STRATEGISTS IN SPORT AND ACTIVE LIVING

DISCOVER LBB

www.lbbsport.com WHO WE ARE OUR TEAM IS FUELED BY 2 SPORT AND ACTIVE LIVING Béatrice Girardin Project Analyst Passionate about Sport and Active Living since 2000

Benoit Girardin is LBB SPORT’s owner and leader working with a team of 30 staff and multidisciplinary experts in sport and Caroline Assalian - Collaborating Expert Benoit Girardin - LBB’s owner active lifestyle. Julie Dussault Jonathan Demers - Project Manager Accountant Benoit is a sports lawyer and business entrepreneur that has been involved Our purpose is to in amateur, olympic and professional sports for the last 30 years. He is a trained support, advise, facilitator, mediator and professor in sport business and law at HEC (University of inspire and Montréal), McGill and Ottawa universities Manon Huttin empower those who Branding & Marketing and visiting professor in Europe, USA as well as speaker at national and believe in the power international sports conferences. of sport and active LBB’s experts and collaborators living have expertise in strategic planning, organizational performance, governance, revenue generation, government relations, marketing and communication, sports law, major sporting events, sport and active living facilities, programming and high-performance.

At LBB, we foster collaboration between our next generation of leaders and experienced experts to offer superior value and the best project teams to meet our clients’ needs.

Our team is your team!

LBB SPORT and LBB STRATEGIES are trademarks and divisions of LBB Consultants Inc. LBB has offie i Montréa (ed office), Otta a () and Annecy (Europe)

www.lbbsport.com WHO WE WORK WITH

FULLY ENGAGED TO TRANSFORM LBB SPORT HAS THE FOLLOWING ORGANIZATIONS REALIZED MORE THAN Sports & active living organizations 3 800 MANDATES IN Governments, cities & public organizations Education institutions, colleges & universities SPORT, OUTDOOR Tourism offie & resort AND ACTIVE LIVING Major sporting events organizers & sponsors Professional teams & leagues Professional & Olympic athletes Owner of active living venues & facilities Sport science & medicine companies Sport equipment companies Charities and Non-profit organizations

WE SHARE THEIR PASSION

Public sector

Private sector

Sport sector

www.lbbsport.com OUR SERVICES WILL TRANSFORM YOU 5 OUR SERVICES

WE OFFER VALUE ADDED SERVICES THAT STRENGHTEN YOUR ORGANIZATION AND BUSINESS, CREATE INSPIRING SPORT AND ACTIVE FACILITIES, ELEVATE YOUR SPORTING EVENTS, ENABLE ATHLETIC EXCELLENCE AND PROMOTE ACTIVE LIFESTYLE

OUR FIELDS OF EXPERTISE

Strategy Major sporting events Our business studies, strategic Our «turn-key» or «à la carte» sporting planning, facilitation and events services allow you to stage best in innovation lab services help you class sporting events and develop hosting make better decisions, develop strategies and execute bold plans

Organizational performance Facilities and places Our governance, human Our services in facility feasibility evaluation, capital, revenue generation and supply chain and demand, design, marketing services strengthen programming and operations allow you your organization to create unique and inspiring sport and active living facilities

Value proposition Sports law Our expertise and services in Our specialized sports law services in both designing sport (grass root and professional and amateur sports enable high performance), outdoor and you to manage your risks and solve disputes active living programs help you offer impactful value proposition

www.lbbsport.com ORGANIZATIONAL PERFORMANCE SERVICES ELEVATE YOUR ORGANIZATION AND BUSINESS WE HELP ORGANIZATIONS BE PURPOSEFUL, VISIONARY6 AND LEADERS THROUGH INNOVATION, COLLABORATION AND ORGANIZATIONAL PERFORMANCE

Strategy Business and strategic studies - Strategic planning - Consultation and innovation labs Strategic alignment (HR and organizations) - Strategic and business plans - Strategy execution services

Organizational Performance Governance and operational reviews - People in the organization Policies and procedures - Risk management - Revenue generation Communication and marketing

