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EMERGING CONVERSATIONS from GLOBAL CONSUMERS ABOUT the RESEARCH Outform Is a Future Retail Agency Covering Emerging Trends in the Industry

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EMERGING CONVERSATIONS from GLOBAL CONSUMERS ABOUT the RESEARCH Outform Is a Future Retail Agency Covering Emerging Trends in the Industry EMERGING CONVERSATIONS FROM GLOBAL CONSUMERS ABOUT THE RESEARCH Outform is a Future Retail agency covering emerging trends in the industry. Through our Micro Trends Report, our team will examine topics surrounding consumer insights, retail, design, brand highlights, and technology to bring you industry insights that explore conversations from global consumers across different channels. Want more info on the latest news and trends? Sign Up For Our Newsletter capsule pieces for the game and Valentino LUXURY FASHION releasing an exclusive 20 pieces for the “We’ll see a world where game. Other crossovers between games and you don’t even have to own BRANDS ARE luxury fashion brands include The Sims and Moschino, Honor of Kings and Burberry, as the physical shoes. You TAKING ON GAMING well as League of Legends and Louis Vuitton, can just own a virtual Luxury fashion brands have begun which featured in-game branded character experimenting with digital spaces and skins as well as real life pieces inspired by version of them and post on are now entering a new territory: video the game. social media with those games. Due to the interactive nature of gaming, augmented reality shoes on During the pandemic, video games surged players are much more engaged with the your feet and get the same in popularity across all demographics. content than they would be while consuming The 2020 Global Games Market Report other types of media like TV or music, which social credibility.” claims that the gaming market attracted are experienced in a more passive way. Jeff Staple 2.6 billion players globally, and increased With customization being a large aspect of Founder, Staple Design video game playing hours by 75%, which gaming, players are always looking to make brought the gaming market’s value to their digital characters a unique as possible, $74.2 billion US Dollars. As video games which luxury fashion brands have noticed as began to dominate the mainstream, luxury a branding opportunity. And because gaming fashion brands took notice and began allows players to go above and beyond Source: Washington Post collaborating with popular video games the parameters of real life, the creative and and gaming platforms to capitalize on aspirational possibilities are endless, making the idea by creating clothes, skins, and luxury fashion and gaming a perfect match. worlds for players to unlock and explore. WHAT PEOPLE ARE SAYING Sources: Vogue Business / Roblox / Jing Daily All the outfits I I own in Animal crossing I In May, Gucci collaborated with Roblox, would wear in real life! a gaming platform popular with Gen Z, Mandi Alerding, Facebook to bring the Gucci Garden Archetypes, a physical recreation of 15 of Gucci’s ...that’s how you connect with consumers and iconic advertising campaign sets, into stay relevant in the market/industry. the virtual world. Players could virtually @starvinmarvinjr, Tik Tok explore the rooms and purchase Gucci Learn more details about the themed items for their avatars. Marc Amazing! Gucci put a handbag on Roblox purchasing journey, behaviors, Jacobs and Valentino have included for sale and it sold for more money then the attitudes, and motivations of gamers. their designs in Animal Crossing: New physical version. This will bring opportunities. Click here to unlock our latest Horizons, with Marc Jacobs designing Source: EA @sameconnerone, Twitter Insights Report on gaming. ABOUT THE RESEARCH FROM PREVIOUS WEEKS Across all game platforms and BABY BOOMER GAMERS genres, players over the age of 50 are “There is no longer a ‘stereotype enjoying video games just as much game player,’ but instead a ARE ON THE RISE as any other generation, proving that gaming has become much more game player could be your In the past year, gaming has become one inclusive than it has been historically. of the fastest growing forms of entertainment Like most industries in the past year, grandparent, your boss, or even amongst consumers. Though people from all gaming is experiencing a shift your professor. I suspect that walks of life have been learning the ins and outs amongst their consumers’ interests the percentage of older adults of the digital playing landscape, there is still a and trends. To appeal to the rapidly lingering stereotype of the typical gamer being growing market, brands and retailers playing video games will rise a social recluse who finds comfort in their private will need to find creative ways to as baby boomers enter retirement, online worlds. Today however, the landscape appeal to the wider audiences and has changed to include a more diverse array newcomers in gaming. increasing the focus on positive of players, including Baby Boomers whose effects of playing games,” presence in the market has increased by 32% Sources: CCN.com / BabyBoomers.com Jason Allaire since 2018. Associate Professor of Psychology, North