57 turn the page | june 2016

The best way to predict the future is to create it

COVERSTORY Artificial intelligence in design

INTERVIEW Richard Hutten

57 | June 2016 CONTENT

4 16 EDITORIAL Study association i.d

5 UPCOMING

22 INTERVIEW Richard Hutten

8 25 COVERSTORY FEATURE Artificial intelligence in design Futurism

13 28 FEATURE TEN GOLDEN TIPS Back to the future

29 14 FEATURE DESIGN EVERYWHERE HoloLens

2 june 2016 | turn the page CONTENT

32 42 INTERVIEW FEATURE “Identity is more Millenials as customers fluid than before”

44 34 INTERVIEW FEATURE Data with reason Ergonomics in a digital world

46 VERSUS A tale of two cities

36 ONE TO WATCH Puck Meerburg

38

FEATURE 48 Loving design ALUMNI “We add value to waste”

40 DO IT YOURSELF 50 How to hack GADGETS

turn the page | june 2016 3 EDITORIAL COMMITTEE .OF 2015-2016 J

Chéron Huskens Elisa Engelsma Suze Melissant Editor in Chief Acquisition Treasurer

Rens de Graaf Alicia Calderón Floris Jansen Qualitate Qua Chairwoman Layout

Christianne Francovich Stijn Buurmanje Ilse de Cock Secretary External Affairs Publicity

We are living an exciting time to be speechless. Do not miss this number’s EDITORIAL a designer. The fast development of great interviews; go to page 22 for ’s technologies and the connected world designer Richard Hutten or Puck Meerburg create many possible scenarios about how in One to watch on page 36. No matter if our future could be, giving designers many you are a Millennial or not, you will find our opportunities for innovation development. guest writer’s article interesting on how this

From Turn The Page, we want to portray generation is shaping the way companies É this moment in issue 57 under the name do business (page 42). I hope these pages of “A digital future”. Dive in its first pages will make you dream about the possibilities to read about Artificial Intelligence and of the digital future. autonomy (page 8) or check this edition’s Design Everywhere photo on page 14, Alicia Calderón ! an impressive image that will leave you Chairwoman

4 june 2016 | turn the page& UPCOMING

HELSINKI PRIZE WINNERS DESIGN WEEK From the faculty of Industrial Design Engineering io.tudelft.nl/prizewinners

September 1st - 11th, 2016 , Finland VIDI FOR PAINTINGS UNDER MAGNIFYING GLASS Visit Finland at its warmest time of year and, at the same Last week Dr Maarten Wijntjes was awarded a Vidi time, explore the biggest design festival in Scandinavia. scholarship by NWO for his research project about how The theme of the Helsinki Design Week this year is we can apply the visual art of painters to other areas, such “Better” and will dive into the question “What justifies as online shopping. us to design more?”. Check out their website for more details of the programme and possibilities of becoming BROODBROEDER WINS AWESOME a volunteer! FOUNDATION ’S PITCH NIGHT Doing something about discarded bread in public spaces and making Rotterdam more beautiful by promoting understanding between different cultural groups in the neighbourhood. With this idea, IDE master’s student Titus Wybenga won € 1,000 to turn his graduation design into reality.

TEAM IDE STUDENTS WINS CLIMATE HACKATHON 2016 With the winning idea ‘Bezorgeloos’ the team focused on another distribution of delivering packages by trucks within the cities to reduce the CO2 emissions. With a local depot and a notification on an app, citizens can pick up their package.

TRANSFORM

September 14th - 16th, 2016 Rochester, Minnesota, USA

Are you a designer interested in healthcare and how you could contribute to advancing medical technologies? In this noteworthy design conference, designers and STUDENT PROJECT HEADREST WINS doctors come together in collaboration with Mayo AIRCRAFT INTERIOR PRIZE CRYSTAL CABIN Clinic, and take a look at how human-centered design AWARD 2016 thinking has helped generated many health innovations Unfolding the side wings of the HeadRest reveals a through the past years. The three day event is filled hammock construction which cradles your head as you with speakers (including the co-author of Freakonomics lean side wards, preventing sliding and nodding. This Stephen J. Dubner), lively discussions and possibilities graduation project of Manon Kühne won the Crystal Cabin to engage with healthcare professionals and their Award in the category University. All three nominated current projects. projects were from Delft.

