MICHAEL HIPPLE, CHAIR .ANDRIA MCCLELLAN, VICE-CHAIR .RANDY KEATON, TREASURER ROBERT A. CRUM, JR., EXECUTIVE DIRECTOR/SECRETARY
December 6, 2019
Memorandum #2019-185
TO: askHRgreen.org Water Awareness Subcommittee
BY: Katie Cullipher, Principal Environmental Education Planner
RE: askHRgreen.org: Water Awareness Subcommittee – December 12, 2019
This is to call the next meeting of the askHRgreen.org: Water Awareness Subcommittee for Thursday, December 12, 2019 at 9:30 a.m. in the SPSA Conference Room, 723 Woodlake Drive, Chesapeake, VA 23320. Comments and suggestions based on this agenda package are welcome.
The agenda for the meeting is as follows:
1. Meeting Summary The meeting summary for October is attached for review and approval.
Attachment 1
Action: Approve the meeting summary.
2. askHRgreen.org Event Schedule HRPDC staff will provide an update on the status of the recent trailer repairs. The current listing of outreach events is as follows:
1/13 - 1/16 Mid Atlantic Horticulture Short Course & Home Gardener Day Norfolk
2/8 - 2/9 Hampton Roads Home Show* Hampton
3/7 - 3/8 Mid Atlantic Home & Outdoor Living Show* Virginia Beach
4/4 - 4/5 Daffodil Festival Gloucester
4/11 Hold for Sam McNeil Yorktown
4/22 Poquoson Earth Day Poquoson
4/27 Virginia Living Museum Earth Day Festival Newport News
TBD Newport News Ship Building Health and Safety Expo Newport News *Need volunteers for this event.
THE REGIONAL BUILDING . 723 WOODLAKE DRIVE . CHESAPEAKE, VIRGINIA 23320 . (757) 420-8300
Action: Based on discussion.
3. FY20 Media Campaigns & Promotions The following media and promotional campaigns are planned for this fiscal year: Fall Imagine a Day Without Water paid media campaign (October) – Completed – campaign summary report is attached for review. Spring Fixing Leaks paid media campaign (March) – using existing video/radio/digital creative Spring Value of Water paid media campaign (May) – using existing video/radio/digital creative askHRgreen social media branding campaign – ongoing
Attachment 3
Action: Based on discussion.
4. Printing & Promotional Items The Committee will review current inventory levels and discuss ordering any promotional items or printed materials.
Action: Based on discussion.
5. Roundtable Committee members should discuss any updates or news from their local programs.
Action: Based on discussion.
6. Staff Reports H2O Rebranding Update – HRPDC staff will provide an update related to promotion of the new shareh2o.org website and the $20 for 20 fundraising campaign.
The current FY20 budget is attached for review. The Monthly Digital Marketing Report is also attached for review.
Attachment 6A, 6B
Action: Based on discussion.
Next Meeting: The next meeting is scheduled for Thursday, January 23, 2020 at the HRPDC office. askHRgreen.org | Water Awareness Committee Meeting Summary October 24, 2019 HRPDC - Chesapeake
Attendees: Lori Woolman, NN Rachel Gaul, NO Jerry Hoddinott, CH Lacie Wever, HRSD Tamara Clore, SU Katie Cullipher, HRPDC
1. Meeting Summary The September meeting summary was reviewed and approved.
Action: Summary approved.
2. askHRgreen.org Event Schedule
10/24 Public Works Fall Picnic Virginia Beach
11/12 Anthem Eco Fair Virginia Beach
11/14 Anthem Eco Fair Norfolk
1/14 - 1/16 Mid Atlantic Horticulture Short Course* Norfolk
2/8 - 2/9 Hampton Roads Home Show* Hampton
3/7 - 3/8 Mid Atlantic Home & Outdoor Living Show* Virginia Beach
4/4 - 4/5 Daffodil Festival Gloucester
4/27 Virginia Living Museum Earth Day Festival Newport News TBD Newport News Ship Building Health and Safety Expo Newport News HRPDC staff updated the Committee on damage done to the askHRgreen trailer due to the spare tire coming lose and falling off. Repairs are being assessed and the insurance company has been notified. There is a $1000 deductible on the policy so the Committees may need to share repairs costs up to a maximum of $250 each.
