Annual Report 2016
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ANNUAL REPORT 2016 tabakalera.eu INTRO- DUC- TION 2 ANNUAL REPORT/2016 The year 2016 has been an enriching and at the same time complex year. After opening the doors of the centre in September 2015, we had a year ahead of us to endow it with life, activities and content: our first year. The general assessment of the result has been very positive. We have encountered five main challenges: 3 that are still to be developed within our 1. environment and that are linked to creation. The end of the We have created a quality programme, with building works: renowned guests with impressive careers at both national and international level, opening of the building as who have helped us to position ourselves in a new international centre strategic networks. We have also contributed to new artistic and audiovisual productions, for contemporary culture in this way supporting the work of different and management of what creators. was now a new reality. This has all resulted in us gaining recognition in the sector, which has led to In addition to the management of its own international alliances. There is also much programming, the Tabakalera cultural greater awareness of the project today, project has also been responsible for the with ever growing interest in the calls for general management of the building, thus proposals that are launched. taking responsibility for everything that has happened within it. The cultural project has therefore had a complete overview of the centre, including the empty spaces and the 3. transit areas. The ecosystem: The year 2016 has also been a year to address the management of the existing the set of projects which public space, which has resulted in the we live and experience development of guidelines for coexistence in Tabakalera make up that favoured the coexistence of different visitors. what we call the “cultural ecosystem”. In this way, each of the agents present in the 2. building makes different contributions to The cultural Tabakalera, always from a unique position and a cultural vision of their own. project: And as in any neighbourhood, learning implementation of a new to coexist together has required the cultural programme in establishment of a basis for management and common planning, from the holding of an already culturally rich neighbourhood meetings to the organisation context. of activities and programmes, as well as addressing other related matters. In this regard, we have worked to Over the next few months we will work to complement the existing cultural proposals, activate the spaces that are still unused. focusing in particular on a number of issues 4 ANNUAL REPORT/2016 However, the complexity of the project 4. has meant that its promotion and the Audiences: communication of what it entails has been a challenge. Nonetheless, 2016 has been Tabakalera has been the year for positioning the centre both in proven to be a place for all terms of the local region and in national and kinds of audiences. international networks. In addition to these The majestic stature of the building and its history per se attract different audiences and challenges, another important aspect our work has been and continues to be to try on which we have worked during 2016 to involve them more, while generating new has been the definition of the self-funding audiences for both our programme and for model, which has required an approach the rest of the neighbours in the ecosystem. that takes two issues into consideration: first, the need to generate income on the As far as the cultural programme is basis of the rental of spaces; and, second, concerned, Ubik (the Creation Library), the the need to predict this activity’s impact on cinema, the exhibitions, the programmes the Tabakalera cultural project, both at the for families and Hirikilabs (Technology and level of human resources and in terms of Digital Culture Laboratories) are all building programming. their own communities around their programmes, as demonstrated by the growth In connection with this, the establishment of of the user base in each case. the criteria for the renting spaces has been another issue that has been tackled this year. Finally, the management of human 5. resources has been one of the fundamental Communication questions to be addressed in 2016, the aim being to adapt the existing team to the and positioning: practical requirements of an international the “Tabakalera” brand centre of contemporary culture of the dimensions of Tabakalera for the optimal has been considerably implementation of the project. strengthened in this its On balance, the general assessment of the first year. core strategies launched has been positive. Both the building and the Tabakalera project At the same time, the establishment of are already living organisms that continue to its normal operation as an international evolve, forcing us to constantly readapt our centre for contemporary culture has meant own activity. And this is precisely how we the opportunity to make the final change understand the cultural project: a changing from the abstract to the concrete, which entity which, it should not be forgotten, has has significantly benefited the brand. only just begun its journey. 