turn the page | june 2016 7 INTERVIEW "IDENTITY IS MORE FLUID THAN BEFORE" Roland van der Vorst has been appointed part-time professor Strategic Design for Brand De- velopment. He will combine his activities at IDE with his work as managing director of Freedom- lab, an innovation lab in Am- sterdam associated with Dasym investments. Van der Vorst is inspired by the change of con- text at IDE: “I like Glattes Eis.”

text by Michel Heesen | photo by Hans Stakelbeek | layout by Chéron Huskens

A quick look at the curriculum vitae of Roland van der Vorst shows an impressive range of roles and functions. His personal motto is a poem by Nietzsche: Glattes Eis, ein Paradeis. Für Den, der gut zu tanzen weiß. “There are two ways of developing”, says Van der Vorst in a lounge room at the Freedomlab campus. “One way is to set a target. That is how many people and companies work: I want to lose ten pounds in six months. Or: I want five percent annual growth in the next ten years. Another way is to place yourself in a new context and let that context redefine you. It is a more risky and challenging way, but also more exciting.”

32 june 2016 | turn the page INTERVIEW

Van der Vorst started his managing 150 people, writing Singapore is a place without professional career as assistant- financial reports, hiring and firing friction. It is a great place to researcher at Radboud University people.” Van der Vorst decided witness progress and see where in Nijmegen. “That is one side to quit and started his own we will be in Europe in ten years, of my personality,” says Van der communications and consulting but it is also a city without an Vorst. “I like working in solitude, agency THEY. He developed edge, almost too comfortable.” reading, writing and reflecting. champagne brand ZARB and In his current role, managing My other side is that I like to be wrote three books on subjects director of Freedomlab, on stage, talk and present. These that fascinated him: curiosity, he stimulates technology seemingly contradicting activities hope and camouflage. “I was experts, strategists, creatives, are often complimentary. For curious about my own curiosity entrepreneurs and managers example, after you've locked and I wanted to learn about in working together to use their yourself up to write a book, its hope: why did I have a bumper creativity to solve the problems publication will get you on stage.” sticker promoting Obama? The of tomorrow. common denominator in my books is expectation. Branding “The world has become a "Place yourself in a is the business of expectations. slippery place. What if Trump Curiosity is about challenging wins the elections and Chinese new context and let that expectations.Hope is a confident GDP growth is two percent less context redefine you. expectation.Camouflage is than we expect? Will we face about positioning.” a new housing crisis? Between It is a more risky and this interview and its publication, challenging way, but also While working on a commission the world could have changed in India, travelling between his dramatically. There's huge more exciting." offices in Delhi and , volatility. The whole world has Van der Vorst experienced mid- now become ‘Glattes Eis’. After two years of academic life doubts. “I wanted to leave the Companies struggle positioning research, he joined FHV/BBDO, communication business. I had themselves in all this. Identity has at that time the biggest branding enough of raising expectations become much more fluid than agency in the . without the deliverance of the before. Apple, for example, is “There, I experienced how context promise. I wanted to switch now also designing cars. Will redefines you. I switched from from promise to performance. they also design a toilet? Or the introvert, deep and long- What does a man do when he offer insurance?” term academic world, to the experiences a midlife crisis? He extravert, impulse-driven world of either buys a Harley, runs the How should students prepare for advertisement. During the day, I New York marathon, looks for a this volatile world? “My son plays talked to clients and managed my new girlfriend or all the above. I with Lego. When it collapses, team. In the evening hours, I felt none of this was a good idea, he doesn't bother, doesn't think wrote my PhD-thesis on branding." so I decided to jump again: into of it as a setback. He just starts the world of investment funds. A building something else. That MIDLIFE CRISIS friend in Singapore asked me to mentality will help. I believe In 2001, he witnessed a big start a fund with his money.” students have chosen the right change. “It seemed like everything faculty to prepare for this world: collapsed. Our office lost four big SLIPPERY PLACE design thinking, experimenting clients in one year. The 1990s With his family, his wife pregnant and trying to bridge contradictory egomania and belief in progress, of their third, Van der Vorst demands is part of the DNA of driven by technology, suddenly moved to Singapore. “Singapore this faculty.” 3 came to an end.” Two years later, is an interesting place, fully he became leader of the pack. designed by engineers. What “I learned a lot but in the end I does an engineer do? He solves www.rolandvandervorst.com was not really happy in that role, a problem, takes away friction.