Action: HRPDC staff is working with the insurance company and will coordinate trailer repairs.
3. FY20 Media Campaigns & Promotions The following media and promotional campaigns are planned for FY20: Fall Imagine a Day Without Water paid media campaign (October) - completed Spring Fixing Leaks paid media campaign (March) – using existing video/radio/digital creative Spring Value of Water paid media campaign (May) – using existing video/radio/digital creative askHRgreen social media branding campaign - ongoing
Action: None.
Attachment 1
4. Imagine a Day Without Water Imagine a Day Without Water was October 23. The Committee discussed this outreach initiative with area businesses. In total, there were 26 businesses that signed on to become partners. Below are some of the takeaways from the promotion and ideas for improvements next year: Send partner correspondence out via Constant Contact email with graphics vs. regular email. It would feel more polished and may garner more attention than the text-heavy email. Create a web toolkit with links to download vs. sending files via email. Create a “thank you” video for participants – consider getting videos/quotes now from this year’s participants to use for next year’s promotion vs. trying to get this type of thing before the promotion next year. Have social media posts ready and scheduled in advance vs. trying to post so many updates with participants the day of.
Action: HRPDC staff will reach out to this year’s participants thanking them and inviting them to participate again in 2020.
5. Printing & Promotional Items Reusable bags arrived and are available for pickup as needed. Committee members should coordinate with HRPDC staff to arrange for pickups. The Committee did not express any interest in new promotional items at this time.
Action: None.
6. Staff Reports Budget – The current FY20 budget was provided for review.
H2O Rebranding Update – HRPDC staff provided an update on the new shareh2o.org website and the $20 for 20 fundraising campaign. Committee members expressed an interest in having a $20 for 20 poster to display in customer service areas and donation envelopes were distributed to those in attendance.
Action: HRPDC staff will have a $20 for 20 poster created and distributed; staff will also reach out to local utility and communications representatives with campaign resources for sharing.
7. Roundtable Newport News – New public education coordinator has been hired and will attend the next committee meeting; Working on a H2O $20 for 20 promotion/fundraiser for Waterworks staff that would involve buying a $1 water drop to recognize a staff member who “keeps the water flowing” – raises money for the cause while boosting employee morale. General Discussion – Consider a Water Quality Report promotion in May 2020/Drinking Water Week promotion.
Action: None.
Next Meeting: The next meeting will be a combined November/December meeting, tentatively scheduled for December 19 with a catered lunch. HRPDC staff will send out an email to determine the best date/time and then confirm.
