Sony MAX2 ‘Timeless Digital Awards’ Season 3 gets more than five lakh votes in 3 weeks! ~ Sadabahar Actor and Sadabahar Actress are the most voted categories ~ Press note: Mumbai, 11th April 2018: After garnering appreciation in the first two seasons, Sony MAX2 brought back the third season of India’s first-ever online film award, ‘Timeless Digital Awards’. This season, the channel celebrated the many firsts of Hindi cinema from the ‘Sadabahar’ era of 50s and 60s. Sony MAX2 has witnessed a remarkable growth in the number of fans voting for their favourite legends giving due reverence to the glorious era of Hindi Cinema. Surpassing the numbers of the last two years, this season has seen 5.4 lakh fans voting for their favourites. Sony MAX2’s unique proposition of combing the evergreen era and combining it with the new age technology has made the country’s Hindi Cinema lovers hooked on to the microsite to make their ‘Sadabhar’ favourites win. The channel presents countless iconic films to its viewers in the comfort of their homes and is now catering to the younger generation through this digital innovation. Timeless Digital Awards’ has become a perfect amalgamation of yesteryear and modern age as it has struck a strong connect between India’s artistic pride and youth. Timeless Digital Awards had categories where users could choose their favourites for the decade cutting the 50’s and 60’s. Amongst many interesting categories, ‘Sadabahar Actor’ and ‘Sadabahar Actress’ are the top most performing categories and legends like Dev Anand, Dilip Kumar, Madhubala and Raj Kapoor are amongst the most voted celebrities. Hindi Cinema lovers have proved that the magic of that era will never fade out. Have a look at who made it to the SADABAHARA WALL OF FAME here - https://max2awards.sonyliv.com/ Winners in each Category: About SONY MAX2: SONY MAX2 is an iconic second Hindi movie channel from Sony Pictures Networks India (SPN), one of India’s leading television network. MAX2 caters to the needs of the Indian audiences who appreciate rich Indian cinema and inspires newer audience to honor the glory of such iconic movies. The brand ethos of the channel ‘Kuch Filmon Ka Jaadu Kabhi Kam Nahin Hota’ stems from the core thought that certain films have an everlasting appeal that never fades away with time. With innovative peripheral programming concepts like ‘Sitaare’, ‘Take 2’ and ‘Lights Camera Kisse’, the channel aims to create an emotional connect with its audience and educate them about the grandeur of yesteryear movies and the stars. Today, the channel reaches out to an audience of 95 million viewers every week across Hindi speaking markets. The channel targets 22-50 year olds, NCCS: ABC, males. For more information, please log on to http://www.sonymax2.tv/ About Sony Pictures Networks India (SPN) Sony Pictures Networks India (SPN), is a subsidiary of Sony Corporation which owns and operates the Sony Entertainment network of television channels. SPN comprises 31 channels including Sony Entertainment Television (SET and SET HD), one of India's leading Hindi general entertainment television channels; MAX, India's premium Hindi movies and special events channel; MAX 2, another Hindi movie channel showcasing great India Cinema; MAX HD, a high definition Hindi movie channel airing premium quality films; WAH, the FTA channel for Hindi movies; SAB and SAB HD the family-oriented Hindi comedy entertainment channels; PAL, a genre leader in rural Hindi speaking markets (HSM) showcasing the best of Hindi general entertainment and Hindi movies from SPN’s content library; PIX and PIX HD, the English movie channels; LePlex HD showing critically-acclaimed Hollywood films; AXN and AXN HD, the action and adventure-oriented English entertainment channels; Sony BBC Earth and Sony BBC Earth HD, the premium factual entertainment channels, Sony AATH, the Bangla entertainment channel; MIX a refreshing Hindi music channel; ROX HD, a channel for contemporary Hindi music; YAY!, the kids entertainment channel; Sports Network comprising 11 sports entertainment channels – SONY SIX, SONY SIX HD, SONY ESPN, SONY ESPN HD, SONY TEN 1, SONY TEN 1 HD, SONY TEN 2, SONY TEN 2 HD, SONY TEN 3, SONY TEN 3 HD, SONY TEN GOLF HD; SonyLIV - the digital entertainment VOD platform, SPN Productions, the networks’ film production arm and Sony Pictures Networks Distribution Pvt Ltd. (SPND) that distributes the networks television channels across different genres and languages through multiple content delivery platforms. SPN reaches out to over 700 million viewers in India and is available in 167 countries. The network is recognized as an employer of choice within and outside the media industry. SPN is a recipient of several awards, including the ‘Aon Best Employers India’ Award in the 2017 edition in recognition of SPN’s unique workplace culture and exceptional people practices, consistently ranking amongst India’s Top 10 Companies with Best Health & Wellness Practices by SHRM & CGP Partners, listed by Working Mother & AVTAR as one of the 100 Best Companies for Women in India in 2017 and adjudged one of India’s Great Mid-Size Workplaces for its distribution business by the Great Place To Work® Institute in the 2017 edition. Sony Pictures Networks India Private Limited is in its 23rd year of operations in India. Its subsidiaries include Sony Pictures Networks Distribution India Private Limited, MSM-Worldwide Factual Media Private Limited, MSM Discovery Private Limited, Taj Television (India) Private Limited, Aqua Holding Investments [Pvt.] Ltd., and Bangla Entertainment Private Limited. For more information please contact: Bhharati Kabre (Sony MAX): +91 9820346384 | [email protected] Arati Kadam (Weber Shandwick): +91 9820579359 | [email protected] .