turn the page | june 2016 33 INTERVIEW DATA WITHIN REASON

Gerd Kortuem has been appointed professor Internet of Things. His research at IDE focuses on Internet of Things, smart cities, human computer interaction and data science, and explores the design of connected products and services for a sustainable future. text by Michel Heesen | photo by Hans Stakelbeek | layout by Alicia Calderón

Before moving to Delft, Gerd Kortuem According to Kortuem, automation, where it a car. It makes navigating as simple as in headed the Ubiquitous Computing and completely takes away control, is not what a private car. One of the parameters in Sustainability Lab at the Open University people want. “People want to feel in control the system is a crowd indicator for buses, of Milton Keynes, a thirty-minute ride yet at the same time do not care about offering the possibility of choosing a new from . One of his researches was minute technical details. For example, route using less crowded buses.” about smart cities, with intelligent energy, many people like the idea of having their transport and mobility systems. “Smart cities washing machine run when the sun shines Again, one of the main issues Kortuem and is basically about the boundary between and their solar panels generate energy. his co-workers had to solve, was about technology and people”, says Kortuem. Technology enables a fully automated control. “The system enables people to “For example, domestic energy systems. As process. However, if people are able to request information directly from each local energy generation is becoming more push a button, knowing that their machine other, rather than storing locations of users viable, homeowners increasingly become will then do this, they feel more in control. everywhere in a central database. This what we call ‘energy farmers’. It used to be Technology based on small interventions enables users to make their own personal profitable to sell your own solar energy to is more easily accepted than a fully trade-off between functionality and privacy. the grid. These days this becomes less and automated process.” People are more willing to disclose their less interesting as it is more efficient and location when they have the feeling of more economical to use it up locally. That, CONTROL OVER PRIVACY being in control.” however, leads to a much more complex Another part of his research was about relation between people and technology. public transport in the smart city. “We According to Kortuem, data and how to It's not just about technology, it's about developed an information system based make sense of it has become important understanding behavioural changes, a on fine grained navigation hints: this is the design material. “In many design schools, shift in demand and how that all relates to right bus, that is the wrong stop, this is how education is still focused on designing an social practices.” you get back on track. Pretty much like in object, on creating an artefact. Increasingly,

44 june 2016 | turn the page INTERVIEW

“It's not just about technology, it's about understanding behavioural changes, a shift in demand and how that all relates to social practices.”

design is not only about the physical decisions in life are influenced by data. value. We have a poor understanding of object, but about designing product service There's an increasing need to understand how to predict and measure the impact systems. Also, the manufacturing process digital aspects. None of that is taught in on society. For example, we try to reduce becomes increasingly important, with schools at the moment.” emissions by introducing new mobility 3D printing techniques and embedded schemes. That might be great in reducing electronics. Fabrication is no longer Kortuem and his researchers decided to our carbon footprint, it could also have something that comes at the end, after dive into data-illiteracy. “Our aim was a very negative effect on the business you've completed the design. Designers getting kids interested in data, showing case of public transport and therefore on need to understand this and need to them that it is not just dry mathematics, and whole communities.” anticipate. We call that 'fabrication-aware to explore how to use data in a classroom. design'. I am glad to see that the faculty Most data sets are of low quality. It takes an Another field that Kortuem wants to explore of IDE has also appointed a professor of effort before you can use them in teaching at IDE is the long-term impact of connected Advanced Manufacturing.” methodologies. We used a city map products. “What is a sustainable Internet showing actual solar panels: how much of Things? It is potentially a nightmare in DATA-LITERACY they generate, how much the city could terms of sustainability if you put electronics In Milton Keynes, Kortuem was also generate if every roof would have solar in each and every product. Can designers involved in the Urban Data School, aimed panels and so on. This way we could teach help extend the lifetime of a product, for at educating kids on the use of data. the kids not only about data, but also about example by improving upgradeability? “We used to talk about IT-literacy, about sustainability and the societal impact of It might be less flashy than designing kids learning how to use a computer. new technology.” new stuff, but it is a fundamental ethical Nowadays, it is not about the box anymore. challenge.” 3 We now have the Internet of Things: Kortuem explains how new technology often products with embedded computers, raises ethical questions. “New technology sensors and a network connection. Many not only creates value, it also destroys www.kortuem.com

turn the page | june 2016 45 ALUMNI

“WE ADD VALUE TO WASTE”

