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Tourism Development in Hungary on the Example of the Northern Hungary Region

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Tourism Development in Hungary on the Example of the Northern Hungary Region FOLIA GEOGRAPHICA • ISSN 1336-6157 (hard copy) • ISSN 2454-1001 (online) TOURISM DEVELOPMENT IN HUNGARY ON THE EXAMPLE OF THE NORTHERN HUNGARY REGION Zoltán BUJDOSÓ A*, Ádám GYURKÓ B, Béla BENKŐ C Received: May 6, 2019 | Revised: July 13, 2019 | Accepted: August 7, 2019 Paper No. 19-61/2-533 Abstract The current study’s topic is the summary of the results of a touristic core area impoundment whose target area is the region of Northern Hungary. The methodological basis of the research was given by the work of Antal Aubert and Géza Szabó who made a similar touristic impoundment along five parameter examinations. The matter of research is relevant as an investigation based on similar quantitative methods has not been made yet on the target area; moreover it consists of important results for the profession as the national tourism has evolved to a determining industry at a national economy level too. Based on what we read, it is essential to assert that which municipalities, areas are the region’s real touristic scenes. As the results of the research are numerical data, it enabled to set up a ranking between the emerging core areas and the touristic municipalities. On this basis, it can be determined that which areas are the most preferable tourist places. Further advantage of the quantification is that the study can conclude to the touristic fullness as well, knowing the potential of the given destinations, municipalities. This knowledge is of major importance in the basis of setting of objectives in touristic strategies. The current research, regarding the future, is an ideal starting point to know the region’s real tourism, and to compare with the already existing touristic zones, like for instance the priority holiday zones impoundment. According to the results we can stated that 6 touristic core area can be appointed in the region. The study also highlighted that Hollókő developed into a touristic destination which could contribute to the development of Nógrád county. In city level Miskolc and Eger are the most important destinations in the region. Key words tourism, regional development, core area, Northern Hungary, tourism indicators INTRODUCTION Tourism development is a key question in all countries where it plays an important role in the economy, and the sensitivity of governments into tourism is various in the European countries (Zhang, 2005/a-b; Jones – Munday – Roberts, 2003, Matlo- A* Eszterházy Károly University, 3200 Gyöngyös, Mátrai út 36, Hungary [email protected] (corresponding author) B Eszterházy Károly University, 3200 Gyöngyös, Mátrai út 36, Hungary [email protected] C Eszterházy Károly University, 3200 Gyöngyös, Mátrai út 36, Hungary [email protected] 86 • Folia Geographica, Volume 61, No. 2, 86–103, (2019) Zoltán BUJDOSÓ, Ádám GYURKÓ, Béla BENKŐ vic et al, 2008, Kozma et al., 2015, Sarfaraz et al., 2015,Buczek-Mitura, 2018). In the vast majority of the European states tourism administration is in accordance with the general administration of the country (Bujdosó, 2018). In Hungary the system of tourism administration is changing and its structure is developing. In our paper we present a new approach of tourism development system and its evaluation on the example of Northern Hungary Region. The history of Hungary’s tourism development started its growing period from 1945 after World War II. Between 1945 and 1947, the primary goal was the restoration of living conditions to an adequate level in most part of Europe. At the same time, the reorganization of tourism also started, but at this time in Europe, as well as in Hungary, the tourism meant by occupying soldiers and those on officials trips. In Hungary, the demands of the Soviet forces had to be adapted. Tourism in the communist era was characterized by the framework of the sector’s economy planning and the development of the basic infrastructure has come to the lime- light. (Rehák, 2011) Hungary’s tourism started to grow into an economically important sector under the socialist regime. The first important act for domestic tourism was the Act of 1971, Law on Territorial and Settlement Development. Two points of the act of 1006/1971 .II.3. focuses on important tourism priorities. (Aubert, 2001) • Development of Lake Balaton, Budapest and spas, which are the destinations that attract foreign visitors • Development of tourism in urban areas which functions as place for weekend recreation From tourism point of view, perhaps the greatest achievement of socialism was the right to organize the 1988 World Congress. About 7,000 travel professionals arrived to Hungary, resulting in listing Hungary on the world map of international tourism. (Rubovszky et al.,2009, Matlovicova-Husarova, 2017) After the change of regime, unfavorable processes have started in the tourism of Hungary. This is because Hungary has lost its former prominent role among the socialist countries, and the whole Central and Eastern Europe has been opened for tourists. With