SAMPLING DESIGN & WEIGHTING in the Original
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Statistical Inference: How Reliable Is a Survey?
Math 203, Fall 2008: Statistical Inference: How reliable is a survey? Consider a survey with a single question, to which respondents are asked to give an answer of yes or no. Suppose you pick a random sample of n people, and you find that the proportion that answered yes isp ˆ. Question: How close isp ˆ to the actual proportion p of people in the whole population who would have answered yes? In order for there to be a reliable answer to this question, the sample size, n, must be big enough so that the sample distribution is close to a bell shaped curve (i.e., close to a normal distribution). But even if n is big enough that the distribution is close to a normal distribution, usually you need to make n even bigger in order to make sure your margin of error is reasonably small. Thus the first thing to do is to be sure n is big enough for the sample distribution to be close to normal. The industry standard for being close enough is for n to be big enough so that 1 − p 1 − p n > 9 and n > 9 p p both hold. When p is about 50%, n can be as small as 10, but when p gets close to 0 or close to 1, the sample size n needs to get bigger. If p is 1% or 99%, then n must be at least 892, for example. (Note also that n here depends on p but not on the size of the whole population.) See Figures 1 and 2 showing frequency histograms for the number of yes respondents if p = 1% when the sample size n is 10 versus 1000 (this data was obtained by running a computer simulation taking 10000 samples). -
A Critical Review of Studies Investigating the Quality of Data Obtained with Online Panels Based on Probability and Nonprobability Samples1
Callegaro c02.tex V1 - 01/16/2014 6:25 P.M. Page 23 2 A critical review of studies investigating the quality of data obtained with online panels based on probability and nonprobability samples1 Mario Callegaro1, Ana Villar2, David Yeager3,and Jon A. Krosnick4 1Google, UK 2City University, London, UK 3University of Texas at Austin, USA 4Stanford University, USA 2.1 Introduction Online panels have been used in survey research as data collection tools since the late 1990s (Postoaca, 2006). The potential great cost and time reduction of using these tools have made research companies enthusiastically pursue this new mode of data collection. However, 1 We would like to thank Reg Baker and Anja Göritz, Part editors, for their useful comments on preliminary versions of this chapter. Online Panel Research, First Edition. Edited by Mario Callegaro, Reg Baker, Jelke Bethlehem, Anja S. Göritz, Jon A. Krosnick and Paul J. Lavrakas. © 2014 John Wiley & Sons, Ltd. Published 2014 by John Wiley & Sons, Ltd. Callegaro c02.tex V1 - 01/16/2014 6:25 P.M. Page 24 24 ONLINE PANEL RESEARCH the vast majority of these online panels were built by sampling and recruiting respondents through nonprobability methods such as snowball sampling, banner ads, direct enrollment, and other strategies to obtain large enough samples at a lower cost (see Chapter 1). Only a few companies and research teams chose to build online panels based on probability samples of the general population. During the 1990s, two probability-based online panels were documented: the CentER data Panel in the Netherlands and the Knowledge Networks Panel in the United States. -
Esomar/Grbn Guideline for Online Sample Quality
ESOMAR/GRBN GUIDELINE FOR ONLINE SAMPLE QUALITY ESOMAR GRBN ONLINE SAMPLE QUALITY GUIDELINE ESOMAR, the World Association for Social, Opinion and Market Research, is the essential organisation for encouraging, advancing and elevating market research: www.esomar.org. GRBN, the Global Research Business Network, connects 38 research associations and over 3500 research businesses on five continents: www.grbn.org. © 2015 ESOMAR and GRBN. Issued February 2015. This Guideline is drafted in English and the English text is the definitive version. The text may be copied, distributed and transmitted under the condition that appropriate attribution is made and the following notice is included “© 2015 ESOMAR and GRBN”. 2 ESOMAR GRBN ONLINE SAMPLE QUALITY GUIDELINE CONTENTS 1 INTRODUCTION AND SCOPE ................................................................................................... 4 2 DEFINITIONS .............................................................................................................................. 4 3 KEY REQUIREMENTS ................................................................................................................ 6 3.1 The claimed identity of each research participant should be validated. .................................................. 6 3.2 Providers must ensure that no research participant completes the same survey more than once ......... 8 3.3 Research participant engagement should be measured and reported on ............................................... 9 3.4 The identity and personal -
Stratified Sampling Using Cluster Analysis: a Sample Selection Strategy for Improved Generalizations from Experiments
