LMAAGS 7th Edition

The National Laadli Media & Advertising Awards for Gender Sensitivity 2014-15

Supported by

United Nations Population Fund

Wednesday, April 13, 2016 at The Tata Theatre, NCPA, Nariman Point, Mumbai LMAAGS FOREWORD 7th Edition Dir A action asw W Laadli in big 'ThankY UNFP har Thak pa W f W chang le the c The ne and bec the audienceshow in celebr with aStr The tr mor adv winner a longw s Adv The churningofthough build upt when y C ashion designerandchor t .L. Shar er v t t e lookf e e ar tien erna o thethinandbeautifulfr el asw ect d w ertisemen eotypes. Fr oc e g or on xpr A deser e honour end c e. MediaF or acy a tly g w socialmediaispr e f ork putinbyourt s whotrulydeser ender inclusiv when anig happens whenathough hang tional f ou ar t v oming mor , P es aw ess ourdeepgr a er ada S. , ha or c or y t a o bringmajortr ell. Alotdependsonhoww opula one thr sa w' delv ell. on w ou' t e isc o choosethebes e r tion andc v v oor ar ts. The tinues inthecinemaasw e beentryingt es aspecialmen ellow oman whoisc ellow om theloneadofHDF ed t eminded ofy d t tion Fir o them.W dina on es in ough themandourc gling though o mor e inclusiv o pr s tha tinuous, chang ship t ships thisy y ar ting theNa e socie t on esen s o issuesr t isimport a t w t Ex e e notonlysellingtheirpr v titude t eam f o oneofourwinner tr ans e thea eogr oviding e e alsolik e ar ov x t the ty citing c e inourthough our dr ame o giv f on t g er orma . W apher t k tion her or ov e ear t pr fiden sies surr ender sensitiv tional Aw o allwhoha w ela w e salut Laadli eeps r e apushandmomen v an . ar e isine eams ofabe ork. Thef tions. ov olving slowlyinourwillingnesst ampaigns inthec e t t v er eigh ds f . ed t t f t, self-r en gr ok C P e usethesepegst o acknowledg or action.W e f oor Lif eminding y ell. While'Alig es y e them. or thinkingoutsidethebo ounding theideasw o g AP or theirc vit ar ea e dina t mon A in2008t time Achie ender ou t ds. W t. especting andc able. Chang t act tha v er impe s andtheAdity e sen e ad.Itisnotsurprisingthentha t t o looka or t ths t er w , disabilityandse e w oducts andser s andsponsor onsis ou tha e a t theiren t thesechar e theCanadianConsula tus t ould ber oming y o mak orld f t P arh' e v o 54adv tum t emen t t thew e happensinsmallmeasur o neg en opula t some o thischang t supportf or allasay e this om xplor ould soonleadt o e tries, thejurymember a BirlaGr t Aw ear otia emiss ifw tion Fir orld dif ertisemen f act v ort s. Ourspecialthank thing isnotc s andsomechang vices, butalsoanaspir ery ideatha es ourhomophobia,'Mar t ar x andr e, dialogueandadv er x able withher v o acceptalt uality d t en s ha s or thelas e andw oup f f oung per o JeannieNaor t thr t possible. er e donotacknowledg v en aise g ts thisy . 'DumLag e endear V ecutiv ough our or sponsoringthef . Sis tly t t challeng o chang e f orr e ar . Chang ender issuesintheir t w t t 11y son. Smallchang erna or sponsoringan a ect. Chang self anddoesnotfit e T ear e c e ha e a ed themselv es. Chang s whoha a k rus s t t , w on Laadli ear e a e per e happens t thele oji, India'sfir oc v o Dolly e Haisha' es g t e ha fiden e nine a t thegr ee s. W a tion f t spectiv e f ender g e happens Media v arit t tha e sa v e c e v or e the e el of or a our ound es t ome a y a es t es s o t The National Laadli Media and Advertising Awards for Gender Sensitivity 2014-15 (NLMAAGS) is the culmination of the Awards given to journalists from print, electronic and web media from across India. Around 1200 entries in 13 languages were received from all over the country and 102 awards were presented in events conducted in Chennai, for Southern and Western regions and New Delhi, for Northern and Eastern regions. The National Awards include some of the regional winners who were selected as deserving of a National Award by a fresh panel of distinguished jury members. It LMAAGS also includes awards for gender sensitive advertisements, books, films, theatre and innovative 7th Edition campaigns that have attempted to break through gender biases.