Customer Experience Service and program reviews - Program design - High performance program Competitions systems review - System alignment OUR WORK Panam sports organizations: Strategic planning and Organizational performance IOC (Olympic Solidarity): Strategic planning World Baseball Confederation: Strategic planning Cirque du Soleil: Sport strategic planning National and international sports organizations: Governance, strategy, organization, HP, events Atmosphare public space: Strategic planning Baseball Québec, Golf Québec, Natation Québec, Québec: Strategic planning Montréal Alouettes (CFL): Strategic studies McGill, Bishops, Laval and universities: Strategic planning, Sport program review evenko: event strategy Montréal, Laval, Montérégie, , : Sport tourism strategy

www.lbbsport.com SPORTING EVENTS SERVICES

LBB SPORT HAS ORGANIZED OUR SPORTING EVENTS SERVICES ARE: OR SUPPORTED MAJOR Turn key Project leadership & management Event, bid & feasibility assessment SPORTING EVENTS AND National & international bids 7 FESTIVALS IN BOTH THE Financing (public and private sectors) OLYMPIC MOVEMENT Economic, media, social & sport impact studies AND PROFESSIONAL SPORTS Event organization & experience Legacy planning & execution Sport tourism & City’s event strategy

OUR PROJECTS ATP/WTA Rogers Cup: Public funding services 2020 & 2013 ISU Figure Skating World Championships: Bid, funding, project leadership FIG World Artistic Gymnastic Championships 2017: Bid, funding, project leadership FEI World Equestrian Games - Global Champions Tour: Bid, funding, project leadership FIBA World Junior Championships: Feasability, bid Montréal Alouettes-CFL : Bid, funding, project leadership Jackalope Action Sports: Economic impact study, export strategy evenko: evenko event strategy Montréal, Laval, Laurentians: Bids for Québec games and Montréal, Québec, Laval, Montérégie, Laurentides, Gatineau: Sport tourism strategy

www.lbbsport.com FACILITIES SERVICES

OUR FACILITIES SERVICES ARE: LBB SPORT ASSISTS MUNICIPALITIES, City’s sport facilities and parks urbanistic plans UNIVERSITIES, COLLEGES, Supply and demand analysis (needs assessment)8 Facility feasibility analysis SPORTS ORGANIZATIONS Facilities and active places master plans AND RESORTS TO BUILD Facility functional and technical program ATTRACTIVE SPORT AND Design of places and facilities ACTIVE LIVING FACILITIES Facility operational plans Financing plan

OUR PROJECTS Tennis Canada IGA stadium: Lobby services in public funding Speed Skating Centre de Glace (Québec City): Facility feasibility analysis National performance center in figure skating: Facility feasibility analysis Bromont ski resort: Public funding search City of Saint-Jérôme’s sport district: City’s sport facilities and parks urbanistic plans College of Bois de Boulogne: Facility feasibility analysis (new soccer field) City of Sainte-Thérèse: Supply and demand analysis, funding (arena, soccer) City of Laval: Evaluation of facilities City of Montréal: Evaluation of sport facilities (Québec games) Laval University: Sport facility review (for UL strategic plan)

www.lbbsport.com SPORTS LAW SERVICES

WE PROVIDE 360-DEGREE OUR SPORTS LAW SERVICES ARE: SPORTS LAW SERVICES TO In house legal counsel PREVENT, MITIGATE AND Olympic sports law services 9 Professional sports law services SOLVE LEGAL MATTERS Major events & facilities sports law services FOR SPORTS AND ACTIVE Risk management planning & services LIVING ORGANIZATIONS. Disciplinary matters & Safe sport services Antidoping & anticorruption Investigation, mediation & arbitration Representation before sports tribunals & appeals Corporate, Employment and Commercial law

OUR PROJECTS Sport federations such as Swimming Canada, Tennis Canada and : In house legal counsel, risk management, antidoping, representation before SDRCC, CAS and IF Canadian Olympic Committee: Legal ombudsperson at , legal and governance committee. legal representation before CAS ATP/WTA’s tennis players: Contract negotiations, litigation, corporate strategy CCES: Legal studies on antidoping, legal representation, investigation SDRCC: Start-up and management of the Sport Dispute Resolution Center of Canada Major sporting events: Negotiation of hosting, broadcast and commercial agreements McGill University, HEC, Ottawa University, Munster University (GER): Sports law professor Québec Bar: Sport law professor for lawyers International Sports Law Association: Speaker at Moscow and Bali conferences

www.lbbsport.com HOW CAN WE HELP?10

HEAD OFFICE Montréal Ottawa Annecy-France

8234 St-Denis 57 Louis Pasteur 247 route du Nant Québec, Canada Ontario, Canada St-Jorioz ( Annecy) H2P 2G6 K1N 6N5 FRANCE 74410 T (514) 389 8282 #3 F (514) 389 4145

[email protected] www.lbbsport.com www.lbbsport.com

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