Carolina State University During the pandemic, many Baby Boomers discovered or rediscovered a need to play and enter the digital world. With 56% of seniors WHAT PEOPLE ARE SAYING using video games as a form of escape, many My mom she is 64 yrs old and she’s into of them began playing to socialize with loved strategy games like civilization, albion, rune ones safely, stimulate their brains by learning scape etc. She enjoys it so much sometimes new skills, and compete in a healthy manner she forgot to cook us meals. while living in a worldwide pandemic. Alex Algoso, YouTube The older generation also has certain There’s actually a surprising number of playing attributes that are different than other people aged 60+ in the Skyrim community, generations. A recent survey conducted by a few are even very good modders. Games Outform showed that 92% of Boomer gamers like that seem to appeal more to the older prefer to play in solitude than with friends. crowd than things like Call of Duty While gaming by themselves, 91% boomers use @GingerLeeBeer, Reddit Learn more details about the their cell phones as their main device, 88% play purchasing journey, behaviors, primarily on their TV, followed by 66% who If your dad ends up liking the experience of attitudes, and motivations of gamers. play on their PC. Many of these players enjoy playing video games, his coolness will have Click here to unlock our latest puzzle and platform games that allow them to no bounds and will forever be the coolest Insights Report on gaming. stimulate their brains in a fun way. boomer ever! @jasmonoca, Twitter LIVESTREAM “There is already a large SHOPPING IS demographic very familiar with online video and social media that GOING STRONG can tap into live video shopping POST PANDEMIC easily because there are no Livestream shopping continues to make big waves across retail and technological and knowledge barriers. re-define what it means to engage And depending on the selected consumers. Even as physical retail stores have re-opened their doors to channel, you can target a certain the public, big name brands continue audience or tap into a new one.” to go live on social media to enable Josep Nolla real-time conversations with their Co-Founder and CEO, Tipser Source: Fashion Network consumers. Many of these live events are hosted by well-known influencers and spokespeople who give personal WHAT PEOPLE ARE SAYING insight and un-edited content on the products they buy. Viewers are able Shoppers (especially the Gen Z audience) are This is huge in the Chinese market & it’s done “like” products, ask questions, give drawn to transparency, which can translate really well for both B2B & B2C. It’s so interesting opinions, and make interpersonal to long-term loyalty. By creating a marketing how the shift in commerce behaviour was connections with new brands. approach that leverages the social media accelerated by COVID! channels where consumers are often engaging Calbieyum, Reddit In recent studies, research from to start authentic conversations through livestream shopping has found that livestream, brands can establish rapport I do believe livestreaming will end up winning 80% of consumers would prefer and loyalty with larger audiences globally. the hearts and wallets of many US shoppers, but watching a brand’s live video rather Numerous opportunities for data capture, it’s also interesting to me that this is basically the than reading a blog post, while 82% increase in popularity amongst shoppers, and 2020s version of infomercials... of shoppers prefer live video to social influx in online sales, all prove that livestream @Melissa_Minkow, Twitter media content. As a result of this new shopping is going to be a new staple for all marketing tactic, researchers predict eCommerce online tactics. Done right, livestream shopping creates a that livestream shopping is projected community of fans who look forward to your to generate about $11 billion by the Sources: events, respect your expertise, and are invested end of 2021 and $25 billion by 2023. HubSpot / Entrepreneur / Retail Dive / CNBC in your entrepreneurial journey. Source: Facebook @JOrtakales, Twitter deliveries, which can be achieved AUTONOMOUS by way of flying drones or wheeled “Delivery bots, RDVs, robots, reduce the need for large DELIVERIES CAN HELP trucks needed to transport goods to and drones are set to THE ENVIRONMENT their final destination. displace millions of Since autonomous deliveries are truck and van deliveries fully electric, research shows that the technology can reduce carbon over the next decade, as emissions by more than 90%. they are far smaller, As electric vehicles are gaining more flexible, lower in popularity, battery technology is Source: The Verge improving at a rapid rate. These cost, and naturally improvements are working in closely monitored to ensure products arrive tandem with the exponential growth on time and as expected. Although still at suitable for automation of battery manufacturing to make the beginning stages, it is exciting to see this type of futuristic technology starting to and electrification.” Source: Amazon drones and robots cheaper to create Ryan Cintron and operate.
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