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Amerikanische Trailer Sequenzprotokolle.Xlsx Inhaltsverzeichnis Abbildungsverzeichnis ........................................................................................ IV Abstract ............................................................................................................... V 1 Einleitung ........................................................................................................ 1 2 Forschungsstand ............................................................................................. 4 2.1 Trailer ............................................................................................................... 4 2.2 Das Genre Thriller im Bereich Film ................................................................... 6 2.3 Werbung in der deutschen und US-amerikanischen Kultur ............................ 8 3 Methodik ...................................................................................................... 13 3.1 Analyseverfahren ........................................................................................... 13 3.2 Korpus ............................................................................................................. 17 4 Analyse der deutschen Thriller-Trailer ........................................................... 18 4.1 Abgeschnitten ................................................................................................. 19 4.1.1 Film ..................................................................................................... 19 4.1.2 Trailer .................................................................................................. 20 4.1.2.1 Rahmenbedingungen & Inhaltsvergleich ............................. 20 4.1.2.2 Analyse der Teiltexte ............................................................ 21 4.2 Asphaltgorillas ................................................................................................ 24 4.2.1 Film ..................................................................................................... 24 4.2.2 Trailer .................................................................................................. 25 4.2.2.1 Rahmenbedingungen & Inhaltsvergleich ............................. 25 4.2.2.2 Analyse der Teiltexte ............................................................ 26 4.3 Ballon .............................................................................................................. 28 4.3.1 Film ..................................................................................................... 28 4.3.2 Trailer .................................................................................................. 29 4.3.2.1 Rahmenbedingungen & Inhaltsvergleich ............................. 29 4.3.2.2 Analyse der Teiltexte ............................................................ 30 4.4 Steig. Nicht. Aus! ............................................................................................ 32 4.4.1 Film ..................................................................................................... 32 4.4.2 Trailer .................................................................................................. 33 4.4.2.1 Rahmenbedingungen & Inhaltsvergleich ............................. 33 I 4.4.2.2 Analyse der Teiltexte ............................................................ 34 4.5 Werk ohne Autor ............................................................................................ 37 4.5.1 Film ..................................................................................................... 37 4.5.2 Trailer .................................................................................................. 38 4.5.2.1 Rahmenbedingungen & Inhaltsvergleich ............................. 38 4.5.2.2 Analyse der Teiltexte ............................................................ 39 5 Analyse der amerikanischen Thriller-Trailer ................................................... 41 5.1 A Simple Favor ................................................................................................ 41 5.1.1 Film ..................................................................................................... 41 5.1.2 Trailer .................................................................................................. 42 5.1.2.1 Rahmenbedingungen & Inhaltsvergleich ............................. 42 5.1.2.2 Analyse der Teiltexte ............................................................ 43 5.2 Bad Times at the El Royale ............................................................................. 46 5.2.1 Film ..................................................................................................... 46 5.2.2 Trailer .................................................................................................. 47 5.2.2.1 Rahmenbedingungen & Inhaltsvergleich ............................. 47 5.2.2.2 Analyse der Teiltexte ............................................................ 48 5.3 Breaking In ...................................................................................................... 51 5.3.1 Film ..................................................................................................... 51 5.3.2 Trailer .................................................................................................. 52 5.3.2.1 Rahmenbedingungen & Inhaltsvergleich ............................. 52 5.3.2.2 Analyse der Teiltexte ............................................................ 53 5.4 Death Wish ..................................................................................................... 55 5.4.1 Film ..................................................................................................... 55 5.4.2 Trailer .................................................................................................. 56 5.4.2.1 Rahmenbedingungen & Inhaltsvergleich ............................. 56 5.4.2.2 Analyse der Teiltexte ............................................................ 57 5.5 Red Sparrow ................................................................................................... 59 5.5.1 Film ..................................................................................................... 59 5.5.2 Trailer .................................................................................................. 60 5.5.2.1 Rahmenbedingungen & Inhaltsvergleich ............................. 60 5.5.2.2 Analyse der Teiltexte ............................................................ 61 6 Ergebnisse ..................................................................................................... 63 6.1 Vergleich der Filme und Trailer ...................................................................... 63 6.2 Vergleich der Art der Werbung ...................................................................... 65 II 6.2.1 Drei-Akt-Aufbau .................................................................................. 65 6.2.2 Musik .................................................................................................. 67 6.2.3 Schrift .................................................................................................. 70 6.3 Rückschlüsse auf die zugrundeliegenden Kulturen........................................ 74 7 Diskussion ..................................................................................................... 76 8 Fazit .............................................................................................................. 77 Literaturverzeichnis ........................................................................................... 79 Online-Quellen .................................................................................................. 81 Eidesstattliche Erklärung .................................................................................... 86 Anhang .............................................................................................................. 87 III Abbildungsverzeichnis Abbildung 1: USA und Deutschland im Kulturdimensionen-Modell von Hofstede ……………… 9 Abbildung 2: Kommunikationsstile nach Hermeking, 2006 ………………………………………………. 11 Abbildung 3: Verbindung zwischen Werbestrategien und Kommunikationsstilen nach Hermeking, 2006 ………………………………………………………………………………… 11 Abbildung 4: Analysemodell dieser Arbeit ………………………………………………………………………… 16 Abbildung 5: Beispielhafter Auszug aus der Transkription der Trailer………………………………… 17 Abbildung 6: Filmplakat zu Abgeschnitten ………………………………………………………………………… 19 Abbildung 7: Inhaltsvergleich von Film und Trailer zu Abgeschnitten ……………………………….. 20 Abbildung 8: Filmplakat zu Asphaltgorillas ……………………………………………………………….……… 24 Abbildung 9: Inhaltsvergleich von Film und Trailer zu Asphaltgorillas …………………….……...… 25 Abbildung 10: Filmplakat zu Ballon ………………………………………………………………………………….. 28 Abbildung 11: Inhaltsvergleich von Film und Trailer zu Ballon ………………………………………….. 30 Abbildung 12: Filmplakat zu Steig. Nicht. Aus! ………………………………………………………………..… 32 Abbildung 13: Inhaltsvergleich von Film und Trailer zu Steig. Nicht. Aus! ……………………….… 33 Abbildung 14: Filmplakat zu Werk ohne Autor ………………………………………………………………..… 37 Abbildung 15: Inhaltsvergleich von Film und Trailer zu Werk ohne Autor ……………………….… 38 Abbildung 16: Filmplakat zu A Simple Favor …………………………………………………………………….. 41 Abbildung 17: Inhaltsvergleich von Film und Trailer zu A Simple Favor …………………………..… 42 Abbildung 18: Filmplakat zu Bad Times at the El Royale ……………………………………………………
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