Discounters - Ireland - 2021

The above prices are correct at the time of publication, but Report Price: £1095.00 | $1478.58 | €1232.31 are subject to change due to currency fluctuations.

This report looks at the following areas:

• The impact of COVID-19 on discounters. “Discounters have continued • Own-label vs branded within discounters. to grow in popularity across • The rise of online retail and its impact on discounters IoI, especially with the impact • What consumers purchase at discounters and why. • How companies are innovating their products to suit consumer needs. of COVID-19. Many consumers in the IoI market have suffered Discounters are a fast-growing sector that was firmly put on the map in IoI after financially due ot lockdown. the global financial crash of 2008. COVID-19 has also presented an opportunity for discounters as consumers want to spend their money more Discounters have provided wisely during an unpredictable time. Mintel data shows that Lidl is the most consumers an option to buy popular discounter store across IoI, while crisps, sweets and biscuits are the their products at a lower most popular food item purchased from a discounter. Discounters such as Lidl price without compromising provide low price snacks, making them a key destination for consumers when buying indulgent products. the quality.” – Natalie Magill, Market Discounters are also growing their Irish presence in non-food retail, with brands Research Analyst such as Home Bargains and Savers offering consumers daily house items at a lower price. However, while in 2008, the discounters maximised the zeitgeist of frugality, in 2020, they may have missed the opportunity to steal greater share and secure consumer trust by overlooking the importance of online shopping – and its importance to medically vulnerable shoppers. There are opportunities Buy this report now for discounters to enter the online retail space and capitalise on a wider Visit store.mintel.com demographic of consumers. EMEA +44 (0) 20 7606 4533

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The above prices are correct at the time of publication, but are subject to change due to currency fluctuations.

Table of Contents

OVERVIEW What's included • What you need to know Executive Summary • Key issues covered in this Report • COVID-19: market context Full Report PDF • Issues covered in this Report Infographic Overview

EXECUTIVE SUMMARY Powerpoint Presentation • The market Interactive Databook • Discounters perform well during pandemic Figure 1: Estimated retail sales of discounters, by value sales, Previous editions IoI, NI and RoI (adjusted for COVID-19), 2016-26 • Impact of COVID-19 on discounters Figure 2: Short, medium and long-term impact on discounters, IoI, 2021 • Prices rise across the UK/NI for key discounter products Did you know? Figure 3: Consumer price index for all goods, food and non- This report is part of a series alcoholic beverages, furnishings and household equipment, of reports, produced to UK/NI, 2019-21 provide you with a more Figure 4: Consumer price index for all goods, food and non- holistic view of this market. alcoholic beverages, furnishings and household equipment, RoI, 2019-21 All Mintel 2020 reports • Unemployment rates affect consumer spending contain specific OVID-19C related research and • Innovations forecasts. The world’s • The consumer leading brands rely on • Lidl continues to be most popular amongst IoI consumers Mintel reports for the most Figure 5: Discounters that consumers usually shop in, by complete, objective and frequency, NI and RoI, March 2021 actionable market • Older generations shop more frequently at Lidl intelligence. Figure 6: Consumers who shop at Lidl once a week, by age demographic, NI and RoI, 2021 • Crisps, sweets and biscuits are the most popular food products purchased amongst discounters Buy this report now Figure 7: Types of food and drink products consumers have Visit store.mintel.com purchased in the last three months, NI and RoI, 2021 • Consumers want delivery services from their discounters EMEA +44 (0) 20 7606 4533 Figure 8: Consumers who agree that they would be happy to Brazil 0800 095 9094 use a takeaway delivery service to shop for their online groceries, NI and RoI, 2021 Americas +1 (312) 943 5250 • What we think China +86 (21) 6032 7300

THE MARKET – WHAT YOU NEED TO KNOW APAC +61 (0) 2 8284 8100 • Discounters grow in popularity over lockdown

The above prices are correct at the time of publication, but are subject to change due to currency fluctuations.