Attachment 1 323A First Colonial Rd. • Virginia Beach, VA 23454 • 757.437.1185 RedChalkStudios.com • [email protected] • [email protected]
MEDIA PLAN & CREATIVE BUDGET APPROVED IMAGINE A DAY WITHOUT WATER CAMPAIGN APPROVED
CLIENT HRPDC / askHRgreen.org
JOB #
COMMITTEE Water Awareness
CAMPAIGN Imagine A Day Without Water
BUDGET MEDIA: $11,900 CREATIVE: $4,830 NEW
FLIGHT DATES 2019: 10.14 - 10.27 (National IADWW: October 23) TWO WEEKS •
TARGET DEMO
CAMPAIGN PAGE LINK https://askhrgreen.org/campaign/imagine-day-without-water/
PURCHASED ACHIEVED CLICK THROUGH VIDEO PAID MEDIA CHANNEL AD LOCATION/TYPE NUMBER OF SPOTS REACH % FREQUENCY IMPRESSIONS ACTIONS IMPRESSIONS CLICKS/ACTIONS RATE (CTR) COMPLETIONS SIZE(S) MEDIA BUY TOTAL RADIO EXPOSURE (A25- 54, targeted demographics) 168 35.30% 2.7 623,000 623,000
TOTAL RADIO EXPOSURE (A18+) 168 29.80% 2.6 1,003,000 1,003,000
WNOB-FM Adult Hits 56 :60
WUSH-FM Country 10 :60
WWDE-FM Adult Contemporary 12 :60, plus Digital 775x515
WVKL-FM Urban Adult Contemporary 32 :60, plus Digital 775x515
WNOR-FM Active Rock 58 :60
RADIO SUMMARY 168 29.80% 2.6 1,003,000 1,003,000 $8,660.00 320x50, 300x50, 300x250, 728x90, Retargeted and Behavioral 775X515 WTKR's AD SERVER NETWORK Targeted Display 20,000 30,000 71 0.24% (STATIC)
320x50, WTKR.com - Mobile App Digital Ads 5,000 5,007 11 0.22% 300x250
WTKR-Weather Channel Display Static Ad 20,000 20,056 43 0.21%
WTKR.com Native Content Ad 24,000 23,999 48 0.20% SOCIAL NETWORKS (Purchased 1200x628 Attachment based on actions, not impressions. pixels visual Results are actual imps delivered) Facebook/Instagram 400 46,031 1,754 3.81% +copy for ad
PreRoll Short form video 25,400 27,013 29 0.11% :30/15
ONLINE / DIGITAL SUMMARY 94,400 400 152,106 1,956 $3,241.18 SUBTOTAL: Media Buy $11,901.18
3 ADDED VALUE
Added Value for Stations $6,500.00 323A First Colonial Rd. • Virginia Beach, VA 23454 • 757.437.1185 RedChalkStudios.com • [email protected] • [email protected]
MEDIA PLAN & CREATIVE BUDGET APPROVED IMAGINE A DAY WITHOUT WATER CAMPAIGN APPROVED
CLIENT HRPDC / askHRgreen.org
Added Value for Digital 57,706 $3,773.52 SUBTOTAL: ADDED VALUE SUMMARY 0 57,706 Added Value $10,273.52
TOTAL VALUE OF SCHEDULE 168 1,097,400 1,155,106 1,956 Average 0.0% $22,174.70
BUDGET
MEDIA $11,901.18
PROJECT MANAGEMENT + CREATIVE TOTAL $4,830.00
TOTAL BUDGET $16,731.18
TOTAL VALUE (MEDIA BUDGET + CREATIVE BUDGET + ADDED VALUE) $27,004.70
TOTAL IMPRESSIONS 1,155,106
COST PER THOUSAND IMPRESSIONS (campaign total spend ÷ total impressions x 1000, including added value) $14.48
RETURN ON INVESTMENT (total value ÷ campaign total spend) $1.61
RETURNING ANALYTICS SESSIONS USERS PAGE VIEWS PAGES/SESSION AVG DURATION NEW VISITORS VISITORS