IDE-alumna Laura Klauss (29), co-founder of Better Future Factory, has won the public choice award of the “Prins Friso Ingenieursprijs”, an annual award of excellence of the Royal Netherlands Society of Engineers (KIVI). At Better Future Factory, a company aimed at design for sustainability, Klauss is responsible for technology and prototyping.

by Michel Heesen | photo by Hans Stakelbeek | layout by Elisa Engelsma

48 june 2016 | turn the page ALUMNI

During a trip to an annual rock festival on the Their business form gradually developed from a former sea bottom of Flevoland (“A Campingflight to cooperation of individual freelancers to a general Lowlands Paradise”), Laura Klauss and a couple of partnership and then into a limited liability company. her friends talked about their experiences in working “This way of gradual development offered a natural as a freelancer. They all experienced the same way of getting used to each other as business partners. difficulties. “We all had enough commissions, but also After all, being friends is one thing, but being business- experienced that you often work in solitude and that partners means sharing the same space every day and business continuity is difficult”, explains Klauss. “You having a joint bank account. It’s almost like being can’t execute two full-time projects at the same time. It married. I believe it is a good thing to evolve a business means that when a deadline is postponed, you either gradually. I think some start-ups want to become a full- have to cancel your next project or work overtime, blown limited liability business too soon, just trying to execute two full-time projects at the for status.” same time.” Better Future Factory is housed in the Impact Hub Klauss and her friends decided to work on a joint Rotterdam, an industrial looking office space in a project for fun, inspired by a waste product of busy street in the centre of Rotterdam. The office is a Lowlands: disposable plastic beer cups. “We decided showroom of recent projects and ideas. Klauss shows a to work on it for half a year, just for fun without waste refrigerator and an automobile dashboard. “We payment. Possible revenues would be re-invested in have made cufflinks out of refrigerator interiors and use the project. Our subject offered a clear deadline: the disposed dashboards to make 90% recycled filament, next Lowlands festival.” which is the ‘ink’ of a 3D printer.”

Klauss and her friends used their complementary skills NEW MARBLE ANGOLA in developing a recycle workshop, based on a machine One of the latest projects of Better Future Factory was with the ability to turn plastic waste into a souvenir. “We designed for Angola. “In Angola, the streets are full of were invited for the next Lowlands, which offered an PET waste”, says Klauss. “There is no deposit on PET excellent stage for promotion. It was a big hit, a live bottles, in fact, no garbage collection at all. We have demonstration of the circular economy. After Lowlands, developed a low-tech machine that turns disposed we got calls from a number of companies and events. bottles into a product that people can use in their They all wanted to hire our machine and have a recycle homes: wall tiles. I remember at IDE, we learned how workshop, interactive, on the spot. We ended up giving PET crystallizes, but not how that looks. It looks performances in a dozen countries, including Qatar, like marble.” Peru and Angola.” Wouldn’t there be a market for recycled tiles in The According to Klauss, festivals offer fertile ground for Netherlands as well? “Probably. We are currently promoting an idea. “Festivals not only attract big developing a small production facility. However, PET in brands, such as Heineken or Warsteiner, but also a The Netherlands is already recycled and not a waste certain public, more avant-garde and open to new product anymore. Our goal, however, is to design ideas. Many of our clients encountered us during a and prototype the first fully recycled house, with a festival or heard about us from other visitors. Much of construction of pressed plastic bags and 3D printed our promotion was by word of mouth.” lights. We’re most interested in the innovation itself, not the production. It is not our goal to produce millions of FROM FREELANCE TO A BUSINESS tiles a year. We are a design office, not In the early stage of developing the recycle machine, a manufacturer.” Klauss and her friends found out that a group of students at Delft University of Technology was working Klauss considers the Angola project to be the best on a similar development. “The recycling process example so far of the kind of project that Better Future involves four stages: washing and drying plastic waste, Factory intends to work on. “It covers all stages from shredding it into flakes, extruding it into printer filament analysis to prototyping and production and it is a nice and finally 3D printing. We focused on extrusion, example of our way of thinking: working in a local the students had been focusing on shredding. We context, with low-tech machines, adding value to waste. decided to join forces and the Perpetual Plastic Project Instead of designing a product and then thinking of was born.” materials, we start with the material.” 3

turn the page | june 2016 49 57 turn the page | june 2016

The best way to predict the future is to create it

COVERSTORY Artificial intelligence in design

INTERVIEW Richard Hutten

57 | June 2016