5 INDEX 6 ANNUAL REPORT/2016 Tabakalera p. 8 > 15 01. Exhibitions p. 16 > 33 02. Public Programmes p. 34 > 55 03. Audiovisual p. 56 > 77 04. Educational programme p. 78 > 97 05. Artist’s Space p. 98 > 107 06. Hirikilabs p. 108 > 131 07. Ubik p. 132 > 153 Tabakalera´s Creation Library 08. Communication p. 154 > 167 09. Development p. 168 > 169 10. Management p. 170 > 171 11. Board of Directors p. 172 > 174 7 TA- BAKA- LERA 8 ANNUAL REPORT/2016 What is Tabakalera? The Tabakalera building has become the International Centre for Contemporary Culture. Within its walls, in addition to Tabakalera’s own cultural project, a series of cultural initiatives are also welcomed. 6 Institutions 6 1_ CICC Tabakalera 2_ San Sebastian Film Festival 3_ 4 Basque Film Archive 5 4_ Etxepare Basque Institute 13 5_ Zineuskadi 6_ Kutxa Foundation - Kutxa Kultur Private initiatives 3 2 7_ El Sekadero 8_ NON Gallery 9_ ArteUpArte 10_ Läntoki 11_ nana. 12_ Basque Living 13_ Impact HUB Donostia 7 8 9 10 11 12 Hospitality 14 14_ Taba 9 Cultural ecosystem Together these initiatives are referred to as the “cultural ecosystem”, which this year has resulted in the launching of new collaborative projects, as well as the consolidation and growth of existing common initiatives, and a lively and dynamic programme of activities aimed at all types of audiences. The creation of this community of projects has been very positively valued by the agents that form part of it. Projects carried out in collaboration include: Zabaltegi-Tabakalera Christmas market Scratch Day Selfie Selfie Cinema Artistic residencies in Tokyo El Sekadero theatre in Kutxa Plaza Concert in Kluba within the Selfie Selfie. Bajo Ulloa series More details in each section 10 ANNUAL REPORT/2016 Approximately 21,000 visitors per week In addition, in its public space Tabakalera welcomes a large number of citizens who This year come simply to spend time, play, talk, meet or work: a variety of visitors, with different 39,464 interests and needs, for whom Tabakalera wants to provide the best possible proposals. people have In this regard, and taking into account used the this diversity of audiences, during these information past months work has continued on the establishment of measures to support point coexistence in the public space. Initiatives have also been proposed to promote participation in the centre’s cultural programme by people visiting this public space. 11 The table tennis bats have been borrowed on 1,431 occasions 12 ANNUAL REPORT/2016 New spaces and projects launched during 2016 March Ubik, Tabakalera’s Creation Library April Taba Café Co-working space Kutxa Kultur Enea May Artist’s Space Presentation Musical residencies June Kutxa Kultur Fabrika Concert hall September Kluba, Kutxa Kultur Cinema. Screen 2 Fashion residencies Kutxa Kultur Fabrika Space November Basque Living 13 Activity data In 2016, the cultural ecosystem of Tabakalera has generated 1,800 activities shared between exhibitions, workshops, theatre, concerts, markets, screenings, meetings etc. Of these, 820 have been programmed by Tabakalera’s own cultural project, which represents approximately 45% of the programmed activity in the building. Also in 2016, the Tabakalera cultural project launched a public programme with the objective of collecting data and information in order to find out about and 1,800 to understand and develop its relationship with the different users. activities In the qualitative part of this programme, we have analysed more than 1,500 responses collected through surveys, suggestions, opinions and interviews, the results of which help to improve different aspects of our services and programmes. 1,095,016 And in the quantitative part, the counters visits installed at the two entrances to the building have registered the movement of a total of 1,095,016 people entering Tabakalera in 2016. Of these visits, 254,525 have been participants or users of the Tabakalera cultural project programme and services. This means that 23.24% 254,525 of the people entering Tabakalera have participated in the cultural project participants programme. 14 ANNUAL REPORT/2016 Relationship between visits to the building and participants and users of Tabakalera’s complete programme by month: January February March April May June Building 70,000 73,304 83,281 84,102 94,699 98,252 Programme 8,611 11,874 27,553 22,968 18,737 19,483 July August September October November December Building 118,848 107,982 86,818 99,325 103,593 74,812 Programme 25,918 25,772 26,445 19,828 22,268 25,068 The Tabakalera cultural project programme has maintained a stable dynamic taking into account the ups and downs that can be seen in the flow of visitors during the holiday periods.