WVKL Social media Posts on station's Facebook page, Main page flipper banner on station website and promotion through the station 3-newsletter.Bonus spots 33000:00:00 WWDE Social media Posts on station's Facebook page, Main page flipper banner on station website and promotion through the station 3-newsletter.Bonus spots 23400:00:00 WAFX and WNOR “What Do You Know About Water?” This is an interactive quiz where listeners have to go to our website and respond to a series of five questions that will be guided by askHRGreen.org water education series. Once they have answered all the questions, right or wrong, they are entered into a random drawing for the grand prize…passes to the Virginia Aquarium and a swag bag from askHRGreen.org! This contest will be supported by all our platforms: on-air promos and liners, social media, website and e-blast. A campaign banner ad will also rotate on our website driving people to the askHRGreen.org webpage featuring water education. 2375 Quiz Components: AskHRGreen.org will receive: Inclusion in all promotional announcements Web exposure with contest, logo and link to askhrgreen.org on FM99.COM Opportunity to receive a lead generating database of all those that opt-in Social media exposure Inclusion in an FM99 e-blast sent to the station database Attachment AskHRGreen.org will provide: Questions and multiple choice answers to quiz Five questions to relate to water conservation, water as a resource, etc. WNOB Week of October 14th
9@9 on BOB-FM sponsored by “Imagine a Day without Water” 375 10 ten second mentions M-F then on Friday October 18th all 9 songs will feature water in the title. The tenth caller will win a special prize from AskHRGreen.org 375 3
Imagine a Day without Water’s message will be featured in Eric Worden’s facebook LIVE Video 350
Website inclusion for 9@9 with logo and link to askhrgreen.org 175 323A First Colonial Rd. • Virginia Beach, VA 23454 • 757.437.1185 RedChalkStudios.com • [email protected] • [email protected]
MEDIA PLAN & CREATIVE BUDGET APPROVED IMAGINE A DAY WITHOUT WATER CAMPAIGN APPROVED
CLIENT HRPDC / askHRgreen.org Imagine a Day without Water pamphlets included in children’s and parent’s bags @ Hunt Club Farm during harvestfest 200 WUSH Bonus Spots and on-air sponsorship 300 Attachment 3
323A First Colonial Rd. • Virginia Beach, VA 23454 • 757.437.1185 RedChalkStudios.com • [email protected] • [email protected]
MEDIA PLAN & CREATIVE BUDGET APPROVED IMAGINE A DAY WITHOUT WATER CAMPAIGN APPROVED
CLIENT HRPDC / askHRgreen.org Attachment 3
323A First Colonial Rd. • Virginia Beach, VA 23454 • 757.437.1185 RedChalkStudios.com • [email protected] • [email protected]
MEDIA PLAN & CREATIVE BUDGET APPROVED IMAGINE A DAY WITHOUT WATER CAMPAIGN APPROVED
CLIENT HRPDC / askHRgreen.org Attachment 3
323A First Colonial Rd. • Virginia Beach, VA 23454 • 757.437.1185 RedChalkStudios.com • [email protected] • [email protected]
MEDIA PLAN & CREATIVE BUDGET APPROVED IMAGINE A DAY WITHOUT WATER CAMPAIGN APPROVED
CLIENT HRPDC / askHRgreen.org Attachment 3
323A First Colonial Rd. • Virginia Beach, VA 23454 • 757.437.1185 RedChalkStudios.com • [email protected] • [email protected]
MEDIA PLAN & CREATIVE BUDGET APPROVED IMAGINE A DAY WITHOUT WATER CAMPAIGN APPROVED
