Journal of Motorsport Culture & History Volume 1 Issue 1 Article 6 2019 Futurama: An Immersive Experience of America's Automotive Future James Miller Hampshire College,
[email protected] Follow this and additional works at: https://ir.una.edu/jmotorsportculturehistory Part of the Communication Commons Recommended Citation Miller, J. (2020). Futurama: An Immersive Experience of America's Automotive Future. Journal of Motorsport Culture & History, 1 (1). Retrieved from https://ir.una.edu/jmotorsportculturehistory/vol1/iss1/ 6 This Article is brought to you for free and open access by UNA Scholarly Repository. It has been accepted for inclusion in Journal of Motorsport Culture & History by an authorized editor of UNA Scholarly Repository. For more information, please contact
[email protected]. Futurama: An Immersive Experience of America's Automotive Future Cover Page Footnote I am grateful to Julia Hildebrand for her close and critical reading of an earlier draft. The paper also benefitted from archival research at the Brooke Russell Astor Reading Room for Rare Books and Manuscripts at the New York Public Library. This article is available in Journal of Motorsport Culture & History: https://ir.una.edu/jmotorsportculturehistory/vol1/ iss1/6 Miller: Futurama Futurama: An Immersive Experience of America’s Automotive Future James Miller Hampshire College, Amherst MA, US,
[email protected] Abstract General Motors’ Futurama exhibit at the 1939-40 New York World’s Fair offered a wildly popular immersive experience of American automobility twenty years in the future. The Fair proclaimed the “Dawn of a New Day” in “The World of Tomorrow” through comprehensive innovative architecture and design, which promoted the primary role of new technology, especially in the field of transportation.