Article Evaluation Review 1-31 ª The Author(s) 2014 Stratified Sampling Reprints and permission: sagepub.com/journalsPermissions.nav DOI: 10.1177/0193841X13516324 Using Cluster erx.sagepub.com Analysis: A Sample Selection Strategy for Improved Generalizations From Experiments Elizabeth Tipton1 Abstract Background: An important question in the design of experiments is how to ensure that the findings from the experiment are generalizable to a larger population. This concern with generalizability is particularly important when treatment effects are heterogeneous and when selecting units into the experiment using random sampling is not possible—two conditions commonly met in large-scale educational experiments. Method: This article introduces a model-based balanced-sampling framework for improv- ing generalizations, with a focus on developing methods that are robust to model misspecification. Additionally, the article provides a new method for sample selection within this framework: First units in an inference popula- tion are divided into relatively homogenous strata using cluster analysis, and 1 Department of Human Development, Teachers College, Columbia University, NY, USA Corresponding Author: Elizabeth Tipton, Department of Human Development, Teachers College, Columbia Univer- sity, 525 W 120th St, Box 118, NY 10027, USA. Email: [email protected] 2 Evaluation Review then the sample is selected using distance rankings. Result: In order to demonstrate and evaluate the method, a reanalysis of a completed experiment is conducted. This example compares samples selected using the new method with the actual sample used in the experiment. Results indicate that even under high nonresponse, balance is better on most covariates and that fewer coverage errors result. Conclusion: The article concludes with a discussion of additional benefits and limitations of the method. -
Stratified Random Sampling from Streaming and Stored Data
Stratified Random Sampling from Streaming and Stored Data Trong Duc Nguyen Ming-Hung Shih Divesh Srivastava Iowa State University, USA Iowa State University, USA AT&T Labs–Research, USA Srikanta Tirthapura Bojian Xu Iowa State University, USA Eastern Washington University, USA ABSTRACT SRS provides the flexibility to emphasize some strata over Stratified random sampling (SRS) is a widely used sampling tech- others through controlling the allocation of sample sizes; for nique for approximate query processing. We consider SRS on instance, a stratum with a high standard deviation can be given continuously arriving data streams, and make the following con- a larger allocation than another stratum with a smaller standard tributions. We present a lower bound that shows that any stream- deviation. In the above example, if we desire a stratified sample ing algorithm for SRS must have (in the worst case) a variance of size three, it is best to allocate a smaller sample of size one to that is Ω¹rº factor away from the optimal, where r is the number the first stratum and a larger sample size of two to thesecond of strata. We present S-VOILA, a streaming algorithm for SRS stratum, since the standard deviation of the second stratum is that is locally variance-optimal. Results from experiments on real higher. Doing so, the variance of estimate of the population mean 3 and synthetic data show that S-VOILA results in a variance that is further reduces to approximately 1:23 × 10 . The strength of typically close to an optimal offline algorithm, which was given SRS is that a stratified random sample can be used to answer the entire input beforehand. -
5.1 Survey Frame Methodology
Regional Course on Statistical Business Registers: Data sources, maintenance and quality assurance Perak, Malaysia 21-25 May, 2018 4 .1 Survey fram e methodology REVIEW For sampling purposes, a snapshot of the live register at a particular point in t im e is needed. The collect ion of active statistical units in the snapshot is referred to as a frozen frame. REVIEW A sampling frame for a survey is a subset of t he frozen fram e t hat includes units and characteristics needed for t he survey. A single frozen fram e should be used for all surveys in a given reference period Creat ing sam pling fram es SPECIFICATIONS Three m ain t hings need t o be specified t o draw appropriate sampling frames: ▸ Target population (which units?) ▸ Variables of interest ▸ Reference period CHOICE OF STATISTICAL UNIT Financial data Production data Regional data Ent erpri ses are Establishments or Establishments or typically the most kind-of-activity local units should be appropriate units to units are typically used if regional use for financial data. the most appropriate disaggregation is for production data. necessary. Typically a single t ype of unit is used for each survey, but t here are except ions where t arget populat ions include m ult iple unit t ypes. CHOICE OF STATISTICAL UNIT Enterprise groups are useful for financial analyses and for studying company strategies, but they are not normally the target populations for surveys because t hey are t oo diverse and unstable. SURVEYS OF EMPLOYMENT The sam pling fram es for t hese include all active units that are em ployers. -