CLIENT HRPDC / askHRgreen.org Attachment 3
323A First Colonial Rd. • Virginia Beach, VA 23454 • 757.437.1185 RedChalkStudios.com • [email protected] • [email protected]
MEDIA PLAN & CREATIVE BUDGET APPROVED IMAGINE A DAY WITHOUT WATER CAMPAIGN APPROVED
CLIENT HRPDC / askHRgreen.org Attachment 3
323A First Colonial Rd. • Virginia Beach, VA 23454 • 757.437.1185 RedChalkStudios.com • [email protected] • [email protected]
MEDIA PLAN & CREATIVE BUDGET APPROVED IMAGINE A DAY WITHOUT WATER CAMPAIGN APPROVED
CLIENT HRPDC / askHRgreen.org Attachment 3
323A First Colonial Rd. • Virginia Beach, VA 23454 • 757.437.1185 RedChalkStudios.com • [email protected] • [email protected]
MEDIA PLAN & CREATIVE BUDGET APPROVED IMAGINE A DAY WITHOUT WATER CAMPAIGN APPROVED
CLIENT HRPDC / askHRgreen.org Attachment 3
323A First Colonial Rd. • Virginia Beach, VA 23454 • 757.437.1185 RedChalkStudios.com • [email protected] • [email protected]
MEDIA PLAN & CREATIVE BUDGET APPROVED IMAGINE A DAY WITHOUT WATER CAMPAIGN APPROVED
CLIENT HRPDC / askHRgreen.org Attachment 3
323A First Colonial Rd. • Virginia Beach, VA 23454 • 757.437.1185 RedChalkStudios.com • [email protected] • [email protected]
MEDIA PLAN & CREATIVE BUDGET APPROVED IMAGINE A DAY WITHOUT WATER CAMPAIGN APPROVED
CLIENT HRPDC / askHRgreen.org Attachment 3
323A First Colonial Rd. • Virginia Beach, VA 23454 • 757.437.1185 RedChalkStudios.com • [email protected] • [email protected]
MEDIA PLAN & CREATIVE BUDGET APPROVED IMAGINE A DAY WITHOUT WATER CAMPAIGN APPROVED
CLIENT HRPDC / askHRgreen.org Attachment 3
323A First Colonial Rd. • Virginia Beach, VA 23454 • 757.437.1185 RedChalkStudios.com • [email protected] • [email protected]
MEDIA PLAN & CREATIVE BUDGET APPROVED IMAGINE A DAY WITHOUT WATER CAMPAIGN APPROVED
CLIENT HRPDC / askHRgreen.org Attachment 3
323A First Colonial Rd. • Virginia Beach, VA 23454 • 757.437.1185 RedChalkStudios.com • [email protected] • [email protected]
MEDIA PLAN & CREATIVE BUDGET APPROVED IMAGINE A DAY WITHOUT WATER CAMPAIGN APPROVED
CLIENT HRPDC / askHRgreen.org Attachment 3
323A First Colonial Rd. • Virginia Beach, VA 23454 • 757.437.1185 RedChalkStudios.com • [email protected] • [email protected]
MEDIA PLAN & CREATIVE BUDGET APPROVED IMAGINE A DAY WITHOUT WATER CAMPAIGN APPROVED
CLIENT HRPDC / askHRgreen.org Attachment 3
323A First Colonial Rd. • Virginia Beach, VA 23454 • 757.437.1185 RedChalkStudios.com • [email protected] • [email protected]
MEDIA PLAN & CREATIVE BUDGET APPROVED IMAGINE A DAY WITHOUT WATER CAMPAIGN APPROVED
CLIENT HRPDC / askHRgreen.org Attachment 3
323A First Colonial Rd. • Virginia Beach, VA 23454 • 757.437.1185 RedChalkStudios.com • [email protected] • [email protected]
MEDIA PLAN & CREATIVE BUDGET APPROVED IMAGINE A DAY WITHOUT WATER CAMPAIGN APPROVED
CLIENT HRPDC / askHRgreen.org Attachment 3
323A First Colonial Rd. • Virginia Beach, VA 23454 • 757.437.1185 RedChalkStudios.com • [email protected] • [email protected]