Jeannie Naoroji has been awarded the Laadli Lifetime Achievement Award 2014-15 for pioneering and establishing Fashion Design and Choreography in India.

The Awards are supported by United Nations Population Fund

NLMAAGS 2014-15 is co-ordinated by Ms Dolly Thakore, well known theatre personality of India. ARDS W A

TIONAL NA

From left: Ameen Sayani, Haresh Bhimani, Dolly Thakore, Chief Minister Mr. Devendra Fadnavis, A.L. Sharada and Mr. S.V. Sista releasing the Lata Mangeshkar audio CD

1 LMAAGS NATIONAL AWARDEES 7th Edition e or BHAIRAB CHANDRABRAHMA of pr 'B writ the Gov In thes PRINT g making themc has support Mini ThomasandA w mon and theHurt' THE WEEK The W PR xposé ender issues. ANAND omen f g OMO aniz es aboutthepligh ths. Thes ogr eek ledt a t ernmen ammes lik TING GENDERSENSITIVEREPOR |BEST ory inOdiy tion managingtheambulanceser or marriag AI PUNIL mag ed thembygivingtheses o anenquiryandfinally t azine haspublishedtw ov ories t t pr er s NEWSREPOR e Mama “ O a A ThousandSordidDec omises ins e r surr in s per place furtherhur the c har He pr se v Headlines RUPS HIMMA 'VY Himma PRINT Thr PRINT '…SEXU yush Goelandpr TILLA MAMT t ery in 'Banandai PuniLotillMamat t er ackle theissuesofg t x ories. Clearly t ofay espectiv ellig ANGB ual abuseasw dly r ough herne sonal in eotypes andmain ounds theabuseofmenandboy onclusion tha esen A CHAKRABOR t ence andc t t K AL ABUSEOFBO er a andJananiSur eport T KA |BEST |BEST AAN NIMAARI:NAARI' oung w es ', RupsaChakr a titutional sa ts theopinionsofsociologis ely t v ting subject,thepr aria inhisGujar es T ed duet A ARIA . The tig ...' , TheW w , actionag 2 oman whodiedduringchildbirth.Though a esen dles inseekingpoliceactionandleg s r T FEA NEWSREPOR apabilities ofw |S omen andgirls.How t tion, Rupsahasdocumen o g t c y ar ories thepr

eport, ' AMB TY TING omedy ender r o socials t import t enit f e bothw ain g vices. eek enc eptions” e deliv TURE (MAGAZINE) ak Y aborty ar AD D S...' al mutila sha isf ains Here's Wh ender pow a , humourandsa ela ti f | AHMED eries f a' AIL an t theerringdoct ominence the our tigma. Exis ojection ofw ell r ea t , Bhair - withinama ed c t f omen. Y | ABHIY ar fr gues tha tur ag acts. Theedit tion andtr esear or all,itsimplemen es sensitiv ov e ' T s. y Se om sa ab Chandr ts, pr er equa

e AB er s V v ched bythewrit yangbaan NiMaari:Naari AAN er x ting la AD MIRR t menandbo ual AbuseOfBo t , se of ories -'TheCut tis t omen inc tir ed thec y deser t a essor f t tions byunderminingthe x e ar f act er ofthr e c or andthe ficking of ual violencef w orial t a Br s whichcriminaliz ov ory e usedbysocie OR s, author v er ahma onspir . The e by al support.Thr omedy ag eam ee t y a e of s ar er tion ys DoesNotMak acy ofsilencetha s s andother e asmuchvulner aced bybo , sa tir ty t e andhumour ' dealswitha e homose ough R o r s anddr ein y s andmenis f TI and e or t x able t ce uality a w . s o WEB | BEST FEATURE 'OF ANKLETS AND SHACKLES' | WWW.FOUNTAININK.IN ANNAM SURESH

Annam Suresh's feature presents the heart wrenching story of transgender persons of Uttar Pradesh, derogatively called 'Laundas' by society, who are LMAAGS stigmatized and abandoned by their families, friends and communities for their 7th Edition sexual orientation. The feature exposes in graphic detail their exploitation by the band masters who make them dance to sleazy songs at weddings and underpay them, as well as the inhuman torture inflicted on them by goons and other men in power.