Summary of Human Subjects Protection Issues Related to Large Sample Surveys
Summary of Human Subjects Protection Issues Related to Large Sample Surveys U.S. Department of Justice Bureau of Justice Statistics Joan E. Sieber June 2001, NCJ 187692 U.S. Department of Justice Office of Justice Programs John Ashcroft Attorney General Bureau of Justice Statistics Lawrence A. Greenfeld Acting Director Report of work performed under a BJS purchase order to Joan E. Sieber, Department of Psychology, California State University at Hayward, Hayward, California 94542, (510) 538-5424, e-mail [email protected]. The author acknowledges the assistance of Caroline Wolf Harlow, BJS Statistician and project monitor. Ellen Goldberg edited the document. Contents of this report do not necessarily reflect the views or policies of the Bureau of Justice Statistics or the Department of Justice. This report and others from the Bureau of Justice Statistics are available through the Internet — http://www.ojp.usdoj.gov/bjs Table of Contents 1. Introduction 2 Limitations of the Common Rule with respect to survey research 2 2. Risks and benefits of participation in sample surveys 5 Standard risk issues, researcher responses, and IRB requirements 5 Long-term consequences 6 Background issues 6 3. Procedures to protect privacy and maintain confidentiality 9 Standard issues and problems 9 Confidentiality assurances and their consequences 21 Emerging issues of privacy and confidentiality 22 4. Other procedures for minimizing risks and promoting benefits 23 Identifying and minimizing risks 23 Identifying and maximizing possible benefits 26 5. Procedures for responding to requests for help or assistance 28 Standard procedures 28 Background considerations 28 A specific recommendation: An experiment within the survey 32 6. -
Survey Experiments
IU Workshop in Methods – 2019 Survey Experiments Testing Causality in Diverse Samples Trenton D. Mize Department of Sociology & Advanced Methodologies (AMAP) Purdue University Survey Experiments Page 1 Survey Experiments Page 2 Contents INTRODUCTION ............................................................................................................................................................................ 8 Overview .............................................................................................................................................................................. 8 What is a survey experiment? .................................................................................................................................... 9 What is an experiment?.............................................................................................................................................. 10 Independent and dependent variables ................................................................................................................. 11 Experimental Conditions ............................................................................................................................................. 12 WHY CONDUCT A SURVEY EXPERIMENT? ........................................................................................................................... 13 Internal, external, and construct validity .......................................................................................................... -
Evaluating Survey Questions Question
What Respondents Do to Answer a Evaluating Survey Questions Question • Comprehend Question • Retrieve Information from Memory Chase H. Harrison Ph.D. • Summarize Information Program on Survey Research • Report an Answer Harvard University Problems in Answering Survey Problems in Answering Survey Questions Questions – Failure to comprehend – Failure to recall • If respondents don’t understand question, they • Questions assume respondents have information cannot answer it • If respondents never learned something, they • If different respondents understand question cannot provide information about it differently, they end up answering different questions • Problems with researcher putting more emphasis on subject than respondent Problems in Answering Survey Problems in Answering Survey Questions Questions – Problems Summarizing – Problems Reporting Answers • If respondents are thinking about a lot of things, • Confusing or vague answer formats lead to they can inconsistently summarize variability • If the way the respondent remembers something • Interactions with interviewers or technology can doesn’t readily correspond to the question, they lead to problems (sensitive or embarrassing may be inconsistemt responses) 1 Evaluating Survey Questions Focus Groups • Early stage • Qualitative research tool – Focus groups to understand topics or dimensions of measures • Used to develop ideas for questionnaires • Pre-Test Stage – Cognitive interviews to understand question meaning • Used to understand scope of issues – Pre-test under typical field -
MRS Guidance on How to Read Opinion Polls