• Brexit may affect retail pricing due to supply chain disruption What's included • COVID-19 impacts consumer confidence with entering a Executive Summary store

Full Report PDF MARKET SIZES AND FORECAST • Impact of COVID-19 on discounters Infographic Overview Figure 9: Expected impact of COVID-19 on discounters, short Powerpoint Presentation medium and long-term, 2021 • Discounters grow in popularity over lockdown Interactive Databook Figure 10: Estimated retail sales of discounters, by value sales, Previous editions IoI, NI and RoI (adjusted for COVID-19), 2016-26 • Slight decrease in sales forecasted for 2022

MARKET DRIVERS • Prices rise across the UK/NI for key discounter products Did you know? Figure 11: Consumer price index for all goods, food and non- alcoholic beverages, furnishings and household equipment, This report is part of a series UK/NI, 2019-21 of reports, produced to Figure 12: Consumer price index for all goods, food and non- provide you with a more alcoholic beverages, furnishings and household equipment, holistic view of this market. RoI, 2019-21 All Mintel 2020 reports • Brexit may affect retail pricing due to supply chain contain specific OVID-19C disruption related research and • Unemployment rates effect consumer spending forecasts. The world’s Figure 13: Unemployment figures, UK, 2019-21 leading brands rely on Figure 14: Unemployment figures, RoI, 2019-21 Mintel reports for the most • Consumers turn to own-label to save money complete, objective and • COVID-19 impacts consumer confidence with entering a actionable market intelligence. store Figure 15: How worried consumers are about the risk of being exposed to COVID-19, IoI, 2020-21 Figure 16: Consumers who agree they are trying to limit their time spent in store and are shopping more online, IoI, 2021 Buy this report now Visit store.mintel.com COMPANIES AND INNOVATIONS – KEY TAKEAWAYS EMEA +44 (0) 20 7606 4533 • Discounters embrace ethical packaging • Consumers consider vegan/vegetarian ingredients Brazil 0800 095 9094 • Engagement with online shopping increases Americas +1 (312) 943 5250 • Lidl launches Lidl Plus to boost consumer loyalty China +86 (21) 6032 7300 WHO’S INNOVATING? • Ethical packaging remains the top claim for new releases APAC +61 (0) 2 8284 8100 by discount retailers

The above prices are correct at the time of publication, but are subject to change due to currency fluctuations.

Figure 17: Top five claims for discounter products, UK and Ireland, 2017-21* What's included Figure 18: Consumer attitudes and behaviours towards ethical Executive Summary products, IoI, 2021

• Vegan/vegetarian ingredients are prominent trends in Full Report PDF skincare and food products Figure 19: New releases with the vegetarian claim to Infographic Overview discounters, IoI, 2017-21* Powerpoint Presentation Figure 20: New beauty and personal care product releases, UK and Ireland, 2021 Interactive Databook Figure 21: Consumers’ top factors when shopping for food, IoI, Previous editions 2021 • Consumers engage with more convenient methods for shopping at discount retailers • Loyalty schemes thought to be a promising area of innovation to retain and attract consumers Did you know?

COMPANY PROFILES This report is part of a series • Aldi (RoI only) of reports, produced to • Key facts provide you with a more • Growth strategy holistic view of this market. • Recent developments All Mintel 2020 reports • B&M contain specific OVID-19C • Key facts related research and • Growth strategy forecasts. The world’s • Recent developments leading brands rely on • EuroGiant Mintel reports for the most • Key facts complete, objective and actionable market • Growth strategy intelligence. • Home Bargains (TJ Morris Ltd) • Key facts • Growth strategy • Lidl Buy this report now • Key facts • Growth strategy Visit store.mintel.com

• Recent developments EMEA +44 (0) 20 7606 4533 • Mr Price • Key facts Brazil 0800 095 9094 • Growth strategy Americas +1 (312) 943 5250 • Poundland/Dealz • Key facts China +86 (21) 6032 7300 • Growth strategy APAC +61 (0) 2 8284 8100 • Recent developments

The above prices are correct at the time of publication, but are subject to change due to currency fluctuations.

• Poundstretcher • Key facts What's included • Growth strategy Executive Summary • Recent developments

• Savers Full Report PDF • Key facts • Growth strategy Infographic Overview • Recent developments Powerpoint Presentation

THE CONSUMER – WHAT YOU NEED TO KNOW Interactive Databook • Older generations shop more frequently at Lidl Previous editions • Crisps, sweets and biscuits are the most popular discounter purchases • Clothing and furniture from discounters appeals to younger generations