PRIYANKA DAHALE AWARD FOR STUDENT JOURNALISTS 'THE TWO FINGER TEST….' | WWW.THELADIESFINGER.COM ILA ANANYA & RAHUL PILLAI

Ila Ananya and Rahul Pillai, both students of Journalism at St. Joseph's College, Bangalore, have written a hard hitting story called 'The Two-Finger Test Doesn't Work? No One Told The Medical Colleges', which was published in www.theladiesfinger.com. They discuss the apathy and ignorance of medical college students and teachers alike regarding the two finger test and the ethical issues involved in using the test to determine whether the woman is habituated to sex, which indirectly casts aspersions on her character, thus justifying the heinous act of rape and sexual violence. ARDEES W A

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3 LMAAGS ADVERTISEMENT 7th Edition c c t The g TV The seriesofadsf GAME CHANGERA tha Anouk r f build herownfutur TV though This c BE o buildabr ashioned anduna on on ender sensitiv C |HA S C |ANOUKB t mak v tribut T AD “ e Winds ofChange” ampaign isaseriesoffiv y ed themessag ts andopinions,s ang VER es themlookbold,vibr VELLS –WINDSOFCHANGE e t e ofc o amuchbig and tha TISEMENT |CAMP e themesques Y MYNTRA–BOLDANDBE on or Ha t W tr la acts lik up passingdowng chor r household, wher c c mirr “In f the In TV mor This pow TV GRAND PRIX|BBDOINDIA The adpla BE t e. E t belie ailing t ec empor our ampaign onJournalismofCour activ t ARD |L e tha e t S C |INDIANEXPRE C |ARIEL–SHARETHEL t ognition t elligen T AD v e thana'ne or t thnic w ag or es. Itisbasedontheinsigh ells cr o mak g t t and-up f e Indianw er andbe v ellig e an e andsuccess t asmallchang “Hava Badlegi o challeng ary andmoderne es inpositiv o socie VER erful O t Indian” tioning man y en e ads ea WE LINT e abeginning. s onthetheme AIGN |OGIL ear isoft an TISEMENT |BRANDPR o thew y t t Indianandshow e-opener f ed byLow 'Share theLoad' or her ty t, s w t 4 , theadseek t omen t e menandw er chang e pa spaper'. Itbuildsthebr x tylish andedgy ender r emplifying howaw . IndianExpr e socialchang AS omen r fully c en seenasasa self SS –THEINTELLIGENTINDIAN ” triar e inourthough y pa c o 'hide'behind.Theadpr , e A VY &MA ampaign w e Lin or allf thnic appar UTIFUL ole s e insocie chal a xpr onnects itwiththein triar 'TheNe O eader t AD s abe ess herindividualiden as ha omen ha adf t a chal a s anequalr er ess hadearlierbuiltitsbr t tha ther t ag titudes r . THER s. eotypes fr e. Thec e. Thene ea wspaper isdead' v t as s f ty a t e c s andmak OMO e optionf t childr er w t el f tur titudes andpr t pr oman c v onsis t t lar art e equalr or w es amanapologizingt ocess c orld wher ampaign has eg and in TION |CRE ed thr epr g en learnwha om oneg ar w ads t e. omen asone en ding householdw an v or portly esen es themr tly pr t t an o onewhichisspeakingt ellig ee y esponsibilities t esen oice her tr e ther t actices. , t a eng tity and esen en ear tion ofmenandw ener A o emphasiz ts the TIVE LANDASIA , old t r thens theper ealiz s ag t the e's equalitywithinthe and herit t eader whilegivingdue a ed tion t o e tha y seeandpar o hisdaugh ork. B o thene ow e tha t itisne ag ar e withits ception of ds household y r t thebr omen asthe aising a xt. Thead v o andf t en er t er f ts end and is oo or or BEST ADVERTISEMENT |PUBLIC SERVICE ANNOUNCEMENT | OGILVY & MATHER TVC | BREAKTHROUGH – SHARE YOUR STORY WITH YOUR SON

The video 'Share Your Story With Your Son' by Delhi-based NGO 'Breakthrough' is premised on the fact that 40 per cent men believe that teasing is harmless fun LMAAGS and doesn't constitute sexual harassment. It depicts a mother sharing her 7th Edition experience of sexual harassment in the street with her teenage son, driving home the point how frustrating, annoying and harassing it is. The ad thus helps young adults understand the so called harmless teasing as an act of violence. It thus promotes a dialogue and open discussion in families on the issue of sexual harassment on streets.

BEST ADVERTISEMENT | PRODUCT | OGILVY & MATHER TVC | TITAN RAGA – BREAK THE BIAS

The 'Break the Bias' ad is a subtle yet powerful narrative about the way the world looks at a woman's success, which is still viewed with prejudices, one that is determined by her ability to influence her male bosses through her charm and guile. It drives home the point that our thoughts are clouded by preconceived notions and gender biases, that of all the things attributed to a woman's success, hard work is at the bottom of the list. The film challenges gender stereotypes at workplaces and calls for change.