the opening of the borders, Budapest and Lake Balaton became unnecessary as a meeting place for the East and West German relatives and friends. The new political, economic structure also created a new competitive position, where the Hungarian tourism supply had to meet the Western European level. In the early 1990s, the privatization of state-owned enterprises was launched in tourism, which was practically completely became privately owned. (Rubovszky et al. 2009) In Hungary, we can talk about conscious regional tourism institutional develop- ment since 1996, which was established by the National Territorial Development Law and the integrational intention of European Union. The bottom-up organi- Folia Geographica, Volume 61, No. 2, 86–103, (2019) • 87 TOURISM DEVELOPMENT IN HUNGARY ON THE EXAMPLE OF THE NORTHERN HUNGARY REGION zation of regional tourism management was only developed at Lake Balaton and South Transdanubia. Due to the limited number of organizations, in 1997, the National Tourism Committee decided to set up nine tourism regions covering the entire territory of the country. (Aubert, 2001) These tourist regions eliminated in 2016 were the following (Figure 1). 1. Budapest-Central Danube region 6. Northern Great Plain 2. Central Transdanubia 7. Southern Great Plain 3. Western Transdanubia 8. Lake Tisza 4. Southern Transdanubia 9. Lake Balaton 5. Northern Hungary Figure 1 Former tourist regions of Hungary Source: www.jumptohungary.hu From 2017 the government introduced a new methodology which is based on destinations instead of attractions. The Hungarian Tourism Agency appointed five special tourist areas in order to implement joint tourist development (Balaton, So- pron-Fertő, Tokaj, Upper-Tisza and Nyírség, Debrecen, Hajdúszoboszló, Hortobágy and Lake Tisza, Danube Bind) Parallel with the appointment of tourist development areas planning docu- ments were accepted by the governments. Following the 1990s, the most signif- icant domestic tourism development measure was the Széchenyi Plan between 2000-2003. The aim of the program was to improve the quality of tourism, which was based on the stimulation of domestic and international tourism and the increase of tourism performance. (Aubert - Berki 2010) The biggest achievement of the development plan is that the domestic tourism season grew from 221 days to 316 days. This is due to significant health tourism developments, which is the 88 • Folia Geographica, Volume 61, No. 2, 86–103, (2019) Zoltán BUJDOSÓ, Ádám GYURKÓ, Béla BENKŐ leading tourist product of domestic tourism. The program’s consequence was the domestic revival of this sector of tourism, which meant a number of spa develop- ments at nationwide. It is also important to note that the development program was implemented 100% from domestic sources, which shows the importance of tourism in the national economy and the relationship of the then policy to this sector. (Aubert et al., 2000) Hungary’s accession to the European Union led to a number of tourism invest- ments. Meanwhile, the number of catering establishments and the number of guest nights increased considerably. Between 2004 and 2006, EU developments became available under the I National Development Plan. The most significant funds were made available under the Regional Operational Program, which contributed to the achievement of national territorial development objectives. From the point of tourism, the first of the four main priorities of the Program - the strengthening of tourism potential in the regions - was of the utmost importance. His goals included increasing the profitability of tourism and the competitiveness of domestic attractions, as well as the quality development of services. The devel- opments were justified by the fact that the tourism sector has a positive impact on employment and has become a major industry in the national economy (Accord- ing to the Central Statistic Office the contribution of tourism rose by 5% in GDP and by 6% in employment in Hungary between 2016-2018). The implemented projects mainly focused on the development of competitive tourist attractions and raising of the standard of accommodation. The Northern Hungary region has the largest share of tourist resources at national level (Figure 2), which was similarly developed in subsequent development plans. Figure 2 Share of the regions from the I. National Development Plan Grants Source: Ministry of Municialities and Regional Development; Tourism Secretary of State Folia Geographica, Volume 61, No. 2, 86–103, (2019) • 89 TOURISM DEVELOPMENT IN HUNGARY ON THE EXAMPLE OF THE NORTHERN HUNGARY REGION The next cycle, which significantly affected the tourism sector, was initially the New Széchenyi Development Plan for 2007-2013 following the New Hungary Devel- opment Plan since 2010. The Regional Operational Programs gave opportunity to support tourism projects. The objectives of the Program were defined based on the experiences of the previous period and based on the target system of the national tourism development strategies. Out of the three constructions of tourism develop- ment, the attraction development was the highest weight, about 70-75%.
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