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Regional Groceryforum Sep 20–21 | 8 a.m. to 4 p.m. | Baltimore, MD Oct 26–27 | 8 a.m. to 4 p.m. | San Francisco, CA Regional Grocery Forum Risk and Opportunity: Advanced Customer and Channel Strategies in Supermarkets How to update and execute effective customer and channel strategies is no Kantar Retail Presenters: longer a routine exercise. From megamergers to market expansions taking place against a changing shopper landscape, the challenges are significant. Kantar Retail has built a new two-day regionally focused forum designed to help you identify key trends, allocate resources more effectively, and design a strategy to help guide your company’s overall business. John Rand Mike Paglia SVP Director Core questions we will address include: • What are the growth prospects for major customers in the Eastern zone, from Maine to Florida, or in the Western zone, from Seattle to Los Angeles and Chicago to San Antonio? Elley Symmes Diana Sheehan • Which retailers are choosing to align and focus on a certain shopper Analyst Director type and what does that mean for effective promotions and assortment? This event will be • Who will win the battle for supermarket multichannel? compelling for: • What key changes to store design and merchandising will impact • Regional and National your brand? sales leaders • Strategic Leaders • What makes the new generation of shoppers pick a store, and how can • Product and Brand Marketers you help your customer win? • Category Analysts • What does your retailer want from suppliers going forward that is • Trade managers and planners • Shopper Marketing Managers different from the past? • Customer Facing Executives Registration: Venues: Register today by emailing Lord Baltimore Hotel Hyatt Centric Fisherman’s Wharf [email protected] 20 West Baltimore St. 555 North Point St. Baltimore, MD 21201 San Francisco, CA 94133 410.539.8400 415.563.1234 Negotiated Rate: $169 available Negotiated Rate: $269 available until 9/6/16 until 10/11/16 The analysis and conclusions presented by Kantar Retail represent the opinions of Kantar Retail. The views expressed do not necessarily reflect those of the retailers under discussion, nor are they endorsed or otherwise supported by the management of the retailer. Regional Grocery Forum – Day One Sep 20–21 | Baltimore, MD Oct 26–27 | San Francisco, CA Eastern Edition Agenda Western Edition Agenda 8 a.m. to 10 a.m. – The Supermarket Channel Today 8 a.m. to 10 a.m. – The Supermarket Channel Today • Top trends: Drivers of retailer change • Top trends: Drivers of retailer change • Channel forecasts: Who wins and why • Channel forecasts: Who wins and why • Competitive landscape: What your customer sees • Competitive landscape: What your customer sees - Walmart, clubs, Lidl, and the emerging - Walmart, clubs, Lidl, and the emerging food continuum food continuum 10 a.m. to 10:30 a.m. – Break 10:30 a.m. to noon – The Grocery Shopper 10:30 a.m. to noon – The Grocery Shopper • Generations and life stages: Shopper behavior • Generations and life stages: Shopper behavior in supermarkets in supermarkets • Why shoppers choose a store • Why shoppers choose a store • Factors that Impact Shopper Decision: Money, • Factors that Impact Shopper Decision: Money, Health, Time, Private Label, and Center Store Health, Time, Private Label, and Center Store Noon to 1 p.m. – Lunch 1 p.m. to 4 p.m. – Concurrent Regional Workshops 1 p.m. to 4 p.m.– Concurrent Regional Workshops (choose one) (choose one) The North Atlantic Region – focusing on New The Pacific Region – focusing on the West Coast England and New York • Key retailers in depth, including Albertsons/ • Key retailers in depth include Ahold, Wakefern, Safeway, Ralphs and Kroger West, Stater Bros., Giant Eagle, Hannaford, Wegmans, Price Chopper, WinCo, and Save Mart and Market Basket The Western Region – focusing on the Midwest and The Southeast Region – focusing on the Southern Western markets tier and mid-Atlantic market • Key retailers in depth, including Hy-Vee, Meijer, • Key retailers in depth include Publix, Delhaize, Albertsons, H-E-B, Bashas’, Mariano’s, and Southeastern Grocers (BI-LO/Winn-Dixie), Kroger Central and Harris Teeter Regional Grocery Forum – Day Two Sep 20–21 | Baltimore, MD Oct 26–27 | San Francisco, CA Eastern Edition Agenda Western Edition Agenda 8 a.m. to 10 a.m. – Supermarket 2025 – 8 a.m. to 10 a.m. – Supermarket 2025 – Trends and Topics Trends and Topics • Leadership skills and trade management 2025 • Leadership skills and trade management 2025 • Retailer segmentation: Managing customer complexity • Retailer segmentation: Managing customer complexity • Prioritization: Where and how to invest for success • Prioritization: Where and how to invest for success 10 a.m. to 10:30 a.m. – Break 10:30 a.m. to noon – Supermarket eCommerce and 10:30 a.m. to noon – Supermarket eCommerce and Omnichannel Retailing Omnichannel Retailing • The escalating impact of Amazon in grocery • The escalating impact of Amazon in grocery • The multiple models of consumable eCommerce • The multiple models of consumable eCommerce • What To Do: Effective Omnichannel practices for • What To Do: Effective Omnichannel practices for Suppliers and Brands Suppliers and Brands • What to expect: eCommerce in the next decade • What to expect: eCommerce in the next decade Noon to 1 p.m. – Lunch 1 p.m. to 2:30 p.m. – Concurrent Breakouts 1 p.m. to 2:30 p.m. – Concurrent Breakouts (choose one) (choose one) • The new premium: The evolving role of fresh, local, • The new premium: The evolving role of fresh, local, and value beyond price and value beyond price • Format variation: Exploring differentiated store • Format variation: Exploring differentiated store developments in supermarkets developments in supermarkets 2:30 p.m. to 3:30 p.m. – Closing session, group 2:30 p.m. to 3:30 p.m. – Closing session, group discussion, and executive summary discussion, and executive summary .
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