BEST SHORT FILM | DENTSU MARCOM, A DENTSU AEGIS NETWORK COMPANY OMRON HEALTHCARE – TUMHARI AMMA

The short film 'Tumhari Amma' has touched upon a couple of social issues while branding its BP monitor very subtly. The focus is on the central theme – how young

people need to take care of their aging parents. More importantly, 'Tumhaari Amma' TISEMENT broaches an important social issue that of 'remarriage' of a single parent – the mother. In a society that discriminates against widowed women, Omron's bold film encourages remarriage lovingly, through a caring daughter. ADVER

5 LMAAGS JURY CERTIFICATE & BOOKS 7th Edition homemak a c ha clock f The adpa TV t w author t either withtheblessingsoftheir f Search ofF c s BOOK | In SearchofF S o submitt ommon ques t t thehomemak all ofauniquemomen A ories ofw eb ofc ving aneas C |MIDE GARI CHHABRA or theirf o anothersur IN SE onnect y er decidest s tribut reedom o alar omen fr A –S y jobt reedom AR tion, “Wha amilies. Itisbasedonthec ed s CH OFFREEDOM AL er g e t er idealandabig , belit UTE THEHOMEMAKER|DDBMUDRAGR brings aliv e book inheritsthespaceoccupiedbyomnipr tr the adques tw a humanf the kit highligh and wis a non-fictionnarr challeng The P TV R BOOK | R t eedom figh o do ories w o allthew f ohini Mohanisagift OHINI MOHAN adition. f o t t viv o f ects inaf C |P ak t inhis , withoutin ak tling herw emale pr or es usbackt ar t didy chen. So e abr , jumpingfr ARAMP ampar tful r ting theeaseofc ea es thee THE SE e thev ace t v t omen whos t es anarr ory tions tr ou dothewholeda ashion tha er ec eak- ahomeint a Omele ot s fr amilies orwithoutit.E oun . Captur , nowe o thew ARA -OMELET ASONS OFTR ork. Theadshow ag 6 g v xis oices ofw o thepr olving muche er g a om Indiat onis t ofoneAsia'smos om memoryt tiv ting s aditional thinkingands a oal. e. W tiv ed writ v t ar tha ts, Indr t isc ommon per ed lik t en menc t e Masalaad,partoftheir' e ofv t a e-independence er er ooking withthemasala,itenc rit y a omen, whojoinedthes eotype ofw ompelling o SouthAsia,whoheededthe t e anor t hasbeene t homeandw en withheart,br OUBLE er whohastheuniqueabilityt ot alor a andMugil,onemalepr TE MAS al disarr f y? f o his an c ort. Itdealswiththe s ther , de ” whichisusuallythr ception ofahomemak al his

ook, itsa t t ach w , endearingandin ermina ALA |BBDOINDIA ory t omen doingallthec a esults whena t searingw t y t ory pr . ched in t OUP ork r o thepr oman leadsthe arts ane a andunpeels tion andthewill y ains andsheergrit,thisisahaun s. Inahumor oject, ound-the- esence ofc t o ourc esen Men inKit trug ar w 'P s: theSriLank In own gle, our t. This f ar orma onsciousness thr er ampar ag ot on ooking a o w ous, ligh chen es ment ag tiv flict anditsa ea onis e. a', ane ' series, v e s a civilw t, Sar t home.While theart t o s ory t w t v ep in ough its a. The ed w ft elling in ar er- . Itputs t ting o a y , t o DUM LAGA KE HAISHA

Dum Laga Ke Haisha, directed by Sharat Katariya, has an unusual woman character as the protagonist. This is perhaps the first time that Bollywood has had LMAAGS a visibly overweight female lead. Instead of showing the woman as a weak person 7th Edition with low self esteem due to her weight, the film takes another leap forward by showing her as a bold and confident person with grit and verve, a girl who makes strong decisions and is in charge of her life. She is not afraid to blame her father in law for failing to teach his son to have healthy attitudes towards women. She demonstrates that a woman can feel comfortable and at ease with herself as she is and need not feel pressurized to fit into conventional or patriarchal ideas of beauty.

