097-Benetton.Pdf
Pearson Education Limited Contents Edinburgh Gate, Harlow, Essex CM20 2JE, England and Associated Companies throughout the world. page ISBN 0 582 34297 X Introduction V First published by Little, Brown and Company 1999 This edition first published 2000 Chapter 1 Birth of a Salesclerk 1 Chapter 2 A Woman of Substance 5 Original copyright ©Jonathan Mande 1999 Text copyright © Penguin Books 2000 Chapter 3 Success Across Europe 12 Chapter 4 The King of Knitwear 21 Typeset by Ferdinand Pageworks, London Set in ll/14pt Bembo Chapter 5 The Fifth Avenue Franchise 28 Printed in Spain by Mateu Cranio, S. A. Pinto (Madrid) Chapter 6 United Colors of Benetton 32 Chapter 7 Black and White 41 Chapter 8 Images of Reality 49 Chapter 9 The Burning Brand 56 Published by Pearson Education Limited in association with Chapter 10 A Town Called Corleone 63 Penguin Books Ltd, both companies being subsidiaries of Pearson Plc Chapter 11 The Main Streets of the World 69 Chapter 12 The Family 76 Business Wordlist 85 Activities 87 For a complete list of the titles available in the Penguin Readers series please write to your local Pearson Education office or to: Marketing Department, Penguin Longman Publishing, 5 Bentinck Street, London W1M 5RN. Introduction The first two sheep were yellow and blue and arrived by taxi. They were followed by a third, this time pink, which got out of a pink Cadillac. Luciano himself arrived shortly afterward in a green taxi. He was wearing a brown jacket and dark pants, and a green tie decorated with sheep. It was raining.
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