Discounters - Ireland - 2021
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Discounters - Ireland - 2021 The above prices are correct at the time of publication, but Report Price: £1095.00 | $1478.58 | €1232.31 are subject to change due to currency fluctuations. This report looks at the following areas: • The impact of COVID-19 on discounters. “Discounters have continued • Own-label vs branded within discounters. to grow in popularity across • The rise of online retail and its impact on discounters IoI, especially with the impact • What consumers purchase at discounters and why. • How companies are innovating their products to suit consumer needs. of COVID-19. Many consumers in the IoI market have suffered Discounters are a fast-growing sector that was firmly put on the map in IoI after financially due ot lockdown. the global financial crash of 2008. COVID-19 has also presented an opportunity for discounters as consumers want to spend their money more Discounters have provided wisely during an unpredictable time. Mintel data shows that Lidl is the most consumers an option to buy popular discounter store across IoI, while crisps, sweets and biscuits are the their products at a lower most popular food item purchased from a discounter. Discounters such as Lidl price without compromising provide low price snacks, making them a key destination for consumers when buying indulgent products. the quality.” – Natalie Magill, Market Discounters are also growing their Irish presence in non-food retail, with brands Research Analyst such as Home Bargains and Savers offering consumers daily house items at a lower price. However, while in 2008, the discounters maximised the zeitgeist of frugality, in 2020, they may have missed the opportunity to steal greater share and secure consumer trust by overlooking the importance of online shopping – and its importance to medically vulnerable shoppers. There are opportunities Buy this report now for discounters to enter the online retail space and capitalise on a wider Visit store.mintel.com demographic of consumers. EMEA +44 (0) 20 7606 4533 Brazil 0800 095 9094 Americas +1 (312) 943 5250 China +86 (21) 6032 7300 APAC +61 (0) 2 8284 8100 reports.mintel.com © 2021 Mintel Group Ltd. All Rights Reserved. Confidential ot Mintel. Discounters - Ireland - 2021 Report Price: £1095.00 | $1478.58 | €1232.31 The above prices are correct at the time of publication, but are subject to change due to currency fluctuations. Table of Contents OVERVIEW What's included • What you need to know Executive Summary • Key issues covered in this Report • COVID-19: market context Full Report PDF • Issues covered in this Report Infographic Overview EXECUTIVE SUMMARY Powerpoint Presentation • The market Interactive Databook • Discounters perform well during pandemic Figure 1: Estimated retail sales of discounters, by value sales, Previous editions IoI, NI and RoI (adjusted for COVID-19), 2016-26 • Impact of COVID-19 on discounters Figure 2: Short, medium and long-term impact on discounters, IoI, 2021 • Prices rise across the UK/NI for key discounter products Did you know? Figure 3: Consumer price index for all goods, food and non- This report is part of a series alcoholic beverages, furnishings and household equipment, of reports, produced to UK/NI, 2019-21 provide you with a more Figure 4: Consumer price index for all goods, food and non- holistic view of this market. alcoholic beverages, furnishings and household equipment, RoI, 2019-21 All Mintel 2020 reports • Unemployment rates affect consumer spending contain specific OVID-19C related research and • Innovations forecasts. The world’s • The consumer leading brands rely on • Lidl continues to be most popular amongst IoI consumers Mintel reports for the most Figure 5: Discounters that consumers usually shop in, by complete, objective and frequency, NI and RoI, March 2021 actionable market • Older generations shop more frequently at Lidl intelligence. Figure 6: Consumers who shop at Lidl once a week, by age demographic, NI and RoI, 2021 • Crisps, sweets and biscuits are the most popular food products purchased amongst discounters Buy this report now Figure 7: Types of food and drink products consumers have Visit store.mintel.com purchased in the last three months, NI and RoI, 2021 • Consumers want delivery services from their discounters EMEA +44 (0) 20 7606 4533 Figure 8: Consumers who agree that they would be happy to Brazil 0800 095 9094 use a takeaway delivery service to shop for their online groceries, NI and RoI, 2021 Americas +1 (312) 943 5250 • What we think China +86 (21) 6032 7300 THE MARKET – WHAT YOU NEED TO KNOW APAC +61 (0) 2 8284 8100 • Discounters grow in popularity over lockdown reports.mintel.com © 2021 Mintel Group Ltd. All Rights Reserved. Confidential ot Mintel. Discounters - Ireland - 2021 Report Price: £1095.00 | $1478.58 | €1232.31 The above prices are correct at the time of publication, but are subject to change due to currency fluctuations. • Brexit may affect retail pricing due to supply chain disruption What's included • COVID-19 impacts consumer confidence with entering a Executive Summary store Full Report PDF