USAGE OF DISCOUNTERS Did you know? • Lidl continues to be most popular amongst IoI consumers This report is part of a series Figure 22: Discounters that consumers usually shop in, by of reports, produced to frequency, NI and RoI, 2021 provide you with a more • Consumers shop more regularly at Lidl in RoI holistic view of this market. Figure 23: Frequency of shopping at Lidl in the last three All Mintel 2020 reports months, NI and RoI, 2021 contain specific OVID-19C Figure 24: Consumers who never shop at Lidl, by age related research and demographic, NI and Roi, 2021 forecasts. The world’s • Aldi comes in second amongst RoI consumers leading brands rely on Figure 25: Consumers who have shopped in Aldi in the last Mintel reports for the most three months, RoI, 2021 complete, objective and • Home Bargains popular amongst families actionable market intelligence. Figure 26: Consumers who have shopped in Home Bargains in the last three months, NI, 2021 Figure 27: Consumers who have shopped at Home Bargains in the last three months, by age of children, NI, 2021 Buy this report now TYPES OF FOOD AND DRINK PRODUCTS PURCHASED Visit store.mintel.com • Crisps, sweets and biscuits are the most popular food EMEA +44 (0) 20 7606 4533 products purchased amongst discounters Figure 28: Types of food and drink products consumers have Brazil 0800 095 9094 purchased in the last three months, NI and RoI, 2021 Americas +1 (312) 943 5250 • Crisps, sweets and biscuits preferred by women Figure 29: Consumers who have purchased crisps, sweets and China +86 (21) 6032 7300 biscuits from a discounter in the last three months, by gender, APAC +61 (0) 2 8284 8100 RoI and NI, 2021

The above prices are correct at the time of publication, but are subject to change due to currency fluctuations.

Figure 30: Consumers who are mainly/wholly responsible or share responsibility for grocery retailing in a household, by What's included gender, NI and RoI, 2020 Executive Summary • RoI consumers prefer discounters for range of essential

items Full Report PDF Figure 31: Types of food and drink products consumers have purchased in the last three months, NI and RoI, 2021 Infographic Overview • Men across IoI more likely to purchase meat, fish or poultry Powerpoint Presentation Figure 32: Consumers who have purchased meat, fish or poultry from a discounter in the last three months, by gender, Interactive Databook RoI and NI, 2021 Previous editions

TYPES OF NON-FOOD AND DRINK PRODUCTS PURCHASED • Six in 10 IoI consumers purchase household cleaning products from discounters Figure 33: Types of non-food products consumers have Did you know? purchased in the last three months, NI and RoI, 2021 Figure 34: Consumers who have purchased household This report is part of a series cleaning products from a discounter in the last three months, of reports, produced to by gender, RoI and NI, 2021 provide you with a more • Clothing appeals to younger generations holistic view of this market. Figure 35: Consumers who have purchased clothing from a All Mintel 2020 reports discounter in the last three months, by age group, RoI and NI, contain specific OVID-19C 2021 related research and Figure 36: Consumers who agree they have struggled to forecasts. The world’s make ends meet, NI and RoI, 2020-21 leading brands rely on • Furniture from discounters appeals to young home owners Mintel reports for the most Figure 37: Consumers who have purchased furniture from a complete, objective and actionable market discounter in the last three months, by age groups, RoI and NI, intelligence. 2021

ATTITUDES TOWARDS DISCOUNTERS • Safety in stores is high priority for consumers due to COVID-19 Buy this report now Figure 38: Consumer attitudes towards discounters, RoI and Visit store.mintel.com NI, 2021 EMEA +44 (0) 20 7606 4533 • Consumers want delivery services from their discounters Figure 39: Consumers who agreed that they would be happy Brazil 0800 095 9094 to use a takeaway delivery service to shop for their online Americas +1 (312) 943 5250 groceries, NI and RoI, 2021 • Quality continues to more important than price China +86 (21) 6032 7300 Figure 40: Consumers who agree that quality is more APAC +61 (0) 2 8284 8100 important than a low price, NI and RoI, 2021

The above prices are correct at the time of publication, but are subject to change due to currency fluctuations.

• COVID-19 drove consumers to shop at discounters Figure 41: Consumers who agree, disagree or don’t know that What's included they are shopping more now with discounters since the Executive Summary outbreak of COVID-19, NI and RoI, 2021

• Consumers will continue to shop at discounters if their Full Report PDF finances increase Figure 42: Consumers who agree, disagree or don’t know that Infographic Overview having more money would make them less likely to shop at Powerpoint Presentation discounters, NI and RoI, 2021 Figure 43: Consumers who disagreed that having more Interactive Databook money would make them less likely to shop at discounters, by Previous editions age demographic, NI and RoI, 2021

APPENDIX – DATA SOURCES, ABBREVIATIONS AND SUPPORTING INFORMATION • Data sources • Abbreviations Did you know?

This report is part of a series of reports, produced to provide you with a more holistic view of this market.

All Mintel 2020 reports contain specific OVID-19C related research and forecasts. The world’s leading brands rely on Mintel reports for the most complete, objective and actionable market intelligence.

Buy this report now Visit store.mintel.com

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APAC +61 (0) 2 8284 8100

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