MEDIA PLAN & CREATIVE BUDGET APPROVED IMAGINE A DAY WITHOUT WATER CAMPAIGN APPROVED
CLIENT HRPDC / askHRgreen.org Attachment 3
323A First Colonial Rd. • Virginia Beach, VA 23454 • 757.437.1185 RedChalkStudios.com • [email protected] • [email protected]
MEDIA PLAN & CREATIVE BUDGET APPROVED IMAGINE A DAY WITHOUT WATER CAMPAIGN APPROVED
CLIENT HRPDC / askHRgreen.org Attachment 3
323A First Colonial Rd. • Virginia Beach, VA 23454 • 757.437.1185 RedChalkStudios.com • [email protected] • [email protected]
MEDIA PLAN & CREATIVE BUDGET APPROVED IMAGINE A DAY WITHOUT WATER CAMPAIGN APPROVED
CLIENT HRPDC / askHRgreen.org Attachment 3
323A First Colonial Rd. • Virginia Beach, VA 23454 • 757.437.1185 RedChalkStudios.com • [email protected] • [email protected]
MEDIA PLAN & CREATIVE BUDGET APPROVED IMAGINE A DAY WITHOUT WATER CAMPAIGN APPROVED
CLIENT HRPDC / askHRgreen.org Attachment 3
323A First Colonial Rd. • Virginia Beach, VA 23454 • 757.437.1185 RedChalkStudios.com • [email protected] • [email protected]
MEDIA PLAN & CREATIVE BUDGET APPROVED IMAGINE A DAY WITHOUT WATER CAMPAIGN APPROVED
CLIENT HRPDC / askHRgreen.org Attachment 3
323A First Colonial Rd. • Virginia Beach, VA 23454 • 757.437.1185 RedChalkStudios.com • [email protected] • [email protected]
MEDIA PLAN & CREATIVE BUDGET APPROVED IMAGINE A DAY WITHOUT WATER CAMPAIGN APPROVED
CLIENT HRPDC / askHRgreen.org Attachment 3
323A First Colonial Rd. • Virginia Beach, VA 23454 • 757.437.1185 RedChalkStudios.com • [email protected] • [email protected]
MEDIA PLAN & CREATIVE BUDGET APPROVED IMAGINE A DAY WITHOUT WATER CAMPAIGN APPROVED
CLIENT HRPDC / askHRgreen.org Attachment 3
323A First Colonial Rd. • Virginia Beach, VA 23454 • 757.437.1185 RedChalkStudios.com • [email protected] • [email protected]
MEDIA PLAN & CREATIVE BUDGET APPROVED IMAGINE A DAY WITHOUT WATER CAMPAIGN APPROVED
CLIENT HRPDC / askHRgreen.org Attachment 3
323A First Colonial Rd. • Virginia Beach, VA 23454 • 757.437.1185 RedChalkStudios.com • [email protected] • [email protected]
MEDIA PLAN & CREATIVE BUDGET APPROVED IMAGINE A DAY WITHOUT WATER CAMPAIGN APPROVED
CLIENT HRPDC / askHRgreen.org Attachment 3
323A First Colonial Rd. • Virginia Beach, VA 23454 • 757.437.1185 RedChalkStudios.com • [email protected] • [email protected]
MEDIA PLAN & CREATIVE BUDGET APPROVED IMAGINE A DAY WITHOUT WATER CAMPAIGN APPROVED
CLIENT HRPDC / askHRgreen.org Attachment 3
323A First Colonial Rd. • Virginia Beach, VA 23454 • 757.437.1185 RedChalkStudios.com • [email protected] • [email protected]
MEDIA PLAN & CREATIVE BUDGET APPROVED IMAGINE A DAY WITHOUT WATER CAMPAIGN APPROVED
CLIENT HRPDC / askHRgreen.org Attachment 3
askHRgreen.org | Water Awareness FY20 Budget
HR WET Program Annual Budget: $97,000
