Collection of Domestic Tourism Statistics for the State of Orissa
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Confidential Collection of Domestic Tourism Statistics For the State of Orissa Reference Period : April 2005 to March 2006 Submitted to Ministry of Tourism (Market Research Division) Government of India By ACNielsen ORG-MARG Pvt. Ltd NEW DELHI ACKNOWLEDGEMENT We are thankful to the Ministry of Tourism, Government of India for assigning this assignment of collecting tourism statistics month wise for a period of twelve months from April 2005 till March 2006. We are grateful to Shri A.K. Mishra, the then Secretary, (Tourism) & Shri Amitabh Kant, the then Joint Secretary (Tourism) for extending their support. We are also grateful to Shri S. Banerjee, the present Secretary, (Tourism). Theconsultanthadthepleasureofinteractingwiththe Department of Tourism, Orissa Shri Ashok Tripathi, the then Secretary,Shri.S.K.Sarangi,thethenDirector,ShriBiranchi Mishra, Joint Director and Smt. Manorma Mohanty, the then Dy. Director as well as other official of the state. Besides this the consultant interacted with the representatives of tour operators, hotels, handicrafts and souvenier shops at different stages of the study and across different destinations in the state. We are also grateful to Shri V.K. Bajaj, Former Additional Director General (MR), Dr. R.N.Pandey, Additional Director General (MR), Shri A.K.Gupta, Joint Director General (MR), Shri Kaushal Joshi, the then Dy. Director (MR), Shri K.K.Nath, Dy. Director(MR) for providing us the necessary guidance and periodical support for conducting the study. We would also like to thank Shri S.K. Mahanta, DPA (Grade’B’)- MR for providing us the required support and help from time to time. Lastbutnottheleastwewouldliketothankourentireteamof research professionals as well as our field and support team for their co-operation and team spirit for keeping up the momentum and time schedule of the study. ACNielsen ORG-MARG Pvt. Ltd. LIST OF CONTENTS Executive Summary………………………………………………………….E1 – E12 1.1 Background ..............................................................................................5 1.2 Terms Of Reference .................................................................................6 1.3. Deliverables..............................................................................................7 2.1 Tourism In Orissa – An Overview ...........................................................9 3.1 Selection Of Visitor Locations ..............................................................10 4.1 Overview Of Methodology Adopted .....................................................15 4.2. Approach For Earmarking Visitor Destinations ..................................22 4.3. Approach For Sampling Visitors In Earmarked Destinations ............22 4.4. Selection Criteria For Visitors Interview ..............................................24 4.5. Estimation Of Sample Size To Be Contacted At Each Location ........25 4.6. Approach For Accommodation Units...................................................25 4.7. Approach For Procuring Information From Agents ............................26 4.8. Approach For Procuring Information From Handicraft Shops...........26 4.9. Approach For Estimation Of Day tourists At Various Locations .......26 4.10 Details of Sample Size of Visitors ….. 27 5.1 Prelude ...................................................................................................29 5.2. Estimation Of Number Of Visitors ........................................................29 5.3 Monthwise No: of Visitors in Orissa………………………………………32 5.4. Distribution Of Visitors According To Place Of Stay ..........................48 5.5. Distribution Of Visitors Staying In Accommodation Units according to type of units ..................................................................................................50 6.1 Prelude ...................................................................................................54 6.2. Classification According To level of Education ..................................54 6.3. Classification According To Age ..........................................................54 6.4. Classification According To Sex ..........................................................55 6.5. Classification According To Occupation .............................................55 6.6. Classification According To Household Income.................................55 6.7. Purpose Of Visit .....................................................................................57 6.8. Package Tour..........................................................................................57 6.9. No. Of Night Stay....................................................................................58 7.1 Prelude ...................................................................................................59 7.2. No. Of Visitors And Bed Night Spent ...................................................59 7.3. No. Of Visitors And Bed Night Spent : Domestic overnight visitors .61 7.4. No. Of Visitors And Bed Night Spent : Foreign overnight visitors ....62 7.5. Accommodation Units – Details ...........................................................63 7.6. Employment Statistics...........................................................................66 8.1 Prelude ...................................................................................................74 8.2. Local Transport ......................................................................................74 8.3. Accommodation .....................................................................................78 8.4. Quality Of Food ......................................................................................85 8.5. Visitor Attractions ..................................................................................87 8.6. Entertainment Facility............................................................................92 8.7. Shopping Facility ...................................................................................95 9.1 Prelude .................................................................................................101 Collection of Tourism Statistics for the State of Orissa 1 ACNielsen ORG-MARG Pvt. Ltd. 9.2. Visit To North Eastern States..............................................................101 9.3. Visit To Buddhist Centres ...................................................................105 9.3.1. Areas Of Primary Interest....................................................................106 9.3.2. Overall Perceptions About Buddhist Centres ...................................106 9.3.3. Reasons For Not Visiting/ Not Proposing To Visit ............................108 10.1 Prelude .................................................................................................109 10.2. Expenditure Pattern For Visitors Under Different Expense Heads..109 10.3. Annual Expenditure Trends Per Visitor .............................................110 10.4. Average Monthly Expenditure For Visitors .......................................110 10.5. Average Monthly Expenditure For Visitors .......................................111 Annexure - I Feedback on Methodology .......................................................113 Annexure - 2 Questionnares………………………………………………...114-127 Annexure - 3 Listing of accomodation units ………………….……… 128- 155 Collection of Tourism Statistics for the State of Orissa 2 ACNielsen ORG-MARG Pvt. Ltd. LIST OF TABLES Table 5.1: Estimated Visitor visits in the State of Orissa ..............................29 Table 5.2: Monthwise visits of number of visitor in Orissa… ……………….32 Table5.3:Locationwise visits of domestic overnight visitor………………….34 Table5.4:Locationwise visits of foreign overnight visitor…………………….38 Table 5.5: Locationwise visits of day tourist…………………………… …..… 42 Table5.6:Domestic overnight visitor visits and accommodation facilities …... 48 Table 5.7: Domestic overnight visitor visits and accommodation facilities 50 Table 5.8: Foreign overnight visitor visits and accommodation facilities ..52 Table 6.1: Education level of Visitors visiting the State of Orissa................54 Table 6.2: Age Classification of Visitors visiting the State of Orissa...........54 Table 6.3: Gender Classification of Visitors visiting the State of Orissa .....55 Table 6.4: Visitors visiting the State of Orissa and their Occupation ..........55 Table 6.5: Domestic overnight visitors and their Household income ..........55 Table 6.6: Domestic overnight visitors and their average Household income ............................................................................................................................56 Table 6.7: Foreign overnight visitors and their household income..............56 Table 6.8: Foreign overnight visitors and their average household income ............................................................................................................................57 Table 6.9: Visitors and their purpose of visiting the State of Orissa............57 Table 6.10: Propensity of availing package tours..........................................57 Table 6.11: Visitors and Travel arrangements................................................58 Table 6.12: Visitors and average night spent .................................................58 Table 6.13: Visitors and average night spent .................................................58 Table 7.1: Location wise Visitors and Bed night spent .................................59 Table 7.2: Domestic overnight