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Europcom 2019 10th European Public Communication Conference 7 & 8/11/2019, Brussels Programme #europcom cor.europa.eu/europcom.go EuroPCom 2019 Right after the arrival of the newly elected European Parliament and the new College of the European Commission, the timing could not be better for communication experts to gather and capitalise on the opportunity provided by the start of this new term of office. Those who communicate Europe at national, regional and local level as well as in the EU institutions are coming together to exchange new ideas and discuss methods and tools. Let us look forward together and think of a fresh start to communicate in and on Europe! Three main clusters ELECTIONS CITIZENS TOOLS AND TRENDS Looking back at Engaging (with) citizens and Tools and trends to the European elections fostering local and regional communicate Europe communication Formats Workshop Mini Trainings Ideas Labs Bringing communicators "Hands-on" sessions on Open, fully participatory together on a specific topic selected practical skills lead sessions, providing space and presenting practical case by an experienced trainer. for active interaction, co- studies. creation and cooperation. The Ideas Labs are set up by participants based on a call for interest. Market Place EuroPCom Talks Interactive opportunity Short inspiring keynote for participants to bring in speeches. their projects and ideas, to exchange experience and best practices with other participants and to learn from each other. 7 November 2019 10.30-12.00 1 Opening session HEMICYCLE, PAUL-HENRI SPAAK BUILDING, EUROPEAN PARLIAMENT Lunch ATRIUM 5 and 6 12.00-14.30 Market Place FOYERS 5 and 6 EuroPCom Talks JDE 52 2 The European 3 Out of the dark: 4 Checking the 5 How to start a 6 Innovative citizen elections campaigns: cohesion policy to numbers: evaluation podcast and why you engagement to What worked, what connect the EU and of communication should counter populism did not? its citizens campaigns 14.30-16.00 JDE 52 JDE 51 JDE 62 JDE 53 LEDRA STREET 7 Making the 2019 8 (Re)connecting 9 Getting 10 Storytelling 11 We are all European elections a with young information across in political influencers local issue: examples Europeans with emotion and speechwriting and experiences humour 16.30-18.00 JDE 51 JDE 52 JDE 62 JDE 53 LEDRA STREET 18.00-19.30 Evening reception – Celebrating the 10th anniversary of EuroPCom ATRIUM 5 and 6 8 November 2019 12 Social Media in 13 Power and 14 What is 15 Cutting 16 EU Open Data: the 2019 elections: perils of narratives next for citizens’ through the noise: How to fill the gap what we expected, consultations? how to react to between data and what happened, a disinformation citizens? 09.15-10.45 what next attack JDE 62 JDE 52 JDE 51 JDE 53 LEDRA STREET 17 Exploiting the 18 Selling heavy 19 Inclusive 20 How to 21 Real time media mix topics 2.0 communication: organise a citizens’ strategy for content for consultation communicating everybody integration 11.15-12.45 JDE 51 JDE 62 JDE 52 JDE 53 LEDRA STREET 13.00-14.00 22 Closing session JDE 62 Lunch ATRIUM 5 and 6 14.00-15.00 Market Place FOYERS 5 and 6 Looking forward! 3 Venues Opening session: All other sessions: European Parliament European Committee of the Regions Paul-Henri Spaak Building, Hemicycle Rue Belliard 101, Jacques Delors Building, JDE 1 Hemicycle 4 Atrium 5, Atrium 6 Room JDE51 2 Registration Room JDE52 European Parliament Atrium, Room JDE53 Rue d'Ardenne Room JDE62 3 Access for participants, des S Institut Ro Simone Veil entrance cienc de B es Na y elgique al tur elles House of European History PARC LÉOPOLD tier ➜ 10 m Rue Vau in . 4 SCHUMAN 1 Musée W iertz 10 min. PAUL-HENRI SPAAK Hemicycle Visits European Economic and Social Committee Protocol Entrance Rue du Remorqueur Rue Wiertz Rue Wiertz and Social Committee Social and Rue de Economic European R u Pas e ALTIERO SPINELLI ALTIERO SPINELLI c B ale e ll i a r d 2 3 Rue d’Ardenne K e C l Atrium R ha O r E N u U ha ssée de R A A N D AGORA SIMONE VEIL E odec A D G W D E A e a E TRAIN STATION S v N D u re Parlamentarium A A R U R E N R KO WILLY BRANDT N JÓZSEF ANTALL W 12 21 22 27 64 34 38 80 95 ne rô Station Europe T MAELBEEK 5 min. Rue de Trèves Rue de Trèves Rue d'Idalie u d ue R L R R u P u u x e la e e e ➜ Entrance to European Parliament campus ss m M c B a e e bou o ll To nearest metro stations 5 min.TRÔNE du ➜ n arn i a P t o r r u g d To the European institutions y d ➜ e r 20 min. CITY CENTRE ue To City centre © European Union, 2016 – EP R ➜ Rue d’Arlon Rue d’Arlon Rue d’Arlon R u e d u L u x e m bo Registration u Filming and photography r g 7 November All of the conference's sessions and events will be filmed and photographed. Pictures and videos will be posted → European Parliament: 8:30-11:00 (Atrium - Rue d'Ardenne) on the EuroPCom website. If you do not wish to be → European Committee of the Regions: 11:30-17:30 filmed or photographed, please inform us by writing to 8 November [email protected]. Rue de la Science → European Committee of the Regions: 8:15-11:15 Distribution of conference badges to those participants who Catering have registered via the online registration tool and received their confirmation. Please note that on-site registration is not Catering is provided for the two days of the conference. accepted. 