Back Then I Used to Travel All Over The
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ENJOY CLASSIC CARS tions in the world for production-derived third year we won it in our Mercedes 300 And have you found the answers? sports cars. SL Roadster. I then started collecting ico- We’re getting there. We’ve done a lot of Exactly. One of my companies marketed nic sports cars of the 1950s and ‘60s. market research over the last 18 months the DTM for its first decade. And in the and now have good information about „Billion market 1990s, I was a partner with Peter Sauber The dream cars of your childhood? more than 200 important collectors, 5,000 and Red Bull’s founder Dietrich Mateschitz Definitely. It’s a real heartfelt passion. But of the most important cars, lists of prizes in Red Bull Sauber Holding, where I was as a collector you soon realize that old cars and awards, trading data, information also chairman of the board. I worked with can be a headache too. That’s how my from event organizers and lots more. the Swiss-based Formula 1 team for five “Collectors’ Office” got started. Our family years. It was an exciting and successful office people help with the administrative, That’s amazing. Until now it seems that a at the crossroads” time, but very intense. legal, fiscal and financial issues, and things lot of collections were very private. like insurance – all the issues that cause Yes, that’s true. But we all leave digital Liechtenstein-based What do you and your company do headaches. And now we also help some of footprints when we buy or sell cars, or take today? our fellow collectors, too. We talk about part in rallies and concours events. If you wealth manager Fritz My business is divided into three parts. providing “Aspirin” for the headaches and put together all the information available Kaiser shines a light on Kaiser Partner Privatbank mainly manages “Champagne” for all the fun and enjoy- on the internet, you can create some ama- money for wealthy families. We took over ment. zingly detailed profiles. And then some the hitherto opaque Vontobel Bank (Liechtenstein) last year collectors have supplied us with informa- and now manage institutional assets as Why did you set up “The Classic Car tion directly. classic car market. well. The private bank is 100 percent ow- Trust”? ned by our family. Clients appreciate the That was in 2014, which was when we also What are your most important findings? He has put together a fact that they can talk directly to the ow- became partners of the Mille Miglia. I’d al- We’re talking about a billion-dollar indus- ranking of the top 100 ner. try that is coming to a crossroads. The fu- ture of road permits and the general direc- most important interna- So that’s the bank. What’s the second tion of the automotive industry are one part? thing; but at the same time, we’re approa- tional collectors. We’ve been offering family office, trust and „BACK THEN I USED ching a major generational change. The wealth services since 1931. We help fami- 100 most important collectors in the world by DIRK RUSCHMANN lies and business people structure and ar- TO TRAVEL ALL own 3,500 of the most important cars, range their wealth sustainably in times of worth a total of over 8 billion dollars. More rapid change. These are complex issues, OVER THE WORLD than half of these collections are in the r. Kaiser, you are which is why we developed our “Wealth USA, and the average age of collectors is 72. known as a fi- Table” philosophy. We take time to listen WITH THE SAUBER A good 20 percent of them are 80 or older. nancier. How did to our clients so that we really understand you get into vin- what they need; then we bring the right FORMULA-1-TEAM.” You have just published a list of the 100 tage cars? experts round the table – our own people most important collectors in the world. Well, people are or external specialists – find solutions, and Yes, we wanted to do our bit to make the allowed to be in- then implement and manage them. market more transparent. Many collectors terested in more than one thing! I’m 63 have spent a lifetime passionately collec- Mnow, and I’ve done quite a lot in life, inclu- And finally, the third area? ready been dealing for quite some time ting fantastic cars and preserving their ding in motorsports. The holding company, which manages my with the global classic car market. Values historical value – but nobody knows them. own investments in real estate, the inter- were shooting up, but the market was These people deserve to be celebrated. Motorsports? net and renewable energy. Our company opaque and there were a lot of important They’ll also get an idea from the list where From an early stage, wealthy families trus- 21iLab, based in Vaduz and Milan, deve- questions to answer. they stand compared with other collectors ted me to give them advice for their wealth. lops business solutions for mobile devices, around the world. We know from nu- . These included artists and athletes – I while Sea Wind Holding has a team in What kind of questions? merous conversations that this effort is myself competed at judo in the 1976 Mont- Hamburg that develops wind farm pro- Where are the historically important ve- appreciated. The database is already good real Olympics. Some of the sports people I jects. Our “Baltic Eagle” project off the hicles now? Who are the most important and will keep improving. knew asked me to help them negotiate German coast won a permit in Germany’s collectors? What are their motives and contracts, leverage their success financi- energy auction in April to build a 486-me- long-term plans? How are investors and How has the ranking been drawn up? ally and then manage their money. These gawatt wind farm. This will start delivering speculators affecting this market? What do We didn’t just want to use money as a mea- included Hanni Wenzel, Marc Girardelli electricity to around a million German trends in the automotive industry mean sure, so we took various qualitative values and Jakob Hlasek. And, of course, Gerhard households in 2021. for the classic car market? If electric cars into account as well. Under our scoring Berger, with whom I worked very closely and “mobility as a service” are gaining system, a collector can be given a maxi- during his time in Formula 1. I was also How do classic cars fit into your hold, will vintage cars still be allowed on mum of 100 points. 50 percent of the score there at the founding of the DTM … portfolio? the road in ten years’ time? Will there still represents the financial value of the cars in KAISER WITH ONE OF HIS JEWELS Kaiser and his Aston Martin DB4 Short Wheel Base, which That relates to my passion for design and be enough spare parts and petrol to go the collection, while the other half is deter- … The German Touring Car Champion- is estimated to be worth CHF 4 million. cars. I started taking part in the Morocco round? How sustainable are the values and mined by the historical importance of the ship, one of the most important competi- Rally with my wife a while ago, and in our the fun element of these vehicles? collection, its reputation, the awards • 120 BILANZ 06 | 2018 06 | 2018 BILANZ 121 ENJOY CLASSIC CARS A TREASURE TROVE IN LIECHTENSTEIN A peek into Fritz Kaiser’s garage and the 20 sports cars in his collection. In front stands a Porsche 550 Spyder, and behind it the no less legendary Mercedes Gullwing. • the cars in the collection have won, and Your magazine “The Key - Top of the Clas- Probably the 1953 Pegaso Saoutchik Z-102 the contribution the collector has made to sic Car World” is intended to be an an- Convertible. Saoutchik was an extravagant the classic car community. nual publication. celebrity designer and he created a unique We offer a platform to interesting persona- car that people still love to see at major And the winner? lities. This time we have FIA president Jean concours events. Another unusual one is Quite a surprise: it’s Miles Collier, from the Todt, as well as Lorenzo Ramaciotti, presi- the Formula 1 car from my time at Red Bull USA, with 87.34 points. dent of the jury at Villa d’Este, Sandra Sauber Petronas, which used to be driven Button, president of Pebble Beach, and by Jean Alesi. Why is this a surprise? many more. We also plan to invite key I initially thought Ralph Lauren, the fa- players in the classic car market to an an- You’ve driven the Mille Miglia several shion designer, would be first, because he nual forum to help find answers to the times already. has the largest collection in terms of finan- most pressing questions. We want to orga- Yes, we went there with a big team in 2014. cial value. But Collier won because of the nize this Forum as a not-for-profit associa- I drove that race with my wife Birgit in a qualitative aspects – not least the fact that tion. 1947 Cisitalia 202; we took along Paloma he founded the Revs Institute in Florida, Picasso and the actors Adrien Brody and which is a unique documentation platform You also appear in the top 100 list as a Luke Evans as guests. Paloma Picasso and for automotive history.