MARKET SIZES AND FORECAST • Impact of COVID-19 on discounters Infographic Overview Figure 9: Expected impact of COVID-19 on discounters, short Powerpoint Presentation medium and long-term, 2021 • Discounters grow in popularity over lockdown Interactive Databook Figure 10: Estimated retail sales of discounters, by value sales, Previous editions IoI, NI and RoI (adjusted for COVID-19), 2016-26 • Slight decrease in sales forecasted for 2022 MARKET DRIVERS • Prices rise across the UK/NI for key discounter products Did you know? Figure 11: Consumer price index for all goods, food and non- alcoholic beverages, furnishings and household equipment, This report is part of a series UK/NI, 2019-21 of reports, produced to Figure 12: Consumer price index for all goods, food and non- provide you with a more alcoholic beverages, furnishings and household equipment, holistic view of this market. RoI, 2019-21 All Mintel 2020 reports • Brexit may affect retail pricing due to supply chain contain specific OVID-19C disruption related research and • Unemployment rates effect consumer spending forecasts. The world’s Figure 13: Unemployment figures, UK, 2019-21 leading brands rely on Figure 14: Unemployment figures, RoI, 2019-21 Mintel reports for the most • Consumers turn to own-label to save money complete, objective and • COVID-19 impacts consumer confidence with entering a actionable market intelligence. store Figure 15: How worried consumers are about the risk of being exposed to COVID-19, IoI, 2020-21 Figure 16: Consumers who agree they are trying to limit their time spent in store and are shopping more online, IoI, 2021 Buy this report now Visit store.mintel.com COMPANIES AND INNOVATIONS – KEY TAKEAWAYS EMEA +44 (0) 20 7606 4533 • Discounters embrace ethical packaging • Consumers consider vegan/vegetarian ingredients Brazil 0800 095 9094 • Engagement with online shopping increases Americas +1 (312) 943 5250 • Lidl launches Lidl Plus to boost consumer loyalty China +86 (21) 6032 7300 WHO’S INNOVATING? • Ethical packaging remains the top claim for new releases APAC +61 (0) 2 8284 8100 by discount retailers reports.mintel.com © 2021 Mintel Group Ltd. All Rights Reserved. Confidential ot Mintel. Discounters - Ireland - 2021 Report Price: £1095.00 | $1478.58 | €1232.31 The above prices are correct at the time of publication, but are subject to change due to currency fluctuations. Figure 17: Top five claims for discounter products, UK and Ireland, 2017-21* What's included Figure 18: Consumer attitudes and behaviours towards ethical Executive Summary products, IoI, 2021 • Vegan/vegetarian ingredients are prominent trends in Full Report PDF skincare and food products Figure 19: New releases with the vegetarian claim to Infographic Overview discounters, IoI, 2017-21* Powerpoint Presentation Figure 20: New beauty and personal care product releases, UK and Ireland, 2021 Interactive Databook Figure 21: Consumers’ top factors when shopping for food, IoI, Previous editions 2021 • Consumers engage with more convenient methods for shopping at discount retailers • Loyalty schemes thought to be a promising area of innovation to retain and attract consumers Did you know? COMPANY PROFILES This report is part of a series • Aldi (RoI only) of reports, produced to • Key facts provide you with a more • Growth strategy holistic view of this market. • Recent developments All Mintel 2020 reports • B&M contain specific OVID-19C • Key facts related research and • Growth strategy forecasts. The world’s • Recent developments leading brands rely on • EuroGiant Mintel reports for the most • Key facts complete, objective and actionable market • Growth strategy intelligence. • Home Bargains (TJ Morris Ltd) • Key facts • Growth strategy • Lidl Buy this report now • Key facts • Growth strategy Visit store.mintel.com • Recent developments EMEA +44 (0) 20 7606 4533 • Mr Price • Key facts Brazil 0800 095 9094 • Growth strategy Americas +1 (312) 943 5250 • Poundland/Dealz • Key facts China +86 (21) 6032 7300 • Growth strategy APAC +61 (0) 2 8284 8100 • Recent developments reports.mintel.com © 2021 Mintel Group Ltd. All Rights Reserved. Confidential ot Mintel. Discounters - Ireland - 2021 Report Price: £1095.00 | $1478.58 | €1232.31 The above prices are correct at the time of publication, but are subject to change due to currency fluctuations. • Poundstretcher • Key facts What's included • Growth strategy Executive Summary • Recent developments • Savers Full Report PDF • Key facts • Growth strategy Infographic Overview • Recent developments Powerpoint Presentation THE CONSUMER – WHAT YOU NEED TO KNOW Interactive Databook • Older generations shop more frequently at Lidl Previous editions • Crisps, sweets and biscuits are the most popular discounter purchases • Clothing and furniture from discounters appeals to younger generations USAGE OF DISCOUNTERS Did you know? • Lidl continues to be most popular amongst IoI consumers This report is part of a series Figure 22: Discounters that consumers usually shop in, by of reports, produced to frequency, NI and RoI, 2021 provide you with a more • Consumers shop more regularly at Lidl in RoI holistic view of this market.