4 EuroPCom 2019 Venues 1 Opening session Thursday, 7 Nov, 10:30-12:00 European Parliament, Paul-Henry-Spaak Building, Hemicycle Interpretation from/into English, French, German, Spanish, Italian and Polish Web stream provided in all above languages During the opening session of EuroPCom 2019, we will take the time to look back and forward on European public communication. Where do we stand after the European elections? And where do we want to go from here? What are the challenges for public communicators? (How) can better communication help shape Europe’s future? Experts from different backgrounds will come to the European Parliament’s Hemicycle to hold discussions with the EuroPCom community. Let us look forward together! …and not just to the next two days. Welcome f Karl-Heinz Lambertz, President of the European Committee of the Regions f Othmar Karas, Vice-President for Information Policy, Press and Citizens Relations, European Parliament Speakers f Paloma Escudero, Director of Communications at UNICEF, New York, United States f Catherine E. De Vries, Westdijk Chair and Professor of Political Behaviour in Europe at Vrije Universiteit (VU) Amsterdam, Netherlands f Peter Müller, Brussels bureau chief for DER SPIEGEL, Germany/Belgium Moderation f Florence Ranson, Founder of RedComms, Belgium A fresh start to communicate Europe Looking forward! 5 Welcoming remarks Karl-Heinz Lambertz was elected President of the Othmar Karas is Vice-President of the European European Committee of the Regions (CoR) in July 2017 Parliament responsible for Information Policy, Press and after having served as its First Vice-President (2015-2017). Citizens Relations including EPLOs, Members’ Research He is also President of the Parliament of the German- Service and Library as well as for replacing the President speaking Community of Belgium. He served as president for multilateral bodies (security) including NATO, OSCE of the German-speaking Youth Council (1975-1980) and for EFTA countries, World Bank and IMF. Serving as a before becoming a member of the Parliament of the MEP since 1999, he is currently Member of the Committees German-speaking Community in 1981. Mr Lambertz held on Economic and Monetary Affairs, on Industry, Research numerous ministerial posts in the regional government and Energy and on Constitutional Affairs. Othmar Karas is (1990-1999) before being elected as its prime minister founder and speaker of the non-partisan citizen‘s forum (1999-2014). He became president of the Parliament in ‘Bürgerforum Europa’ and President of the Austrian Aid 2014, a post he held until 2016, when he was appointed as Organisation ‘Hilfswerk Österreich’. He is non-regular lector the region’s representative in the Belgian Senate. In June at the Danube University Krems, the Vienna University for 2019 he resumed office as president of the Parliament. As Economics and Business and the University of Vienna. a CoR member (since 2001) he was president of the CoR’s @othmar_karas PES Group (2011-2015). He is currently vice-president of the Congress of Local and Regional Authorities of the Council of Europe. @CoR_President 6 EuroPCom 2019 Speakers Paloma Escudero has been the Global Director of Peter Müller is the Brussels bureau chief for DER SPIEGEL, Communications for UNICEF (the United Nations the German newsmagazine, mainly covering EU and Nato Children’s Fund) since 2013. Based in New York, she is affairs. Before heading the Brussels office in 2015, Müller was responsible for UNICEF’s global strategies for the media, a correspondent for DER SPIEGEL in Berlin, Germany. Müller, digital, social media, advocacy, brand, global campaigns, who joined DER SPIEGEL in 2010, worked for “Handelsblatt”, youth engagement, content, civil society partnerships the German business daily, before and “Welt am Sonntag”, and Goodwill Ambassadors. She was Executive Director a major Sunday paper. A lawyer by training, Müller studied of the Spanish National Committee for UNICEF from in Passau, Munich, Nanjing/China and Cambridge/ USA.
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