What are opinion polls? MRS guidance on how to read opinion polls June 2016 1 June 2016 www.mrs.org.uk MRS Guidance Note: How to read opinion polls MRS has produced this Guidance Note to help individuals evaluate, understand and interpret Opinion Polls. This guidance is primarily for non-researchers who commission and/or use opinion polls. Researchers can use this guidance to support their understanding of the reporting rules contained within the MRS Code of Conduct. Opinion Polls – The Essential Points What is an Opinion Poll? An opinion poll is a survey of public opinion obtained by questioning a representative sample of individuals selected from a clearly defined target audience or population. For example, it may be a survey of c. 1,000 UK adults aged 16 years and over. When conducted appropriately, opinion polls can add value to the national debate on topics of interest, including voting intentions. Typically, individuals or organisations commission a research organisation to undertake an opinion poll. The results to an opinion poll are either carried out for private use or for publication. What is sampling? Opinion polls are carried out among a sub-set of a given target audience or population and this sub-set is called a sample. Whilst the number included in a sample may differ, opinion poll samples are typically between c. 1,000 and 2,000 participants. When a sample is selected from a given target audience or population, the possibility of a sampling error is introduced. This is because the demographic profile of the sub-sample selected may not be identical to the profile of the target audience / population. -
Use of Sampling in the Census
Regional Workshop on the Operational Guidelines of the WCA 2020 Amman, Jordan 1-4 April 2019 Use of sampling in the census Technical Session 5.2 Oleg Cara Statistician, Agricultural Censuses Team FAO Statistics Division (ESS) 1 CONTENTS Complete enumeration censuses versus sample-based censuses Uses of sampling at other census stages Sample designs based on list frames Sample designs based on area frames Sample designs based on multiple frames Choice of sample design Country examples 2 Background As mentioned in the WCA 2020, Vol. 1 (Chapter 4, paragraph 4.34), when deciding whether to conduct a census by complete or sample enumeration, in addition to efficiency considerations (precision versus costs), one should take into account: desired level of aggregation for census data; use of the census as a frame for ongoing sampling surveys; data content of the census; and capacity to deal with sampling methods and subsequent statistical analysis based on samples. 3 Complete enumeration versus sample enumeration census Complete enumeration Sample enumeration Advantages 1. Reliable census results for the 1. Is generally less costly that a smallest administrative and complete enumeration geographic units and on rare events 2. Contributes to decrease the overall (such as crops/livestock types) response burden 2. Provides a reliable frame for the organization of subsequent regular 3. Requires a smaller number of infra-annual and annual sample enumerators and supervisors than a surveys. In terms of frames, it is census conducted by complete much less demanding in respect of enumeration. Consequently, the the holdings’ characteristics non-sampling errors can be 3. Requires fewer highly qualified expected to be lower because of statistical personnel with expert the employment of better trained knowledge of sampling methods enumerators and supervisors and than a census conducted on a sample basis. -
IBM SPSS Complex Samples Business Analytics
IBM Software IBM SPSS Complex Samples Business Analytics IBM SPSS Complex Samples Correctly compute complex samples statistics When you conduct sample surveys, use a statistics package dedicated to Highlights producing correct estimates for complex sample data. IBM® SPSS® Complex Samples provides specialized statistics that enable you to • Increase the precision of your sample or correctly and easily compute statistics and their standard errors from ensure a representative sample with stratified sampling. complex sample designs. You can apply it to: • Select groups of sampling units with • Survey research – Obtain descriptive and inferential statistics for clustered sampling. survey data. • Select an initial sample, then create • Market research – Analyze customer satisfaction data. a second-stage sample with multistage • Health research – Analyze large public-use datasets on public health sampling. topics such as health and nutrition or alcohol use and traffic fatalities. • Social science – Conduct secondary research on public survey datasets. • Public opinion research – Characterize attitudes on policy issues. SPSS Complex Samples provides you with everything you need for working with complex samples. It includes: • An intuitive Sampling Wizard that guides you step by step through the process of designing a scheme and drawing a sample. • An easy-to-use Analysis Preparation Wizard to help prepare public-use datasets that have been sampled, such as the National Health Inventory Survey data from the Centers for Disease Control and Prevention