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Nestlé makes ridiculous salt claim

This remarkable advert from Nestlé tells Inc and (all Nestlé cereal readers that the company thinks adding salt to brands) contain between 1.25 and 2.5g of salt is ridiculous. ‘You’d never per 100g – the level considered to be ‘a lot’. add salt. Neither would we,’ says Nestlé. The lesson? In this instance, the pun has Er… Wouldn’t they? Whilst Shredded never been more applicable: Take Nestlé’s Wheat may indeed contain no added salt, marketing claims with a pinch of salt. most of the company’s other cereals do – especially those aimed at children. , Clusters, , Cookie , , Monsters

Nestlé cereal Sodium Salt equivalent Is this high per 100g per 100g or low salt?* Golden Nuggets 0.5g 1.25g High Clusters 0.5g 1.25g High Shreddies 0.5g 1.25g High 0.6g 1.5g High Cinnamon Grahams 0.7g 1.75g High Cheerios 0.8g 2g High Monsters Inc 0.8g 2g High Golden Grahams 1.0g 2.5g High Cheerios, Golden Grahams and Cookie Crisp. Just some of the children’s cereals with high * According to Food Standards Agency criteria – see page 12. levels of added salt from Nestlé.

Not so healthy hearts in the UK The worst hospital food in England A large-scale survey of hospitals was Women in the UK have the highest rates of Not nice reading, but necessary. For more undertaken last year looking at how patients heart disease in the world according to details, check the British Heart Foundation’s rate the services in hospitals, including the food figures from the World Health Organization’s latest report Coronary Heart Disease available, the variety, the time of arrival, its MONICA study, published by the British Heart Statistics, ISBN 1 temperature and appearance and the size of the Foundation (BHF). Covering more than thirty 899088 21 0 from portions. In the interests of better practice we regions in developed countries around the www.bhf.org.uk. herewith name and shame the 14 worst: globe, the study shows adult women under the Copies are free age of 65 to be at highest risk in metropolitan although a Scotland and Northern Ireland. donation of £10 London Royal Free Hospital The BHF also reports that most women see is suggested. Royal National Throat, Nose & Ear Hospital cancer as a greater threat, believing that they Middlesex Hospital are more likely to die from breast cancer than Sally Sherman Nursing Home a heart attack – despite Whipps Cross Hospital figures showing the Hammersmith Hospital reverse to be true. King’s College Hospital Not that men get off Queen Mary's Hospital the hook. The rates of Kingston Hospital heart disease for men St George's Hospital under age 65 are three to four times those SE and Mid-England found for women. Taken Good Hope Hospital over a ten year period, Nuffield Orthopaedic Centre about one in twelve men Battle Hospital, Berks aged under 65 will suffer a heart condition. SW England North Hampshire Hospital

Food Magazine 61 9 Apr/Jun 2003