Intermodal & Technology in market realities BESTFACT Conference Thomas Scherer [email protected] HP Enterprise Services CEE

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP i-Rail Initiative Solutions Focus Areas

Passenger Energy Safety &Security Logistic

Open Standards No Vendor Lockin IT Based Industry Technology Innovation High Quality

Create an agile and efficient of business model for railways!

• Technology enabled flexibility, increased speed and reduced costs • Based on Open Standards, open up new business models and remove current inhibitors & unleash power of innovation

2 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Focus Areas in Logistics

• Transport management Solutions • Yard management and dispatching • Air freight management • Fleet management • Rail management • Electronic freight bill - Shipping • Sea Freight management automation • Road Transport management • Freight Tracking and Security • Customer Centric Supply Chain • Analytic Rail and Port Information management System • Multimodal Terminal management • System

3 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The new silk road

4 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. BIG DATA and analytics

External Information $ € ¥ CRM, SCM, ERP Transactional Data

Core Transaction Systems + Mobile Audio Conversations Social Media Other Operational Systems Big Video Images Messages Sensors Data

Analytical Environment

Pre-defined reporting, Requiring filters for meaning (context, dashboards and analytics to: relevance, urgency) to: - Measure/monitor the business - Protect the business (e.g. new compliance - Analyze and improve operations requirements) - Grow the business (e.g. customer engagement models)

5 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Intelligent Cargo Solutions

Security Cellular & Satellite Humidity Damage Networks Sensing GPS Location Temperature

Visualisation & Reporting

Event Messaging Based Logistics Email/SMS Command Center

6 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Active Rail Shipment

7 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Conclusion

Supply Chain Management is a worldwide operation • Different data and formats lead to unnecessary complex administration and operation • That creates the need for open standards

With BIG DATA and analytics there are a variety of opportunities possible: • Improved cargo and track security • Dynamic route optimization • …

IT enables in every aspect of logistics and transportation advantages

8 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Thank you

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Multimodal Terminal Management Solution Overview HP MTM Covers the whole process chain within a multimodal terminal Technology: • Gate, Disposition, Cash, Damage including a mobile solution to manage lifts • Offline Mode • Path Search Algorithm for stacker / cranes, parameter to minimize # of lifts • In case of communication outage • Graphical terminal representation on Google Earth to show and mark each • GPS Integration terminal section • Google Earth Integration • Overview of goods on the terminal – no further search needed • All terminal process are reproducible

10 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Different sources – different data – same business

Terminal operators Rail operators/carriers Road transport comp. Customs/officials Gov‘t/official statistics

By location of origin, destination or transit

By cargo or products traded

By means of transport or transport equipment

11 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Elements of a systematic approach

Actor-specific Correspondence Standardized & integrated code lists tables & transformations dimensions

12 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.