combines the China Passenger Car Association, istry of Trade, Industry and Ener- mous driving technology. in early 2018 to revitalize the large space of a station wagon, the reshaped, especially who said that high-end MPVs have a gy. In terms of value, the auto The company will further brand, vowing to make it the No 1 comfort of a sedan and the function- by the middle and prospective market. shipment grew 3 percent to $3.82 enhance global R&D for Hongqi, automotive company in the coun- ality of a van, specializes in meeting “In the long run, the MPV has mar- billion. It was attributed to strong focusing on forward-looking try and renowned globally. families’ travel needs. affluent classes with ket potential,” said Yale Zhang, man- demand for newly launched vehi- “The months spent with my family strong purchasing aging director of Shanghai-based cles and the higher number of during the coronavirus epidemic consultancy Automotive Foresight. working days last month com- reinforced that having a companion power.” More market players are expected pared with a year earlier. The is very important to elderly parents Gu Yebin, head of Buick to join the MPV segment to intensify shipment of SUVs jumped 13.2 and little kids, and we should spend marketing with SAIC-GM the competition and lower the sell- percent for the year to 138,837 more time with them,” said a netizen, ing price, Zhang said. That way, more units in March, good for the sec- reported by ce.cn. individuals and families will consid- ond-biggest monthly reading. “When the epidemic ends, I want The sales volume of high-end er buying a MPV. MOTORING-AGENCIES to buy a larger car to take vacations MPVs reached 272,562 units in 2019, with my family.” with a market share of 19.87 percent, However, compared with sport up 2.63 percentage points from 2018. utility vehicles and sedans, the MPV A total of 147,644 units of Buick has shown a trend of increasing mar- GL8 were sold last year, up 5.99 per- ginalization over the years. cent year-on-year. In 2019, 1.38 million units of MPV In December 2019, the model had were sold, representing a 20.2 per- a sales volume of 14,743 units, soar- cent decrease from the previous year. ing by 46.9 percent from the same Analysts said that the decline in the period of the previous year. MPV market in recent years hit the On Apr 12, SAIC-GM launched the low-end models hardest, while mid- latest-generation Buick GL8 Avenir, dle and high-end MPVs generally as part of the joint venture’s efforts to maintained stable market perform- consolidate its presence in the high- ance. Such vehicles included the end MPV segment. A Hongqi HS7 is shown at the Guangzhou auto show last year. Buick GL8, Honda Odyssey and “China has entered a new era of ZHANG DANDAN / CHINA DAILY Honda Elysion. consumption. Chinese consumer Carmakers to resume production as economy reopens FRANKFURT — German car- tion to ensure that workers remain makers including Volkswagen and 1.5 metres apart while on the job. Mercedes-Benz will restart pro- Other measures include the stag- duction at some German factories gering of shifts and lunch breaks, this week after the country eased plus steps to change worker inter- restrictions designed to contain action in VW’s supply chain. the coronavirus outbreak. “In the light of the pandemic, we Chancellor Angela Merkel on need to adapt our routines. One Wednesday said that Germany has answer is our new agreement on achieved a “fragile intermediate health protection,” said Bernd success” in its the fight against the Osterloh, chairman of the compa- coronavirus and that its emer- ny’s Works Council. “With about gence from lockdown would begin 100 measures, we are keeping the with the partial reopening of shops risk of infection at Volkswagen as next week and schools starting low as possible.” In China, where May 4. Volkswagen has already imple- mented health measures, 32 of the JETO INVESTMENT LIMITED 33 plants have resumed produc- (Company No.: 1934773) tion and no coronavirus infections (the “Company”) among employees have been (Incorporated in the British Virgin Islands with limited liability) reported. (in Voluntary Liquidation) Mercedes-Benz parent Daimler Employees work at a production line for the electric Volkswagen said its plants in Hamburg, Berlin NOTICE IS HEREBY GIVEN pursuant models in Zwickau, Germany.