Media Printing Promotional Items Mini-Grants 213600 Trailer Maintenance & Storage askHRgreen.org - RCS 213500 Budgeted Amount: $55,000 Budgeted Amount $5,000 Budgeted Amount $20,000 Budgeted Amount: $3,000 Budgeted Amount $2,000 Budgeted Amount $12,000 Promotion/Campaign Dates Amount Item Amount Item Quantity Amount School/Group Amount Amount Vendor Amount Transfer to minigrant Transfer to SEM Jul/Aug $833.34 Reusable Bags 9,000 $6,750.00 fund $3,000.00 Replacement Reserves $500.00 askHRgreen fund $12,000.00 Social Media Branding Jul/Aug $840.00 Collapsible Cups 2,500 $2,425.00 U-Haul Storage $279.90 Getem Pest Control - Initial SEM Sep $416.67 Coasters 2,500 $495.06 Treatment $37.50 Getem Pest Control - Social Media Branding Sep $420.00 Coffee Sleeves 3,000 $530.00 Quarterly $22.50 Imagine a Day Without Water Oct $16,730.00 Tumblers 500 $2,609.80 Trailer Repair $73.10 SEM Oct $416.67 Coasters 1,000 $317.42 Social Media Branding Oct $420.00 Coffee Sleeves 2,000 $375.00 PR Support - IADWW Oct $287.50 SEM Nov $416.67 PRSocial Support Media BrandingIADWW Coast Nov $420.00 Live & Inside Business Oct $805.00
Budgeted Amount $55,000.00 $5,000.00 Budget $20,000.00 Budget $3,500.00 Budgeted $2,000.00 Budgeted $12,000.00 YTD Expenditures $22,005.85 $0.00 YTD $13,502.28 YTD $3,000.00 YTD $913.00 YTD $12,000.00 Balance $32,994.15 $5,000.00 Balance $6,497.72 Balance $500.00 Balance $1,087.00 Balance $0.00
FY20 Budget Contribution $97,000.00 Carryover from FY19 $35,838.00 Total $132,838.00
FY 20 Budgeted Expenses $97,000.00 Actual Spending to date: $51,421.13 Attachment 6A
1 of 1 DIGITAL MARKETING REPORT
REPORTING PERIOD November 1 - November 30, 2019
PREPARED FOR AskHRGreen.org
REPORTING ON Website Activity Social Media
PREPARED BY
Attachment Diana Richardson - Digital Marketing Director 6B
WEBSITE TRAFFIC Nov 1, 2019 - Nov 30, 2019 ▼
Monthly Users Monthly New Users Monthly Page Views 7,469 7,350 18,424 57.3% 58.9% 71.8%
Tra c Sources 5.6% (direct) / (none) google / organic 6.6% 30.9% wtkr / PPC NOTES & ANALYSIS WTKR / (not set) 7.6% m.facebook.com / referral Users are back up! In October, Users saw a pilotonline.com / referral slight dip, but November saw a nice rebound. 7.7% wtkr / (not set) More than nice, really; Users are up Month- enewspaper.dailypress.com / referral Over-Month by over 55%. 10.8% bing / organic ______26.2% others Year-Over-Year progress is rocking it! November 2019's Users are up by 73% compared to 2018. ______2019 2018 Year Over Year Total Users Users Users (previous year) 8K
6K Attachment
4K
2K 6B
0 Jan 2019 Mar 2019 May 2019 Jul 2019 Sep 2019 Nov 2019 Feb 2019 Apr 2019 Jun 2019 Aug 2019 Oct 2019 Dec 2019 WEBSITE ENGAGEMENT Nov 1, 2019 - Nov 30, 2019 ▼
Top Pages Pageviews … % Δ Avg. Session Duration City Users ▼ /gtk-gtd/recycling-lookup 1,826 - 00:01:29 Virginia Beach 1,784 /gtk-gtd/recycling-lookup/ 1,783 896.1% 15.8% Newport News 650
/ 1,687 124.3% Norfolk 510
/gtk-gtd/recycling-lookup/virginia-b… 1,317 26,240.… Chesapeake 481 Pages / Session /campaign/plastic-bags/ 997 - (not set) 263
/gtk-gtd/recycling-lookup/newport-… 614 15,250.… 2.1 6.5% /gtk-gtd/recycling-lookup/chesape… 540 1,828.6%
/knowledge-center-recycling-reusing/ 520 863.0%
/gtk-gtd/recycling-lookup/norfolk/ 495 12,275.…
/events-happenings/ 381 2.1%