MARGARITA WITH A STRAW

Margarita with a Straw, directed by Shonali Bose, is a path breaking movie in many respects. Not only does it handle issues a disabled woman faces in her life, it also dares to show her as a sexual being with unusual sexual preferences. The movie breaks through common misconceptions about disability and shows the protagonist as a talented musician who can pursue her choices and live an active, fulfilling life with appropriate support. The movie ends on a positive note showing Margarita discovering her independence and ability to live life on her own terms.

ALIGARH TURE FILMS

Aligarh, directed by Hansal Mehta, is based on the life of Dr Shrinivas Ramchandra Siras who taught at Aligarh Muslim University. He was sacked from his position of Reader and Chair of Modern Indian Languages, on charges of homosexuality. The FEA film is a sensitive portrayal of a controversial real-life court case involving the victimization of a gay person. It courageously stands for gay rights and shows the cruelty meted to this group by a homophobic Indian society. It is a sad reflection of our society that prides itself on being a democracy but refuses to give people their right to live and love. The film shows the coming of age of modern Indian cinema, particularly with regard to the LGBT Community.

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NATIONAL JURY TINA MEHTA

Tina Mehta is a brand strategist at Lightbox, a venture capital firm that invests in LMAAGS consumer tech businesses in India. She resumed her career in Mumbai after 7th Edition returning from New York in 2008 working with Saffron Consultants. Mehta had a successful stint in New York with Wolff Olins, a brand consultancy famous for brand strategy programmes for GE, Target, McDonald's and Citibank.

KUMAR KETKAR

Kumar Ketkar is a renowned journalist and editor who has been the Chief Editor of renowned like , , and Divya Marathi. He was also the Resident Editor of The Observer and Special Correspondent of . He received the Padmashree in 2001 and the Rajiv Gandhi Award for Excellence in Media and the Lifetime Achievement Award in Journalism by Maharashtra Foundation, USA. Y JUR TIONAL NA

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EASTERN REGION JURY LMAAGS LAADLI LIFETIME ACHIEVEMENT AWARD 7th Edition ASS DR. NIRUP Bar made film Gov (1996), giv Bar nov r iniquities c the of dif by earned w short Nirupama emember ommitmen ork furthering f en er AME g g s els ernmen trug mos c ohain ohain s, en alled s by in such t and the the ory SE LITERA t t gles t the o c AMA B of ar Bar and vit has ed Mimamsa t admir Assam c 14 as ele-films. t a eer t ollections, Bang al of those of and male-domina f g Iparor or w his essa ohain s T social AR on v TURE such ripur a cr arious artis alor f V tion amily GOHAIN y ea numer c alle ar

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GLIMPSES OF AWARDS Aditya Birla Group presents the Laadli Media Fellowships

As part of its Media Advocacy efforts, the Laadli campaign of Population First has instituted the Laadli Fellowships four years back. This year's fellowships are supported by Aditya Birla Group. The fellowships are given to young journalists who have been writing on gender issues. Currently the LMAAGS fellowships are given for journalists writing in English, Hindi and Marathi. The fellowship of Rs. 7th Edition 50,000/- requires the fellow to write four stories over four months. An undertaking from the Editor that the write-ups would be published in the paper is mandatory. This year the fellows were chosen from the winners of the current edition of the Laadli Media Awards. The following are the winners of the 2016 Laadli Media Fellowship.

Diana Sahu: 31 Year old Diana Sahu is Chief Sub-editor/Principal Correspondent with New Indian express and has nine years of experience in the field. Some of her special stories for have been based on the lives of women of Bonda Tribes in Odisha.

Namita Deshpande: 33 year old Namita Deshpande is currently a freelance journalist who has a regular column titled “Pudari” in Prabhat since 2013. She had documented the Mahila Rajsatta Andolan and is actively engaged in translation work.

Paulomi Banerjee: 34 year old Poulomi is Assistant editor at times and had worked with and earlier. She has been writing on a wide range of issues particularly pertaining to women and children.

Sneha Khare: 34 year old Sneha Khare is a Senor Reporter with People's Samachar (Madhya Pradesh), and had worked with News Express, Nav Bharat Times, Outlook and Patrika. She was awarded the Laadli Media Award for Consistent writing on gender issues.

Canadian Consulate Fellowship

This year Canadian Consulate has announced an International Fellowship to one of the Award winners. Ms Geeta Sharma is selected for the fellowship. Geeta has 18 years of experience in Journalism and has been working with ‘Meri Saheli’ as Assistant Executive Editor for the last 6 years. FELLOWSHIP She is awarded the Laadli Media Award for her feature “Acid Attacks – Kab Aur Kaise Rukenge Wardate” MEDIA LAADLI

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