1 1,784
6.7% NOTES & ANALYSIS
Wow - those Recycling Look Up pages truly dominated the Top Pages of November. ______mobile 49% desktop Website engagement is up! We can see that website tablet
Attachment 44.3% visitors are hanging out on the site longer and viewing more pages. 6B
SOCIAL MEDIA / Facebook May include Organic & Paid Tra c
Post Engagement NOTES & ANALYSIS 30K
20K 20,338 We continue to see Page 14,332 Followers grow. We are at 10K 3,276 3,464 3,294 4,224 4,528 749 10,429 the highest we've been 5,128 5,371 4,948 0 since tracking this data. Dec 1, 2018 Feb 1, 2019 Apr 1, 2019 Jun 1, 2019 Aug 1, 2019 Oct 1, 2019 Jan 1, 2019 Mar 1, 2019 May 1, 2019 Jul 1, 2019 Sep 1, 2019 Nov 1, 2019 Followers are up by 11 in comparison to October. ______
There were 8 Organic Posts during November. Reach The post from November 200K 8th wins the prize for 158,384 most Engagements for a 131,353 100K 112,395 total of 122 clicks, 106,409 95,863 94,839 76,909 82,638 68,050 3,654 69,507 comments and shares. 44,975 0 Dec 1, 2018 Feb 1, 2019 Apr 1, 2019 Jun 1, 2019 Aug 1, 2019 Oct 1, 2019 Jan 1, 2019 Mar 1, 2019 May 1, 2019 Jul 1, 2019 Sep 1, 2019 Nov 1, 2019
Total Page followers Attachment 3K
2,460 2,490 2,512 2,552 2,559 2,577 2,597 2,609 2,620 2K 2,069 2,096 2,154
6B 1K
0 Dec 1, 2018 Feb 1, 2019 Apr 1, 2019 Jun 1, 2019 Aug 1, 2019 Oct 1, 2019 Jan 1, 2019 Mar 1, 2019 May 1, 2019 Jul 1, 2019 Sep 1, 2019 Nov 1, 2019 SOCIAL MEDIA / Facebook Nov 1, 2019 - Nov 30, 2019 ▼ Paid Media Results
Campaign Name Starts Ends Reach Impressions Total Engagemen… Engagement Rate 10-Second Video Vi… ThruPlays
1. Back to Basics/Plastics Nov 11, 20… Nov 30, 20… 79,205 117,830 179 0.15% 3,217 2,144
2. IADWW Nov 1, 2019 Nov 10, 20… 21,501 33,705 58 0.17% 623 387
NOTES & ANALYSIS Attachment We ran the "Imagine a Day Without Water" and "Back to Basics/Plastics" ads during November. With over 2100 complete ThruPlays and reaching over 79k people, the "Back to Basics" campaign had a stellar month. 6B
SOCIAL MEDIA / Instagram May include Organic & Paid Tra c
Followers NOTES & ANALYSIS 300 278 288 249 256 200 231 235 243 199 214 180 191 Total Followers continue 100 in a nice upward trend! IG Followers are up by 0 Jan 1, 2019 Mar 1, 2019 May 1, 2019 Jul 1, 2019 Sep 1, 2019 Nov 1, 2019 10 over October. What a Feb 1, 2019 Apr 1, 2019 Jun 1, 2019 Aug 1, 2019 Oct 1, 2019 wonderful growth trend we're seeing. ______
Instagram's Reach data continues to be a Reach rollercoaster. We will 200K continue to watch this and 189,418 182,792 work to understand the 100K nuances at play.
902 2,728 630 868 1,358 778 431 1,688 35,604 0 Jan 1, 2019 Mar 1, 2019 May 1, 2019 Jul 1, 2019 Sep 1, 2019 Nov 1, 2019 Feb 1, 2019 Apr 1, 2019 Jun 1, 2019 Aug 1, 2019 Oct 1, 2019
Pro le Views Website Clicks Attachment 100
70 50 60 58 52 51 54
6B 47 44 32 10 33 2 2 0 0 2 2 0 0 0 1 0 0 Jan 1, 2019 Mar 1, 2019 May 1, 2019 Jul 1, 2019 Sep 1, 2019 Nov 1, 2019 Feb 1, 2019 Apr 1, 2019 Jun 1, 2019 Aug 1, 2019 Oct 1, 2019